VISUAL HEALTH & LEARNING CENTER

What VISUAL HEALTH & LEARNING CENTER does

Visual Health & Learning Center is a privately held specialty optometric practice based in Orlando, Florida, founded in 2012 by Dr. Jenna Williams-McDermed. The firm diagnoses and treats vision disorders that interfere with reading, learning, and activities of daily living, with primary focus on children experiencing learning difficulties and secondary service lines covering sports vision, binocular vision disorders, stress-related visual problems, and visual rehabilitation for special-needs populations including autism, cerebral palsy, and traumatic brain injury. Its core offering is individualized vision therapy programs, supported by comprehensive 1.5-hour developmental vision evaluations and delivered through weekly in-office sessions combined with prescribed home reinforcement activities over a typical 3-14 month course of care.

The practice operates as a direct-to-consumer clinical service, with patient acquisition driven primarily by referrals from schools, occupational therapists, teachers, and community programs such as the Florida Special Olympics, supplemented by educational content marketing including YouTube PSAs and a website vision assessment quiz. Treatment uses specialized optometric equipment including prisms, eye patches, filtered lenses, trampolines, balance boards, interactive computerized therapy programs, and therapeutic glasses, applied under the supervision of two optometrists supported by vision therapists. Dr. Williams-McDermed holds Fellow and board certification from the College of Optometrists in Vision Development (COVD), and the practice aligns with American Optometric Association clinical guidelines for vision therapy.

Revenue is generated through professional service fees for evaluations and therapy sessions, with most insurances reimbursing evaluations and only partially covering therapy sessions, leaving much of therapy revenue as direct patient payment comparable to elective orthodontic care. The practice operates from a single Orlando office at 12301 Lake Underhill Rd., Suite 236, employs 11 staff, and has been continuously operating since its 2012 founding with no disclosed external funding, acquisitions, or expansion beyond its single location.

Name

VISUAL HEALTH & LEARNING CENTER

Legal name

Visual Health & Learning Center

Website

https://visualhealthlearning.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Visual Health & Learning Center is a privately held Orlando, FL specialty optometric practice founded in 2012 that delivers individualized vision therapy and developmental vision evaluations primarily to children with learning difficulties, with additional services for athletes, adults, and special-needs populations.

Ownership category

akta.pro rank

Product category

Optometric Services / Vision Therapy

NAICS

Offices of Optometrists (62132)

SIC

Services-Health Services (8000)

akta.pro primary industry

Vision Therapy & Orthoptics (HLAKAKAM)

akta.pro secondary industries

Optometry Clinics (Primary Eye Care) (HLAKAKAB), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN)

Keywords

• Developmental optometry
• Vision therapy services
• Binocular vision treatment
• Pediatric eye care
• Sports vision training

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vision Therapy Services: Weekly in-office vision therapy sessions combined with home exercises, typically spanning 3-14 months depending on diagnosis and patient age. Programs include one session per week plus home reinforcement activities.
2. Specialty Vision Evaluations: Comprehensive 1.5-hour evaluations with separate parent consultation to develop individualized treatment plans.
3. Insurance Reimbursement: Most insurances reimburse for evaluation. Some insurances may partially reimburse for vision therapy, but most do not cover it fully. Similar to braces, many insurers consider vision therapy elective.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Visual Health & Learning Center is a specialty optometric practice that diagnoses and treats vision problems interfering with reading, learning, and daily activities. The core offering is individualized, supervised Vision Therapy—an in-office treatment program combined with home exercises—supported by comprehensive Specialty Vision Evaluations and related services for children, adults, athletes, and special-needs populations.

Product overview

Visual Health & Learning Center is a specialty optometric practice offering a comprehensive suite of vision care services centered on developmental optometry and vision therapy. The core offering is Vision Therapy—an individualized, supervised treatment program designed to correct visual-motor and perceptual-cognitive deficiencies. This is supported by Specialty Vision Evaluations for diagnostic assessment and supplemented by specialized services including Sports Vision Correction, Learning-Related Vision Problem Treatment, Binocular Vision Treatment, Visual Rehabilitation for Special Populations, and Stress-Related Visual Problem Treatment. The practice primarily serves children with learning difficulties and adults seeking to improve their visual performance. Treatment combines in-office sessions (typically weekly) with home reinforcement activities, using specialized equipment including computer programs, prisms, lenses, trampolines, and balance boards.

