Wow Vision Therapy
Wow Vision Therapy is a private Michigan optometric practice operating two clinics in St. Joseph and Grand Rapids, delivering one-on-one office-based and Hybrid TeleTherapy for strabismus, amblyopia, convergence insufficiency, post-concussion vision deficits, and other developmental and rehabilitative vision conditions, primarily serving referred West Michigan and Northern Indiana patients.
- Company typePrivate
- Founded2000
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wow Vision Therapy does
Wow Vision Therapy, LLC is a private, founder-led optometric practice specializing in developmental and rehabilitative vision therapy. Founded in 2000 by Dr. Dan L. Fortenbacher, O.D., FOVDR, the practice operates two clinical locations in Michigan — the founding St. Joseph office on Lake Michigan and a Grand Rapids office opened around 2020 led by Partner Dr. Alyssa Parz. The company treats patients across the lifespan for conditions including strabismus (crossed/turned eye), amblyopia (lazy eye), accommodative dysfunction, convergence insufficiency, oculomotor dysfunction, post-concussion (mTBI) visual deficits, dyslexia-related visual processing issues, and developmental delays.
The practice's core technology is office-based optometric vision therapy delivered through one-on-one therapist-to-patient sessions under doctor supervision, integrating coordinated movement, balance, auditory processing, and cognitive abilities. Diagnostic and therapeutic tools include Visagraph eye-movement analysis, an advanced ophthalmic diagnostic suite (threshold visual fields, retinal photography, electro diagnostics, ophthalmic photography), in-office and home-support Virtual Reality therapy for binocular vision and depth perception, and a Hybrid TeleTherapy offering that extends care remotely. The practice also operates a fully ACOE-accredited Private Practice Residency in partnership with the Southern College of Optometry.
Revenue is generated primarily through fee-for-service diagnostic evaluations (due at time of service) and quote-based vision therapy treatment plans, typically two 60-minute office-based sessions per week over a 2–6 month course. Insurance reimbursement is handled via patient-filed claims with courtesy documentation support, and CareCredit financing is offered (zero interest for 18 months, extended 5-year financing). International patients pay predominantly out-of-pocket. The company is a private LLC with no external funding, no parent company, and a founder-and-partner ownership structure.
Wow Vision Therapy firmographics
Firmographics- Name
- Wow Vision Therapy
- Legal name
- Wow Vision Therapy, LLC
- Website
- https://wowvision.net
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wow Vision Therapy is a private Michigan optometric practice operating two clinics in St. Joseph and Grand Rapids, delivering one-on-one office-based and Hybrid TeleTherapy for strabismus, amblyopia, convergence insufficiency, post-concussion vision deficits, and other developmental and rehabilitative vision conditions, primarily serving referred West Michigan and Northern Indiana patients.
- Ownership category
- akta.pro rank
Where Wow Vision Therapy is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wow Vision Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fee-for-service vision therapy and evaluations: Diagnostic Evaluation Fees are due at the time of service. Fees for vision therapy depend on the duration of the patient treatment plan; detailed treatment plan including duration, goals, fees, and payment options is outlined during the consultation appointment. Patients are typically scheduled for two 60-minute office-based therapy sessions per week.
- Insurance reimbursement (patient-filed): Vision therapy/orthoptics is treated as a medical procedure. The practice provides written documentation (pre-authorization letter, diagnosis, procedure codes, written narrative reports) for patients to file claims with their primary medical insurance; reimbursement is sent directly to the patient.
- Patient financing through CareCredit: Patient financing partnership with CareCredit offering zero interest for 18 months and five years of extended financing for vision therapy not covered by insurance.
- International patient out-of-pocket services: Revenue from international patients who travel to the Michigan clinics for typically two weekly sessions over a 2-6 month treatment course, paid primarily out-of-pocket given travel and lack of US insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Vision therapy — quote-based, depends on treatment plan duration |
| Other | Pay-as-you-go | Diagnostic evaluation fees — due at time of service |
Go-to-market motion1 record
Wow Vision Therapy product offering
Product offeringCore offering
Wow Vision Therapy provides doctor-supervised, office-based optometric vision therapy and vision rehabilitation delivered as one-on-one therapist-to-patient sessions, typically two 60-minute sessions per week over a 2-6 month course. The practice diagnoses and treats strabismus, amblyopia, accommodative dysfunction, convergence insufficiency, oculomotor dysfunction, post-concussion/mTBI vision deficits, and visual processing delays affecting reading and learning, and also delivers care remotely via its Hybrid TeleTherapy program.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Vision Evaluation Diagnostic optometric evaluation covering sensorimotor, visual processing, and visual integration testing to identify strabismus, amblyopia, accommodative and oculomotor dysfunction, and visual processing delays; fees due at time of service.
