Vitafoods

What Vitafoods does

Vitafoods is a global events and media platform serving the nutraceutical industry, operating as a brand within Informa Markets — the events division of Informa PLC, a publicly listed UK company (LSE: INF). Founded in 1997 with the launch of Vitafoods Europe, the company has expanded over 26 years into a portfolio of four major in-person events: Vitafoods Europe (Barcelona), Vitafoods Asia (Bangkok), Vitafoods India (Mumbai, launched 2023), and two forthcoming launches in 2027 — Vitafoods South America (São Paulo) and Vitafoods Middle East & Africa (Dubai). These events collectively attract 35,000+ attendees and 1,800+ exhibitors, covering four supply chain sectors: ingredients and raw materials, branded finished products, contract manufacturing and private label, and services and equipment.

The platform extends beyond physical events through an integrated digital ecosystem comprising Vitafoods Insights (industry news and analysis reaching 87,000+ newsletter subscribers), the Ingredients Network (a global supplier directory with 769,000 unique annual visitors and 83,000+ newsletter subscribers), the Vitafoods Webinar Series, and Smartcore — the official digital marketing provider offering exhibitors access to organizer-verified visitor data and targeted digital campaigns. Vitafoods monetizes through a diversified revenue model spanning event exhibition booth rentals, multi-tier sponsorship packages, digital and newsletter advertising across its owned media properties, Smartcore marketing services, and subscription-based community engagement. The company serves a horizontal cross-section of the nutraceutical supply chain — ingredient suppliers, finished product brands, contract manufacturers, and service/equipment providers — without concentration in any single customer cohort.

Name

Vitafoods

Legal name

Informa Markets, a trading division of Informa PLC

Website

https://vitafoodsglobal.com

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Vitafoods is a global events and media platform serving the nutraceutical industry, operating four major trade shows (Europe, Asia, India, plus two launching in 2027) and integrated digital platforms under Informa Markets, connecting 1,800+ exhibitors with 35,000+ attendees across the global nutraceutical supply chain.

Ownership category

akta.pro rank

Product category

B2B Trade Events and Exhibitions

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Nutraceutical trade events
• B2B exhibitions
• Industry networking events
• Ingredients supply platform
• Digital marketing services

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Exhibition & Sponsorship: Revenue generated from exhibitor booth rentals, sponsorship packages, and advertising opportunities at Vitafoods events across Europe, Asia, India, South America, and Middle East & Africa.
2. Digital Advertising & Marketing Services: Revenue from Smartcore digital marketing campaigns, website advertising on Vitafoods Insights and Ingredients Network platforms, and newsletter advertising to reach 83,000+ and 87,000+ subscribers.
3. Community & Subscription: Newsletter subscriptions and community membership providing access to industry insights, news, and networking opportunities year-round.
4. Professional Services: Services include sponsorship packages with thought leadership opportunities, conference placements, showfloor theatres, and networking receptions.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Vitafoods organizes and operates large-scale B2B trade exhibitions for the global nutraceutical industry, including Vitafoods Europe, Asia, India, South America (2027), and Middle East & Africa (2027), alongside year-round digital platforms (Vitafoods Insights news portal, Webinar Series, Ingredients Network directory, and Smartcore digital marketing services). The events and platforms connect ingredient suppliers, contract manufacturers, branded finished product companies, and service/equipment providers with buyers and decision-makers across the nutraceutical supply chain.

Product overview

Vitafoods is a platform of 4 major in-person events and 4 year-round digital platforms serving the global nutraceutical industry. The portfolio includes Vitafoods Europe (Barcelona), Vitafoods Asia (Bangkok), Vitafoods India (Mumbai), Vitafoods South America (São Paulo, launching 2027), and Vitafoods Middle East & Africa (Dubai). Supporting the events are four digital platforms: Vitafoods Insights (news and analysis), Vitafoods Webinar Series (market trends content), Ingredients Network (global ingredient supplier directory), and Smartcore (digital marketing services). The events cover four supply chain sectors: ingredients and raw materials, branded finished products, contract manufacturing and private label, and services and equipment. The company also offers sponsorship opportunities and sustainability-focused event services.

Differentiator

Problem solved

Functional benefit

Brands

• Vitafoods Insights: News portal providing news and in-depth analysis about latest nutraceutical innovations, R&D breakthroughs, scientific research, regulatory developments, and sustainable sourcing strategies.
• Vitafoods Webinar Series
• Ingredients Network
• Smartcore

Products and services

• Vitafoods Europe Flagship annual B2B nutraceutical trade exhibition held in Barcelona, Spain, connecting ingredient suppliers, finished product manufacturers, contract manufacturers, and service/equipment providers with international buyers across the nutraceutical supply chain.
• Vitafoods Asia Leading annual nutraceutical trade event for the Asia-Pacific region, held in Bangkok, Thailand, connecting buyers and sellers across the regional nutraceutical supply chain.
• Vitafoods India Annual nutraceutical trade event serving the rapidly growing Indian nutraceutical market, held in Mumbai, connecting regional and international suppliers with Indian buyers.
• Vitafoods South America Regional nutraceutical trade exhibition launching in 2027 in São Paulo, Brazil, co-located with Fi South America, connecting ingredient suppliers and manufacturers with regional buyers and decision-makers across South America.
• Vitafoods Middle East & Africa

Quantifiable outcome

• 2023 Vitafoods Europe: 18,854 attendees and 1,060 exhibitors in 25,000 square metres of floor space
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, supporting and parent company.

