VivaGym Portugal

Name

VivaGym Portugal

Legal name

VIVAGYM PORTUGAL, S.A.

Website

https://vivagym.pt

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Porto Salvo

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly fees from gym membership plans (ONE, FLEX, PRIME, ONE STUDENT tiers) granting access to gym facilities and group classes. Billed monthly via direct debit or card, with automatic renewal.
2. Day Passes and Short-term Passes: One-time payments for single workout access or 7/15 day passes at select clubs. These are non-renewable, paid in full at purchase.
3. Supplementary Services: Optional add-ons including monthly locker rental, FitDrink vitamin water dispensers (up to 1L/day), and personal training sessions with independently contracted trainers.
4. Passport Add-ons: Additional monthly subscriptions enabling cross-location access: Passaporte 200 (all Portugal/Spain clubs except Algarve/Canaries), Passaporte Algarve (Algarve region), and Passaporte Canárias (Canary Islands).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

VivaGym Portugal operates a chain of 40+ company-owned fitness clubs across Portugal providing low-cost, no-lock-in gym memberships with access to equipment, 80+ weekly directed group classes, and seven distinct training zones per club. The company layers the VivaGym MyApp digital platform on top for QR-code access, class reservations, online workouts, and nutrition content, and offers supplementary paid services including FitDrink vitamin water, locker rental, personal training, and cross-region passport add-ons.

Product overview

VivaGym Portugal operates a chain of over 40 fitness clubs across Portugal, offering a modular membership architecture centered on tiered gym access plans. The core product lineup includes ONE (basic single-club access), ONE STUDENT (student-specific pricing), FLEX variants (with and without cluster access and friend invitation benefits), and PRIME (premium multi-region access across Portugal and Spain). These membership tiers integrate with the VivaGym MyApp mobile application for QR access control, class reservations, and content delivery. Add-on services include FitDrink (vitaminized water dispensers), Personal Training (independent credentialed trainers), locker rental, and regional passport add-ons (Passaporte 200, Algarve, and Canárias) extending access across geographic zones. Group fitness programming comprises over 80 weekly directed classes including Zumba and V-Metcon formats, plus V Class virtual instructor sessions. Day-pass options (1 Treino, 7-Day, and 15-Day passes) provide non-subscription entry flexibility.

Differentiator

Problem solved

Functional benefit

Brands

• VivaGym MyApp: Mobile application for gym access via QR code, class reservations, online workouts, nutrition plans, and personal trainer access
• ONE Experience
• FitDrink

Products and services

• Gym Membership Recurring monthly membership granting access to one or more VivaGym Portugal clubs, group fitness classes, and the VivaGym MyApp. Available in tiered variants (ONE, ONE STUDENT, FLEX, PRIME) differing by single-club vs. cluster vs. multi-region access, class booking flexibility, and guest privileges. Billed monthly via SEPA direct debit or card with cancel-anytime policy.
• Day Passes and Short-term Passes Pay-as-you-go gym access products offered as 1 Workout (single-day entry), 7-Day Pass, and 15-Day Pass at select clubs. Provides one entry per day with consecutive-day validity, non-renewable, and must be purchased in person at the designated club.
• FitDrink Vitamin Water Dispenser Service Subscription-based add-on service giving members access to FitDrink dispensers for up to 1 liter per day (two 500 ml servings) of flavored vitamin water. Dispenser PIN codes are managed through the VivaGym MyApp.
• Locker Rental Monthly recurring add-on service providing members with a private, individually identified locker for secure storage of personal belongings at their designated VivaGym club between visits.
• Personal Training One-on-one personal training sessions delivered by independently contracted trainers who are credentialed by VivaGym and made available for direct hire by members.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Smart Fit: Latin America's largest fitness chain with growing European footprint and aggressive low-cost, tech-enabled model. Comparable in tiered pricing, app-driven access, and rapid unit expansion — signals where low-cost European fitness is heading.

Broad incumbents

• McFit: European discount gym pioneer with presence in Spain and growing Iberian footprint. Competes on the same low-price, no-lock-in positioning and represents the broader European low-cost chain competitive set.
• The Gym Group: UK-listed low-cost gym operator with similar no-contract, multi-tier membership model and digital app integration. Useful peer for benchmarking unit economics, density strategy, and tech-led operations in a comparable format.
• PureGym: UK-headquartered low-cost gym chain with international expansion including Iberia. Comparable on no-contract, app-enabled, multi-club membership model and represents a relevant European benchmark for VivaGym's digital-first approach.
• Basic-Fit: Largest European low-cost gym operator with hundreds of clubs across multiple countries including Portugal and Spain. Comparable low-price, no-frills proposition but with materially larger scale, brand, and capital base than VivaGym Portugal.

Direct peers

• Fitness Hut: Portuguese low-cost gym chain with comparable no-commitment membership model, multiple locations across Portugal (Lisboa, Porto, Algarve), and similar tiered pricing architecture. Closest head-to-head competitor in VivaGym's home market.
• Go-Fit: Iberian low-cost fitness chain with strong presence in Spain and Portugal, large-club format, group class programming, and mobile app access. Directly comparable to VivaGym in proposition and Iberian geographic footprint.
• Holmes Place Portugal: Premium Portuguese fitness and wellness club chain operating multiple locations in Lisboa and Porto. Targets a higher price point than VivaGym with broader spa/wellness amenities, competing for the same urban fitness consumer at the premium end.

Regional players

• Sonae MC Active / Continente Active: Portuguese retail-adjacent fitness initiative leveraging Sonae's retail footprint and brand. Relevant regional peer reflecting how large Portuguese consumer groups are entering the value fitness segment alongside VivaGym.

Others

• Wellhub (formerly Gympass): Corporate wellness aggregator providing multi-gym access to employees via subscription. Indirectly comparable to VivaGym's Passport multi-club concept and the corporate segment that VivaGym explicitly targets, but operates as a distribution partner rather than a gym operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vivagym.pt
• Instagraminstagram.com/vivagym.pt
• TikToktiktok.com/@vivagym.pt
• LinkedInlinkedin.com/company/vivagympt

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VivaGym Portugal