- Vision Rehabilitation Evaluation
- Strabismus (Crossed/Turned Eye) Treatment Program Office-based, doctor-supervised optometric vision therapy program for children and adults with strabismus, integrating advanced ophthalmic diagnostics and one-on-one therapist-led sessions.
- Amblyopia (Lazy Eye) Treatment Program Vision therapy program for amblyopia using in-office and home-support Virtual Reality tools, Visagraph analysis, and one-on-one therapist-led sessions to develop binocular vision and depth perception.
- Accommodative Dysfunction Treatment Program Office-based vision therapy for accommodative (eye focusing) dysfunction, typically two 60-minute sessions per week over a 2-6 month course.
- Oculomotor Dysfunction (Eye Tracking) Treatment Program Vision therapy targeting oculomotor dysfunction including saccadic and pursuit eye-movement deficits that affect reading and learning.
- Convergence Insufficiency & Double Vision Treatment Program Office-based vergence and binocular vision therapy for convergence insufficiency and associated double vision, supporting both pediatric and adult patients.
- Concussion (mTBI) & Acquired Brain Injury Vision Rehabilitation Vision rehabilitation for post-concussion and acquired brain injury patients, including office-based vergence and accommodative therapy supported by recent prospective randomized clinical trial evidence (CONCUSS trial).
- Reading & Learning Problems Vision Therapy Program Vision therapy addressing visual processing delays and visual-motor integration issues that affect reading fluency, spelling, and academic performance in children and students.
- Adult Vision Therapy Specialized optometric vision therapy tailored for adult patients, including adults with long-standing amblyopia previously told untreatable, with delivery via office sessions or Hybrid TeleTherapy.
- Sports Vision Training Vision training program for athletes to enhance visual performance, eye-hand coordination, and visual processing for sport-specific demands.
- Hybrid TeleTherapy (Remote Care) Customized remote vision therapy program combining in-office and at-home Virtual Reality therapy to extend care to patients outside the West Michigan region, including adult amblyopia and international patients.
Companies that use Wow Vision Therapy
Customer profileNamed customers7 records
Ideal customer profiles2 records
Wow Vision Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Wow Vision Therapy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Southern College of Optometry (SCO)flagshipDr. Fortenbacher holds an adjunct faculty position at the Southern College of Optometry where he is the program supervisor for the Wow Vision Therapy and Rehabilitation Private Practice Residency. SCO awards the Certificate of Completion and accredits the program through ACOE. Residents report to the SCO Director of Residency Programs.
- Michigan College of Optometry at Ferris State University (MCO)coreDr. Fortenbacher is a clinical professor at the Michigan College of Optometry at Ferris State University, his alma mater (Doctor of Optometry, 1979). The relationship supports academic collaboration in developmental vision and vision rehabilitation.
- College of Optometrists in Vision Development (COVD)flagshipCOVD is the governing professional body in developmental vision; Dr. Fortenbacher is a past president (2007-08), past examiner for the International Examination and Certification Board (1999-2004), and FOVDR. Wow Vision Therapy is featured/associated with COVD via its residency program and awards (e.g., 2023 COVD Award for Excellence in Vision Therapy to Dr. Lowe).
- VisionHelp GroupcoreWow Vision Therapy refers patients to VisionHelp doctors for those who live too far from their clinics and shares VisionHelp Group resources (e.g., the Wendy Rosen video and VisionHelp-hosted Amblyopia Project content). Dr. Fortenbacher's blog is hosted via VisionHelp's WordPress platform.
- Accreditation Council on Optometric Education (ACOE)coreThe 1-year SCO Private Practice Residency at Wow Vision Therapy is fully accredited by the ACOE (243 N. Lindbergh Blvd., St. Louis, MO 63141, 314-991-4100).
- WSBT 22 NewsminorFeatured in a WSBT 22 News story titled 'Operation Education: Visual processing delay often overlooked as a reading challenge' that highlights hidden vision problems impacting learning and serves as earned media/PR coverage for Wow Vision Therapy.
- Dr. Joshua Byers (referring primary care optometrist)minorExample of a primary care optometrist who refers pediatric patients (e.g., Grace H.) to Wow Vision Therapy for developmental vision therapy beyond what is provided in a routine optometric setting.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Wow Vision Therapy competitors and assessment
Company assessmentOthers
- CareCredit: CareCredit is a healthcare-focused patient financing provider already partnered with Wow Vision Therapy to offer zero-interest and extended financing for vision therapy not covered by insurance. As an ecosystem enabler rather than a competitor, it directly supports Wow's fee-for-service revenue model and out-of-pocket patient affordability.
