New Smyrna Beach Area Visitors Bureau

What New Smyrna Beach Area Visitors Bureau does

The New Smyrna Beach Area Visitors Bureau (legally the Southeast Volusia Advertising Authority, founded 1987) is a government-established destination marketing organization serving the five communities of Southeast Volusia County, Florida: New Smyrna Beach, Edgewater, Oak Hill, Osteen, and Port Orange. The DMO operates with a lean team of 7 employees from its headquarters and visitor center at 2238 State Road 44, New Smyrna Beach, and is funded primarily by the Convention Development Tax (bed tax) levied on hotel accommodations in the region. Its remit is to drive leisure, meeting, wedding, sports, and film tourism to the 17+ miles of beaches and blueways while stewarding the destination's natural and cultural assets.

The organization delivers a multi-channel visitor engagement stack: the visitnsbfl.com website (with an AI trip planner, 360 virtual tour, and partner listing platform), the Visit NSB Mobile App (real-time beach conditions, live parking updates, sustainability gamification), a monthly email newsletter, the NSB Insider Blog, a printed destination guide, and 1,500+ signature and community events annually. The DMO holds DMAP Accreditation with Distinction from Destinations International and is the first One Planet Living destination in Florida, coordinating sustainability programs across an ecosystem of 200+ restaurants, 300+ accommodations, and a network of One Planet Living Future Maker hospitality and dining partners.

The revenue model is non-commercial: the DMO does not sell directly to consumers and core visitor services are free. Funding flows from the bed tax on accommodations and is supplemented by cooperative marketing with Brand USA, Visit Florida, Destination Florida, and the US Travel Association for international and state-level reach. Tourism businesses gain visibility through listings on visitnsbfl.com under a reciprocal link policy, while consumer segments (leisure travelers, wedding parties, meeting and SMERF groups, sports groups, and media/film productions) are reached through differentiated content and channel programs.

Name

New Smyrna Beach Area Visitors Bureau

Legal name

Southeast Volusia Advertising Authority dba New Smyrna Beach Area Visitors Bureau

Website

https://visitnsbfl.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

The New Smyrna Beach Area Visitors Bureau is a government-funded destination marketing organization serving the five communities of Southeast Volusia County, Florida. It promotes leisure, meeting, wedding, sports, and film tourism through its website, mobile app, AI trip planner, events, and partner network.

Ownership category

akta.pro rank

Product category

Destination Marketing Organization (Tourism Promotion)

NAICS

Scenic and Sightseeing Transportation (487), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Sailing, Catamaran & Day-Cruise Excursions (nature-focused) (THAAAIAG), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

Keywords

• Destination marketing
• Tourism promotion
• Visitor services
• Travel planning
• Sustainable tourism

Headquarters

HQ city

New Smyrna Beach, Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Others, Technology or R&D

Revenue model

1. Tourist Development Tax (Bed Tax): Funded by the Convention Development Tax levied on hotel accommodations (bed tax) in the region. This is the primary funding source for the Southeast Volusia Advertising Authority/dba New Smyrna Beach Area Visitors Bureau. Revenue supports strategic marketing, tourism initiatives, and efforts that enhance the visitor experience while benefiting the local community.

Go-to-market motion5 records

Distribution channels6 records

Marketing channels9 records

Core offering

The New Smyrna Beach Area Visitors Bureau is the official destination marketing organization (DMO) for Southeast Volusia County, Florida. It markets and promotes travel to the five-community region (New Smyrna Beach, Edgewater, Oak Hill, Osteen, Port Orange) through a website, mobile app, printed destination guide, events, and partnerships. Core visitor-facing services include trip planning tools, an AI trip planner, real-time beach conditions, and an annual destination guide—all provided free to leisure travelers.

