Vitalstyle | B Corp™
Vitalstyle is a B Corp-certified Dutch niche brand (under EUROstyle B.V.) selling 100% natural, herb-based nutrition, supplements, and care products for horses, dogs, and cats to Benelux consumers via its own e-commerce site and a network of 207+ retail partners.
- Company typePrivate
- Founded1970
- HeadquartersOosterwolde, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vitalstyle | B Corp™ does
Vitalstyle is the consumer brand of EUROstyle B.V., a privately held Dutch company headquartered in Oosterwolde, Netherlands, with roots dating to approximately 1970. The company develops and sells 100% natural pet nutrition and care products — formulated with herbs and botanicals and free of artificial additives, sugars, and salts — for three species: horses, dogs, and cats. The product portfolio spans veterinary diet foods (e.g., the Blaasgruis line for feline urinary health, which has a documented urine-acidifying effect), everyday dry and wet foods, supplements, grooming products, and a newer horse pasture maintenance range (PaardenWeide). Vitalstyle is B Corp certified, anchoring its positioning around social and environmental responsibility.
The business runs a hybrid go-to-market: direct-to-consumer e-commerce through vitalstyle.nl with next-day delivery on orders placed before 4 PM, plus an extensive omnichannel distribution footprint of 207+ physical retail locations across the Netherlands and Belgium through partners including Epplejeck, Pets Place, Welkoop, Hornbach, Intratuin, and the Bol.com marketplace. Pricing is unit-based with volume discounts and bundle offers (e.g., 15% off advantage bundles), free shipping above €49, and trial/sample packs to drive conversion. The company supports acquisition through content marketing (blog), a podcast ("Het Beste Paard van Stal"), Instagram community engagement, and an interactive product selector (Keuzehulp). It claims 2,780+ customer reviews averaging 4.33/5.
With only 9 employees, no disclosed institutional funding, and no public listing, Vitalstyle operates as a bootstrapped, niche, brand-led specialty player in the Benelux natural pet care market.
Vitalstyle | B Corp™ firmographics
Firmographics- Name
- Vitalstyle | B Corp™
- Legal name
- EUROstyle B.V.
- Website
- https://vitalstyle.nl
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vitalstyle is a B Corp-certified Dutch niche brand (under EUROstyle B.V.) selling 100% natural, herb-based nutrition, supplements, and care products for horses, dogs, and cats to Benelux consumers via its own e-commerce site and a network of 207+ retail partners.
- Ownership category
- akta.pro rank
Vitalstyle | B Corp™ industry classification
Industry- Product category
- Natural Pet Food and Nutrition
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Natural/Organic & Limited-Ingredient Diets (CRADAFAH)
- akta.pro secondary industries
- Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), Equine Nutrition & Therapeutic Diets (HLAMAHAE), Phytogenics & Botanicals (Essential Oils, Plant Extracts) (AFADAKAF)
Keywords
Where Vitalstyle | B Corp™ is headquartered
LocationHeadquarters
- HQ city
- Oosterwolde
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Vitalstyle | B Corp™ business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Revenue generated from direct online sales through vitalstyle.nl to consumers in Netherlands and Belgium, with next-day delivery service.
- Wholesale to Retail Partners: Distribution through physical retail stores and online marketplaces across Netherlands and Belgium, including chains like PetsPlace, Welkoop, Hornbach, Intratuin, and specialized retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with volume discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Vitalstyle | B Corp™ product offering
Product offeringCore offering
Vitalstyle develops and sells 100% natural pet food, supplements, and grooming/care products for horses, dogs, and cats, including therapeutic veterinary diets and life-stage-specific nutrition. Products are sold under the Vitalstyle brand through the company's own e-commerce site, more than 200 physical retail locations across the Netherlands and Belgium, and online marketplaces such as Bol.com. The portfolio is built on herb- and botanical-based formulations free from artificial fragrances, colors, flavors, preservatives, added sugars, or salts.
