Visit Limousin

What Visit Limousin does

Visit Limousin is the official tourism promotion portal for the Haute-Vienne department in the Nouvelle-Aquitaine region of France, operated by SPL Terres de Limousin, a Société Publique Locale (public local company) headquartered at 11 rue François Chénieux, Limoges. The platform serves as a unified destination marketing and transactional website, combining editorial content (destination guides, event calendars, heritage route information) with an Elloha-powered marketplace that enables direct bookings for accommodations, activities, restaurants, and transport. The site covers the region's principal assets including Lac de Saint-Pardoux, Lac de Vassivière, the Route Richard Cœur de Lion heritage trail with 23 sites, the Centre de la mémoire d'Oradour, and 12,800 documented lakes and bodies of water.

The underlying technology stack is a WordPress-based content platform with integration to the SIRTAQUI departmental tourism database, SIRTDATA for anonymized visitor data collection, Google Analytics 4 for performance analytics, and a Consent Management Platform (CMP #92) compliant with the IAB Europe Transparency & Consent Framework. Transportation booking is enabled through TictacTrip and Modalis applications, and a carbon footprint calculator from ADEME supports the sustainable tourism positioning. The core customer segments are outdoor enthusiasts, cultural heritage tourists, families, fishing enthusiasts, and educational groups (with the Centre de la mémoire d'Oradour alone serving nearly 50,000 students annually).

The business model is best characterized as a public-sector destination marketing organization rather than a commercial enterprise. Revenue is not publicly disclosed; the only stated commercial stream is marketplace commission from Elloha bookings, while primary funding derives from the departmental and regional public ownership structure. The entity is a member of ADN Tourisme, the national federation of French tourism institutions, and is led by Directeur exécutif Yves Buisson. Pricing varies entirely by provider (e.g., Château de Brie admission from €5.00, gîtes from €400/week, chambres d'hôtes from €180/night), with the platform facilitating rather than setting prices.

Name

Visit Limousin

Legal name

SPL Terres de Limousin

Website

https://visitlimousin.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Limousin is the official tourism promotion portal for the Haute-Vienne department in France, operated by the public local company SPL Terres de Limousin. It provides destination content, an Elloha-powered booking marketplace, and trip-planning tools serving leisure and cultural tourists.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)

akta.pro secondary industry

Culinary & Wine Itinerary Planning (THAKAOAJ)

Keywords

• Destination marketing
• Tourism promotion
• Accommodation booking
• Regional tourism portal
• Outdoor recreation tourism

Headquarters

HQ city

Limoges

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketplace Commission: Elloha-powered marketplace enabling tourism providers to sell accommodations, activities, and restaurant reservations. The platform facilitates transactions between visitors and local tourism businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Visit Limousin operates the official tourism promotion website for the Haute-Vienne department in Limousin, France, providing destination information, an Elloha-powered marketplace for booking accommodations, activities, restaurants, and transport, an interactive map, an event calendar, and sustainability tools. The platform aggregates third-party tourism providers and connects them with leisure travelers, families, outdoor enthusiasts, and educational groups visiting the region.

Product overview

Visit Limousin is the official tourism portal for the Limousin region (Haute-Vienne department, Nouvelle-Aquitaine), operated by SPL Terres de Limousin. The platform functions as a unified destination marketing and booking portal that combines content discovery with transactional capabilities. The core offering includes the Visit Limousin Tourism Portal providing comprehensive visitor information, integrated with an Interactive Map, Booking System (via Elloha marketplace), Event Calendar, and Sustainable Tourism Planning tools. The platform supports travel planning through TictacTrip and Modalis integrations, carbon footprint calculation via Impact CO2, and offers access to cultural sites including the Route Richard Cœur de Lion and regional castles. Additional features include accessible tourism services, family activities, outdoor sports, and cultural venues across the Haute-Vienne department.

