Vital Plus Energy

What Vital Plus Energy does

Vital Plus Energy is a Colombian direct-to-consumer nutritional supplement brand operating exclusively through its Shopify-powered e-commerce storefront at vitalplus.com.co. The company sells approximately 94–95 SKUs across five consumer-facing categories — Belleza (beauty/collagen), Fitness, Bienestar (wellness), Niños (children's health), and Potencializador (performance enhancement) — packaged in three physical formats: malteadas (shakes), cápsulas, and single-serve sachets. Products span hydrolyzed collagen, whey protein, creatine, omega-3, vitamins, fiber, and children's formulations, with no proprietary technology or patents disclosed. The business model is transactional DTC: customers place orders online and pay via Latin-American payment gateways (Mercado Pago, ePayco) or interest-free BNPL partners (ADDI, Sistecredito), with orders fulfilled from a Medellín warehouse and delivered domestically through logistics partner TRANS LOGÍSTICA REYES S.A.S. Pricing is in Colombian Pesos, with online-exclusive cash discounts and bundled kit promotions offering 30–47% off versus individual product prices. The company is organized under the legal entities SUPRA VITAL S.A.S. and TRANS LOGÍSTICA REYES S.A.S., is privately held with no disclosed external funding, and employs 19 people. Marketing leans on social media (Facebook, Instagram, TikTok, YouTube), WhatsApp sales support, a recipe blog, and an email newsletter offering a 10% subscription discount.

Name

Vital Plus Energy

Legal name

SUPRA VITAL S.A.S. y VITALPLUS ENERGY

Website

https://vitalplus.com.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vital Plus Energy is a Colombian DTC nutritional supplement retailer selling approximately 95 SKUs across beauty, fitness, wellness, children's health, and performance categories through a Shopify storefront, shipping nationwide from Medellín with BNPL financing.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Nutritional supplements
• Protein shakes
• Collagen capsules
• Dietary supplements
• Fitness nutrition

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Nutritional Supplements: Direct one-time product sales through the e-commerce platform, including protein shakes, capsules, and sachets. Customers can purchase individual products or bundled kits at promotional prices. Revenue is generated through upfront payment via credit cards, payment gateways, or financing options.
2. Credit Financing Partnerships: Revenue generated through financing partnerships with ADDI and Sistecredito. The company earns revenue on credit transactions processed through these third-party financing providers, with customers able to pay in installments.
3. Bundle and Kit Sales: Upsell revenue through bundled product kits that combine multiple shakes/supplements at discounted prices compared to individual purchase prices, driving higher average order values.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Vital Plus Energy is a Colombian nutritional supplement e-commerce retailer selling protein shakes (Power Whey, Fitness Shake, Mega Shake, Calci Shake, Sure Shake, Kids Shake), hydrolyzed collagen products, vitamins and minerals (Magnesium Citrate, Omega 3-6-9, Vitamin D3+K2, Resveratrol), fiber and detox supplements, and sexual performance enhancers through its Shopify-hosted online store. The company serves individual consumers in Colombia and internationally with bundled kit promotions offering 30-47% savings, BNPL installment financing, and home delivery from a Medellín warehouse.

Product overview

Vital Plus Energy is an online nutritional supplement retailer operating exclusively through its Shopify-hosted e-commerce platform (vitalplus.com.co), serving customers across Colombia. The product portfolio is organized into three primary physical formats — Malteadas (protein shakes), Cápsulas (capsules/supplements), and Sachet (single-serve packets) — across six consumer-facing categories: Belleza (Beauty), Fitness, Bienestar (Wellness), Potencializador (Performance Booster), and Niños (Children). The core offerings span protein meal-replacement and fitness shakes (Power Whey, Fitness Shake, Mega Shake, Calci Shake, Sure Shake, Cream & Coffee Shake, Citra Mags), hydrolyzed collagen products in both regular and marine variants, children's formulas (Kids Shake), targeted capsules (Citrato de Magnesio, Resveratrol, Omega 3, Omega 3-6-9, Vitamina D3+K2, Creatina), fiber and wellness supplements (Fibra Sure, Clorifgreen, Vital Pros), and performance/potency enhancers (Nitrox, POWERMAN/Z-PLUSS). The company also bundles these products into curated combo kits (e.g., Fuerza & Definición, Belleza Interior, Juventud Interior) sold at promotional pricing. Payment is facilitated through Shopify's checkout with multiple financing (ADDI, Sistecredito) and payment gateway (Mercado Pago, ePayco) integrations. The company ships from its Medellín warehouse and delivers nationwide via third-party logistics partner TRANS LOGÍSTICA REYES S.A.S.