- College of Optometrists in Vision Development (COVD): COVD is the international professional association governing developmental optometry and vision therapy, of which Dr. Fortenbacher is a past president. It is not a competitor but an ecosystem player that defines clinical standards, certifies Fellows (FOVDR), and drives referrals to credentialed developmental optometrists like Wow Vision Therapy.
Broad incumbents
- VSP Vision: VSP Vision is a large US vision-care insurer and provider network that broadly covers optometry and vision services, including some vision therapy coverage depending on plan. It is a broad incumbent relevant to Wow Vision Therapy because it controls insurance coverage dynamics and referral patterns that materially affect the addressable patient pool.
- Warby Parker: Warby Parker is a national eyewear retailer and eye-care provider operating brick-and-mortar stores with on-site optometry. While not a vision therapy specialist, it competes for primary eye-care patient traffic and increasingly offers telehealth eye exams, making it a broad incumbent shaping patient expectations and referral pathways in optometry.
Direct peers
- Vision Development Center of Lancaster: Vision Development Center of Lancaster is a Pennsylvania optometric practice offering developmental vision therapy for children and adults, including treatment for amblyopia, strabismus, and learning-related vision problems. It overlaps directly with Wow Vision Therapy in target conditions and therapy delivery model.
- San Diego Center for Vision Therapy: San Diego Center for Vision Therapy is a specialty optometric vision therapy practice offering treatment for strabismus, amblyopia, convergence insufficiency, and related dysfunctions. It is a direct comparable in clinical scope, treatment modalities, and patient demographic (children and adults with developmental and rehabilitative vision needs).
- The Vision Therapy Center: The Vision Therapy Center is a multi-doctor optometry practice in Wisconsin that focuses on developmental vision therapy, vision rehabilitation, and related specialty services. It mirrors Wow Vision Therapy's model of office-based, one-on-one optometric vision therapy delivered by trained therapists under doctor supervision.
- Padula Institute of Vision Rehabilitation: The Padula Institute is a Connecticut-based optometric practice focused on neuro-optometric vision rehabilitation, including post-concussion and acquired brain injury vision therapy. It is directly comparable to Wow Vision Therapy's TBI/concussion and vision rehabilitation service lines and its clinical-research-forward positioning.
- Draisin Vision Group: Draisin Vision Group is a Charleston, SC-based optometric practice specializing in pediatric optometry and vision rehabilitation/developmental vision therapy. It is directly comparable to Wow Vision Therapy in service mix, and notably served as the residency site for partner Dr. Alyssa Parz, making it a near-clone peer in scope and clinical philosophy.
Emerging players
- Visibly: Visibly is a digital vision-care platform offering online refraction and eye exams, with overlap to Wow Vision Therapy's online vision test and remote care/TeleTherapy channel. It is an emerging player intersecting with telehealth delivery of eye-care services that could either complement or compete with Wow's remote therapy offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Wow Vision Therapy social profiles
Digital presenceWow Vision Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wow Vision Therapy leadership team
Management profileNumber of profiles
Profiles5 records
Wow Vision Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wow Vision Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wow Vision Therapy
What does Wow Vision Therapy do?
Wow Vision Therapy provides doctor-supervised, office-based optometric vision therapy and vision rehabilitation delivered as one-on-one therapist-to-patient sessions, typically two 60-minute sessions per week over a 2-6 month course. The practice diagnoses and treats strabismus, amblyopia, accommodative dysfunction, convergence insufficiency, oculomotor dysfunction, post-concussion/mTBI vision deficits, and visual processing delays affecting reading and learning, and also delivers care remotely via its Hybrid TeleTherapy program.
Is Wow Vision Therapy a public or private company?
Wow Vision Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wow Vision Therapy founded?
Wow Vision Therapy was founded in 2000. It employs 11 to 50 people.
Where is Wow Vision Therapy based?
Wow Vision Therapy is headquartered in Grand Rapids, United States, in the North America region.
How does Wow Vision Therapy make money?
Four revenue lines are on record. Fee-for-service vision therapy and evaluations are the primary driver. The others are insurance reimbursement (patient-filed), patient financing through CareCredit and international patient out-of-pocket services.
Who are Wow Vision Therapy's main competitors?
Others on record are CareCredit and College of Optometrists in Vision Development (COVD). Broad incumbents are VSP Vision and Warby Parker. Direct peers are Vision Development Center of Lancaster, San Diego Center for Vision Therapy, The Vision Therapy Center, Padula Institute of Vision Rehabilitation and Draisin Vision Group. Visibly is listed as an emerging player.
Does Wow Vision Therapy have an API?
No public API is recorded for Wow Vision Therapy.