Vitalia Beauty Wellness & Floaten

What Vitalia Beauty Wellness & Floaten does

Vitalia Beauty Wellness & Floaten is a privately held, single-location beauty and wellness business founded in 2013 and headquartered in Westerbork, Drenthe, Netherlands. The company operates a physical wellness complex on Hoofdstraat 5b, equipped with two private float rooms (sensory deprivation tanks using salt water), two beauty treatment chairs enabling duo bookings, and a unique Drentse-styled wellness ambiente. Its service portfolio spans float therapy, facials and body treatments using Medex professional skincare, 15+ massage modalities (including Lomi Lomi, hot stone, Tibetan, Thai herbal stamp, and the locally branded Drentse Oermassage with peat pack), hammam rituals, waxing, nail services (including Magnetic Gellak), bridal make-up, and High Tea/Wine/Beer experiences. The facility historically included a sauna square, which was outsourced to Boutique Hotel de Westerburcht as of May 1, 2025 and is now exclusive to hotel guests.

The company's revenue model is based on per-session and per-package pricing for individual treatments, with unit prices ranging from €12.50 (chin waxing) to €330 (Purus 6-session acne cure package). It supplements one-time appointments with multi-session strippenkaarten for float sessions and bundled hotel-and-wellness arrangements in partnership with Hotel Abdij de Westerburcht. The go-to-market is direct-to-consumer walk-in and appointment-based, supported by an online booking widget, the vitaliabeauty.nl website, organic social media (Facebook, Twitter, Instagram), a newsletter, and a hotel guest referral channel. The business employs approximately 5 people and holds a 4.84/5 rating across 245 reviews, indicating strong local reputation. Customer segments are predominantly individual consumers (men and women) in Drenthe and surrounding provinces seeking relaxation and self-care, plus overnight wellness tourists accessing Vitalia through partner hotels.

Name

Vitalia Beauty Wellness & Floaten

Legal name

Vitalia Beauty & Wellness

Website

https://vitaliabeauty.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vitalia Beauty Wellness & Floaten is a single-location Dutch wellness business in Westerbork, Drenthe, offering float therapy, Medex-based beauty and body treatments, and massage services to individual consumers and wellness tourists via partner hotel arrangements.

Ownership category

akta.pro rank

Product category

Beauty & Wellness Services

NAICS

Hair, Nail, and Skin Care Services (81211), Tour Operators (56152)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Wellness, Spa & Retreat Travel Agencies (THAKAFAI)

Keywords

• Beauty salon services
• Floatation therapy
• Wellness treatments
• Massage services
• Spa arrangements

Headquarters

HQ city

Westerbork

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. On-site treatment services: Individual beauty, massage, float, and wellness treatments sold as one-time appointments. Treatments range from basic services (waxing from €12.50) to premium packages (€330 acne cure). Most treatments are available for single or duo booking.
2. Float session passes: Strippenkaarten (multi-session passes) offered for float sessions, providing discounted per-session pricing and encouraging repeat visits.
3. Hotel & Wellness Packages: Arrangement packages combining treatments with hotel stays at partner Hotel Abdij de Westerburcht, generating revenue from both the treatment component and hotel referral/collaboration.
4. Spa / Sauna entrance fees: Sauna square entrance sold as day access, including use of saunas and unlimited coffee/tea/water/sodas. The sauna operations were outsourced to Boutique Hotel de Westerburcht as of May 1, 2025.
5. Afternoon High Tea / High Wine / High Beer: Culinary add-on services sold alongside float and beauty sessions, starting from €21.50 per person, driving ancillary revenue per visit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vitalia Beauty Wellness & Floaten operates a beauty and wellness facility in Westerbork, Drenthe, Netherlands, offering floatation therapy (sensory deprivation in two private salt-water float rooms), beauty treatments (facials, waxing, nail services, make-up, body wraps using Medex professional skincare), 15+ massage styles, hammam rituals, healthy arrangements (Detox, Magnesium, Reset), and hotel & wellness packages in partnership with Hotel Abdij de Westerburcht and Boutique Hotel de Westerburcht.

