Klagenfurt Marketing GmbH

What Klagenfurt Marketing GmbH does

Tourismus Region Klagenfurt am Wörthersee GmbH (operating under the brand "visitklagenfurt") is the official regional destination marketing organization for the Klagenfurt am Wörthersee tourism region in Carinthia, Austria. It holds a statutory mandate under the Landestourismusgesetz to promote tourism and manage visitor services for the region. The company operates a small team of 8 employees and is led by Managing Director Mag. Helmuth Micheler.

Its core product is the visitklagenfurt.at portal, which serves as the canonical information, trip-planning, and booking surface for the region and supports four languages (German, English, Italian, Slovenian). The technical backbone is the Feratel Deskline booking system, which handles accommodation reservations, package-tour bookings, and voucher issuance. The companion "All in ONE Klagenfurt" mobile app (iOS and Android) aggregates digital tickets and entitlements from regional partners including Wörthersee Schifffahrt (lake ferry), Minimundus, the Pyramidenkogel observation tower, Stadtwerke Klagenfurt strand baths, KMG local buses, and the Landesmuseum Kärnten. Additional products include the Wörthersee Plus Card guest-benefit program, the City Zehner (City 10er) voucher system for local retail and restaurants, themed guided tours, and a 2025-launched AI-Concierge chatbot that answers visitor questions about the region.

The company monetizes through multiple revenue streams: booking commissions and agency fees on accommodation and experience transactions processed via the Deskline platform; principal margin on package tours (Pauschalreise) where it acts as tour operator; direct and third-party ticket sales (including event tickets and tourist attractions); and transaction fees from in-app purchases routed through payment providers Stripe, Klarna/SOFORT, and DataTrans. Customer acquisition relies primarily on digital channels — SEO/content marketing, social media (Facebook, Instagram, YouTube), email newsletter (delivered via Wilken AG), Google Ads remarketing, and Facebook Custom Audiences — supplemented by event-driven marketing around cultural and culinary events such as the annual Alpen-Adria Küche festival. Beyond individual leisure tourists, the company serves B2B segments including MICE (meetings, incentives, conferences, exhibitions), group travel organizers, and digital nomads.

Name

Klagenfurt Marketing GmbH

Legal name

Tourismus Region Klagenfurt am Wörthersee GmbH

Website

https://visitklagenfurt.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tourismus Region Klagenfurt am Wörthersee GmbH is the official Carinthian destination marketing organization operating the visitklagenfurt.at portal, the All in ONE Klagenfurt mobile app, and the Wörthersee Plus Card. It serves leisure tourists, MICE, and group travelers with booking, ticketing, and AI-concierge visitor services.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industry

Destination & Activity Wholesalers (Attractions, Tours & Ticket Inventory) (THAKAJAF)

Keywords

• Destination marketing services
• Tourism booking platform
• Digital ticket sales
• Travel package tours
• Regional tourism promotion

Headquarters

HQ city

Klagenfurt am Wörthersee

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Booking Commission & Agency Fees: As an intermediary/agent with collection mandate, TRK earns commission on bookings made through the visitklagenfurt.at platform. TRK acts as an agent between customers and service providers (hotels, attractions, etc.) and earns agency fees on transactions.
2. Package Tours (Pauschalreise): TRK acts as tour operator for packaged travel arrangements combining multiple services (excursions, accommodation) at a total price. TRK retains the full package price as principal.
3. Event & Ticket Sales: Direct ticket sales for events, city attractions (Stadtpfarrturm), and various experiences. Third-party ticket sales with collection on behalf of event organizers.
4. Third-Party Ticketing Services: Sales processing for partner service providers (Wörthersee Schifffahrt, Minimundus, Pyramidenkogel, strand baths, etc.) through the All in ONE app platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Klagenfurt Marketing GmbH operates the official regional destination marketing and visitor services platform for Klagenfurt am Wörthersee in Carinthia, Austria. Through the visitklagenfurt.at portal and the All in ONE Klagenfurt mobile app, it provides destination information, online booking of accommodation and experiences, digital ticketing for attractions, package tour arrangements (where the company acts as tour operator), the Wörthersee Plus Card guest benefit program, and the City 10er voucher system for local retail and hospitality.

