Vive! Radio

What Vive! Radio does

Vive! Radio, legally constituted as VIVE RADIO INDEPENDIENTE, S.L., is an independent Spanish regional radio broadcaster operating 10 local FM stations across the autonomous community of Castile and León — specifically Ávila (91.2 FM), Bierzo (90.0 FM), Burgos (100.0 FM), León (100.6 FM), Palencia (90.1 FM), Salamanca (87.7 FM), Segovia (90.4 FM), Soria (92.9 FM), Valladolid (99.9 FM), and Zamora (93.4 FM). Each city has its own dedicated station with local contact email, branding, and editorial focus, providing hyperlocal radio content that national broadcasters do not replicate at this granularity.

The company's product surface combines traditional FM broadcasting with a digital distribution layer: live web streaming via the viveradio.es website for all 10 stations, and on-demand podcast content distributed across 11 third-party platforms (Spotify, Apple Podcasts, Amazon Music, YouTube, Deezer, Ivoox, Castbox, Spreaker, RadioPublic, Podcastaddict, and Podimo). Each city station maintains its own podcast show on each platform. The company also operates a sub-brand called VIVESTIVAL, a music festival hosted at vivestival.es that extends the brand into live events. Underlying technology is a standard digital radio broadcasting platform with live streaming and multi-platform podcast syndication, supported by Google Analytics for traffic analysis. No mobile app, public API, or SDK is offered.

The business model is free-to-air broadcasting monetized through advertising. Listeners pay nothing; revenue comes from local and regional advertisers across the 10-city footprint. The company is privately held with 13 employees, no disclosed parent, no disclosed funding rounds, and no investor information in the public record. Operating geographies are limited to Spain, and the company's expansion footprint is bounded to a single autonomous community. No AI, proprietary data assets, or premium subscription tiers are present in the offering.

Name

Vive! Radio

Legal name

VIVE RADIO INDEPENDIENTE, S.L.

Website

https://viveradio.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vive! Radio is an independent Spanish regional broadcaster operating 10 local FM radio stations across Castile and León, each with live web streaming and podcast syndication on 11 platforms, monetized through local advertising and the VIVESTIVAL live event sub-brand.

Ownership category

akta.pro rank

Product category

Regional Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Regional radio broadcasting
• FM radio stations
• Podcast distribution
• Live audio streaming
• Local radio network

Headquarters

HQ city

Ávila

HQ country

Spain

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising: Free-to-air radio broadcasting model supported by advertising revenue. The company collects cookies and uses Google Analytics for traffic analysis, indicating reliance on advertising analytics for ad targeting. Listeners access live radio and podcasts free of charge.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Vive! Radio operates 10 local FM radio stations across cities in the Castile and León autonomous community of Spain, each broadcasting on its own dedicated frequency. The company provides free live streaming via its website and distributes on-demand podcast content for each station across 11 major podcast platforms. Listeners access all content free of charge, with the business supported by advertising revenue.

Product overview

Vive! Radio is a Spanish regional radio network comprising 10 local radio stations across the autonomous community of Castilla y León (Ávila, Bierzo, Burgos, León, Palencia, Salamanca, Segovia, Soria, Valladolid, and Zamora). The platform operates as a unified multi-station radio broadcasting network offering both real-time live streaming (Directo) and on-demand podcast content. Each regional station broadcasts on its own FM frequency and provides corresponding live web streams and podcast episodes through various distribution platforms.

Differentiator

Problem solved

Functional benefit

Brands

• VIVESTIVAL!: Festival/regional event branded under the Vive! Radio umbrella, with its own website at vivestival.es

