Vitium Urban Suites
Vitium Urban Suites is a privately held Spanish boutique hotel group operating two luxury hostal properties — one on Madrid's Gran Vía and one in Córdoba's historic Judería — serving couples, leisure tourists, families, business travelers, and solo travelers with on-site amenities and ancillary services.
- Company typePrivate
- Founded2013
- HeadquartersMadrid, Madrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vitium Urban Suites does
Vitium Urban Suites is a privately held Spanish boutique hotel group operating two luxury hostal properties in landmark locations: Vitium Madrid on Gran Vía (Calle Gran Vía, 61, 5ª Planta) and Vitium Córdoba in the historic Judería (C/ Cardenal González, 25, 200m from the Mezquita-Catedral, a UNESCO World Heritage Site). The Madrid property offers four room categories (Deluxe with Jacuzzi, Superior with views, Double, Double Twin), and the Córdoba property offers seven (Premium with Jacuzzi, Superior Double, Standard Double, Family for up to 4 guests, Triple, Economy Double, Single). All rooms include free WiFi, air conditioning, minibar, LED TV, safe, viscoelastic mattresses, and 100% cotton towels. The underlying technology stack is standard hospitality tooling — booking engines on vitium.es, phone/email reservation systems, and OTA distribution — with no proprietary technology disclosed.
The company makes money primarily through nightly accommodation bookings at the two properties, supplemented by ancillary services including a €45 Romantic Pack (cava, chocolates, decoration, late checkout), €50 flower bouquet delivery, breakfast, parking, and laundry, plus a tiered discount system (10% advance booking, 10–15% long stay, 15% upgrade). Distribution is split between direct channels (vitium.es, phone, email) and third-party online travel agencies, with a best price guarantee policy aimed at driving direct bookings. Marketing is content-led: an SEO-oriented tourism blog covering Madrid and Córdoba attractions, supported by unified social media profiles on Facebook, Instagram, Twitter, and Pinterest.
Vitium serves five customer personas — couples and romantic travelers, leisure tourists, families, business travelers, and solo travelers — with couples/romantic and leisure tourists identified as primary segments. The group also operates an adjacent student housing brand, Residencias Vitium, under the same Vitium umbrella. The company is privately held with no disclosed funding, revenue, or ownership structure, and has been recognized with TripAdvisor's Certificate of Excellence.
Vitium Urban Suites firmographics
Firmographics- Name
- Vitium Urban Suites
- Legal name
- Vitium Urban Suites
- Website
- https://vitium.es
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vitium Urban Suites is a privately held Spanish boutique hotel group operating two luxury hostal properties — one on Madrid's Gran Vía and one in Córdoba's historic Judería — serving couples, leisure tourists, families, business travelers, and solo travelers with on-site amenities and ancillary services.
- Ownership category
- akta.pro rank
Vitium Urban Suites industry classification
Industry- Product category
- Boutique Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industry
- Urban Luxury Hotels (City Luxury) (THAGACAE)
Keywords
Where Vitium Urban Suites is headquartered
LocationHeadquarters
- HQ city
- Madrid, Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Vitium Urban Suites business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Hotel Room Bookings: Primary revenue from nightly accommodation bookings at two boutique hotel properties in Madrid and Córdoba. Guests can book directly through the website, by phone, or through third-party platforms.
- Additional Services and Packages: Revenue from supplementary offerings including romantic packages (45€), flower arrangements (50€), breakfast service, parking, and laundry services at both properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Venta Anticipada (Advance Booking): 10% discount for bookings made 20 days in advance |
| Subscription | Pay-as-you-go | Long Stay Discount: 10% for 3 nights, 15% for 4+ nights |
| Subscription | Pay-as-you-go | Upgrade Tariff: 15% discount for Premium room upgrade |
| Unit Pricing | Pay-as-you-go | Pack Romántico: 45€ romantic package including cava, chocolates, romantic decoration, late checkout until 13:00 |
| Unit Pricing | Pay-as-you-go | Ramo de Rosas/Ramo de Flores: 50€ for rose/flower bouquet delivered to room |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Vitium Urban Suites product offering
Product offeringCore offering
Vitium Urban Suites operates two boutique hotel properties in Madrid (Gran Vía) and Córdoba (Judería/Historic Center), offering accommodation in themed rooms with amenities such as private jacuzzis, viscoelastic mattresses, free WiFi, air conditioning, minibars, and safe deposit boxes. The stay offering is complemented by ancillary services including romantic packages, flower bouquets, breakfast, parking, and laundry. Distribution is domestic (Spain) via direct website, phone, email, and third-party OTAs.
Product overview
Vitium Urban Suites is a boutique hotel chain operating two luxury properties: Vitium Urban Suites Madrid (luxury hostel on Gran Vía at Calle Gran Vía, 61, 5ª Planta) and Vitium Córdoba (boutique hotel in Córdoba's historic center at C/ Cardenal González, 25). The Madrid location offers four room categories: Deluxe with Jacuzzi, Superior with views, Double with double bed, and Double Twin. The Córdoba property features seven room types: Premium with Jacuzzi, Superior Double, Standard Double, Family, Triple, Economy Double, and Single. Both properties provide complimentary WiFi, air conditioning, minibar, LED TV, safe, and private bathrooms with viscoelastic mattresses and 100% cotton towels. Add-on services include early booking discounts (10%), long stay discounts (10-15%), romantic packages (€45), and bouquet delivery (€50).
Differentiator
Problem solved
Functional benefit
Brands
- Vitium: Main brand umbrella for boutique hotel and accommodation services in Madrid and Córdoba, Spain.
Products and services
- Vitium Urban Suites Madrid (boutique hotel) Boutique luxury hostel on Gran Vía in Madrid, in an emblematic landmark building. Offers themed rooms with private jacuzzi, viscoelastic mattresses, free WiFi, air conditioning, minibar, LED TV, safe, private bathroom, and 100% cotton towels. Four room categories: Deluxe with Jacuzzi, Superior with views, Double, and Double Twin.
- Vitium Córdoba (boutique hotel) Boutique hotel in the historic center of Córdoba, in the Judería neighborhood, steps from the Mezquita-Catedral (UNESCO World Heritage Site). Seven room categories: Premium with Jacuzzi, Superior Double, Standard Double, Family (up to 4 people), Triple, Economy Double, and Single. Rooms offer air conditioning, minibar, free WiFi, LED TV, safe, and private bathroom.
- Pack Romántico (Romantic Package) Romantic escape add-on priced at €45, including a bottle of cava, box of chocolates, romantic room decoration, and late checkout until 13:00. Available at both Madrid and Córdoba locations. Targeted at couples and anniversaries.
- Ramo de Rosas / Ramo de Flores (Bouquet service) Rose or flower bouquet delivered to the guest's room upon arrival, priced at €50. Available at Madrid (Ramo de Rosas) and Córdoba (Ramo de Flores) properties. Positioned as a romantic add-on for couples.
- Mejor Precio Garantizado (Best Price Guarantee) Best price guarantee policy: if a lower price is found for the same dates on another website, the hotel will match it. Drives direct bookings and reduces OTA dependence.
Companies that use Vitium Urban Suites
Customer profileSegments5 records
Ideal customer profiles4 records
Vitium Urban Suites technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vitium Urban Suites partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Vitium Urban Suites competitors and assessment
Company assessmentDirect peers
- Room Mate Hotels: Spanish boutique/design hotel chain founded by Kike Sarasola with properties in central urban locations including Madrid — competes for the same leisure and business short-stay demand as Vitium at a similar price/positioning tier.
- Hospes Hotels: Boutique luxury hotel brand with heritage buildings in Spanish cities (including Andalusian locations) — competes head-to-head with Vitium for design-conscious leisure and romantic travelers seeking curated city-center stays.
- Petit Palace Hotels: Spanish boutique hotel chain operating small-format design-led properties in central urban locations in Madrid, Barcelona, Bilbao and other cities — directly comparable to Vitium's boutique urban concept and customer base.
- Only You Hotels: Spanish boutique/lifestyle hotel brand focused on urban, design-forward properties targeting couples, business, and leisure travelers — directly comparable in positioning, room count, and target segments to Vitium.
Broad incumbents
- AC Hotels by Marriott: Marriott's design-focused urban brand originated in Spain — directly comparable to Vitium's modern, central-location boutique positioning while benefiting from Marriott's loyalty, distribution, and pricing engines.
- Eurostars Hotels: Spanish hotel group operating design-oriented urban hotels in historic city centers across Spain — directly comparable to Vitium's positioning in heritage/UNESCO urban locations while offering broader geographic reach.
- Barceló Hotel Group: Major Spanish hospitality group with urban boutique and full-service hotels in Madrid and Andalusia — competes for leisure and business travelers in the same cities where Vitium operates.
- NH Hotel Group: Major Spanish-headquartered hotel chain with broad urban portfolio across Madrid and Córdoba — overlaps with Vitium's core traveler accommodation category and target customers but at much larger scale and with full-service infrastructure.
- Meliá Hotels International: Largest Spanish hotel operator with extensive urban and resort portfolio including heritage and design properties in Madrid and Andalusia — competes for the same leisure and cultural tourism demand with substantially greater scale.
- Catalonia Hotels & Resorts: Spanish hotel chain with strong presence in Barcelona, Madrid, and other Spanish cities, operating both four-star and boutique-style properties — broader incumbent overlapping with Vitium's urban leisure and business segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vitium Urban Suites social profiles
Digital presenceVitium Urban Suites financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitium Urban Suites leadership team
Management profileNumber of profiles
Vitium Urban Suites subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vitium Urban Suites funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitium Urban Suites M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitium Urban Suites
What does Vitium Urban Suites do?
Vitium Urban Suites operates two boutique hotel properties in Madrid (Gran Vía) and Córdoba (Judería/Historic Center), offering accommodation in themed rooms with amenities such as private jacuzzis, viscoelastic mattresses, free WiFi, air conditioning, minibars, and safe deposit boxes. The stay offering is complemented by ancillary services including romantic packages, flower bouquets, breakfast, parking, and laundry. Distribution is domestic (Spain) via direct website, phone, email, and third-party OTAs.
Is Vitium Urban Suites a public or private company?
Vitium Urban Suites is a private company. It is classified as unknown and is currently operating.
When was Vitium Urban Suites founded?
Vitium Urban Suites was founded in 2013. It employs 11 to 50 people.
Where is Vitium Urban Suites based?
Vitium Urban Suites is headquartered in Madrid, Madrid, Spain, in the Europe region.
How does Vitium Urban Suites make money?
Two revenue lines are on record. Hotel Room Bookings are the primary driver. The others are additional Services and Packages.
Who are Vitium Urban Suites's main competitors?
Direct peers on record are Room Mate Hotels, Hospes Hotels, Petit Palace Hotels and Only You Hotels. Broad incumbents are AC Hotels by Marriott, Eurostars Hotels, Barceló Hotel Group, NH Hotel Group, Meliá Hotels International and Catalonia Hotels & Resorts.
Does Vitium Urban Suites have an API?
No public API is recorded for Vitium Urban Suites.
What industry is Vitium Urban Suites in?
Vitium Urban Suites's product category is Boutique Hospitality. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAGACAE, Urban Luxury Hotels (City Luxury). Its NAICS code is 72111 and its SIC code is 7011.