Product overview

The New Smyrna Beach Area Visitors Bureau operates as a destination marketing organization offering a suite of visitor-facing digital products and services. The core digital offerings include the Visit NSB Mobile App (providing real-time beach conditions, parking updates, and sustainability gamification), an AI Trip Planner for itinerary creation, a 360-degree virtual experience of the destination, an annual Destination Guide publication, and the NSB Insider Blog for travel inspiration. These products work together to guide visitors through trip planning, on-ground navigation, and content discovery across the five-community region.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• MMGY NextFactorcoreStrategic or Co-development PartnerGlobal leader in destination strategy engaged to guide the Destination Stewardship Plan planning process and ensure a thoughtful, data-driven approach to the 10-year tourism master plan.
• Marine Discovery CentercoreStrategic or Co-development PartnerOne Planet Living Future Maker partner advancing conservation and education. Programs include Shuck & Share oyster shell recycling, living shoreline habitat restoration (removed 13,000+ sq ft of pavement, planted 1,000+ native trees/shrubs/grasses). Partner in sustainable tourism initiatives.
• SpringHill Suites by MarriottcoreGTM or Marketing PartnerOne Planet Living Future Maker partner. Featured in Naturally NSB Giveaway prize package. Sustainable hospitality practices including energy-efficient systems and participation in lagoon cleanup efforts.
• Third Wave Café and Wine BarminorGTM or Marketing PartnerOne Planet Living Future Maker sustainable dining partner focused on quality ingredients and environmental responsibility.
• Yaupon Brothers American TeaminorGTM or Marketing PartnerOne Planet Living Upcoming Future Maker, supporting sustainable tourism efforts in the region.
• Atlantic PlazaminorGTM or Marketing PartnerOne Planet Living Upcoming Future Maker, in the process of joining sustainable hospitality initiatives.
• Country Inn and SuitesminorGTM or Marketing PartnerOne Planet Living Upcoming Future Maker, developing sustainable hospitality practices.
• Hampton Inn New Smyrna BeachminorGTM or Marketing PartnerOne Planet Living Upcoming Future Maker working toward sustainable certification.
• Brand USAcoreGTM or Marketing PartnerOfficial U.S. tourism marketing organization partner for international destination promotion and marketing campaigns.
• Visit Florida / Destination FloridacoreGTM or Marketing PartnerState-level tourism marketing partnership for Florida destination promotion through Visit Florida and Destination Florida programs.
• US Travel AssociationcoreGTM or Marketing PartnerNational tourism industry association partnership for advocacy and marketing initiatives at the federal level.
• City of New Smyrna BeachcoreStrategic or Co-development PartnerMunicipal partner within the five-community region served by the DMO.
• City of Port OrangecoreStrategic or Co-development PartnerMunicipal partner within the five-community region served by the DMO.
• City of Oak HillcoreStrategic or Co-development PartnerMunicipal partner within the five-community region served by the DMO.
• City of EdgewatercoreStrategic or Co-development PartnerMunicipal partner within the five-community region served by the DMO.
• One Planet Living®coreStrategic or Co-development PartnerInternational sustainability framework partner. New Smyrna Beach Area Visitors Bureau is the first in Florida to join the One Planet Living online eco-system to address sustainability efforts as a destination management organization.
• Destinations InternationalcoreStrategic or Co-development PartnerGlobal trade association for destination marketing organizations. Provides the Destination Marketing Accreditation Program (DMAP) under which the NSBAVB holds accreditation with distinction.
• Shark Coast FCminorGTM or Marketing PartnerLocal soccer club (Volusia County's USL Pathway Club) promoting sports tourism and hosting events at the New Smyrna Beach Sports Complex.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Visit Florida: State-level destination marketing organization for Florida. NSBAVB is an active partner/co-marketer with Visit Florida. Same DMO function, broader geographic scope, and significantly larger budget providing statewide campaigns that NSBAVB leverages for international reach.
• Brand USA: National destination marketing organization for the United States. NSBAVB is an active partner through co-marketing initiatives. Operates at a vastly larger scale, providing international market access that NSBAVB leverages rather than competes with.

Others

• Destinations International: Global trade association for destination marketing organizations. NSBAVB holds DMAP accreditation with distinction from Destinations International. Acts as an industry body, peer network, and standards-setter rather than a direct competitor.

Direct peers

• Visit Jacksonville: Duval County DMO for Jacksonville, Florida. Comparable DMO function, bed-tax funding, and Florida leisure/group travel focus, with slightly broader destination scope (urban + beach). Peer in state-level co-marketing initiatives.
• Visit Sarasota County: County DMO for Sarasota County, Florida. Comparable coastal destination positioning, arts and culture emphasis, and bed-tax funding. Direct peer in DMAP accreditation and Visit Florida co-marketing.
• Space Coast Office of Tourism: County-level DMO for Brevard County, Florida. Comparable in scale, funding structure (bed tax), coastal destination positioning, and partnership relationship with Visit Florida and Brand USA. Adjacent geography with similar leisure and event-driven visitation patterns.
• Visit Tampa Bay: Regional DMO for Hillsborough and Pinellas counties. Similar DMO mandate and funding structure, with broader destination portfolio but overlapping leisure, meeting/group, and beach traveler segments competing for the same Florida visitor dollars.
• Panama City Beach Convention & Visitors Bureau: Bay County DMO focused on a Florida Panhandle beach destination. Similar scale and funding structure, comparable Gulf coastal positioning, and direct competition for the same leisure beach traveler segment.
• Visit Pensacola: Escambia County DMO on Florida's Gulf Coast. Comparable DMO scale and bed-tax funding model, with similar destination marketing scope (beaches, dining, arts, history). Peer in Destinations International's DMAP accreditation program.
• Daytona Beach Area Convention & Visitors Bureau: Direct regional peer in Volusia County, Florida, promoting an adjacent coastal destination. Same county, same tourism budget authority structure (bed-tax funded), and overlapping leisure traveler audience with overlapping events and attractions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-smyrna-beach-area-visitors-bureau

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about New Smyrna Beach Area Visitors Bureau