Differentiator

Problem solved

Functional benefit

Products and services

• Vision Therapy An individualized, supervised treatment program designed to correct visual-motor and perceptual-cognitive deficiencies through procedures that enhance the brain's ability to control eye alignment, tracking, teaming, focusing, movements, and visual processing. Vision therapy is much like physical therapy, but for the eyes and visual system. Programs typically involve one in-office session per week for a varying number of months (typically 3-14 months) depending on diagnosis and patient age, combined with home reinforcement activities.
• Specialty Vision Evaluations Comprehensive developmental vision evaluations for all ages, lasting approximately 1.5 hours, designed to diagnose vision disorders affecting reading, learning, and daily activities. After the evaluation, a separate parent consultation appointment is scheduled to discuss how the vision problem is impacting the patient's life and to design a unique treatment plan.
• Sports Vision Correction and Improvement Specialized vision therapy services to help athletes (children and adults) develop advanced visual abilities needed for sports performance, including eye-hand coordination, visual reaction time, peripheral vision, and tracking skills.
• Learning-Related Vision Problem Treatment Treatment for vision problems contributing to learning difficulties, including eye movement and focusing skills, convergence, eye-hand activity, and visual memory skills. Often these conditions are misdiagnosed as ADD/ADHD or dyslexia when the underlying cause is a treatable vision problem.
• Binocular Vision Treatment Treatment for poor binocular coordination including Convergence Insufficiency (near vision disorder), Amblyopia (lazy eye), Diplopia (double vision), Lack of Stereopsis (two-eyed depth perception), and Strabismus (cross-eyed, wandering eye, eye turns).
• Visual Rehabilitation for Special Populations Vision therapy services for patients with developmental delays, cerebral palsy, multiple sclerosis, autism spectrum disorders, sensory disorders, traumatic brain injury, stroke, and other neurological conditions.
• Stress-Related Visual Problem Treatment Treatment for vision problems induced by environmental stress including blurred vision, eyestrain, nearsightedness, headaches, computer vision syndrome, and motion sickness related to visual dysfunction.

Quantifiable outcome

• Over 60% of children with learning difficulties have undiagnosed vision problems
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• College of Optometrists in Vision Development (COVD)coreStrategic or Co-development PartnerDr. McDermed is a Fellow and board certified by COVD. The practice follows COVD standards for vision therapy and provides COVD-referenced educational resources on their website.
• American Optometric Association (AOA)coreStrategic or Co-development PartnerVision therapy is supported by the AOA as a clinical treatment for certain visual deficits. The practice follows AOA guidelines and references their resources.
• Occupational TherapistsminorStrategic or Co-development PartnerThe practice works closely with occupational therapists to coordinate care for children with sensory integration issues. OTs refer patients when visual motor problems require vision therapy.
• Florida Special OlympicsminorOthersDr. McDermed is an active supporter of the Florida Special Olympics community program.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LensCrafters: Large national optometry and eyewear chain offering routine eye exams and corrective lenses. Overlaps with Visual Health & Learning Center as an optometric service provider but does not specialize in developmental or therapeutic vision services.
• Warby Parker: Direct-to-consumer eyewear brand with in-store eye exams at retail locations. Comparable as an optometric-care provider targeting a similar consumer demographic but focused on corrective lenses and routine exams rather than developmental vision therapy.
• Visionworks: National optical retailer providing eye exams, prescription eyewear, and—in select locations—vision therapy services. Comparable as a provider of optometric services to consumers but operating at far greater scale and with a routine rather than developmental focus.
• Pearle Vision: National optometry franchise offering eye exams, frames, lenses, and contact lenses. Comparable as a provider of optometric services in a retail setting but without specialty vision-therapy offerings.
• National Vision Holdings: Public parent company of America's Best Contacts & Eyeglasses and other optical retail brands. Comparable as a scaled optometry-services operator; however, its portfolio is oriented to value-oriented retail rather than developmental vision therapy.

Others

• American Optometric Association (AOA): National professional association representing optometrists and endorsing vision therapy as a clinical treatment. Comparable as the governing professional body whose clinical guidelines the practice follows; relevant for understanding the policy and reimbursement environment the practice operates within.
• College of Optometrists in Vision Development (COVD): Professional credentialing body for developmental optometry and vision therapy. Not a commercial peer but directly relevant: Visual Health & Learning Center's clinical positioning is anchored by Dr. McDermed's COVD Fellowship, making COVD the reference ecosystem for the practice's specialty.
• Costco Optical: Optical department within Costco wholesale clubs offering eye exams and corrective eyewear. Adjacent rather than directly comparable; included because it represents a lower-cost alternative destination for routine eye-care services that competes for the same consumer healthcare budget.
• Nova Southeastern University College of Optometry: Optometric school that trained both Dr. Williams-McDermed (2006) and Dr. Tran (2013). Relevant not as a direct competitor but as the talent pipeline and continuing-education network from which the practice draws and develops its clinicians.

Direct peers

• Wow Vision Therapy: Specialty vision-therapy practice in Michigan offering in-office optometric vision therapy, developmental evaluations, and treatment for conditions such as convergence insufficiency, amblyopia, and learning-related vision problems—directly comparable to Visual Health & Learning Center's core service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/visual-health-&-learning-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VISUAL HEALTH & LEARNING CENTER