Tourismus Oberbayern München

Name

Tourismus Oberbayern München

Legal name

Tourismus Oberbayern München e.V.

Website

https://oberbayern.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership fees: TOM e.V. generates revenue through annual membership fees from its approximately 70 members, which include destinations, counties, cities, municipalities, and tourism-related organizations and associations across Upper Bavaria.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Tourismus Oberbayern München e.V. (TOM e.V.) is the regional tourism umbrella organization for Upper Bavaria, Germany, coordinating destination marketing and member services across approximately 70 tourism stakeholders. The organization operates a dual-platform structure: the B2C consumer website (oberbayern.de) promoting Upper Bavaria as a travel destination, and the B2B partner portal (top.oberbayern.de) providing training, eLearning, networking, and marketing resources to member organizations. Core thematic offerings include the Wasser-Radlwege cycling route network, eCoach digital training program, Tourismuswissen Oberbayern eLearning platform, TOMCast podcast, and sustainability resources.

Product overview

Tourismus Oberbayern München e.V. (TOM e.V.) is the regional tourism marketing organization for Upper Bavaria, operating a dual-platform structure: the B2C consumer destination website (oberbayern.de) promoting Upper Bavaria as a travel destination through themed content, region guides, and experience discovery, and the B2B partner network portal (top.oberbayern.de / TOM Partnernetz) serving tourism industry members with knowledge resources, training programs, and networking tools. Key thematic products include the Wasser-Radlwege cycling route network with themed loops, eCoach digital training programs, TOM Weiterbildungsprogramm eLearning platform, TOMCast podcast, and seasonal campaigns such as ski and winter experiences. The organization functions as a destination management organization (DMO) rather than a traditional product company, focusing on tourism promotion, industry development, and regional marketing for Upper Bavaria's 43 million annual overnight stays.

Differentiator

Problem solved

Functional benefit

Products and services

• oberbayern.de Consumer Destination Website The primary consumer-facing tourism marketing website for Upper Bavaria, offering destination information, experience guides, region profiles, events, and travel planning resources for domestic and international visitors.
• TOM Partnernetz (top.oberbayern.de B2B Partner Portal) The B2B partner network portal providing members with knowledge resources, training programs, communications tools, market research data, and networking capabilities for tourism industry partners across Upper Bavaria.
• Wasser-Radlwege Oberbayern Cycling Route Network A themed cycling route network featuring water-themed routes including the Salzschleife (Salt Loop), Kunstschleife (Art Loop), and Hopfenschleife (Hops Loop), offering curated cycling experiences through Upper Bavaria's landscapes.
• eCoach Digital Training Program A digital competency qualification program that trains tourism professionals in digital skills, with eCoaches deployed across various regions of Upper Bavaria to support industry digitization.
• Tourismuswissen Oberbayern eLearning Platform An online learning and professional development platform offering eLearning courses, webinar recordings, and current industry knowledge for tourism professionals in Upper Bavaria.
• TOMCast Podcast A podcast series available on Spotify providing audio content about Upper Bavaria experiences, stories, and destinations for travelers and tourism enthusiasts.
• Erlebnispartner (Experience Partner Program) A network of curated experience providers and partners offering visitor activities across Upper Bavaria, showcased on the consumer website for discovery and promotion.
• Nachhaltigkeitskompass (Sustainability Compass) A sustainability compass tool providing tourism knowledge and resources for members to implement sustainable practices in their tourism offerings.
• Wirtschaftsfaktor Tourismus (Tourism Economic Impact Reports) Research and data resources on the economic impact of tourism in Upper Bavaria, supporting advocacy and strategic planning for member organizations.
• Tourismusforum Oberbayern Annual Conference An annual professional conference addressing tourism industry topics for members and tourism professionals, with the 2026 edition focusing on accessible tourism.
• Events Platform (events.oberbayern.de) An event listing and promotion platform for events across Upper Bavaria, providing tourists and visitors with current event information during their trip planning.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered supporting member.

