What Benares Restaurant does

Benares Restaurant is a Michelin-starred contemporary Indian fine dining restaurant operating since 2003 from Berkeley Square in Mayfair, London, under the legal entity TERMDEAL LIMITED. The restaurant serves à la carte, tasting, set, thali, and lunch menus that blend authentic Indian spices and techniques with seasonal British ingredients, led by Executive Chef Sameer Taneja who holds 16 Michelin stars across 20 years of culinary history. Revenue is generated primarily through dining services, with ancillary streams from four private dining rooms (Berkeley, Sommelier's Table, Chef's Table, Dover), full venue hire for up to 250 guests, the adjacent Benares Bar for cocktails and spirits, and gift vouchers sold via Giftpro.

The go-to-market motion targets affluent individual diners, corporate groups, special occasion bookers, and tourism referrals through hotel concierge networks. Distribution is predominantly direct, via OpenTable, phone, and email reservations, supplemented by the proprietary Concierge Gateway Network initiative launched in 2024. Pricing reflects the premium positioning, with set lunches from £43, Christmas tasting menus at £132, exclusive cognac pairing events at £250 per person, a £50 per person minimum spend, and a 13% discretionary service charge. All chicken, lamb, and goat are Halal certified.

The business operates a sister restaurant, Benares Madrid in Spain, and runs the Benares Bar as a wholly-owned sub-brand. The company has accumulated significant intangible assets over 21+ years, including a Michelin star retained for 2026, Top 100 UK Restaurants recognition (Estrella Damm 2023), and Best Restaurant in Central London (British Curry Awards). Recent strategic activity centres on international culinary collaborations (Indian Accent, Raffles Singapore Tiffin Room), seasonal product innovation, and channel diversification through concierge partnerships.

Name

Benares Restaurant

Legal name

TERMDEAL LIMITED

Website

https://benaresrestaurant.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Benares Restaurant is a Michelin-starred contemporary Indian fine dining restaurant in Mayfair, London, serving affluent diners, corporate groups, and tourism clients with à la carte, tasting, and private dining menus blending Indian spices with seasonal British ingredients.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dining Services: Revenue from à la carte dining, tasting menus, set menus, and lunch offerings. Main revenue stream from food and beverage sales in the Mayfair restaurant.
2. Private Dining & Events: Revenue from private dining room bookings, corporate events, and special occasion celebrations. Four private dining rooms available for hire.
3. Gift Vouchers: Gift vouchers valid for 12 months, redeemable at the restaurant or for online/telephone purchases of goods.
4. Bar & Cocktails: Revenue from bar sales including cocktails, wines, spirits, and non-alcoholic beverages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Benares Restaurant is a Michelin-starred contemporary Indian fine dining restaurant in Mayfair, London, serving à la carte, tasting, set lunch, thali, and festive menus that combine authentic Indian spices with seasonal British ingredients. It also offers four private dining rooms for events, the adjacent Benares Bar, corporate event hire for up to 250 guests, gift vouchers, and a sister restaurant in Madrid, Spain.

Product overview

Benares Restaurant is a Michelin-starred contemporary Indian fine dining restaurant in Mayfair, London, established in 2003. The core offering is the main restaurant dining experience featuring à la carte and tasting menus that blend authentic Indian spices with seasonal British ingredients. Supporting offerings include four private dining rooms (Berkeley Room, Sommelier's Table, Chef's Table, and Dover Room), the adjacent Benares Bar for cocktails and drinks, and seasonal specialty menus including Thali offerings, Christmas/Festive dining, and collaborative events. The restaurant also extends its brand internationally through Benares Madrid. All chicken, lamb, and goat served is Halal certified. Additional services include gift vouchers via Giftpro, corporate event hosting, and special holiday celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• Benares Bar: Bar located within the Benares restaurant complex serving cocktails, fine wines, and premium spirits.
• Benares Madrid

