What Viva Education does

Viva Education is an independent operating unit of Viva Books Private Limited (part of the broader Viva Group), headquartered at 4737/23 Ansari Road, Daryaganj, New Delhi. The company specialises in K-12 educational publishing for the Indian market, producing curriculum-aligned textbooks, digital learning resources, and teacher training materials covering CBSE, CISCE, and State Boards across subjects including English, Mathematics, Science, Social Studies, Hindi, and regional languages such as Sanskrit, Gujarati, and Telugu. The portfolio spans pre-primary through Class 12, with stated reach of 30M+ learners through K+ partner schools and a catalogue of 500+ titles developed in collaboration with 50+ academicians.

The company's technology stack centres on two digital platforms: the Instructor platform for teachers (offering e-books, animations, lesson plans, test generators, and teacher manuals) and the Learner platform for students (offering e-books, worksheets, interactive games, audio chapters, and the Viva AI Buddy generative AI tutor). A QR code system printed on physical textbooks bridges print and digital content, and the eSample Virtual Experience Centre (esample.vivadigital.in) provides sample content access. Mobile applications extend the platform to Android and iOS. The December 2024 launch of the 'New Directions' NEP 2020/NCF-SE 2023-aligned textbook series, integrating Sustainable Development Goals, and 2025 NCERT Science Practice Workbooks for Classes 6-8 indicate active product evolution under India's newest curriculum framework.

Viva Education operates a dual go-to-market model combining institutional sales (direct sales executives to schools, on-site teacher workshops, and trade/wholesale distribution) with direct-to-consumer e-commerce on vivadigital.in. Revenue streams include one-time textbook and workbook sales, digital content subscriptions, mobile app licensing, and fee-based professional development services (webinars, workshops, training). Distribution leverages 5+ offices across India, regional sales networks, and the Viva Group's infrastructure. The company is privately held with no external funding, public listing, or management team disclosed in the available data.

Name

Viva Education

Legal name

Viva Books Private Limited

Website

https://vivadigital.in

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Viva Education is a New Delhi-based K-12 educational publisher and unit of Viva Books Private Limited, providing NEP 2020-aligned textbooks, digital learning platforms, and teacher training for Indian schools across CBSE, CISCE, and State Boards from pre-primary to Class 12.

Ownership category

akta.pro rank

Product category

K-12 Educational Publishing

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK)

akta.pro secondary industries

Adaptive & Personalized Learning Platforms for ECE (EDACANAJ), Domain-Specific Curriculum (Literacy, Numeracy, Science, SEL, Motor, Arts) (EDACAJAB)

Keywords

• K-12 textbooks
• Educational publishing
• Digital learning platforms
• Curriculum-aligned content
• Teacher training services

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Textbook Sales: One-time sale of curriculum-aligned textbooks and workbooks for K-12 education across CBSE, CISCE, and State Boards
2. Digital Content and Subscriptions: Ebooks, digital resources, and platform access available through registration on vivadigital.in with varying access levels
3. Mobile Applications: Android and iOS applications available on Playstore and App Store for enhanced learning access
4. Professional Development Services: Teacher training workshops and academic support programs delivered to schools and educational institutions

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Viva Education is an independent unit within the Viva Group that publishes curriculum-aligned K-12 textbooks, workbooks, and digital learning resources for CBSE, CISCE, and State Boards in India. The company operates the Instructor and Learner digital platforms, providing e-books, animations, interactive content, teacher manuals, and lesson plans, alongside the Viva AI Buddy for AI-powered study support. It also delivers teacher training workshops, webinars, and professional development services to schools and educators.

Product overview

Viva Education offers an end-to-end K-12 learning ecosystem combining print textbooks, digital resources, and professional development services. The product portfolio centres on two digital platforms — Instructor (for teachers) and Learner (for students) — which provide e-books, animations, worksheets, interactive learning tools, teacher manuals, lesson plans, answer keys, and test generators. The Viva AI Buddy powers an AI study tutor feature on the Learner platform. Print offerings include the NCERT Science Practice Workbooks for Classes 6–8 (stand-alone supplementary titles aligned to NCERT Curiosity, NEP 2020, and NCF-SE 2023) and the broader New Directions series of NEP-aligned textbooks integrating Sustainable Development Goals. The company also runs webinars, on-site teacher training workshops, and the eSample virtual experience centre. All products are aligned with NEP 2020 and NCF guidelines and cover CBSE, CISCE, and State Boards across subjects including English, Mathematics, Science, Social Studies, Hindi, and regional languages.