• ADAC Südbayern e.V.supporting memberOthersAutomobile club providing support as a member organization. Located at Ridlerstraße 35, D-80339 München. Represents one of approximately 70 supporting member organizations.
• DEHOGA Bayern e.V.supporting memberOthersBavarian Hotel and Gastronomy Association. Located at Prinz-Ludwig-Palais, Türkenstraße 7, D-80333 München. Represents hospitality sector interests within TOM e.V.
• IHK für München und Oberbayernsupporting memberOthersChamber of Industry and Commerce for Munich and Upper Bavaria. Located at Max-Joseph-Straße 2, München. Provides economic and tourism development support.
• Flughafen München GmbHsupporting memberOthersMunich Airport as a supporting member. Located at Nordalle 25, D-85326 München. Provides transportation infrastructure connection for Upper Bavaria tourism.
• Handelsverband Bayern e.V.supporting memberOthersBavarian Retail Association. Located at Brienner Str. 45, München. Represents retail sector interests in tourism destination development.
• Landesverband Bauernhof- und Landurlaub Bayern e.V.supporting memberOthersState association for farm and rural tourism in Bavaria. Located at Max-Joseph-Straße 7a, München. Supports agritourism development.
• Private Brauereien Bayern e.V.supporting memberOthersAssociation of Private Breweries of Bavaria. Located at Thomas-Wimmer-Ring 9, D-80539 München. Represents brewing tradition and beer culture.
• Predigtstuhlbahnsupporting memberOthersHistoric funicular railway operator in Bad Reichenhall. Located at Südtiroler Platz 1, D-83435 Bad Reichenhall. Represents traditional mountain railway experience.
• Bayerische Eisenbahngesellschaft mbHsupporting memberOthersBavarian Railway Company. Located at Boschetsrieder Str. 69, 81379 München. Supports sustainable mobility and rail tourism in Upper Bavaria.
• Brauereigasthof Hotel Ayingsupporting memberOthersBrewery hotel in Aying. Located at Zornedinger Str. 2, D-85653 Aying. Represents traditional Bavarian hospitality.
• RT TOURISTIKsupporting memberOthersRaiffeisen tourism service. Online presence through rv-direkt.de/touristik. Supports cooperative tourism services.
• Unternehmensberatung Robert Salzlsupporting memberOthersBusiness consulting by Robert Salzl. Individual consultant supporting TOM e.V. operations. Robert Salzl also serves as Ehrenpräsident (Honorary President) of TOM e.V.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bayern Tourismus Marketing GmbH: The national-level DMO for Bavaria. Direct peer because it operates at the parent-state level of TOM e.V. and jointly promotes Bavarian tourism, creating both alignment and overlap in mandate and target audiences.
• Chiemsee Tourismus: A sub-regional DMO within Upper Bavaria for the Chiemsee/Chiemgau area. Direct peer given the overlapping geographic mandate and shared tourism themes (cycling, hiking, lakes, culture).
• Schwarzwald Tourismus: Regional DMO for the Black Forest in Baden-Württemberg, Germany. Directly comparable as a German state-region DMO focused on outdoor recreation, cycling, hiking, and cultural tourism.
• Tourismusverband Allgäu/Bayerisch-Schwaben: Another Bavarian regional DMO. Directly comparable as a membership-based destination marketing organization promoting a defined Bavarian sub-region with similar structures and themes.
• Berchtesgadener Land Tourismus: Sub-regional DMO inside Upper Bavaria covering Berchtesgadener Land. Direct peer given shared regional mandate, alpine/outdoor focus, and membership-based marketing model.

Broad incumbents

• Tirol Werbung: State-level tourism board for Tyrol, Austria. Comparable as an established, well-resourced European regional DMO with similar alpine tourism themes and a stronger international marketing footprint.
• Deutsche Zentrale für Tourismus (DZT): Germany's national tourism board. Comparable as the umbrella national DMO that works with regional DMOs like TOM e.V. to promote Germany internationally, with overlapping themes and partner networks.
• Tourismus Marketing GmbH Baden-Württemberg: State-level tourism marketing organization for Baden-Württemberg. Comparable as a higher-tier DMO operating alongside sub-regional bodies, with similar partnership and digital platform structures.
• VisitDenmark: National tourism board for Denmark. Comparable as an established European destination marketing organization that operates B2C content portals and B2B partner networks at a country level.
• Visit Scotland: National tourism organization for Scotland. Comparable as a destination marketing organization with membership/partnership structure, multi-channel B2C/B2B platforms, and thematic product portfolios (cycling, hiking, culture, winter).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMjcsJli4PExN-FpMzuwKGg
• Facebookfacebook.com/OberbayernUrlaub
• Instagraminstagram.com/oberbayern/?hl=de
• LinkedInlinkedin.com/company/tourismus-oberbayern-m%C3%BCnchen

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourismus Oberbayern München