Differentiator

Problem solved

Functional benefit

Products and services

• Citrato de Magnesio en Cápsulas Vital Plus Energy Magnesium citrate supplement in capsule form, promoted for wellness and immune system support for adult consumers.
• Resveratrol en Cápsulas Vital Plus Energy Resveratrol supplement in capsules positioned as an anti-aging and beauty wellness product for adult consumers.
• Omega 3 en Cápsulas Vital Plus Energy Omega-3 fatty acid supplement in capsule form for cardiovascular and general wellness support.
• Omega 3-6-9 en Cápsulas Vital Plus Energy Combined omega-3, omega-6, and omega-9 fatty acid supplement in capsule form for general wellness.
• Vitamina D3 + K2 en Cápsulas Vital Plus Energy Combined vitamin D3 and K2 supplement in capsule form for bone health support.
• Creatina Monohidrato 300g Pure creatine monohydrate powder in 300g size, marketed as 100% pure for athletic performance and muscle development.
• Power Whey Protein shake with whey protein, creatine, and glutamine designed to support muscle development and post-workout recovery for fitness consumers.
• Fitness Shake Protein shake with L-carnitine, green tea, calcium, and hibiscus flower to support weight management, fat burning, and metabolic activation.
• Shake con Colágeno Hidrolizado Protein shake with hydrolyzed collagen, biotin, and vitamins C and E, marketed for skin firmness, hair and nail strength, and joint health.
• Shake con Colágeno Hidrolizado Marino Protein shake with marine collagen, biotin, niacin, and vitamins A, C, E, and B6, marketed for skin elasticity, reduced sagging, and strengthened hair and nails.
• Calci Shake con Colágeno Protein shake with collagen, calcium, and magnesium to strengthen bones and teeth, support muscle recovery, and address nutritional deficiencies.
• Sure Shake Protein shake with omega-3, 6, and 9, zinc, calcium, and iron to support muscle mass, immune system, and daily energy.
• Mega Shake Protein shake with biotin and vitamins E, C, A, and B complex to strengthen hair and nails, protect skin, and provide antioxidants against premature aging.
• Shake con Colágeno y Resveratrol Protein shake combining hydrolyzed whey protein isolate, resveratrol, omega-3, and collagen in a grape flavor, targeting beauty and anti-aging benefits.
• Fos Shake Protein shake with phosphorus and a full vitamin complex (A, C, E, B1, B2, B3, B6, B12), calcium, and iron, designed for energy and nutritional support.
• Cream & Coffee Shake Protein shake with collagen, calcium, and vitamin A, combining cream and coffee flavors.
• Citra Mags Protein shake combining whey protein isolate, soy protein isolate, magnesium, and collagen for nutritional supplementation.
• Kids Shake Protein shake formulated for children with DHA and EPA omega fatty acids, zinc, vitamin A, and phosphorus to support physical and cognitive development.
• Fibra Sure Fiber supplement with flaxseed, apple fiber, papaya, pineapple, green tea, and probiotics to support digestive health.
• Clorifgreen (Clorofila Advangreen) Chlorophyll supplement with artichoke, spearmint, green tea, iron, and vitamin C for detoxification and wellness.
• Vital Pros Bebidas Concentrada con Vitaminas y Minerales Concentrated vitamin and mineral beverage in mango biche flavor, marketed as a multivitamin drink.
• POWERMAN (Z-PLUSS) Potencializador Sexual Sexual potency enhancer positioned as a 100% natural supplement for adult consumers.
• Nitrox Potenciador 100% Natural 30 Sobres Natural performance booster supplement in 30-sachet format for adult consumers.
• Tarjeta de regalo de Colágeno Hidrolizado Gift card for hydrolyzed collagen products, sold as a standalone gift item.
• Promoción Sistema Inmunológico Bundle kit combining Clorofila Advangreen, Calci Shake, and Fos Shake at promotional pricing ($350,000 COP cash, $570,000 COP credit, saving $220,000) for immune system support.
• Promoción Juventud Interior Bundle kit combining Hidrolizado Collagen, Marine Collagen, and Chlorophyll at promotional pricing for beauty and anti-aging benefits.
• Promoción Resistencia y Fuerza Bundle kit combining Power Whey, Calci Shake, and Fitness Shake at promotional pricing for strength and fitness goals.

