Viveros elche

What Viveros elche does

Viveros Elche, S.L. is a Spanish family-owned wholesale nursery founded in 1988 by Pedro Luis López Gomis in Aspe (Alicante), originally specializing in phoenix dactylifera (date palm) cultivation. The company has expanded over 35 years into a diversified ornamental plant producer operating 12 production fincas spanning more than 100 hectares of combined soil and pot cultivation, offering over 100 species including olive trees, citrus, palm trees, and semi-specimen plants. The company holds Global GAP and Global GRASP certifications validating sustainable and socially responsible agricultural practices, and exports to more than 15 countries worldwide with dedicated logistics ensuring plants arrive in optimal condition.

The business operates exclusively as a B2B wholesaler through a gated e-commerce platform that requires client registration and administrative validation before granting access to the full product catalog and pricing. A dedicated mobile ordering app launched in 2024 on iOS and Android complements the web storefront. International customers are supported through localized contact points including Italy, Portugal, and Brazil. Pricing is not publicly disclosed and operates on a quote-based model typical of B2B horticultural wholesale.

The company is independently owned with no external institutional investors, parent company, or disclosed subsidiaries. There is no evidence of venture capital, private equity backing, M&A activity, or external funding rounds. Revenue figures, employee compensation structures, and detailed financial performance are not publicly disclosed. The operational footprint is concentrated entirely in the Alicante province of Spain, with production farms distributed across Aspe, Elche, Crevillente, and Puçol.

Name

Viveros elche

Legal name

Viveros Elche, S.L.

Website

https://viveroselche.es

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Viveros Elche is a Spanish family-owned B2B wholesale nursery operating 12 production farms across 100+ hectares, cultivating over 100 ornamental plant species and exporting to 15+ countries. The company sells to nurseries, garden centers, and landscapers through a gated e-commerce platform and mobile app.

Ownership category

akta.pro rank

Product category

Wholesale Ornamental Plant Nursery

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Olive Groves (Olives for Oil & Table) (AFAGACAG)

Keywords

• Wholesale plant nursery
• Ornamental plant cultivation
• Outdoor plant export
• Olive tree wholesale
• Palm tree nursery

Headquarters

HQ city

Aspe

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Wholesale Plant Sales: B2B wholesale sales of outdoor plants including olivos (olive trees), citrus fruits, palm trees, and over 100 ornamental plant species. Sales are conducted through a registered client account system requiring administrative validation.
2. International Export: Export sales to more than 15 countries worldwide. The company provides efficient export solutions ensuring plants arrive in perfect condition with guarantees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Viveros Elche is a B2B wholesale nursery that cultivates and sells outdoor ornamental plants — olive trees (olivos), citrus trees (citricos), palm trees (palmeras), and over 100 additional species — across 12 production farms spanning more than 100 hectares in the Aspe (Alicante) region of Spain. Sales are conducted through a gated e-commerce platform requiring client registration and administrative validation, with international exports to more than 15 countries and a dedicated mobile ordering app.

Product overview

Viveros Elche operates as a wholesale nursery offering a diverse portfolio of outdoor ornamental plants across multiple product categories. The core offering consists of outdoor plants including olive trees (olivos), citrus trees (citricos), and palm trees (palmeras), along with over 100 additional ornamental plant species. The company operates across 12 production farms (fincas) spanning more than 100 hectares. A supplementary mobile ordering app enables B2B customers to place orders conveniently. The company exports to over 15 countries worldwide, with operations based in Aspe, Alicante, Spain, having been founded in 1988 by Pedro Luis Lopez Gomis.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Ornamental Plants (Plantas de Exterior) Wholesale catalog of outdoor ornamental plants including olive trees, citrus trees, palm trees, and over 100 additional species, sold to professional wholesale buyers via gated B2B e-commerce.
• Olive Trees (Olivos) Cultivated olive trees offered in multiple formats as one of the main wholesale ornamental crop categories, including semi-specimen sizes for landscaping and resale.
• Citrus Trees (Cítricos) Citrus trees cultivated as a main ornamental crop species, available in multiple formats for wholesale distribution to nurseries, garden centers, and landscapers.
• Palm Trees (Palmeras) Phoenix dactylifera (date palms) and other palm species offered in multiple formats including recovered specimen plants, rooted in the company's original 1988 cultivation focus.

Quantifiable outcome

• Export to more than 15 countries worldwide
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Monrovia Nursery Company: Large US-based ornamental plant grower selling through retail and landscape channels. Comparable as a broad incumbent in the wholesale ornamental nursery space, though serving primarily North American markets.
• Planasa: Spanish agricultural producer of berries, stone fruit, and nursery plants with international operations. Comparable as a Spanish-based agricultural nursery business with global distribution, though more diversified across crop types.
• Forest Keeling & Walker: Established ornamental nursery producing a broad portfolio of trees and shrubs for wholesale. Comparable as a large-scale wholesale plant producer, though based in the US and broader in product scope.

Regional players

• Viveros San Juan: Regional Spanish nursery producing ornamental plants primarily for domestic Spanish wholesale markets. Comparable product mix but with less international export focus than Viveros Elche.
• Viveros Las Alpujarras: Andalusian nursery producing ornamental Mediterranean plants including olive and citrus trees. Comparable crop focus but operating in a different Spanish region with primarily domestic wholesale distribution.

Direct peers

• Viveros Hernandorena: Spanish wholesale nursery specializing in ornamental citrus, olive, and palm trees for export. Closely comparable to Viveros Elche in product mix, Mediterranean production base, and B2B wholesale distribution model.
• Vannucci Piante: Italian wholesale nursery producing ornamental Mediterranean plants including olive, citrus, and palm trees for international B2B buyers. Comparable in semi-specimen cultivation formats and export-led distribution.
• Vivai Capitanio: Italian ornamental plant nursery producing citrus and Mediterranean ornamental species for wholesale markets. Comparable product portfolio and B2B wholesale focus to Viveros Elche.
• Vivers Bover: Major Spanish Mediterranean ornamental plant nursery producing citrus, olive, and palm trees for wholesale and export markets. Directly comparable in crop focus, customer type, and international export orientation.
• Viveros Macías: Spanish nursery specializing in ornamental palms and Mediterranean plants for wholesale and export. Comparable in palm tree specialization and B2B wholesale distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/viveros-elche

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viveros elche