Tourism Trinidad Limited

What Tourism Trinidad Limited does

Tourism Trinidad Limited is the official destination marketing organization (DMO) for the island of Trinidad, operating the consumer-facing VisitTrinbago portal at visittrinidad.tt. Headquartered in Port of Spain with 36 employees, the organization functions as a government-affiliated marketing body working in partnership with the Ministry of Tourism, Culture and the Arts (MTCA) and the Airports Authority of Trinidad and Tobago. Its core product is a content management system-based destination website that aggregates tour operators, accommodation providers, transportation partners (Caribbean Airlines, Inter-Island Ferry Service), and event listings across categories including tours, festivals, nature and wildlife, beaches, cuisine, and business events.

The platform distributes over 50 partner tour operators and dozens of accommodation providers through a free-to-use information model with inquiry forms routing visitors directly to listed operators. Sub-products include a festival directory, attractions directory, accommodation listings, specials and packages, and a dedicated business/MICE section for conferences and meeting spaces. Marketing channels extend beyond the website to YouTube-hosted video series (EatAhFood collaboration with Mark Wiens), flagship trade events (Routes Americas, World Travel Market), and strategic partnerships including the Aquila Center for Cruise Excellence for cruise tourism development.

The revenue model is not direct monetization: the website is free to end users, and the organization does not sell tours or accommodation. Funding is derived primarily from government appropriations through the Ministry of Tourism, Culture and the Arts, with value creation measured in destination promotion, airlift development, and tourism infrastructure programs such as the Tourism Accommodation Upgrade Project (TAUP). Customer segments served are leisure tourists, business and MICE travelers, cruise passengers, eco-tourism enthusiasts, and cultural and heritage tourists.

Name

Tourism Trinidad Limited

Legal name

Tourism Trinidad Limited

Website

https://visittrinidad.tt

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourism Trinidad Limited is the official government-affiliated destination marketing organization for Trinidad, operating the VisitTrinbago tourism portal that aggregates tour operators, accommodations, events, and transportation for leisure, MICE, cruise, eco-tourism, and cultural visitors.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing services
• Tourism promotion
• Travel planning portal
• Festival tourism marketing
• Eco-tourism destination

Headquarters

HQ city

Port of Spain

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Destination Marketing and Tourism Promotion: Tourism Trinidad Limited operates as the official destination marketing organization for Trinidad, funded primarily through government appropriations and potentially tourism-related fees. The organization generates value by promoting Trinidad as a tourism destination, facilitating partnerships with airlines, cruise lines, and tour operators, and supporting tourism infrastructure projects such as the Tourism Accommodation Upgrade Project (TAUP). Revenue is not derived from direct product sales but from promoting the island's tourism ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Tourism Trinidad Limited operates the official government-backed destination marketing organization for Trinidad, anchored by the VisitTrinbago.com consumer portal. It promotes Trinidad as a year-round tourism destination by aggregating tour operators, accommodation listings, festivals, attractions, transportation guides, and business/MICE event resources, and directs visitors to third-party providers for bookings rather than selling tours directly.

Product overview

Tourism Trinidad Limited operates the VisitTrinbago platform, a comprehensive tourism destination portal for Trinidad. The platform consists of a core tourism portal providing trip planning resources, paired with multiple interconnected sub-products including tour experience bookings (eco, culinary, culture, water activities), a festival directory, attractions directory, accommodation listings, and special packages. These products work together to serve visitors seeking travel information and bookings for Trinidad destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• VisitTrinbago Official Tourism Portal The official government-backed tourism website for Trinidad, providing comprehensive travel planning resources including tour bookings, event calendars, accommodation listings, transportation guides, and destination information for visitors to Trinidad.
• Trinidad Tour Experiences Curated tour offerings including eco tours, culinary tours, culture and heritage tours, and water activities available for booking through the VisitTrinbago platform.
• Festival Directory Comprehensive calendar of Trinidad's festivals and cultural celebrations including Carnival, music festivals, food festivals, and national holidays.
• Attractions Directory Directory of tourist attractions and sites in Trinidad including beaches, nature reserves, heritage sites, and wildlife viewing locations.
• Accommodation Listings Directory of places to stay in Trinidad including hotels, bed and breakfasts, guest houses, self-catering apartments, and resorts.
• Specials, Packages & Offers Special vacation packages, accommodation deals, and tour offers available for visitors to Trinidad.