Product overview
Vitalstyle is a natural pet food and care company operating under the Vitalstyle and EUROstyle B.V. brands, offering 100% natural products for horses, dogs, and cats. The portfolio is organized into three main animal-category product lines (Paard/Horse, Hond/Dog, Kat/Cat), each spanning dry food, wet food, supplements, and grooming categories, with sub-lines targeting special needs (urinary, digestive, joints, skin/coat, etc.). Key named sub-products include Blaasgruis Brok and Blaasgruis Natvoer Blik (veterinary diet for cats with bladder gravel), Care Plus Brok and Natvoer Blik (organ support), and Adult Met Kip/Zalm Natvoer Blik (wet food variants). Additional offerings include horse pasture care products (PaardenWeide line), trial samplers (Proefpakketten), bundled value packs (Shop Bundels), a product selection assistant (Keuzehulp), and a podcast. Products are sold through the company's own e-commerce platform, physical retail stores (207+ store locator locations), and online marketplaces including Bol.com. The company has over 55 years of knowledge and experience in natural animal nutrition.
Differentiator
Problem solved
Functional benefit
Products and services
- Kat Blaasgruis Brok Complete veterinary diet dry food for cats designed to dissolve struvite crystals and prevent bladder gravel (struvite) formation through urine-acidifying properties, with added herbs for bladder support.
- Kat Blaasgruis Natvoer Blik Complete wet food veterinary diet for cats with bladder gravel, formulated with low magnesium, phosphorus, and protein to reduce struvite formation and acidify urine.
- Kat Care Plus Brok Complete natural dry food for adult cats providing extra organ support including bladder, kidneys, and digestion, with herbs and prebiotics for optimal health.
- Kat Care Plus Natvoer Blik Complete wet food for adult cats offering organ support with herbs and vitamins, highly digestible, and suitable as a complete meal or mixed with dry food.
- Kat Adult Met Kip Natvoer Blik Complete natural wet food for adult cats made with chicken, supporting digestion, immunity, and gut flora health.
- Kat Adult Met Zalm Natvoer Blik Complete natural wet food for adult cats made with salmon, supporting vitality, digestion, immunity, and gut flora health.
Quantifiable outcome
- Proven urine acidifying effect: pH reduced from 6.55 to 6.17 in 6 days in clinical study on Blaasgruis (bladder gravel) product
Companies that use Vitalstyle | B Corp™
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Vitalstyle | B Corp™ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vitalstyle | B Corp™ partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- EpplejeckcoreSpecialty retailer for horse products with multiple locations in Belgium and Netherlands. Physical store presence for Vitalstyle horse products including supplements, muesli, and care products.
- Bol.comcoreMajor online marketplace in Netherlands and Belgium. Online sales channel for Vitalstyle products reaching millions of customers.
- Pets PlacecorePet specialty retail chain with multiple locations in Netherlands. Carries Vitalstyle products for dogs and cats.
- WelkoopcoreRetail chain in Netherlands with pet supplies. Carries Vitalstyle products across multiple categories.
- HornbachcoreLarge DIY and garden center chain. Carries Vitalstyle horse pasture and stable products.
- IntratuincoreGarden center chain with pet supplies section. Retail distribution for Vitalstyle products.
- Thuiswinkel WaarborgcoreDutch trust mark for online shopping indicating compliance with Dutch and EU consumer protection laws. Member of Thuiswinkel.org with access to dispute resolution through Geschillencommissie.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Vitalstyle | B Corp™ competitors and assessment
Company assessmentDirect peers
- Specific (Dechra): Specialized therapeutic and natural pet food brand (under Dechra) offering condition-specific diets for dogs and cats. Comparable as a functional/therapeutic pet food peer, particularly against Vitalstyle's Blaasgruis and Care Plus veterinary diet lines.
- Markus-Mühle: German family-owned natural pet food manufacturer producing cold-pressed and natural dry food for dogs and cats. Comparable as a similarly scaled, family/heritage natural pet food brand with a similar formulation philosophy.
