Visual Technology Srl

Name

Visual Technology Srl

Legal name

Visual Technology s.r.l.

Website

https://visualtechnology.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Trade Show AV Equipment Rental

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Construction - Special Trade Contractors (1700), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Booth Maintenance, Refurbishment & Reuse Programs (THAHAHAM)

akta.pro secondary industry

4K/5K/8K & High-Resolution Monitors (HDACADAH)

Keywords

• LED wall rental
• Trade fair AV services
• Professional monitor rental
• Event display solutions
• LED video installations

Headquarters

HQ city

Ravenna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. LED Wall Rental: Rental of modular LED walls for trade fairs and events. Services include delivery, installation, technical support during the event, and removal. Pricing varies based on screen size, pixel pitch, rental duration, and complexity of installation.
2. Professional Monitor Rental: Rental of professional monitors (43" to 86"+) with Full HD and 4K options. Includes stands, cabling, configuration, and on-site technical assistance during the event.
3. LED Wall Sales and Installation: Sale and installation of customized LED walls for permanent installations. Services include technical inspection, module selection, certified supply, support structures, wiring, video players, and final image configuration.
4. Technical Support Services: On-site technical assistance and support during trade fairs and events, including real-time interventions, content updates, and troubleshooting.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Visual Technology Srl rents, sells, and installs professional LED walls (Ledwall) and professional monitors for trade fairs, events, and permanent installations. The company delivers end-to-end services including consultation, equipment rental, delivery, on-site installation, configuration, real-time technical support during events, and dismantling, primarily serving exhibitors and exhibition stand builders at major Italian trade fair venues.

Product overview

Visual Technology Srl is a specialized provider of professional video solutions for trade shows and events, offering a portfolio of three interconnected service lines: (1) LED wall rental for trade shows featuring modular high-resolution displays with various pixel pitches (2.3-5.9mm) in configurations including horizontal, vertical, and curved setups; (2) Professional monitor rental offering Full HD and 4K displays in sizes from 43" to 86" with complete installation, configuration, and on-site technical support; and (3) LED wall installation and sales for permanent installations in corporate spaces, retail, and hospitality venues. The company operates primarily in Italy serving exhibition stand builders (allestitori), exhibitors, and international stand builders exhibiting in Italy, with established presence at major Italian trade fair venues including BolognaFiere, Fiera Milano Rho, and Fiera di Rimini.

Differentiator

Problem solved

Functional benefit

Products and services

• Ledwall Rental for Trade Shows (Noleggio Ledwall per Fiere)

Quantifiable outcome

• Flexible installation with multi-shift capability during pre-fair period
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BolognaFierecoreStrategic or Co-development PartnerLong-term operational relationship with BolognaFiere (major Italian trade fair venue) providing LED wall and monitor rental services for exhibitors at events including CERSAIE, Cosmoprof, Cosmofarma, Cersaie, MECSPE, Tuttofood, and others. Proximity to venue enables rapid response and flexible installation scheduling.
• Italian Exhibition Group (IEG) / Fiera di RiminicoreStrategic or Co-development PartnerOngoing presence at Fiera di Rimini for events including Sigep, Ecomondo, TTG, Beer&Food Attraction, and others. Continuous presence across multiple IEG events allows for proven technical service with ready-to-deploy materials and teams.
• Fiera Milano (Fiera Milano Rho)minorStrategic or Co-development PartnerOperational presence at Fiera Milano Rho for Host Milano fair and other events. Supports exhibitors at the major Milan venue with LED wall and monitor rental services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Unilumin Group: Global LED display manufacturer and solutions provider with a growing event rental business in Europe. Comparable technology and product overlap, though primarily upstream from Visual Technology's trade show rental niche.
• RoE Visual: LED display manufacturer with a rental division serving live events, broadcast, and virtual production. Comparable to Visual Technology in LED module technology focus, though RoE leans more toward manufacturing and premium event rental.
• Absen: Leading Chinese LED display manufacturer with growing European rental and integration presence. Adjacent peer supplying the type of LED modules Visual Technology deploys, and increasingly competing in turnkey event rental.

Direct peers

• Faber Audiovisuals: German AV rental and event technology specialist serving trade fairs, corporate events, and conferences across Europe. Direct peer with similar LED wall and monitor rental plus on-site technical support model.
• Lang AG: German LED video wall and event technology rental specialist serving trade fairs and events across Europe. Direct peer with overlapping LED rental, installation, and on-site service model; Lang has larger scale and broader geographic reach.
• Christie Lites: North American lighting and LED video wall rental company serving concert touring, trade shows, and corporate events. Directly comparable equipment rental business model with similar trade show and event focus.

Broad incumbents

• Solotech: Canadian-headquartered AV and event technology rental provider operating across North America and Europe. Competes with Visual Technology in the trade show LED and display rental segment as part of a broader audiovisual services portfolio.
• PRG (Production Resource Group): Global leader in event production and AV equipment rental for live events, concerts, and trade shows. Overlaps with Visual Technology's trade show AV rental offering as part of a much broader production services portfolio.
• NEP Group: Worldwide provider of broadcast and live event AV production services with extensive LED and display rental capabilities. Operates as a broad incumbent across event technology, including trade show and corporate event production.

Regional players

• Eurodisplay LED: Italian LED display provider offering LED walls and digital signage solutions for events, retail, and corporate installations. Regional peer operating in the same Italian market with overlapping LED display rental and installation capabilities.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VisualTechnologySrl
• LinkedInlinkedin.com/company/visualtechnology

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Technology Srl