Visual Art Group srl
Visual Art Group srl is a Milan-based Italian creative agency founded in 1999, specializing in packaging design, brand identity, and visual communication for enterprise food and beverage and consumer goods clients, using a proprietary eye-tracking validation method called EASED.
- Company typePrivate
- Founded1999
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Visual Art Group srl does
Visual Art Group srl (VAG) is an Italian creative agency founded in 1999 and formally established in 2000, headquartered in Milan (Via Lodovico il Moro, 17) with a secondary office in Rome (Via Ildebrando Vivanti, 4). The firm specializes in brand identity, visual identity, and packaging design, with a client base heavily concentrated in the food & beverage and consumer goods sectors. Notable enterprise clients include Barilla (Mulino Bianco), Nestlé (Galak, Mellin), Lindt & Sprungli (Easter line), Carlsberg, San Benedetto, Caffè Perrero, Bardahl, Danone (Nutricia), GB Foods, Rummo, and Valsoia, among others. The agency is co-led by founding partners Marco Galardi and Marco Bonfanti, who have collaborated for over thirty years.
The agency's core service offerings are packaging design (its central practice), brand and visual identity (including logo design), below-the-line (BTL) marketing, point-of-purchase (POP) display design, digital services (websites and social media), and photo/video production. Its proprietary methodology, EASED, uses eye-tracking technology and software-driven formal, stylistic, and perceptual analysis to evaluate packaging effectiveness before market launch, producing a 'visibility index' intended to predict in-market performance. The firm has no parent company, no external investors, no subsidiaries, and no public listing — it is a privately held Italian S.r.l. with approximately 15 employees (per firmographics), described in source material as a small-to-medium boutique agency.
Revenue is generated through professional services — primarily project-based or retainer engagements with enterprise clients — with no publicly disclosed pricing. The agency operates a direct sales model, acquiring clients through website inquiries, direct email/phone outreach, and referrals, with no intermediaries or resellers. Marketing is conducted through content (the 'Vagazine' blog), organic social (Facebook, Instagram, LinkedIn), and SEO-optimized website content. The agency is DesignRush-accredited and has a 25+ year operating history with no reported M&A, restructuring, or external investment activity.
Visual Art Group srl firmographics
Firmographics- Name
- Visual Art Group srl
- Legal name
- Visual Art Group S.r.l.
- Website
- https://visualartgroup.it
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Visual Art Group srl is a Milan-based Italian creative agency founded in 1999, specializing in packaging design, brand identity, and visual communication for enterprise food and beverage and consumer goods clients, using a proprietary eye-tracking validation method called EASED.
- Ownership category
- akta.pro rank
Visual Art Group srl industry classification
Industry- Product category
- Brand & Packaging Design Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industries
- Visual Identity & Brand Design Systems (BPAFAEAC), Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC)
Keywords
Where Visual Art Group srl is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Visual Art Group srl business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Creative Agency Services: Professional services revenue from brand identity, visual identity, and packaging design projects. Revenue is likely project-based or retainer arrangements with enterprise clients in the food & beverage and consumer goods sectors.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Visual Art Group srl product offering
Product offeringCore offering
Visual Art Group is an Italian creative agency specializing in packaging design, brand and visual identity development for consumer goods companies. Its core service is packaging design supported by brand identity, BTL (below-the-line) marketing, POP (point-of-purchase) design, digital (websites and social media), and photo/video production. The agency also offers EASED, a proprietary eye-tracking-based method for validating and optimizing packaging effectiveness before market launch.
Product overview
Visual Art Group is a creative agency founded in 2000 in Milan, Italy, specializing in brand, visual identity, and packaging design with over 20 years of experience. The agency offers packaging design as its core service, complemented by brand and visual identity services (including logo design), BTL marketing, POP design, digital services (websites and social media), and photo/video production. The agency also provides EASED, a proprietary method for packaging validation using eye-tracking technology to predict and optimize packaging effectiveness.
Differentiator
Problem solved
Functional benefit
Products and services
- Packaging Design
- BTL (Below the Line) Below-the-line marketing communications service including voice and tone development and the appropriate visual presentation for brands, designed to help clients reach their target audience through tailored messaging.
- POP (Point of Purchase) Point-of-purchase design service creating in-store communications that act as silent salespeople, communicating directly and consistently with the brand at the point of sale.