Differentiator

Problem solved

Functional benefit

Brands

• Viva Digital: Digital platform offering ebooks, digital resources, and online learning tools for students and teachers.
• Viva eSample

Products and services

• Instructor Platform A complete digital teaching ecosystem providing teachers with e-books, animations, interactive learning activities, teacher manuals, lesson plans, answer keys, worksheets, and test generators to support classroom delivery.
• Learner Platform A student-facing digital learning platform offering e-books, worksheets, interactive learning games, animations, audio chapters, and AI-powered study support for self-study and revision.
• Viva eSample Virtual Experience Centre A virtual experience centre providing free dashboard access to sample digital educational content through verified email sign-in for prospective users to preview offerings.
• NCERT Science Practice Workbook - Class 6 A science practice workbook aligned with the NCERT Curiosity textbook, NEP 2020, and NCF-SE 2023, featuring chapter snapshots, competency-based questions, and application-oriented exercises. 160 pages, ISBN 9789360336196, priced at INR 295.
• NCERT Science Practice Workbook - Class 7 A science practice workbook aligned with the NCERT Curiosity textbook, NEP 2020, and NCF-SE 2023, supporting competency-based learning through structured practice and revision exercises. 176 pages, ISBN 9789360333997, priced at INR 350.
• NCERT Science Practice Workbook - Class 8 A science practice workbook aligned with the NCERT Curiosity textbook, NEP 2020, and NCF-SE 2023, featuring chapter snapshots, competency-based and application-oriented questions. 200 pages, ISBN 9789360336394, priced at INR 395.
• New Directions Textbook Series A K-12 textbook series aligned with NEP 2020 and NCF-SE 2023 guidelines, integrating Sustainable Development Goals (SDGs) through chapter-end activities to foster responsible global citizenship alongside core academic content.
• Webinars for Educators Expert-led live and recorded webinar sessions focused on classroom practice, curriculum updates, evolving teaching needs, and professional development certificates for educators.
• Teacher Training and Workshops On-site and school-based teacher empowerment workshops covering pedagogy, stress management, 21st-century teaching methodology, integrated teaching, and subject-specific training such as Jolly Phonics and AI in education.

Quantifiable outcome

• 30M+ learners impacted through partner schools
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Everonn Education: India-based education company offering K-12 digital content, smart classroom solutions, and teacher training. Comparable to Viva Education's blended learning and professional development offerings in the Indian school market.

Emerging players

• Embibe: India-focused AI-driven learning platform offering personalized test prep and learning for K-12 students. Comparable to Viva Education's AI Buddy feature and digital learner platform in the AI tutoring space.
• BYJU'S: India's largest EdTech company providing K-12 learning content, AI tutoring, and test preparation. Competes with Viva Education's digital learner platform and AI-powered study tools, particularly in urban and Tier-1 markets.

Direct peers

• S. Chand and Company: One of India's largest K-12 educational publishers, offering textbooks across CBSE, ICSE, and state boards with similar subject coverage and a long-established school distribution network. Direct competitor to Viva Education in the Indian curriculum-aligned textbook market.
• Pradeep Publications: Long-standing Indian publisher specializing in science, mathematics, and social studies textbooks for CBSE and ICSE schools. Direct competitor in the same curriculum-aligned textbook category.
• Ratna Sagar: Established Indian K-12 publisher with textbooks and digital resources aligned to CBSE, ICSE, and state curricula. Competes directly with Viva Education in school textbook sales and digital learning platforms.
• Scholastic India: Indian arm of Scholastic Corporation, providing K-12 educational books, digital resources, and teacher support. Directly comparable to Viva Education's print+digital school content model in the Indian market.

Broad incumbents

• Pearson India: Global education publisher with a significant India presence offering K-12 textbooks, digital learning platforms, and teacher training. Competes with Viva Education across multiple boards and subjects as a diversified incumbent.
• NCERT: Government-backed publisher of free textbooks and digital content for Indian schools. Sets the curriculum framework that Viva Education aligns to, but also competes as a free alternative for cost-sensitive schools.
• McGraw-Hill India: Indian arm of McGraw-Hill providing K-12 and higher education textbooks, digital tools, and assessment products. Overlaps with Viva Education in school content and teacher professional development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VivaEducationIn
• YouTubeyoutube.com/c/VivaEducationIndia?sub_confirmation=1
• Facebookfacebook.com/VivaEducation.Ind
• LinkedInlinkedin.com/company/viva-education-in
• Instagraminstagram.com/vivaeducation
• Pinterestin.pinterest.com/VivaGroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Education