Visit Dalarna AB
Visit Dalarna AB is Sweden's officially designated destination marketing organization for the Dalarna region, operating a unified digital booking platform and a network of approximately 80 trained-staff Infopoints serving domestic and international leisure travelers across 22 destinations with accommodation, events, and activity reservations, with public-sector ties to Region Dalarna.
- Company typePrivate
- Founded2009
- HeadquartersRättvik, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Visit Dalarna AB does
Visit Dalarna AB is the officially designated destination marketing organization (DMO) for Sweden's Dalarna region, operating as an authorized Tourist Information and digital Contact Center that helps domestic and international leisure travelers discover, plan, and book accommodation, events, and activities across 22 destinations and 21 municipalities (Avesta, Borlänge, Falun, Gagnef, Grövelsjön, Hedemora, Idre, Leksand, Ludvika, Malung, Mora, Orsa, Rättvik, Smedjebacken, Stjärnsund, Sälen, Särna-Fulufjället, Säter, Tällberg, Vansbro, and Älvdalen). The company was founded in 2009, is headquartered in Rättvik with regional ties to Falun, and is organizationally affiliated with Region Dalarna (a Swedish regional government authority).
The core offering is a unified digital destination platform built on Visit Group's Citybreak Information & Reservation System, integrating accommodation booking, event ticketing, activity reservations, and curated travel packages, supported by approximately 80 trained-staff Infopoints across the region. The product portfolio is organized around several branded verticals: Biking Dalarna (a network of 17 quality-assured cycling areas with 100+ marked trails spanning 1,000 km), Hiking Dalarna (a quality-assured trail network covering 12+ areas including the 250 km Bruksleden and STF's Signature Trail Siljan), Taste of Dalarna (a culinary network of restaurants, farm shops, and producers), and a private accommodation rental service for major events such as Vasaloppet, Vansbrosimningen, and the upcoming 2027 FIS Nordic World Ski Championships in Falun. B2B services include a dedicated Travel Trade portal and a corporate portal at corporate.visitdalarna.se.
Visit Dalarna generates revenue primarily through marketplace commissions on accommodation, event, and activity bookings facilitated through visitdalarna.se, plus transaction fees for private accommodation rentals during major events. The customer base is the long tail of leisure travelers (families, couples, adventure seekers, and nature enthusiasts), while the supplier ecosystem spans hotels, cabin operators, event organizers, trail networks, restaurants, and cultural sites. Distribution combines self-service digital booking with personalized contact-center support and physical infopoints. The organization operates as a hybrid platform with public-sector institutional backing (Region Dalarna, EU co-funding) and operates sub-branded content networks (Biking, Hiking, Taste of Dalarna) that represent multi-year investments in curated regional content.
Visit Dalarna AB firmographics
Firmographics- Name
- Visit Dalarna AB
- Legal name
- Visit Dalarna AB
- Website
- https://visitdalarna.se
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Visit Dalarna AB is Sweden's officially designated destination marketing organization for the Dalarna region, operating a unified digital booking platform and a network of approximately 80 trained-staff Infopoints serving domestic and international leisure travelers across 22 destinations with accommodation, events, and activity reservations, with public-sector ties to Region Dalarna.
- Ownership category
- akta.pro rank
Visit Dalarna AB industry classification
Industry- Product category
- Destination Marketing and Tourism Services
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB)
- akta.pro secondary industries
- Escorted Coach & Bus Package Tour Operators (THAKADAA), Hostel & Shared Accommodation Booking Platforms (Short-Stay Shared Inventory) (THAMALAK)
Keywords
Where Visit Dalarna AB is headquartered
LocationHeadquarters
- HQ city
- Rättvik
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Visit Dalarna AB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Booking Commission and Referral: Visit Dalarna serves as a booking platform for accommodation providers, event organizers, and activity operators in Dalarna, earning commission or referral fees for bookings processed through their platform.