Product overview

Tourismus Region Klagenfurt am Wörthersee GmbH operates a tourism platform centered on the visitklagenfurt.at website, which functions as both an informational portal and booking platform. The core offering includes the website itself for destination discovery and planning, supplemented by the All in ONE Klagenfurt mobile app for ticket purchases and digital pass management. Additional products include the Wörthersee Plus Card guest card program, package tours (Pauschalreisen) where the company acts as tour operator, the City Zehner voucher system, and the AI-Concierge chatbot for visitor assistance. The company also offers newsletter services and experience bookings through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• visitklagenfurt.at Tourism Portal Official tourism portal for the Klagenfurt am Wörthersee region providing destination information, accommodation search, online booking, event listings, and trip planning tools for leisure visitors and groups.
• All in ONE Klagenfurt Mobile App Mobile app for iOS and Android enabling purchase, combination, sharing, and redemption of digital tickets and e-permits from various regional service providers including Wörthersee Schifffahrt, Minimundus, Pyramidenkogel, strand baths, public transport, and museums.
• Wörthersee Plus Card Guest card provided to overnight visitors offering free or discounted access to local attractions, public transportation discounts, and partner benefits at participating establishments throughout the region. Integrated into the All in ONE app.
• Online Booking Platform Web-based reservation system supporting individual room bookings, voucher purchases, and package combinations for accommodation, experiences, and local services in the Klagenfurt region. Powered by the Feratel Deskline booking system.
• Pauschalreise (Package Tours) Pre-configured travel packages combining multiple services such as accommodation, excursions, and activities at a bundled total price. The company acts as tour operator (Reiseveranstalter) and retains the full package price as principal, with EU Package Travel Directive insolvency insurance via TVA-Tourismusversicherungsagentur.
• City Zehner (City 10er) Gift Voucher Gift voucher system for local shops and restaurants in Klagenfurt. Available as digital or physical vouchers redeemable at participating merchants in the city, supporting local retail and hospitality.
• Erlebnisse (Experiences) Booking Booking platform for curated local experiences, tours, and activities in the Klagenfurt region, including guided tours, culinary events, and outdoor activities, bookable by visitors through the online booking platform.
• Themenführungen (Theme Tours) Guided tours organized by the company itself, including various themed city tours and cultural explorations of Klagenfurt and the surrounding region.
• Event and Ticket Sales Direct ticket sales for events, city attractions (e.g., Stadtpfarrturm), and various experiences, plus third-party ticket collection on behalf of event organizers distributed through the All in ONE app and online booking platform.
• Group Travel and MICE Services Dedicated B2B service line for group travel organizers (Gruppenreisen), MICE (meetings, incentives, conferences, exhibitions) clients, and trade fair (Messen) exhibitors, providing venue sourcing, logistics coordination, package arrangements, and group accommodation support.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Feratel Media Technologies AGcoreTechnology or IntegrationLicensor of the Deskline online booking system. Provides the booking infrastructure for the visitklagenfurt.at platform including online room requests, automated bookings, and package tour management. System integrates multiple internet portals and sales channels.
• TVA-Tourismusversicherungsagentur GmbHminorOthersInsolvency insurance provider for package tours as required by EU Package Travel Directive. Located at Ferstelgasse 6, A-1090 Wien.
• Wörthersee Schifffahrt GmbHcoreChannel Partner/ Reseller/ DistributorLake ferry service provider. TRK acts as voucher issuer and sales agent for boat tickets. Integration into All in ONE app for digital ticket purchase.
• Minimundus GmbHminorChannel Partner/ Reseller/ DistributorMiniature world attraction. Tickets available through All in ONE app.
• PyramidenkogelminorChannel Partner/ Reseller/ DistributorObservation tower attraction. Tickets available through All in ONE app.
• Stadtwerke Klagenfurt AGminorChannel Partner/ Reseller/ DistributorMunicipal utilities company operating strand baths (beach facilities). Beach entry tickets available through All in ONE app.
• KMG – Klagenfurt Mobil GmbHminorChannel Partner/ Reseller/ DistributorLocal bus transportation provider. Bus tickets available through All in ONE app.
• Landesmuseum für KärntenminorChannel Partner/ Reseller/ DistributorState museum of Carinthia. Museum tickets available through All in ONE app.
• Europäische Reiseversicherung (European Travel Insurance)minorGTM or Marketing PartnerTravel insurance partner offering Hotelstorno Plus cancellation insurance recommended during booking process.

Scale indicators1 record

Recent moves2 records

Expansion highlights6 records

Direct peers

• Tirol Werbung GmbH: State tourism board for Tyrol, Austria, running tirol.at as a destination portal with booking, content, and digital marketing—another Austrian regional DMO with statutory authority and a comparable platform-based business model.
• Tourismus München GmbH: Official DMO for Munich operating muenchen.de with booking, event marketing, and guest card services—a comparable German-speaking regional DMO with a similar integrated destination platform structure.
• Wien Tourismus: Vienna's official tourism board operating wien.info with booking, ticket sales, and AI-supported visitor services—a closely analogous Austrian DMO with similar statutory structure and multilingual, city-level destination platform.
• Innsbruck Tourismus: Official DMO for Innsbruck operating a destination portal with booking, packages, and Alpine experience aggregation—comparable Austrian regional DMO with similar statutory mandate and experience-ticketing focus.
• Tourismus Salzburg GmbH: Official DMO for the Salzburg region, operating the salzburg.info portal with booking, ticketing, and event marketing—directly comparable Austrian regional DMO with a similar statutory mandate and integrated booking platform.
• Internationale Bodensee Tourismus GmbH: Cross-border DMO for the Lake Constance region (Germany/Austria/Switzerland/Liechtenstein), operating a multi-country destination platform with Bodensee Card guest card—very comparable lake-based, multilingual, multi-country regional DMO model.

Regional players

• Visit Ticino / Ente Turistico Regionale del Ticino: Swiss-Italian lake tourism DMO operating ticino.ch with regional booking, guest cards, and multilingual content—adjacent lake-tourism DMO with similar cross-border Italian/German multilingual positioning but in a different country.

Broad incumbents

• Klook: Asia-headquartered global activity booking and travel services platform—broader incumbent in destination activity aggregation, with overlapping value proposition for in-destination experience discovery and ticketing.
• Viator (Tripadvisor): Global activity and experience marketplace owned by Tripadvisor, offering tours, attractions, and tickets worldwide—operates in the same activity-ticketing space but at substantially larger scale and breadth.
• GetYourGuide: Global activity and experience booking marketplace with hundreds of thousands of tours and attractions worldwide—a much larger, broader player operating in the same destination-activity booking category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCI3eSC01dP_7qVZDlpYyYGw
• Facebookfacebook.com/visitklagenfurt
• Instagraminstagram.com/visit.klagenfurt
• LinkedInlinkedin.com/company/klamag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klagenfurt Marketing GmbH