Quantifiable outcome

• Trinidad is one of the top three nesting sites globally for endangered leatherback turtles, attracting nature tourists during March to August nesting season
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Aquila Center for Cruise ExcellencecoreStrategic or Co-development Partner · 17 April 2023Tourism Trinidad and the Aquila Center for Cruise Excellence formed a partnership to enhance cruise tourism in Trinidad. The partnership aims to improve the cruise experience at Port of Spain and develop more onshore tour activities and services for cruise passengers visiting Trinidad.
• EatAhFoodcoreGTM or Marketing Partner · 4 April 2023Tourism Trinidad collaborated with EatAhFood to produce the GrownHome and Out Here video episodes showcasing Trinidad's culinary heritage, local food experiences, and agritourism attractions including La Vega Estate, Brasso Seco cocoa experience, and Café Mariposa in Lopinot.
• Ministry of Tourism, Culture and the Arts (MTCA)coreStrategic or Co-development Partner · 21 March 2023Tourism Trinidad Limited operates under the Ministry of Tourism, Culture and the Arts (MTCA). The Ministry leads delegations at international events such as Routes Americas 2023, working jointly with TTL and the Airports Authority of Trinidad and Tobago to develop airlift and tourism strategy.
• Airports Authority of Trinidad and TobagocoreStrategic or Co-development Partner · 21 March 2023The Airports Authority of Trinidad and Tobago collaborates with Tourism Trinidad Limited and MTCA in aviation development initiatives, including participation in Routes Americas conferences to attract new airline routes and expand seat capacity to Trinidad.
• Emancipation Support Committee of Trinidad and TobagominorGTM or Marketing Partner · 28 July 2022Tourism Trinidad is a proud partner of the 2022 Pan African Festival TT and Emancipation Village at Queen's Park Savannah, promoting cultural heritage tourism and supporting community-based events.
• Tour Operators Association of Trinidad and TobagocoreChannel Partner/ Reseller/ DistributorFeatured partner network of local tour operators listed on VisitTrinbago.com, including eco-tour operators, cultural tour providers, culinary tour specialists, and adventure activity operators who conduct tours for visitors.
• Trinidad & Tobago Tour Guide AssociationminorChannel Partner/ Reseller/ DistributorAssociation of licensed tour guides featured as a partner resource on the VisitTrinbago platform, providing professional tour guide services for visitors to Trinidad.
• Caribbean AirlinescoreChannel Partner/ Reseller/ DistributorNational airline offering daily flights between Trinidad and Tobago (24-minute flight time). Listed as a key transportation partner on the official tourism website for inter-island connectivity.
• Ministry of Tourism, Culture and the ArtscoreStrategic or Co-development PartnerMinistry of Tourism, Culture and the Arts is the proud host of the World Steelpan Festival, with support from MITTCO and Panland. Tourism Trinidad Limited promotes this festival through its official platform as part of its cultural tourism marketing strategy.
• The National Trust of Trinidad and TobagominorChannel Partner/ Reseller/ DistributorListed as a partner providing Western Isles Boat Tours, featuring historical narratives about the islands of the western peninsula and the Gulf of Paria.
• Trinidad and Tobago Inter-Island Ferry ServiceminorChannel Partner/ Reseller/ DistributorOfficial inter-island ferry service connecting Trinidad and Tobago, listed as a key transportation partner on the VisitTrinbago platform for visitors traveling between the two islands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Cayman Islands: National DMO for the Cayman Islands, marketing leisure, diving, and cruise tourism through a destination portal and trade partnerships. Comparable in scope of mandate, government affiliation, and reliance on nature-based tourism assets.
• Grenada Tourism Authority: National tourism authority for Grenada, promoting eco-tourism, cultural heritage, and spice-based culinary tourism through a destination portal. Comparable small-island Caribbean DMO with similar reliance on nature and culture assets.
• Discover Puerto Rico: Private, non-profit DMO established to promote Puerto Rico as a destination following Hurricane Maria, blending leisure, eco, and cultural marketing. Comparable as a recently restructured Caribbean DMO with strong US-source-market focus and government-adjacent structure.
• Aruba Tourism Authority: Official DMO for Aruba, operating aruba.com with a year-round ("One happy island") positioning and partnerships across airlines and cruise lines. Highly comparable Caribbean DMO with similar "always in season" brand positioning strategy.
• Curacao Tourist Board: National tourism board for Curaçao, marketing the destination via a national portal, cultural heritage programming, and dive/ecotourism assets. Comparable Caribbean DMO with similar mandate and audience.
• Bermuda Tourism Authority: Statutorily established national tourism authority for Bermuda, responsible for destination marketing, research, and product development. Comparable in formal government-backed DMO structure and multi-segment marketing approach.
• Saint Lucia Tourism Authority: National tourism authority for Saint Lucia, promoting the destination through a national portal, eco-tourism, festivals, and cruise/airline partnerships. Closely comparable in single-island DMO mandate and Caribbean leisure positioning.
• Bahamas Ministry of Tourism: Government-affiliated destination marketing body for The Bahamas, running bahamas.com to drive leisure, cruise, and MICE demand across a multi-island nation. Comparable in government-backed DMO structure, scale of marketing operation, and Caribbean target market.
• Barbados Tourism Marketing Inc. Official DMO for Barbados, marketing the destination to leisure, cruise, and MICE travelers through a national portal, trade engagement, and cultural-event programming — directly comparable in mandate and operating model to Tourism Trinidad Limited.
• Jamaica Tourist Board: National destination marketing organization for Jamaica, operating visitjamaica.com to promote tourism, partner with tour operators, and engage airlines and cruise lines. Closest functional analog to Tourism Trinidad Limited within the Caribbean DMO landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/visit-trinidad

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourism Trinidad Limited