- Digital (Websites & Social Media) Website and social media design services to promote client businesses effectively, including brand-consistent digital presence and digital brand identity execution.
- Foto & Video Production Photo and video production service finding the most suitable visual language for each project to support brand and packaging design work.
- EASED Method (Packaging Validation) Proprietary packaging validation method using eye-tracking technology to evaluate and optimize packaging design effectiveness across formal, stylistic, and perceptual dimensions before market launch. The method provides a 'visibility index' measurement and predictive evaluation of design effectiveness.
Quantifiable outcome
- EASED provides 'visibility index' measurement for packaging design with predictive value for market performance
Companies that use Visual Art Group srl
Customer profileNamed customers24 records
Segments2 records
Ideal customer profiles2 records
Visual Art Group srl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Visual Art Group srl partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Visual Art Group srl competitors and assessment
Company assessmentDirect peers
- Seymourpowell: London-based independent design and innovation agency focused on packaging and product design for consumer brands. Comparable to VAG in independent ownership and packaging specialisation.
- Elmwood: Independent brand and packaging design consultancy with offices in London, New York and Singapore. Comparable to VAG in its packaging specialisation and independent ownership model.
- Pearlfisher: London-headquartered design agency specialising in packaging and brand identity for consumer goods brands. Closely comparable to VAG in its F&B packaging focus and boutique creative model.
- Dragon Rouge: Paris-based global brand and packaging design agency serving F&B and consumer goods clients. Directly comparable to VAG in offering mix and enterprise client focus.
- Denomination: Australia-based boutique packaging design agency for wine, spirits and FMCG brands. Comparable to VAG in packaging specialisation and boutique model, but regional to APAC.
- Robilant & Associati: Milan-based Italian brand design agency serving luxury and consumer goods clients. Comparable to VAG in Italian market presence, similar service offerings, and similar boutique scale.
Broad incumbents
- MetaDesign: International brand and design agency (part of Publicis) with packaging capabilities for enterprise clients. Comparable in offering but broader portfolio and network presence than VAG.
- Landor & Fitch: Global brand consulting and design network with packaging capabilities for enterprise CPG clients. Comparable in serving similar enterprise accounts but at much greater scale than VAG.
- Bulletproof (Accenture Song): Global brand and packaging design agency now part of Accenture Song, serving major CPG clients. Comparable to VAG in service offering but broader geographic and resource scale.
Regional players
- CBA Design: Italian brand and packaging design consultancy serving FMCG clients. Comparable to VAG in regional Italian market focus and similar service mix, but with different scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Visual Art Group srl social profiles
Digital presenceVisual Art Group srl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visual Art Group srl leadership team
Management profileNumber of profiles
Profiles2 records
Visual Art Group srl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visual Art Group srl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visual Art Group srl
What does Visual Art Group srl do?
Visual Art Group is an Italian creative agency specializing in packaging design, brand and visual identity development for consumer goods companies. Its core service is packaging design supported by brand identity, BTL (below-the-line) marketing, POP (point-of-purchase) design, digital (websites and social media), and photo/video production. The agency also offers EASED, a proprietary eye-tracking-based method for validating and optimizing packaging effectiveness before market launch.
Is Visual Art Group srl a public or private company?
Visual Art Group srl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Visual Art Group srl founded?
Visual Art Group srl was founded in 1999. It employs 11 to 50 people.
Where is Visual Art Group srl based?
Visual Art Group srl is headquartered in Milano, Italy, in the Europe region.
How does Visual Art Group srl make money?
One revenue line is on record: creative Agency Services.
Who are Visual Art Group srl's main competitors?
Direct peers on record are Seymourpowell, Elmwood, Pearlfisher, Dragon Rouge, Denomination and Robilant & Associati. Broad incumbents are MetaDesign, Landor & Fitch and Bulletproof (Accenture Song). CBA Design is listed as a regional player.
Does Visual Art Group srl have an API?
No public API is recorded for Visual Art Group srl.
What industry is Visual Art Group srl in?
Visual Art Group srl's product category is Brand & Packaging Design Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of BPAFAEAC, Visual Identity & Brand Design Systems. Its NAICS code is 541430 and its SIC code is 7330.