Quantifiable outcome

• Combo promotions offer savings of 30-47% off regular prices (e.g., Energia Total: 42% off, Resistencia y Fuerza: 47% off)
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and major.

• TRANS LOGÍSTICA REYES S.A.S.coreChannel Partner/ Reseller/ DistributorLogistics partnership for order fulfillment and delivery throughout Colombia. TRANS LOGÍSTICA REYES S.A.S. handles product delivery to customer addresses within Colombian territory, coordinating with transport companies and managing the last-mile delivery process.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting vitalplus.com.co. Shopify provides the online store infrastructure, shopping cart functionality, payment gateway integration, and secure data hosting (PCI-DSS compliant) for the Vital Plus Energy online business.
• Mercado PagomajorTechnology or IntegrationPayment gateway partner enabling various payment methods including credit cards, bank transfers, cash payments at authorized points (Efecty, Baloto), and digital wallets. Processes secure online transactions for the Vital Plus Energy store.
• ePaycomajorTechnology or IntegrationAdditional payment gateway partner supporting credit cards, debit cards, bank transfers, and cash payments through various channels in Colombia.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Omnilife: Mexico-headquartered LatAm nutrition and supplement brand selling shakes, vitamins, and wellness products across Spanish-speaking Americas. Most directly comparable to Vital Plus Energy on geography (LatAm), product categories (shakes, capsules, wellness), and consumer demographic.
• Procaps (Colombian pharmaceutical/supplement company): Colombian pharmaceutical and nutritional supplement manufacturer with broad portfolios in soft-gel capsules, vitamins, and wellness products. Direct domestic peer with overlapping customer base and Colombian market access, though serving it through pharmacy and institutional channels rather than pure e-commerce.

Emerging players

• Nature's Sunshine Products: Herbal and nutritional supplement company with a direct-selling and e-commerce model offering vitamins, herbs, and specialty supplements. Overlaps with Vital Plus Energy in the wellness and capsules portion of the catalog and in serving Spanish-speaking LatAm markets.
• Isagenix: Direct-selling nutrition company specializing in protein shakes, meal replacements, and weight-management systems. Comparable in protein shake-led portfolio and Colombia/LatAm distribution, though sold through MLM associates rather than owned e-commerce.
• Jeunesse Global: Anti-aging and wellness company with a portfolio of nutritional supplements, including collagen and beauty-focused products. Comparable in the beauty-from-within (collagen, resveratrol, anti-aging) segment that is one of Vital Plus Energy's strongest categories.
• Mega Lifesciences (Mega We Care): Asia-Pacific-based supplement and consumer health company with a growing presence in LatAm and other emerging markets. Comparable in product breadth (vitamins, supplements, functional nutrition) and in targeting middle-income consumers in emerging markets.

Broad incumbents

• GNC: Global specialty retailer of vitamins, minerals, sports nutrition, and protein supplements, with a sizeable e-commerce business. Comparable on product portfolio (whey, creatine, multivitamins, collagen) and DTC channel, but operating at global scale and through physical retail plus e-commerce.
• Herbalife Nutrition: Global nutrition and weight-management company selling protein shakes, meal replacements, and supplements through a direct-selling network with a heavy LatAm presence. Highly comparable in product mix (protein shakes, vitamins, weight-loss) and direct-to-consumer model, though at much larger scale and via MLM rather than e-commerce.
• Shaklee Corporation: Long-standing U.S. nutrition and wellness brand offering vitamins, protein, and supplements via direct selling. Comparable in product categories (multivitamins, protein, wellness) and brand-led positioning, though operating primarily in North America and via MLM.

Regional players

• Bodytech (Colombia): Colombian fitness club chain that also operates a sizable sports-nutrition retail and e-commerce business in Colombia, selling protein, vitamins, and wellness products. Closest regional peer given shared Colombian market, fitness-oriented customer base, and e-commerce supplement retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXYC2WmxbTSc3nL1uCM_-cA
• Facebookfacebook.com/vitalplusenergyoficial
• Instagraminstagram.com/vitalplusenergyoficial
• TikToktiktok.com/@vitalplusenergyoficial
• LinkedInlinkedin.com/company/vital-plus-energy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vital Plus Energy