- Private Accommodation Rental Administration: During major events, Visit Dalarna facilitates private accommodation rentals (rooms, cabins, houses) through their platform, providing payment administration, supplementary insurance, and handling of re-bookings and cancellations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Concert packages from 748 SEK per person |
| Transaction based/ take rate | Multi-year contract | Dalhalla event packages from 2,050-2,090 SEK |
| Transaction based/ take rate | Multi-year contract | Bike & Hike packages from 648-1,725 SEK |
| Transaction based/ take rate | Multi-year contract | Hiking packages from 2,140-7,600 SEK |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Visit Dalarna AB product offering
Product offeringCore offering
Visit Dalarna AB operates the official digital visitor guide and booking platform for Dalarna, Sweden. The company aggregates accommodation providers, event organizers, and activity operators across 22 destinations onto a single platform where travelers can search, plan, and book stays, event tickets, and experiences. The digital service is complemented by an authorized Tourist Information Contact Center and a physical network of approximately 80 Infopoints providing brochures, maps, and local guidance across the region.
Product overview
Visit Dalarna AB operates a unified digital destination platform for Dalarna, Sweden's official visitor guide that integrates accommodation booking, event ticketing, activity reservations, and curated travel packages. The core platform spans 21 municipalities with supporting services including visitor information centers, private event-based accommodation rentals, and B2B services for travel trade. Key branded networks include Biking Dalarna (17 cycling destinations with 100+ trails/1000 km) and Hiking Dalarna (quality-assured hiking trail network), both featuring standardized trail grading and support services. The platform is produced by Visit Group using Citybreak™ Information & Reservation System.
Differentiator
Problem solved
Functional benefit
Brands
- Biking Dalarna: Biking Dalarna is a network of quality-assured cycling areas in Dalarna, covering 17 cycling areas with over 100 trails and 1000 km of marked routes from Säfsen in the south to Idre Fjäll in the north.
- Hiking Dalarna
- Taste of Dalarna
Products and services
- Visit Dalarna Platform
Companies that use Visit Dalarna AB
Customer profileSegments1 record
Ideal customer profiles2 records
Visit Dalarna AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Visit Dalarna AB partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Visit Group / CitybreakcoreVisit Dalarna's website and booking platform is produced by Visit Group using Citybreak Information & Reservation System. Citybreak provides the operational infrastructure for the visitor guide's booking and reservation capabilities.
- Region DalarnacoreVisit Dalarna operates as part of Region Dalarna's tourism ecosystem. The organization's website displays the Region Dalarna logo, indicating organizational affiliation and regional government support for tourism promotion.
- Biking Dalarna (17 Cycling Areas)coreBiking Dalarna is a collaborative network of 17 cycling areas across Dalarna, from Säfsen in the south to Idre Fjäll in the north. The network provides quality-assured cycling with common trail markings and grading. Includes destinations: Idre Fjäll Bikeland, Rörbäcksnäs, Lindvallen, Sälen by, Kläppen, Lima, Vasaloppsarenan, Mora, Orsa Grönklitt, Rättvik, Siljansnäs, Vansbro-Dala Järna, Säfsen Resort, Bjursås, Falun, Säter.
- Hiking Dalarna NetworkcoreHiking Dalarna is a network of quality-assured hiking trails spanning Dalarna's varied landscape from deep forests to mountain regions. Includes 12+ designated hiking areas including Bruksleden (250km), Fulufjället, Idrefjällen, Malingsbo-Kloten, Falun/Bjursås, Sälenfjällen, Signature Trail Siljan, Säfsen, Romboleden, Leksand, Orsa, and Grövelsjön.
- Länsstyrelsen DalarnaminorLänsstyrelsen (County Administrative Board) of Dalarna manages nature reserves and national parks in the region. Visit Dalarna directs visitors to these protected areas and references Länsstyrelsen's resources for nature access information.
- VasaloppetcoreVasaloppet organizes the world-famous cross-country ski race and summer events including Cykelvasan (cycling). Visit Dalarna features Vasaloppsarenan (90km arena from Sälen to Mora), Cykelvasan, and summer week events as major tourism products.
- Taste of DalarnacoreTaste of Dalarna is a culinary network of restaurants, farm shops, breweries, and food producers committed to local, high-quality ingredients. The network promotes gastronomic experiences throughout Dalarna.
- STF (Svenska Turistföreningen)minorSwedish Tourist Association. The Signature Trail Siljan (Signaturled Siljan) between Fryksås and Rättvik has been designated by STF as a signature trail for Dalarna, representing the region's distinctive landscapes.
- Nils Olsson DalahästarminorTraditional Dalahorse manufacturer in Nusnäs, one of Sweden's most recognized cultural products. Visit Dalarna promotes visits and shopping at this iconic handcraft destination.