Products and services

• Main Restaurant Dining Michelin-starred contemporary Indian fine dining experience in Mayfair, London, featuring à la carte and tasting menus with refined dishes using high-quality British ingredients and authentic Indian spices.
• Benares Bar Stylish bar adjacent to the restaurant serving curated cocktails, fine wines, and premium spirits for pre-dinner drinks or after-meal relaxation.
• Private Dining Rooms Four private dining spaces for corporate events, celebrations, and intimate gatherings: Berkeley Room (up to 16 guests), Sommelier's Table (up to 10), Chef's Table (up to 8), and Dover Room (up to 36).
• Tasting Menu A showcase of the best of Benares, inspired by traditional cuisines of India and reimagined with a contemporary touch. Available during lunch and dinner service.
• À La Carte Menu Elevates signature dishes and introduces traditional favourites with a seasonal twist, pairing refined Indian flavours with the finest British ingredients.
• Set Menu (Lunch) Two and three-course lunch options offering a window into contemporary Indian gastronomy at fixed prices (£43 for 2 courses, £49 for 3 courses).
• Thali Lunch Curated thali experience celebrating Indian culinary heritage, available Monday to Saturday for lunch. Starting from £45, with optional unlimited drinks for £20.
• Christmas & Festive Dining Special festive tasting menus for Christmas and New Year's celebrations, including exclusive Christmas Day lunch with specially curated multi-course meals.
• Gift Vouchers Gift vouchers valid for 12 months, redeemable at Benares Restaurant London or for online purchases, in values from £100 to £500.
• Corporate Events & Venue Hire Full venue hire for up to 250 guests for standing receptions or 100 for sit-down dinners, including private dining rooms and customisable event packages.
• Benares Madrid Sister restaurant in Madrid, Spain, extending the Benares Michelin-starred Indian fine dining concept internationally.

Quantifiable outcome

• Michelin star retained for 2026, first received in 2021
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Raffles Singapore Tiffin RoomcoreStrategic or Co-development Partner · 27 August 2025Two-day collaboration bringing Tiffin Room Singapore's iconic North Indian cuisine to Benares Mayfair. Chef Kuldeep Negi showcased signature dishes including Jhinga Kebab, Laal Maas, and Paneer Tikka with Morel Mushroom.
• Pol RogerminorStrategic or Co-development Partner · 26 March 2025Exclusive ticketed dinner event 'The Art of Champagne and Spice' featuring Pol Roger's finest selections paired with Benares' tasting menu. Hosted by Martin Heidsieck, sixth-generation family member.
• Indian AccentcoreStrategic or Co-development Partner · 1 January 2025Culinary collaboration between two titans of Indian gastronomy - Chef Shantanu Mehrotra (Indian Accent) and Chef Sameer Taneja (Benares). Pop-up dining experiences held at Indian Accent Delhi, Mumbai, and London locations featuring eight-course menus.
• Mozart ConciergeminorGTM or Marketing Partner · 1 January 2025Partner in Mother's Day competition offering, providing flower arrangements and coffee/cake for the ultimate Mayfair day out experience winner.
• Beauty Edit MayfairminorGTM or Marketing Partner · 1 January 2025Partner in Mother's Day competition offering luxurious beauty treatments as part of the prize package.
• Benares MadridcoreStrategic or Co-development Partner · 1 January 2025Sister restaurant collaboration with Chef Luis Ojeda visiting London for a week of culinary exchange, sharing ideas and techniques between the two Benares establishments.
• Remy MartinminorStrategic or Co-development Partner · 1 January 2024Summer collaboration creating an indulgent dessert experience featuring Chocolate Lava Cake with Black Cherry Ice Cream paired with Remy Martin 1738 cognac. Limited-time offering designed to provide a unique and memorable dining experience.
• Rémy CointreauminorGTM or Marketing Partner · 1 January 2024Sponsored the Concierge Gateway Event, providing industry support for the hospitality network initiative aimed at connecting hotel concierges with Benares.
• Botanist GinminorGTM or Marketing Partner · 1 January 2024Sponsored the Concierge Gateway Event, supporting the launch of Benares' concierge network initiative.
• Louis XIIIminorStrategic or Co-development Partner · 1 January 2024Exclusive ticketed dinner featuring LOUIS XIII Grande Champagne Cognac paired with a six-course celebratory feast by Executive Chef Sameer Taneja. Premium experience priced at £250 per person.
• Concierge Gateway NetworkcoreGTM or Marketing Partner · 1 January 2024Benares-led industry initiative providing hotel concierges with exclusive offers, industry insights, and access to key resources to strengthen hospitality industry ties and drive referrals.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Instagraminstagram.com/benaresofficial
• LinkedInlinkedin.com/company/benares

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benares Restaurant