• Fi South AmericacoreStrategic or Co-development Partner · 1 January 2027Vitafoods South America is co-located with Fi South America, one of Latin America's leading food and ingredient events. This partnership brings together nutraceutical professionals with the wider food and beverage industry, creating a stronger platform for health, nutrition and ingredient innovation.
• Sun Business NetworksupportingStrategic or Co-development Partner · 1 January 2021Vitafoods became a global member of the Sun Business Network in 2021, contributing to a collective voice and developing a common advocacy agenda for the nutraceuticals community.
• Informa Marketsparent companyStrategic or Co-development PartnerVitafoods is a brand under Informa Markets, a global division of Informa PLC. Informa Markets specializes in connecting buyers and sellers to enable growth in specialist markets worldwide. Vitafoods benefits from Informa's infrastructure, global reach, and resources.
• SmartcorecoreGTM or Marketing PartnerOfficial digital marketing provider for Vitafoods Europe, offering exclusive access to organiser-verified visitor data and smarter digital campaigns. Smartcore is the best-in-class B2B food and nutrition marketing solutions partner.
• Ingredients NetworkcoreStrategic or Co-development PartnerWorld's leading online directory for global sellers of ingredients used in food, nutraceuticals, supplements and functional food & beverages. Part of the Vitafoods ecosystem providing year-round connections.
• Vitafoods InsightscoreStrategic or Co-development PartnerForemost platform for the latest news, research, and developments in the nutraceutical industry, providing year-round content and advertising opportunities.
• Vitafoods Webinar SeriessupportingStrategic or Co-development PartnerVirtual event series covering market trends, consumer insights, and ingredient innovations to create effective formulations.
• SolidaridadsupportingStrategic or Co-development PartnerPurposeful partner for sustainability initiatives. Vitafoods collaborates with Solidaridad to advance sustainable development within the nutraceutical industry through their community and meaningful content.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Messe Frankfurt: Global trade fair organiser with a broad portfolio including Beautyworld and food-related events; represents another large incumbent competing for health, wellness, and ingredient exhibitor budgets.
• Comexposium: Comexposium runs SIAL (a major global food exhibition) and other food/lifestyle events; it competes with Vitafoods for ingredient suppliers and food-brand exhibitors across geographies.
• Reed Exhibitions (RX Global): RX is one of the world's largest B2B exhibition organisers with a broad portfolio of food, health, and ingredients events; it represents a portfolio-scale incumbent against Vitafoods' focused nutraceutical events strategy.
• IFT (Institute of Food Technologists) — IFT FIRST: IFT FIRST is one of the largest global food science and ingredient events; it overlaps with Vitafoods on ingredient discovery but addresses a broader food science audience rather than specialising in nutraceuticals.

Direct peers

• CPHI Worldwide: Informa Markets' flagship pharmaceutical ingredients event series; it competes for nutraceutical and supplement exhibitors positioned at the pharma/health interface and targets a similar ingredient-buyer audience globally.
• Food Ingredients Europe (Fi Europe / Fi Global): Another Informa Markets sister brand, Fi Europe is a global ingredients trade event series that overlaps significantly with Vitafoods on ingredient suppliers and buyers across the food, nutraceutical, and beverage supply chains; the two brands even co-locate in São Paulo in 2027.
• Probiota (Probiota Americas & Europe): Informa Markets' microbiome and probiotics-focused event series; Probiota targets a specialised sub-segment of the same nutraceutical buyer community that attends Vitafoods, making it a focused niche competitor for sponsorships and exhibitor mindshare.
• Natural Products Expo (Expo West & East): Owned by Informa Markets (via New Hope Network), Natural Products Expo is North America's largest natural and organic products trade show; it competes with Vitafoods for finished-product brand exhibitors and ingredient suppliers in the broader health and wellness category.
• SupplySide (SupplySide West & East): Operated by Informa Markets (same parent as Vitafoods), SupplySide is the leading US-based trade show for dietary supplement and functional food ingredients, directly competing for the same global ingredient supplier exhibitors and finished-product brand buyers as Vitafoods.

Regional players

• NürnbergMesse (Biofach / Vivaness): Germany-based trade fair organiser running Biofach, the world-leading organic food and natural products exhibition; it competes with Vitafoods Europe for organic/natural ingredient suppliers and finished-product brands in the European market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vitafoodsglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitafoods