Vitensenteret Innlandet

What Vitensenteret Innlandet does

Vitensenteret Innlandet is a private, non-profit regional science centre founded in 2007 in Gjøvik, Norway, and one of thirteen such centres in the national network. The centre delivers experiential STEM (science, technology, engineering, mathematics) education to children, youth, schools, kindergartens, families, and corporate clients across Innlandet county. Its core offering consists of over 100 interactive installations across themed rooms — including a 30-person planetarium, an energy room, a human body exhibit with reaction-time and mindball installations, a laser room, a maths room, the Lydbølgen sound experience, and the Eventyrlige Muligheter adventure area — together with a broad portfolio of structured educational programmes (Girl Tech Fest, Tenk Tech Camp, First Lego League regional finals, Reale Talenter, SommerXperimenter, Oppdrag Mjøsa, KI i Skolen teacher training, and curriculum-aligned modules for kindergartens through upper secondary schools). Outreach is delivered via "Vi på tur," where pedagogical staff travel to schools and kindergartens across the county.

The centre is majority-owned by Mjøsmuseet (51%), with the remaining shares held by NTNU, Eidsiva, Moelven, Nammo, and Oppland Arbeiderblad. Operations are led by Managing Director Elisabeth Erlimo, supported by a small core team of approximately 10 staff plus 13 student ambassadors (vitenverter) active on weekends and holidays. Revenue is generated through individual and family admission tickets (120 NOK / 400 NOK), season tickets (475 NOK), school group bookings (1,995 NOK per group), birthday party packages, corporate venue rental and team-building events, an activity trailer rental programme, and on-site café and gift-shop sales. Public funding is a material revenue component, anchored by a 2026–2029 cooperation agreement with Innlandet Fylkeskommune, a long-term partnership with NTNU through 2031, and grants from Sparebankstiftelsen DNB, Hedmark Sparebankstiftelse, and other foundations.

The go-to-market is hybrid: direct-to-consumer family visits on weekends and school holidays (11:00–16:00), event-driven demand generation through large STEM programmes, and direct sales to schools, kindergartens, and corporate clients on weekdays. The centre also participates in regional coordination via the Techløftet Innlandet ecosystem, which integrates NTNU, the county council, HINN, industrial partners, and municipalities into a unified STEM education platform.

Name

Vitensenteret Innlandet

Legal name

Vitensenteret Innlandet

Website

https://vitensenteret.no

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Vitensenteret Innlandet is a non-profit regional science centre in Gjøvik, Norway, delivering experiential STEM education through 100+ interactive installations, a planetarium, and curriculum-aligned programmes to schools, kindergartens, families, and corporate clients across Innlandet county.

Ownership category

akta.pro rank

Product category

STEM Education and Science Center Services

NAICS

Educational Services (611), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

STEM & Maker Education (Makerspaces, Coding Clubs, Robotics) (EDAAAFAL)

akta.pro secondary industries

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG)

Keywords

• STEM education center
• Science center experiences
• Interactive learning exhibits
• School educational programs
• Corporate team building events

Headquarters

HQ city

Gjøvik

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. General Admission Tickets: Visitors pay admission fees to access the centre. Individual tickets for children and adults are priced at 120 NOK per person. Family tickets (2 adults, 2 children) cost 400 NOK. Season tickets are 475 NOK per person.
2. School and Group Bookings: Organised group visits for schools and kindergartens are priced at 1,995 NOK per group (1.5 hours). Some upper secondary schools in Innlandet receive free visits under a county agreement. ANТ programme (3.5 hours) costs 3,990 NOK.
3. Birthday Party Packages: Birthday party packages priced from 185 NOK per child, including food, drink, ice cream, a gift for the birthday child, and a guided group activity. Additional menu options range from small to super menus (190–225 NOK per child).
4. Corporate Event Rental: Corporate clients can rent the venue for team-building events, kick-offs, jubilees, and family days. Pricing includes meeting room rental (3,500 NOK/day), science shows (17,500 NOK), and event packages with per-person rates (300 NOK for 2-hour events, minimum 6,000 NOK).
5. Activity Trailer Rental: An activity trailer (aktivitetshenger) containing 7 physical activity stations including night-test, balance exercises, giant catapult, cooperation labyrinth, obstacle course, ball games, and team ski is rented out for 4,000 NOK per day. An optional guided session costs 1,000 NOK extra.
6. Teacher Professional Development Courses: Professional development courses for teachers covering programming with micro:bit, AI in schools, wonder and chemistry for kindergarten staff. Course fees range from 750 NOK per participant (minimum 10,000 NOK total) to 2,000 NOK per teacher for super:bit training.
7. Café, Gift Shop, and Gift Cards: On-site café serving coffee, tea, cocoa, waffles, toast, and ice cream. Adjacent gift shop (Vitenbutikk) sells educational toys, games, puzzles, and experiment kits. Digital gift cards are sold online with options for annual passes, family tickets, child tickets, adult tickets, or custom amounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Vitensenteret Innlandet operates a physical science center in Gjøvik, Norway, delivering interactive STEM (Science, Technology, Engineering, Mathematics) educational experiences through more than 100 hands-on installations across themed rooms (planetarium, energy room, human body exhibit, laser room, maths room, Lydbølgen sound experience, and Eventyrlige Muligheter adventure area). The center sells admission tickets to families and individuals, curriculum-aligned educational programmes for kindergartens and schools, teacher professional development courses, birthday party packages, and corporate event/venue rentals. It also runs regional STEM outreach programmes such as Girl Tech Fest, Tenk Tech Camp, First Lego League, SommerXperimenter, and Reale Talenter in partnership with NTNU, Innlandet Fylkeskommune, and local industry partners.

Differentiator

Problem solved

Functional benefit

Products and services

• General Admission and Family Tickets

Quantifiable outcome

• 84% of those who know about Vitensenteret Innlandet have a good impression of the centre (Opinion survey)
• +3 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

25 partnerships are on record, tiered core and minor.

• NTNU (Norges teknisk-naturvitenskapelige universitet)coreStrategic or Co-development PartnerNTNU and Vitensenteret Innlandet signed a new cooperation agreement valid until 31 December 2031. The agreement aims to strengthen collaboration in research, education, and innovation in Innlandet through interdisciplinary approaches. The partnership leverages each party's strengths to reach children, youth, students, and industry. Projects include Oppdrag Mjøsa and Techløftet Innlandet.
• Innlandet Fylkeskommune (Innlandet County Council)coreStrategic or Co-development PartnerInnlandet County Council has signed a four-year agreement (2026-2029) with Vitensenteret Innlandet for joint efforts to strengthen STEM competence, technology understanding, innovation, and entrepreneurship in primary schools, upper secondary schools, and higher education. The county funds free visits for upper secondary schools and supports Techløftet Innlandet.
• MjøsmuseetcoreStrategic or Co-development PartnerMjøsmuseet is the majority owner of Vitensenteret Innlandet (51% ownership). The museum collaborates on projects such as Lydbølgen exhibition (sound experience combining regional music history and physics) and Oppdrag Mjøsa research project.
• EquinorcoreGTM or Marketing PartnerEquinor is a sponsor of First Lego League and supports Techløftet Innlandet. The company participates in Tenk Tech Camp by providing workshops. Equinor contributes to promoting technology and STEM careers among youth in Innlandet.
• Tekna (Teknisk-naturvitenskapelig forening)coreGTM or Marketing PartnerTekna co-organises First Lego League in Innlandet together with NTNU Gjøvik and Vitensenteret Innlandet. Tekna supports the regional final and promotes STEM careers among youth.
• EidsivacoreStrategic or Co-development PartnerEidsiva is a technology and energy company in Innlandet that co-organises Techløftet Innlandet. Eidsiva, in partnership with NetSecurity, provides a workshop at Tenk Tech Camp focused on cybersecurity. Listed as both owner and cooperation partner.
• Vestre Toten kommuneminorStrategic or Co-development PartnerListed as a cooperation partner (samarbeidspartner) of Vitensenteret Innlandet.
• Østre Toten kommuneminorStrategic or Co-development PartnerListed as a cooperation partner (samarbeidspartner) of Vitensenteret Innlandet.
• Industribygg GjøvikminorStrategic or Co-development PartnerListed as a cooperation partner (samarbeidspartner) of Vitensenteret Innlandet.
• NammominorStrategic or Co-development PartnerNammo is listed as both an owner and a cooperation partner of Vitensenteret Innlandet.
• NITOminorGTM or Marketing PartnerListed as a cooperation partner (samarbeidspartner) of Vitensenteret Innlandet. NITO is a professional association for engineers and technologists.
• Sintef Raufoss ManufacturingminorStrategic or Co-development PartnerListed as a cooperation partner (samarbeidspartner) of Vitensenteret Innlandet.
• 2047 Science CentercoreStrategic or Co-development Partner2047 Science Center is the Swedish partner in the Macho project, a cross-border initiative (Norway-Sweden) running 2025-2027, financed by Interreg Sverige-Norge-programmet and Innlandet Fylkeskommune. The project aims to reduce gender segregation in technology and industry through interactive experiences for youth.
• HINN (Høgskolen i Innlandet)minorStrategic or Co-development PartnerHINN is a cooperation partner in Techløftet Innlandet, contributing to the broader STEM education ecosystem in Innlandet county.
• Industriklyngen 7 sterkeminorStrategic or Co-development PartnerIndustry cluster partner in Techløftet Innlandet, contributing industry expertise and support to the programme.
• Innlandet Science ParkminorStrategic or Co-development PartnerCooperation partner in Techløftet Innlandet.