Products and services

• Vive! Ávila Regional radio station broadcasting live at 91.2 FM in Ávila, Spain, with live streaming via the company website and podcast availability across 11 podcast platforms. Serves local listeners in Ávila with hyperlocal programming.
• Vive! Bierzo Regional radio station broadcasting live at 90.0 FM in the Bierzo region, Spain, with live streaming and podcast availability.
• Vive! Burgos Regional radio station broadcasting live at 100.0 FM in Burgos, Spain, with live streaming and podcast availability.
• Vive! León Regional radio station broadcasting live at 100.6 FM in León, Spain, with live streaming and podcast availability.
• Vive! Palencia Regional radio station broadcasting live at 90.1 FM in Palencia, Spain, with live streaming and podcast availability.
• Vive! Salamanca Regional radio station broadcasting live at 87.7 FM in Salamanca, Spain, with live streaming and podcast availability.
• Vive! Segovia Regional radio station broadcasting live at 90.4 FM in Segovia, Spain, with live streaming and podcast availability.
• Vive! Soria Regional radio station broadcasting live at 92.9 FM in Soria, Spain, with live streaming and podcast availability.
• Vive! Valladolid Regional radio station broadcasting live at 99.9 FM in Valladolid, Spain, with live streaming and podcast availability.
• Vive! Zamora Regional radio station broadcasting live at 93.4 FM in Zamora, Spain, with live streaming and podcast availability.
• Directo (Live Streaming) Real-time live radio broadcast streaming service available for each of the 10 regional stations via the company website, allowing listeners to tune in online without an FM radio.
• Podcast Service On-demand podcast content for each of the 10 regional stations, distributed across 11 third-party podcast platforms (Spotify, Apple Podcasts, Amazon Music, YouTube, Deezer, Ivoox, Castbox, Spreaker, RadioPublic, Podcastaddict, Podimo).

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SpotifycoreChannel Partner/ Reseller/ DistributorPodcast distribution partner enabling Vive! Radio's content to reach Spotify's user base. Each city station has a dedicated podcast show available on Spotify.
• Apple PodcastscoreChannel Partner/ Reseller/ DistributorPodcast distribution partner enabling Vive! Radio's content to reach Apple Podcasts listeners. Each city station has a dedicated podcast show available on Apple Podcasts.
• Amazon MusiccoreChannel Partner/ Reseller/ DistributorPodcast distribution partner enabling Vive! Radio's content to reach Amazon Music users. Each city station has a dedicated podcast show available on Amazon Music.
• YouTubecoreChannel Partner/ Reseller/ DistributorPodcast distribution partner enabling Vive! Radio's video podcasts to reach YouTube's massive user base. Each city station has a dedicated YouTube playlist.
• DeezerminorChannel Partner/ Reseller/ DistributorPodcast distribution partner. Each city station has a dedicated podcast show available on Deezer.
• IvooxminorChannel Partner/ Reseller/ DistributorPodcast distribution partner. Each city station has a dedicated podcast show available on Ivoox.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• COPE: Spanish national Catholic-affiliated radio network with regional Cadena COPE stations including presence in Castilla y León. Operates a similar local-station-plus-national-network format and competes for the same regional ad budgets as Vive! Radio.
• RNE (Radio Nacional de España): Spain's state-owned public broadcaster with regional stations covering every autonomous community, including Radio 5 and Radio 3 feeds reaching Castilla y León. Comparable as multi-channel public-service radio competing for the same listener hours and ad-share-adjacent attention in the region.
• Europa FM: Atresmedia-owned national music/talk radio with digital streaming and podcast presence. Operates the same free, ad-supported broadcast-plus-podcast model targeting Spanish listeners as Vive! Radio, with national rather than regional scope.
• Los 40 (Prisa): PRISA-owned music-radio brand with national coverage and multiple digital channels including podcasts. Comparable to Vive! Radio on the music-and-entertainment podcast distribution strategy across major apps, but at national scale.
• Radio Marca: Spanish national sports-talk radio network (Unidad Editorial). Comparable on multi-station ad-supported radio with podcast distribution, targeting niche audience verticals similar to how Vive! targets a regional rather than national vertical.
• Onda Cero: National Spanish radio network owned by Atresmedia with local affiliate stations across regions. Comparable on the same multi-station, advertising-funded broadcast model, but with national reach versus Vive!'s Castilla y León focus.
• Cadena SER: Spain's largest national radio network (owned by PRISA), operating chain of news/talk stations across every Spanish region. Comparable to Vive! Radio as both operate free, ad-supported radio networks with local-station branding, but at vastly greater national scale.

Others

• iVoox: Spain's dominant domestic podcast hosting and discovery platform, listed among Vive! Radio's distribution partners. Comparable as ecosystem counterpart: Vive! Radio publishes on iVoox, which acts as one of its primary Spanish-language podcast channels and could be considered an enabling partner rather than a direct competitor.

Direct peers

• Radio Castilla y León (Cadena COPE): Regional Cadena COPE branded output for Castilla y León, broadcasting news, talk, and sports across the same autonomous community Vive! Radio serves. The most directly comparable peer in geographic footprint, format, and ad model.
• Rock FM (Kilómetro Cero Radio): Spanish rock-music radio format with multiple regional feeds and podcast distribution. Closely comparable to Vive! Radio on the formula of format-specific local stations replicated across cities with podcast syndication.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/viveradio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vive! Radio