- Outdoor Qualified (Bike & Hike Friendly)coreCertification program for accommodations meeting standards for cyclists and hikers. Accommodations with this certification offer facilities such as bike storage, washing stations, repair tools, drying rooms, and staff guidance on local trails.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Visit Dalarna AB competitors and assessment
Company assessmentDirect peers
- Visit Sweden: Sweden's national destination marketing organization. Directly comparable as a government-affiliated DMO promoting a country's tourism, with similar content, supplier coordination, and international marketing mandate, but at a national rather than regional scale.
- Visit Norway: Norway's national DMO. Closely analogous business model (official tourism authority, content + booking inspiration, regional curation), differing mainly by geography and national-vs-regional scope.
- Visit Småland: Regional DMO for Småland in southern Sweden. Operates an official visitor guide with booking content across multiple destinations, serving the same leisure traveler segment with a similar hybrid digital/physical information model.
- Visit Värmland: Regional DMO for Värmland, Sweden. Comparable as a county-level official visitor guide with booking inspiration and curated content across destinations, competing for similar domestic Swedish leisure travelers.
- Visit Västsverige: West Sweden tourism DMO covering Västra Götaland. Comparable as a multi-destination regional tourism organization with content, accommodation guidance, and event marketing for inbound leisure visitors.
Broad incumbents
- Booking.com: Global accommodation-focused OTA. Comparable as a lodging booking platform serving travelers in Dalarna, but operates at massive scale across all destinations with a self-serve, low-touch model versus Visit Dalarna's curated regional offering.
- Tripadvisor: Global travel metasearch and review platform. Overlaps with Visit Dalarna on inspiration, attraction discovery, and booking referrals, but at much larger scale and without regional curation or DMO authority.
Emerging players
- GetYourGuide: Global activities and experiences marketplace. Comparable for activities, tours, and event ticketing inventory, competing for the experiences portion of Visit Dalarna's bookings but without lodging or DMO authority.
- AllTrails: Outdoor trail discovery and navigation platform. Comparable in the hiking and outdoor segment, where Visit Dalarna competes for the attention of hiking visitors via Hiking Dalarna and Biking Dalarna networks.
- Outdooractive: European outdoor and hiking platform with route planning and trail content. Comparable in curated outdoor content and trail information, overlapping with Hiking Dalarna and Biking Dalarna for international outdoor travelers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Visit Dalarna AB social profiles
Digital presenceVisit Dalarna AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Dalarna AB leadership team
Management profileNumber of profiles
Profiles1 record
Visit Dalarna AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Dalarna AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Dalarna AB
What does Visit Dalarna AB do?
Visit Dalarna AB operates the official digital visitor guide and booking platform for Dalarna, Sweden. The company aggregates accommodation providers, event organizers, and activity operators across 22 destinations onto a single platform where travelers can search, plan, and book stays, event tickets, and experiences. The digital service is complemented by an authorized Tourist Information Contact Center and a physical network of approximately 80 Infopoints providing brochures, maps, and local guidance across the region.
Is Visit Dalarna AB a public or private company?
Visit Dalarna AB is a private company. It is classified as unknown and is currently operating.
When was Visit Dalarna AB founded?
Visit Dalarna AB was founded in 2009. It employs 51 to 100 people.
Where is Visit Dalarna AB based?
Visit Dalarna AB is headquartered in Rättvik, Sweden, in the Europe region.
How does Visit Dalarna AB make money?
Two revenue lines are on record. Booking Commission and Referral is the primary driver. The others are private Accommodation Rental Administration.
Who are Visit Dalarna AB's main competitors?
Direct peers on record are Visit Sweden, Visit Norway, Visit Småland, Visit Värmland and Visit Västsverige. Broad incumbents are Booking.com and Tripadvisor. Emerging players are GetYourGuide, AllTrails and Outdooractive.
Does Visit Dalarna AB have an API?
No public API is recorded for Visit Dalarna AB.
What industry is Visit Dalarna AB in?
Visit Dalarna AB's product category is Destination Marketing and Tourism Services. Its primary akta.pro industry code is THAKAAAB, Accommodation-Focused OTAs (Hotels & Alternative Stays), with a secondary code of THAKADAA, Escorted Coach & Bus Package Tour Operators. Its NAICS code is 561520 and its SIC code is 7900.