• Cyber City GjøvikminorStrategic or Co-development PartnerCooperation partner in Techløftet Innlandet, contributing cybersecurity expertise.
• Digital InnlandetminorStrategic or Co-development PartnerCooperation partner in Techløftet Innlandet.
• Innlandet E-sportminorGTM or Marketing PartnerCooperation partner in Techløftet Innlandet.
• Atlungstad BrenneriminorStrategic or Co-development PartnerAtlungstad Brenneri is a partner in the Oppdrag Mjøsa research project, serving as one of the sailing locations for the programme alongside Kapp. Students conduct kick samples and organism identification at the site.
• MjøssamlingeneminorStrategic or Co-development PartnerPartner in the Oppdrag Mjøsa research project, contributing to research activities on Lake Mjøsa.
• Oda NettverketminorGTM or Marketing PartnerOda Nettverket is an initiative partner behind Girl Tech Fest, together with TENK, IKT Norge, and Nasjonalt senter for realfagsrekruttering.
• TENK – Tech Nettverket for kvinnerminorGTM or Marketing PartnerTENK is an initiative partner behind both Girl Tech Fest and Tenk Tech Camp. The network aims to inspire more girls to become interested in technology and science.
• IKT NorgeminorGTM or Marketing PartnerIKT Norge is an initiative partner behind Girl Tech Fest.
• Nasjonalt senter for realfagsrekrutteringminorStrategic or Co-development PartnerNasjonalt senter for realfagsrekruttering is an initiative partner behind Girl Tech Fest.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Experimentarium: Experimentarium is a major Danish science centre in Copenhagen with hands-on interactive exhibits, school programmes, and family learning. It is the closest international peer in model, audience, and Nordic public-funding context.
• Vitensenter Nordland: Vitensenter Nordland is a regional science centre in Bodø, Norway operating with the same interactive-exhibit and school programme model. It is one of the 12 peer centres in the national network alongside Vitensenteret Innlandet.
• Technopolis: Technopolis is a science centre in Mechelen, Belgium operating interactive STEM exhibits, school programmes, and family visits. It is a directly comparable European regional science centre model.
• Heureka: Heureka is the Finnish science centre in Vantaa, Finland featuring interactive STEM exhibits and educational programmes for schools and families. Comparable to Vitensenteret Innlandet as a Nordic publicly-supported science centre.
• Vitenfabrikken: Vitenfabrikken is a science centre in Sandnes, Norway featuring interactive exhibits and educational programmes for children and families. It is part of the same national network of regional science centres as Vitensenteret Innlandet.
• NTNU Vitensenteret (Vitensenteret i Trondheim): Trondheim's regional science centre is closely affiliated with NTNU and runs interactive STEM exhibits and school programmes. It shares Vitensenteret Innlandet's NTNU partnership relationship and target audience of families and K-12 students.
• Oslo Vitensenter: Oslo Vitensenter is the capital-city regional science centre in Norway with interactive STEM exhibits, school programmes, and family events. It shares the national Vitensenteret branding and model with Vitensenteret Innlandet.
• VilVite: VilVite is a regional science centre in Bergen, Norway operating under the same national model of interactive STEM exhibits, school programmes, and family visits. It is one of the other 12 Norwegian regional science centres and the most directly comparable peer in scale and audience.
• Nordnorsk Vitensenter (Vitensenteret i Tromsø): Nordnorsk Vitensenter in Tromsø is the northern Norwegian regional science centre serving schools and families with interactive STEM exhibits and outreach programmes. It mirrors Vitensenteret Innlandet's regional model.

Broad incumbents

• Teknisk Museum: Teknisk Museum is Norway's national museum of science and technology in Oslo with broader historical/industrial scope than Vitensenteret Innlandet's regional STEM focus. Overlaps in school programmes and family audience but at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vitensenteret-innlandet

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitensenteret Innlandet