- Terra Canis: German natural pet food brand emphasizing 100% natural ingredients and therapeutic/functional formulations for dogs and cats. Comparable in product philosophy, therapeutic diet positioning, and premium natural ingredient messaging.
- Edgard & Cooper: Belgian natural pet food brand for dogs and cats, founded on a natural, fresh-meat positioning. Comparable as a Benelux-based direct competitor in the premium-natural pet food category, with similar B Corp-adjacent sustainability messaging.
- Yarrah: Dutch organic pet food brand offering natural dog and cat food without artificial additives. Directly comparable in product positioning, geography (NL/EU), and natural/limited-ingredient philosophy, competing for the same shelf space and consumer segment.
- Prins Petfoods: Dutch family-owned pet food manufacturer offering natural kibble, wet food, and supplements for dogs and cats. Comparable as a similarly sized, similarly positioned Dutch natural pet food brand competing in the same retail and DTC channels.
- Pavo: Leading Dutch equine nutrition brand offering feed, muesli, balancers, and supplements for horses. Highly comparable to Vitalstyle's equine product line and a direct competitor in the NL/BE horse feed category.
- Hartog: Dutch equine nutrition company focused on roughage, lucerne-based feeds, and supplements. Comparable as a Dutch natural horse feed specialist competing in the same equine category with overlapping product types (slobber, roughage mixes, supplements).
Broad incumbents
- Royal Canin: Global leader in breed- and condition-specific pet nutrition owned by Mars. Comparable as a broad incumbent with a deep therapeutic diet portfolio that overlaps Vitalstyle's veterinary diet positioning, but operates at vastly larger scale with much broader product and geographic reach.
- Hill's Pet Nutrition: Global therapeutic and science-led pet food brand owned by Colgate-Palmolive, with deep veterinary channel presence. Comparable as a broad incumbent in the prescription/therapeutic pet food category that Vitalstyle's Blaasgruis line competes against at the category level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vitalstyle | B Corp™ social profiles
Digital presenceVitalstyle | B Corp™ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitalstyle | B Corp™ leadership team
Management profileNumber of profiles
Vitalstyle | B Corp™ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitalstyle | B Corp™ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitalstyle | B Corp™
What does Vitalstyle | B Corp™ do?
Vitalstyle develops and sells 100% natural pet food, supplements, and grooming/care products for horses, dogs, and cats, including therapeutic veterinary diets and life-stage-specific nutrition. Products are sold under the Vitalstyle brand through the company's own e-commerce site, more than 200 physical retail locations across the Netherlands and Belgium, and online marketplaces such as Bol.com. The portfolio is built on herb- and botanical-based formulations free from artificial fragrances, colors, flavors, preservatives, added sugars, or salts.
Is Vitalstyle | B Corp™ a public or private company?
Vitalstyle | B Corp™ is a private company. It is classified as unknown and is currently operating.
When was Vitalstyle | B Corp™ founded?
Vitalstyle | B Corp™ was founded in 1970. It employs 1 to 10 people.
Where is Vitalstyle | B Corp™ based?
Vitalstyle | B Corp™ is headquartered in Oosterwolde, Netherlands, in the Europe region.
How does Vitalstyle | B Corp™ make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale to Retail Partners.
Who are Vitalstyle | B Corp™'s main competitors?
Direct peers on record are Specific (Dechra), Markus-Mühle, Terra Canis, Edgard & Cooper, Yarrah, Prins Petfoods, Pavo and Hartog. Broad incumbents are Royal Canin and Hill's Pet Nutrition.
Does Vitalstyle | B Corp™ have an API?
No public API is recorded for Vitalstyle | B Corp™.
What industry is Vitalstyle | B Corp™ in?
Vitalstyle | B Corp™'s product category is Natural Pet Food and Nutrition. Its primary akta.pro industry code is CRADAFAH, Natural/Organic & Limited-Ingredient Diets, with a secondary code of HLAMALAN, Species-Specific Supplements (Dog/Cat/Other Companion Species). Its NAICS code is 311111 and its SIC code is 2000.