Zadar Tourist Board

What Zadar Tourist Board does

Zadar Tourist Board (Turistička zajednica grada Zadra) is a public municipal institution established under Croatian law in 2015 to promote tourism for the city of Zadar and the surrounding Dalmatian coast region. Operating under the regulatory oversight of the Croatian Ministry of Tourism and Sport and funded by the City of Zadar municipal government, the organization functions as the official destination marketing organization (DMO) for Zadar, including adjacent areas such as Petrčane, Kožino, and the local archipelago. Its principal deliverable is the zadar.travel portal, a Nuxt-based multilingual website (English, Croatian, Italian, German, French) that aggregates information across attractions, events, accommodation, dining, nightlife, excursions, beaches, and practical visitor services, complemented by a Tourist Information Centre helpdesk accessible by phone and email.

The organization serves two distinct audiences. The primary audience comprises domestic and international tourists seeking a centralized, official source of destination information for trip planning. A secondary audience consists of local tourism industry stakeholders (hotels, restaurants, marinas, tour operators) served through the dedicated B2B portal at business.zadar.travel. The platform is supported by organic social media presence on Instagram (hashtags #LikeZadar and #FeelZadar) and TikTok (@likezadar). Digital development and maintenance are outsourced to Loyds Digital, a third-party digital agency.

The business model is non-commercial. As a public municipal institution (javna ustanova), Zadar Tourist Board does not generate revenue from operations and is not a venture- or equity-investable entity. It is funded through municipal appropriations, with operational coordination at the national level via the Croatian National Tourist Board's "Croatia Full of Life" (croatia.hr) marketing initiative. There is no pricing model, no disclosed revenue, no headcount disclosure beyond a 1–10 employee range, and no capital structure. Its economic value is realized indirectly through destination brand-building and visitor information dissemination that supports the broader Zadar tourism economy rather than through direct monetization.

Name

Zadar Tourist Board

Legal name

Turistička zajednica grada Zadra

Website

https://zadar.travel

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Zadar Tourist Board (Turistička zajednica grada Zadra) is a Croatian public municipal institution and the official destination marketing organization for the city of Zadar and surrounding Dalmatian coast, operating the multilingual zadar.travel portal to serve tourists and local tourism industry partners.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Historical Sites (71212), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural Heritage & Historic District Tours (THAJAAAB)

akta.pro secondary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Destination marketing
• Tourism promotion
• Visitor information
• Travel planning
• Tourist accommodation

Headquarters

HQ city

Zadar

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels5 records

Core offering

Zadar Tourist Board is the official public municipal destination marketing organization for the city of Zadar, Croatia. It provides centralized, official tourism information and promotion through a multi-language website (zadar.travel), a Tourist Information Centre, and a business portal for tourism industry partners. Services cover attractions, events, accommodation, dining, nightlife, activities, excursions, and practical visitor information for Zadar and the surrounding Dalmatian coast region.

Product overview

The Zadar Tourist Board operates a single unified tourism information platform accessible at zadar.travel. The website functions as a comprehensive digital guide for visitors, organizing content across major categories including Attractions (History, Museums, Secret Zadar), Events, Lifestyle (Restaurants, Wine Shops, Nightlife), Activities (Beaches, Excursions, Health & Beauty), Accommodation (Hotels, Apartments, Camping, Marinas), and Practical Information (Getting Around, Tourist Offices, Weather). The platform also maintains a separate Business Page portal at business.zadar.travel for tourism industry professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• zadar.travel Tourism Information Portal Multi-language tourism information portal (English, Croatian, Italian, German, French) providing centralized official information on Zadar attractions, events, accommodation, dining, activities, excursions, and practical visitor information for domestic and international tourists.
• Tourist Information Centre Helpdesk Physical and remote helpdesk service providing in-person tourism information and visitor assistance at the Zadar Tourist Board headquarters (Jurja Barakovića 5, HR-23000 Zadar), reachable by phone (+385 23 316 166) and email ([email protected]).
• Business Portal (business.zadar.travel) Dedicated web portal serving tourism industry partners in the Zadar region, including hotels, hostels, apartments, campsites, marinas, restaurants, wineries, tour operators, and tourist agencies, providing industry-specific resources and listing opportunities.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and notable.

• Ministry of Tourism and Sport (Croatia)coreStrategic or Co-development PartnerThe Croatian Ministry of Tourism and Sport is the national government body overseeing tourism in Croatia. Zadar Tourist Board operates under the umbrella of this ministry, which provides regulatory oversight and national tourism promotion coordination.
• Grad Zadar (City of Zadar)coreStrategic or Co-development PartnerThe City of Zadar is the municipal government body that funds and oversees the Zadar Tourist Board as the official destination marketing organization for the city and surrounding area.
• Zadar RegioncoreStrategic or Co-development PartnerRegional authority coordinating tourism promotion across the Zadar County region, working in conjunction with the city-level tourist board.
• Croatia Full of Life (croatia.hr)majorGTM or Marketing PartnerOfficial national Croatian tourism marketing campaign and platform. The Zadar Tourist Board participates in this national tourism promotion initiative coordinated by the Croatian National Tourist Board.
• UNESCO Venetian FortressesnotableGTM or Marketing PartnerThe Venetian Fortresses of Zadar are part of a UNESCO tentative World Heritage list, providing international recognition and promotion for Zadar's historical heritage.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Croatian Ministry of Tourism and Sport: National regulator and funding counterpart for all Croatian DMOs including Zadar. Not a competitor, but the governing body that defines Zadar's mandate, budget envelope, and policy alignment.
• Plitvice Lakes National Park: Major protected-area visitor operator referenced by Zadar as a promoted excursion. Closely linked economically — Zadar's appeal partly depends on Plitvice's draw — making it a critical ecosystem partner rather than a competitor.

Broad incumbents

• Croatian National Tourist Board (Croatia Full of Life): National-level DMO that coordinates and aggregates promotion for all Croatian destinations, including Zadar. Directly comparable as a public tourism promotion body operating in the same country and value chain.
• Visit Barcelona: Mediterranean city DMO facing similar overtourism and seasonality dynamics. Comparable as a coastal/heritage destination promoter managing the same structural tourism pressures as Zadar.
• Visit Vienna: Large, well-resourced European city DMO. Useful as a benchmark peer for the upper bound of what a city-level DMO can achieve in digital reach, content production, and event-driven promotion.

Regional players

• Hvar Tourist Board: Island-focused Croatian DMO in the same Dalmatian region. Comparable operating model, but its island geography sets it apart from Zadar's mainland + archipelago mix.
• Visit Ljubljana: Capital-city DMO in a neighboring Adriatic/Central European market. Comparable in mandate, multi-language portal, and events-based promotion model, but serves a different geography.

Direct peers

• Split Tourist Board: Regional Croatian DMO covering Split-Dalmatia County. Closely comparable in scope, audience (Dalmatian coast visitors), and product mix (heritage + beaches + islands).
• Rovinj Tourist Board: Istrian coastal DMO with overlapping heritage, gastronomy, and beach product. Comparable as a small-city Croatian destination marketing organization competing for similar visitor segments.
• Dubrovnik Tourist Board: City-level Croatian DMO with the same statutory role, funding model, and multi-language digital portal structure as Zadar Tourist Board; the most comparable peer in terms of mandate and operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/explore/tags/likezadar
• TikToktiktok.com/@likezadar
• Xx.com/LikeZadar
• Facebookfacebook.com/LikeZadar
• LinkedInlinkedin.com/company/zadartouristboard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zadar Tourist Board