Vivek Singh

Name

Vivek Singh

Legal name

Vivek Singh

Website

https://viveksingh.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Modern Indian Restaurant Group

NAICS

Baked Goods Retailers (445291)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)

akta.pro secondary industry

Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills) (THAJAKAE)

Keywords

• Modern Indian cuisine
• Restaurant dining
• Cookery masterclasses
• Indian cookbooks
• Fine dining

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Restaurant Dining: The primary revenue stream comes from five London restaurant locations offering modern Indian cuisine. Revenue is generated through table reservations, walk-ins, and private dining events.
2. Cookbooks and Publications: Vivek Singh has published six cookbooks including 'Indian Festival Feasts', generating revenue through book sales.
3. Food Delivery: Cinnamon Kitchen Battersea was the first location to offer delivery service, expanding revenue beyond dine-in.
4. Cookery Masterclasses: Paid cooking masterclasses taught by Vivek Singh and his team at Cinnamon Kitchen Devonshire Square, including behind-the-scenes kitchen tours, three-course lunches with paired wines, and goody bags with signed cookbooks.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vivek Singh operates The Cinnamon Collection, a group of five restaurants across London and Oxford (The Cinnamon Club, Cinnamon Kitchen City, Cinnamon Bazaar in Covent Garden and Richmond, Cinnamon Kitchen Battersea, and Cinnamon Kitchen Oxford) serving modern Indian cuisine that combines Indian culinary heritage with quality British produce. The business also runs paid cookery masterclasses at Cinnamon Kitchen Devonshire Square and has published six cookbooks, including 'Indian Festival Feasts' and 'Spice at Home'.

Product overview

Vivek Singh is a celebrated Indian chef operating The Cinnamon Collection, a portfolio of five London restaurants including The Cinnamon Club (Westminster), Cinnamon Kitchen (City), Cinnamon Bazaar (Covent Garden and Richmond), Cinnamon Kitchen Battersea, and Cinnamon Kitchen Oxford. His offering extends beyond restaurants to include cookery masterclasses taught at Cinnamon Kitchen Devonshire Square, six published cookbooks, and regular media appearances on BBC's Saturday Kitchen. The restaurants specialize in modern Indian cuisine with British influences, innovative cooking techniques, and seasonal quality ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• The Cinnamon Collection Restaurant Group A collection of five restaurants across London and Oxford (The Cinnamon Club, Cinnamon Kitchen City, Cinnamon Bazaar in Covent Garden, Cinnamon Kitchen Battersea, and Cinnamon Kitchen Oxford) offering modern Indian cuisine combining Indian culinary heritage with quality British produce. The restaurants serve individual diners, private events, and corporate entertaining.
• Cookery Masterclasses Paid in-person cooking classes taught by Vivek Singh and his team at Cinnamon Kitchen Devonshire Square, including behind-the-scenes kitchen tours, hands-on cooking, three-course lunches with paired wines, and goody bags with signed cookbooks. Themes include Kebabs & Biryanis, Holi & Streetfood, Indian Cooking without Allergens, Diwali Special, and Game Special.
• Cookbooks Six published cookbooks including Indian Festival Feasts and Spice at Home, showcasing modern Indian recipes and culinary techniques for home cooks.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Mark Hix / TramshedminorStrategic or Co-development Partner · 3 May 2017Vivek Singh collaborated with Mark Hix for a four-course dinner at Tramshed in Shoreditch as part of the Kitchen Library Series. The collaboration showcased British ingredients with an Indian twist.
• Banyan Tree BangkokminorStrategic or Co-development Partner · 18 January 2017Vivek Singh was chef-in-residence at Banyan Tree Bangkok, hosting a cocktail reception and live demonstration, plus a five-course tasting menu at Vertigo restaurant from February 12-14, 2017.
• Oberoi Hotels (Oberoi Gurgaon)minorStrategic or Co-development Partner · 18 January 2017Cinnamon Club pop-up at Amaranta restaurant in Oberoi Gurgaon, Delhi from January 18-22, 2017. A special 9-course tasting menu was prepared showcasing signature dishes from The Cinnamon Club.
• Taste of LondoncoreStrategic or Co-development Partner · 18 June 2015Ongoing annual participation since 2004 in Taste of London food festival at Regent's Park. Vivek performs live cooking demonstrations and serves signature dishes at the event.
• Great British ChefsminorGTM or Marketing Partner · 22 May 2015Featured on Great British Chefs platform, which showcased Vivek's collaboration and interview about Taste of London festival participation.
• University of WarwickminorStrategic or Co-development Partner · 21 January 2015University of Warwick awarded Vivek Singh an honorary doctorate of letters for his contribution to Indian cuisine development in the UK. The university runs a Global Research Priorities Programme for Food.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Tamarind: Long-established upscale Indian restaurant in Mayfair, London; comparable on target customer (dining enthusiasts, corporate entertaining) and refined Indian cuisine positioning.
• Benares: Modern Indian fine-dining restaurant in Mayfair; operates in the same premium Indian segment with overlapping clientele and similar chef-driven tasting menu approach.
• Dishoom: London-based, multi-site modern Indian restaurant group with a comparable breadth of locations and a similar accessible-upscale positioning; one of the most direct competitors within the UK modern Indian segment.
• Brigadiers: JKS Restaurants' modern Indian barbecue and bar concept in London; comparable on contemporary Indian format, premium positioning, and competition for the same dining occasions.
• Chutney Mary: Upscale 'Royal Indian' restaurant in Chelsea, London; comparable on high-end Indian dining format, design-led interiors, and the premium private dining use case.
• Kahani: Chef-owned modern Indian fine-dining restaurant in Chelsea led by a single-name chef; comparable as another chef-led modern Indian premium concept in the same London market.
• Gymkhana: Michelin-starred fine-dining Indian restaurant in Mayfair, part of JKS Restaurants; directly comparable on premium Indian cuisine in London and aspirational price point.

Broad incumbents

• Asha's: Multi-territory Indian restaurant brand with celebrity-chef association; comparable as a celebrity-chef-led Indian dining brand with international ambitions, though broader and more casual in positioning.
• JKS Restaurants: UK restaurant group behind Dishoom, Gymkhana, Brigadiers, Plaza Khao Gaeng and others; a scaled, multi-brand operator that competes directly with The Cinnamon Collection for premium Indian real estate and talent.

Regional players

• The Bombay Canteen: Award-winning modern Indian restaurant group in Mumbai that pioneered the chef-driven modern Indian dining concept in India; thematically closest non-UK peer but operates in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chefviveksingh
• LinkedInlinkedin.com/company/vivek-singh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivek Singh