Differentiator

Problem solved

Functional benefit

Brands

• Terres de Limousin: The brand name used for the tourism board/logo, appearing as 'Logo Terres de Limousin' on the website

Products and services

• Visit Limousin Tourism Portal

Quantifiable outcome

• Nearly 50,000 students annually visit the Centre de la mémoire d'Oradour

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Micro-Folie (Collection régionale)minorStrategic or Co-development Partner · 30 January 2026The Centre de la mémoire d'Oradour will join the regional Micro-Folie collection, a digital museum network.
• EllohacoreTechnology or IntegrationElloha provides the marketplace technology powering online bookings for accommodations, activities, restaurants, and transportation on visitlimousin.com.
• Sirtaqui DatabasecoreOthersSirtaqui is the departmental tourism information database containing details on providers, events, and attractions contributed by tourism offices, labels, and event organizers.
• Agence RaccourciminorImplementation/ SI/ Consulting PartnerWebsite development and hosting partner responsible for the technical implementation of visitlimousin.com.
• Association Route Richard Cœur de LioncoreStrategic or Co-development PartnerAssociation managing the 200km Route Richard Cœur de Lion tourist route with 23 sites across Haute-Vienne, Charente, Dordogne, and Corrèze.
• ADN TourismeminorOthersSPL Terres de Limousin is a member of ADN Tourisme, the national federation of tourism institutions in France.
• 70+ Tourism PartnersminorOthers70+ partners referenced in cookie policy for data collection and marketing purposes under IAB Europe Transparency & Consent Framework.
• TictacTripminorChannel Partner/ Reseller/ DistributorApplication promoted for booking train, bus, and multimodal transportation to and within Haute-Vienne.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Comité Régional du Tourisme de Nouvelle-Aquitaine: The regional tourism board for the same Nouvelle-Aquitaine region that Visit Limousin operates within. Both serve overlapping geography with destination marketing, content portals, and accommodation/activity promotion functions; Visit Limousin operates at the departmental level while CRT operates regionally.
• Visit Alsace: Tourism marketing portal for the Alsace region, offering accommodations, activities, events, and gastronomy content. Directly comparable as a French regional DMO with marketplace-style booking integration and curated local experiences.
• Visit Brittany: Regional tourism promotion organization for Brittany, France, operating a content portal with accommodation and activity listings. Directly comparable as a French regional DMO with destination marketing, itinerary planning, and local experience curation functions.
• Office de Tourisme Intercommunal du Limousin: Local tourist office serving the Limoges area, operating visitor centers and providing similar accommodation and activity information. Direct competitor/complement to Visit Limousin at the more granular municipal level within the same Haute-Vienne department.

Broad incumbents

• GetYourGuide: Global online marketplace for tours, attractions, and activities. Comparable as a discovery-and-booking platform for experiences, but operating at global scale across many destinations rather than specializing in regional curation.
• Atout France: France's national tourism development agency, promoting the country internationally and supporting regional DMOs. Comparable as the broader incumbent in French destination marketing, operating at national scale rather than regional.
• ADN Tourisme: National federation of French tourism institutions of which SPL Terres de Limousin is a member. Comparable as the umbrella organization for regional and departmental DMOs across France, providing shared services, standards, and federation-level destination promotion.

Emerging players

• Outdooractive: Platform for outdoor activities including hiking, cycling, and nature-based tourism with route planning and content. Comparable to Visit Limousin's cycling routes (Vélidéale), hiking content, and outdoor activity promotion at a pan-European scale.
• Tiqets: Online ticketing platform for museums, attractions, and cultural sites. Comparable to the booking/ticketing elements of Visit Limousin's offering (e.g., Château de Brie admission) but focused on cultural attractions globally.

Others

• Elloha: Technology provider powering Visit Limousin's booking marketplace. Comparable as the underlying SaaS/marketplace infrastructure used across multiple French regional tourism boards, and the operational backbone of Visit Limousin's transactional capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeinstagram.com/visitlimousin
• Facebookfacebook.com/visitlimousin
• LinkedInlinkedin.com/company/visitlimousin
• Instagraminstagram.com/visitlimousin
• Xx.com/visitlimousin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Limousin