Visit Trollhättan Vänersborg
Visit Trollhättan Vänersborg is a non-profit destination marketing organization jointly owned by the municipalities of Trollhättan and Vänersborg and approximately 150 member businesses, promoting tourism across both cities through physical tourist centers, a web portal, booking platform, and mobile app.
- Company typePrivate
- Founded2007
- HeadquartersVänersborg, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Visit Trollhättan Vänersborg does
Visit Trollhättan Vänersborg is a destination marketing organization (DMO) jointly owned by the municipalities of Trollhättan and Vänersborg in Västra Götaland County, Sweden. Established in December 2007, the organization is structured as a non-profit association (Trollhättan-Vänersborgs ideella förening för turismutveckling) that wholly owns the operating company Visit Trollhättan Vänersborg AB. It serves approximately 150 member businesses — including hotels, restaurants, shops, and activity providers — by coordinating destination marketing, tourism product development, and visitor information services across the two cities. The organization operates two year-round physical tourist centers and is funded through a combination of municipal subsidies, member contributions, and transactional booking commissions.
The organization's core digital product is the Visit Trollhättan Vänersborg Tourism Portal, hosted on vastsverige.com, which aggregates attractions, events, accommodations, and activities. Supporting products include a curated event calendar with editorial approval, a towni.se booking portal for accommodations and activity packages, and the Explore inTrollhättan mobile application. The product portfolio is anchored by five "Big Five" experience clusters: the Platåbergen Ecopark (Halleberg and Hunneberg), the Innanhavet (Lake Vänern) area, the Göta älv river and Trollhätte kanal, the Innovatum District, and the Trollhätte Kanalpark. Marketing is conducted through organic social channels (Facebook, Instagram, YouTube), email newsletters, and content marketing. Technology is delivered via third-party platforms rather than proprietary development.
The business model is that of a public-sector DMO rather than a commercial enterprise. Revenue is not publicly disclosed and is not venture-backed; the organization has no funding rounds, no subsidiaries, and no M&A activity. The association governance model means commercial returns accrue to member businesses rather than to the organization itself. The organization participates in the Hållbarhetsklivet sustainability initiative coordinated by regional tourism council Turistrådet Västsverige, which provides reputational positioning within the broader West Sweden tourism network.
Visit Trollhättan Vänersborg firmographics
Firmographics- Name
- Visit Trollhättan Vänersborg
- Legal name
- Visit Trollhättan Vänersborg AB
- Website
- https://visittv.se
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Visit Trollhättan Vänersborg is a non-profit destination marketing organization jointly owned by the municipalities of Trollhättan and Vänersborg and approximately 150 member businesses, promoting tourism across both cities through physical tourist centers, a web portal, booking platform, and mobile app.
- Ownership category
- akta.pro rank
Visit Trollhättan Vänersborg industry classification
Industry- Product category
- Destination Marketing and Tourism Services
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Other (4879)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industries
- Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE), Group Accommodation Sourcing & Contracting (Room Blocks, Allotments) (THAHADAD)
Keywords
Where Visit Trollhättan Vänersborg is headquartered
LocationHeadquarters
- HQ city
- Vänersborg
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Visit Trollhättan Vänersborg business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Others
Distribution channels3 records
Marketing channels5 records
Visit Trollhättan Vänersborg product offering
Product offeringCore offering
Visit Trollhättan Vänersborg operates as a destination marketing organization (DMO) that markets the Trollhättan and Vänersborg area to visitors, provides tourism information through two year-round physical tourist centers, runs an online tourism portal and event calendar, and facilitates bookings for accommodations, activities, and travel packages via a third-party booking platform. It also coordinates destination development and member business collaboration across the two municipalities.
Product overview
Visit Trollhättan Vänersborg operates a unified tourism information platform consisting of the main Visit Trollhättan Vänersborg Tourism Portal (core product), two physical year-round Tourist Centers (one in Trollhättan, one in Vänersborg), an online Event Calendar for submitting and browsing regional events, a Booking Portal for accommodations and activities, and various themed attractions including Trollhätte Kanalpark, Platåbergen (Ecopark Halle- and Hunneberg), Innanhavet (Lake Vänern area), and Innovatum District. The offering also includes a mobile app (Explore inTrollhättan) for visitor guidance. The organization functions as a destination marketing organization (DMO) rather than a technology product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Visit Trollhättan Vänersborg Tourism Portal A comprehensive tourism information and booking platform covering Trollhättan and Vänersborg destinations in Sweden, featuring attractions, events, accommodations, and activities for visitors planning trips.
- Trollhättan Tourist Center Year-round open tourist information center located in Trollhättan providing visitor services, maps, and trip planning assistance to tourists.
- Vänersborg Tourist Center Year-round open tourist information center located in Vänersborg providing visitor services, maps, and trip planning assistance to tourists.
- Event Calendar Online calendar system for browsing and submitting events in Trollhättan and Vänersborg, with events reviewed and approved by Visit Trollhättan Vänersborg before publication.