Product overview

Vitalia Beauty Wellness & Floaten is a beauty and wellness business in Drentse (Drenthe region) style, offering a combination of float therapy, beauty treatments, health packages, and hotel accommodations. The core offerings include two private float rooms for sensory deprivation therapy, a comprehensive beauty salon providing facials, massages, body treatments, hair removal, and nail services using Medex skincare products, healthy detox/magnesium/reset treatment packages, and hotel & wellness arrangements in partnership with Abdij Hotel De Westerburcht. The business also offers a make-up workshop and specialized treatments like the Drentse Oermassage using local field stones. All beauty treatments can be booked as duo sessions, and the facility previously included sauna facilities which are now exclusively for hotel guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Floaten (Private Float Rooms)

Quantifiable outcome

• 1 hour of float therapy equals approximately 5 hours of sleep
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Boutique Hotel de WesterburchtcoreStrategic or Co-development Partner · 1 May 2025As of 1 May 2025, the sauna and wellness square (previously operated by Vitalia) was rented exclusively to Boutique Hotel de Westerburcht. Hotel guests of Boutique Hotel de Westerburcht now have sole access to the wellness facilities (Kelo sauna, salt stone sauna, hammam, steam sauna, footbath, plunge pool, rooftop terrace). This is a strategic outsourcing/lease arrangement that changes the business model for sauna access.
• MedexcoreTechnology or IntegrationMedex is a Belgian professional skincare brand whose products are used exclusively across all of Vitalia's facial and body treatments. The brand provides skincare solutions including the Purus acne method, anti-ageing lines, and body care products. The partnership forms a core component of Vitalia's treatment quality and brand positioning.
• Hotel Abdij de WesterburchtcoreStrategic or Co-development PartnerVitalia collaborates with Hotel Abdij de Westerburcht to offer combined hotel and wellness packages. The hotel, located on Hoofdstraat in Westerbork with 37 themed rooms, refers guests to Vitalia for beauty and wellness treatments. This partnership targets wellness tourism customers who want a combined overnight stay and spa experience in Drenthe.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Center Parcs: Center Parcs is a major European short-stay resort operator that bundles accommodation with on-site spa, wellness, and beauty services. Comparable to Vitalia's hotel-plus-wellness package model on bundling logic, though at resort scale rather than independent salon scale.
• Wellness Kliniek Genk: Wellness Kliniek is a well-known Benelux beauty/wellness clinic offering cosmetic and skincare services. Comparable in premium beauty and wellness positioning and Medex-adjacent product philosophy, though operating at much larger scale and with medical-cosmetic orientation.
• Carlton Beauté: Carlton Beauté (Carlton) is a larger Dutch beauty-salon/skincare chain offering facials, peels, and skincare treatments across multiple locations. Comparable to Vitalia on facials, peels, and premium skincare positioning, but at chain scale and without float therapy.

Direct peers

• Thermen Soesterberg: Thermen Soesterberg is a Dutch thermal spa/wellness resort offering saunas, hammam rituals, plunge pools and beauty/wellness packages. Comparable to Vitalia's combined spa-plus-beauty-plus-wellness model, though at significantly larger scale and as a day-resort destination.
• Float Amsterdam: Floatsamsterdam/Float Amsterdam operates urban float-therapy centers in the Netherlands offering private sensory deprivation float cabins similar to Vitalia's core float service. Closest direct competitor on the differentiated float offering and on premium positioning.
• Thermen Barendrecht: Thermen Barendrecht is another Dutch thermal wellness resort with sauna, hammam, beauty, and massage services comparable to Vitalia's wellness square (now outsourced to hotel guests). Direct competitor in the Dutch thermal-wellness day-visit market.
• Koan Float: Koan Float is a Dutch float-therapy chain operating multiple float locations across the Netherlands with sensory deprivation cabins. Directly comparable to Vitalia's two private float rooms on core offering, with broader geographic footprint.

Regional players

• Drenthe Toerisme / Drentse Wellness arrangementen: Regional Drenthe wellness-tourism providers and listings aggregate overnight-plus-wellness packages in the same province where Vitalia operates. Comparable as same-geography, same-bundle positioning for wellness tourists visiting Drenthe.

Emerging players

• Hotel & Spa De Ware Jacob: A Dutch boutique hotel with integrated spa and beauty offerings. Comparable as a hotel-plus-wellness bundling peer to Vitalia's arrangement with Abdij de Westerburcht, though delivering the spa inside the hotel rather than via a separate salon.
• Blend Day Spa: Blend Day Spa is an independent Dutch day spa offering facials, massages, hammam, and wellness packages comparable to Vitalia's day-spa service mix. Comparable on day-spa concept and premium treatment variety, though without float therapy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Vitaliabeauty
• Facebookfacebook.com/vitaliabeautywellness
• Instagraminstagram.com/vitaliabeauty
• LinkedInlinkedin.com/company/vitalia-beauty-&-wellness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitalia Beauty Wellness & Floaten