Visulite Theatre
Visulite Theatre is an independent live music venue in Charlotte, NC's historic Elizabeth neighborhood, hosting 100+ tribute, touring, and local concerts annually with ticketing, full bar service, private event rentals, and select VIP packages.
- Company typePrivate
- Founded-
- HeadquartersCharlotte, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Visulite Theatre does
Visulite Theatre (legal entity: The Visulite Theatre) is an independent, privately operated live music venue located at 1615 Elizabeth Avenue on the edge of Uptown Charlotte, North Carolina, within the historic Elizabeth Community. The venue operates as an intimate, general-admission, 16+ capacity with full bar service and state-of-the-art production gear, hosting a calendar of tribute bands, regional touring acts, and local musicians across rock, Americana, folk, jam, and jazz genres. Programming is published through visulite.com with advance and day-of-show ticketing, and the venue actively maintains listings through December 2026, indicating sustained operations.
The business operates four primary revenue streams. Ticketing is the core: standard advance tickets range from $10 to $65 (with premium acts higher), and day-of-show pricing is typically $5-$20 above advance; a $3.50 processing fee is added per ticket. On-site full bar sales of beer, wine, liquor, and non-alcoholic beverages are a significant ancillary stream, with no minimum purchase required. The venue also rents to private parties and corporate functions, with a stated policy of refusing unqualified independent promoters, and charges a $3 coat check. VIP experience packages (meet & greets, pre-show toasts, exclusive merchandise, early entry) are offered for select artists at premium price points up to $323, with fulfillment handled through partner 237 Global and distribution through Tixr and Eventbrite for select events.
Go-to-market is event-driven and grassroots: tickets are sold directly via the venue website (Square-backed payment processing), at the box office on show nights, and by phone when the club is open; promotion runs through the website calendar, an email newsletter subscription, and organic social media on Facebook, Instagram, and Twitter/X. Customer segments are hybrid, with live music enthusiasts (individual concert-goers) as the primary audience and private event/corporate bookers as a secondary segment. The venue accepts all major card networks and integrates Square, Eventbrite, Tixr, and 237 Global into a lean operational stack. Visulite Theatre is owner-operated with no parent company, no institutional investors, no subsidiaries, and no disclosed funding history.
Visulite Theatre firmographics
Firmographics- Name
- Visulite Theatre
- Legal name
- The Visulite Theatre
- Website
- https://visulite.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Visulite Theatre is an independent live music venue in Charlotte, NC's historic Elizabeth neighborhood, hosting 100+ tribute, touring, and local concerts annually with ticketing, full bar service, private event rentals, and select VIP packages.
- Ownership category
- akta.pro rank
Visulite Theatre industry classification
Industry- Product category
- Live Music Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC)
- akta.pro secondary industries
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)
Keywords
Where Visulite Theatre is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Visulite Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from advance and day-of-show ticket sales for live music performances. Prices range from $10-$85 depending on the artist and show. A $3.50 processing fee is added to each ticket.
- Bar Sales: Full service bar offering sodas, juices, bottled water, beer, wine, and liquor. This is a significant ancillary revenue stream for the venue.
- Private Event Rentals: The venue is available for rent for private parties and corporate functions. The club is not available for rent to unqualified independent promoters.
- Coat Check: $3 fee at the door for coat check service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard general admission tickets with advance and day-of-show pricing |
| Transaction based/ take rate | Pay-as-you-go | VIP experience packages for select artists |
| Transaction based/ take rate | Pay-as-you-go | Ticket processing fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Visulite Theatre product offering
Product offeringCore offering
Visulite Theatre is a live music venue that hosts ticketed concerts featuring tribute bands, national touring acts, and local musicians. It sells advance and day-of-show tickets, operates a full-service bar on site, and rents its space for private parties and corporate functions. Premium offerings include VIP packages with artist meet-and-greets.
Product overview
Visulite Theatre operates as a live music venue offering a comprehensive ticketing and event management platform. The core offering includes advance and day-of-show ticket sales for concerts featuring tribute bands, national touring acts, and local performers. The venue provides venue rental services for private events and corporate functions, VIP experience packages with artist meet & greets, and on-site full-service bar facilities. The product ecosystem integrates with Square for payment processing, Eventbrite for select third-party ticketing, Tixr for VIP packages, and accepts all major credit card brands including Visa, MasterCard, American Express, Discover, Diners Club, and JCB.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Concert Ticket Sales
- Venue Rental for Private Events
- VIP Experience Packages
- Box Office Services
- Full-Service Bar
Companies that use Visulite Theatre
Customer profileSegments2 records
Ideal customer profiles2 records
Visulite Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Visulite Theatre partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Visulite Theatre competitors and assessment
Company assessmentDirect peers
- The Neighborhood Theatre: Intimate live music venue also located in Charlotte, NC (NoDa), offering general-admission concerts and bar service in a comparable capacity range. Direct competitor for the same touring mid-tier artists and Charlotte concert-goer audience.
- The Milestone Club: Long-running small-capacity live music club in Charlotte serving touring indie, punk, and tribute acts. Closest format competitor to Visulite with similar ticketing structure and bar-driven economics.
- Amos' Southend: Charlotte live music venue hosting regional and touring acts with general-admission standing and bar service. Competes directly with Visulite for the same local concert audience and artist routing.
- Coyote Joe's: Charlotte-area live music and dance venue with bar and ticketed event programming. Similar business model (GA tickets + bar + private events) targeting the same regional market.
Regional players
- The Orange Peel: Intimate music venue in Asheville, NC with comparable capacity and ticketed GA + bar model. Strong format parallel to Visulite, illustrating how small Carolina venues monetize the same touring circuit.
- Cat's Cradle: Iconic small-capacity music venue in Chapel Hill, NC. Comparable intimate GA club format, similar genre mix (indie, jam, tribute), and analogous bar-driven economics, though serving the Raleigh-Durham market rather than Charlotte.
Broad incumbents
- Bowery Presents: Promoter and venue operator (now part of AEG) running a portfolio of intimate-to-mid-sized clubs. Relevant incumbent peer illustrating the operator economics Visulite pursues at single-unit scale.
- Brooklyn Bowl: Multi-use music venue / bowling / restaurant concept operated by AEG/Bowery Presents. Demonstrates a scaled version of the music-venue-plus-ancillary-revenue model Visulite applies locally.
- The Underground (at The Fillmore Charlotte): Larger Live Nation-operated venue in Charlotte. Competes for overlapping touring acts but at higher capacity and pricing tier; relevant peer for understanding competitive set and artist routing in the Charlotte market.
- AEG Presents: Global live entertainment promoter and venue operator. Frames the broader competitive landscape for routing artists to clubs like Visulite and represents the scaled version of venue-promotion integration.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Visulite Theatre social profiles
Digital presenceVisulite Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visulite Theatre leadership team
Management profileNumber of profiles
Profiles1 record
Visulite Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visulite Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visulite Theatre
What does Visulite Theatre do?
Visulite Theatre is a live music venue that hosts ticketed concerts featuring tribute bands, national touring acts, and local musicians. It sells advance and day-of-show tickets, operates a full-service bar on site, and rents its space for private parties and corporate functions. Premium offerings include VIP packages with artist meet-and-greets.
Is Visulite Theatre a public or private company?
Visulite Theatre is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Visulite Theatre founded?
Visulite Theatre was founded in -1. It employs 1 to 10 people.
Where is Visulite Theatre based?
Visulite Theatre is headquartered in Charlotte, United States, in the North America region.
How does Visulite Theatre make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are bar Sales, private Event Rentals and coat Check.
Who are Visulite Theatre's main competitors?
Direct peers on record are The Neighborhood Theatre, The Milestone Club, Amos' Southend and Coyote Joe's. Regional players are The Orange Peel and Cat's Cradle. Broad incumbents are Bowery Presents, Brooklyn Bowl, The Underground (at The Fillmore Charlotte) and AEG Presents.
Does Visulite Theatre have an API?
No public API is recorded for Visulite Theatre.
What industry is Visulite Theatre in?
Visulite Theatre's product category is Live Music Venue. Its primary akta.pro industry code is MPAGAAAC, Concert Venue Operators (Arenas, Amphitheaters, Clubs), with a secondary code of MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions). Its NAICS code is 71131 and its SIC code is 7990.