- Booking Portal Online booking platform (towni.se) for accommodations, activities, and travel packages in the Trollhättan and Vänersborg region.
- Explore inTrollhättan App
- Trollhätte Kanalpark
- Platåbergen (Ecopark Halleberg and Hunneberg) Ecopark featuring unique table mountain landscapes with hiking trails, mountain biking, canoe and rowing boat rentals, fishing, beaver safaris, and glamping accommodations.
- Innanhavet (Lake Vänern area) The inland sea area featuring Sweden's largest lake Vänern, offering beaches, fishing, kayaking, cycling along Vänerleden, golf, and guest harbors.
- Innovatum District Innovation-themed district featuring science center, museums, theme playgrounds, and historical sites showcasing local creativity and industrial heritage.
Companies that use Visit Trollhättan Vänersborg
Customer profileSegments3 records
Ideal customer profiles3 records
Visit Trollhättan Vänersborg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Visit Trollhättan Vänersborg partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Trollhättans StadcoreTrollhättan municipality is a founding partner in the joint tourism organization, established in December 2007. The municipality collaborates on marketing the destination and tourism development initiatives.
- Vänersborgs kommuncoreVänersborg municipality is a founding partner in the joint tourism organization, established in December 2007. The municipality collaborates on marketing the destination and tourism development initiatives.
- Trollhättan-Vänersborgs ideella förening för turismutvecklingcoreThe non-profit association consists of approximately 150 member companies and owns Visit Trollhättan Vänersborg AB. The association determines the company's overall objectives.
- Turistrådet VästsverigecoreRegional tourism council that Visit Trollhättan Vänersborg collaborates with. The organization participates in Hållbarhetsklivet sustainability initiative coordinated by Turistrådet Västsverige.
- Member businesses (~150 companies)coreApproximately 150 member companies including hotels, restaurants, attractions, and activity providers who collaborate in the joint tourism organization to promote the destination.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Visit Trollhättan Vänersborg competitors and assessment
Company assessmentBroad incumbents
- Visit Sweden: Sweden's national tourism marketing organization that Visit Trollhättan Vänersborg feeds into and partners with; comparable in mission (promoting Sweden as a destination) but operating at country rather than regional scale.
Direct peers
- Visit Värmland: Regional DMO for Värmland County in West Sweden; operates with a similar municipality-anchored, member-funded structure and markets adjacent outdoor/nature experiences to an overlapping domestic and international audience.
- Visit Östergötland: Regional DMO for Östergötland in southeast Sweden; comparable mid-sized Swedish destination organization that markets a multi-municipality area through digital channels, visitor centers, and member-business networks.
- Visit Dalarna: Regional DMO for Dalarna County in central Sweden; runs a comparable destination-marketing operation with municipal partners, member businesses, and a focus on nature/cultural experiences.
- Visit Skåne: Regional DMO for Skåne in southern Sweden; comparable Swedish regional destination-marketing entity with multi-channel promotion, tourist information services, and member-business engagement model.
- Göteborg & Co: Destination management and marketing organization for Gothenburg and West Sweden, sharing the same Swedish regional DMO model, municipal-anchored governance, and multi-channel visitor-services mandate as Visit Trollhättan Vänersborg.
- Visit Stockholm: Stockholm's official destination organization; a Swedish regional DMO with the same function of marketing a destination, operating visitor services, and coordinating with member businesses — though at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Visit Trollhättan Vänersborg social profiles
Digital presenceVisit Trollhättan Vänersborg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Trollhättan Vänersborg leadership team
Management profileNumber of profiles
Profiles1 record
Visit Trollhättan Vänersborg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Trollhättan Vänersborg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Trollhättan Vänersborg
What does Visit Trollhättan Vänersborg do?
Visit Trollhättan Vänersborg operates as a destination marketing organization (DMO) that markets the Trollhättan and Vänersborg area to visitors, provides tourism information through two year-round physical tourist centers, runs an online tourism portal and event calendar, and facilitates bookings for accommodations, activities, and travel packages via a third-party booking platform. It also coordinates destination development and member business collaboration across the two municipalities.
Is Visit Trollhättan Vänersborg a public or private company?
Visit Trollhättan Vänersborg is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Visit Trollhättan Vänersborg founded?
Visit Trollhättan Vänersborg was founded in 2007. It employs 11 to 50 people.
Where is Visit Trollhättan Vänersborg based?
Visit Trollhättan Vänersborg is headquartered in Vänersborg, Sweden, in the Europe region.
Who are Visit Trollhättan Vänersborg's main competitors?
Visit Sweden is listed as a broad incumbent. Direct peers are Visit Värmland, Visit Östergötland, Visit Dalarna, Visit Skåne, Göteborg & Co and Visit Stockholm.
Does Visit Trollhättan Vänersborg have an API?
No public API is recorded for Visit Trollhättan Vänersborg.
What industry is Visit Trollhättan Vänersborg in?
Visit Trollhättan Vänersborg's product category is Destination Marketing and Tourism Services. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAHANAE, Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access). Its NAICS code is 561520 and its SIC code is 7990.