VIVERO LAS FRESAS SL

What VIVERO LAS FRESAS SL does

Vivero Las Fresas SL is a privately held Spanish wholesale ornamental plant producer and distributor headquartered in Vícar, Almería, with more than 40 years of operating history. The company directly cultivates 10 hectares of ornamental plants and coordinates a network of specialized local Almeria producers, each focused on one or two products, bringing effective production capacity to 60 hectares. Its catalog spans 332 ornamental plant varieties across indoor, outdoor, cacti and succulents, hanging, green foliage, seasonal flowering, climbing Dipladenia, citrus, and pre-bonsai categories, supplemented by a Stock/Offers section for promotional SKUs.

The commercial platform is a B2B e-commerce storefront (vlasfresas.com) that allows garden centers, nurseries, and landscaping companies to browse the catalog and place wholesale orders priced per cart (carro) and per base. A separate Cash and Carry channel serves walk-in customers at the Vícar facility via a dedicated phone line. The company runs its own logistics operation with temperature-controlled transport partners, fixed weekly departure schedules by customer region, and groupage planning designed to keep plants in transit for no more than 24 hours. Quality is managed through periodic cultivation visits and a secondary inspection at the order preparation warehouse.

Revenue is generated almost entirely through wholesale ornamental plant sales on a transactional, pay-as-you-go basis, with no subscription, licensing, or recurring contract structures disclosed. Pricing is not publicly listed and varies by volume per cart and per base. The company has no disclosed external investors, subsidiaries, M&A activity, or geographic footprint outside Spain.

Name

VIVERO LAS FRESAS SL

Legal name

Vivero Las Fresas, S.L.

Website

https://vlasfresas.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vivero Las Fresas SL is a Spanish wholesale ornamental plant producer and distributor with 40+ years of experience in Almería, operating 10 hectares of own cultivation and a 60-hectare producer network to supply a 332-SKU catalog of indoor and outdoor plants to garden centers, nurseries, and landscaping buyers via its B2B e-commerce platform and weekly temperature-controlled delivery service.

Ownership category

akta.pro rank

Product category

Wholesale Ornamental Plant Nursery

NAICS

Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industry

Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH)

Keywords

• Wholesale ornamental plants
• Plant nursery production
• Horticultural distribution
• Garden center supply
• Indoor outdoor plants

Headquarters

HQ city

Vícar

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. Wholesale Ornamental Plant Sales: B2B wholesale distribution of ornamental plants to retailers, garden centers, and nurseries through their e-commerce platform. Plants are sold in various container sizes with pricing based on quantity per cart and base.
2. Cash & Carry: Physical walk-in sales at their location in Vícar, Almería where customers can purchase plants directly without advance ordering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Vivero Las Fresas SL is a Spanish nursery specializing in the production and wholesale distribution of ornamental plants. The company cultivates 10 hectares directly in Vícar, Almería, and partners with local specialized producers to reach a total production capacity of 60 hectares, supplying a catalog of 332 plant varieties including indoor, outdoor, cacti, succulents, hanging, seasonal flowering, citrus, and pre-bonsai specimens. Products are sold wholesale to garden centers, nurseries, and landscaping companies via an e-commerce platform, with dedicated temperature-controlled logistics and a Cash & Carry walk-in option at the Almeria facility.

Product overview

Vivero Las Fresas is a production and distribution company specializing in ornamental plants with over 40 years of experience in Almería. The company operates 10 hectares of its own cultivation and collaborates with local producers for a total production capacity of 60 hectares. The product portfolio centers on ornamental plants organized into several categories: indoor plants (Plantas de Interior) and outdoor plants (Plantas de Exterior) as core offerings, supplemented by specialized categories including cacti and succulents (Cactus y Suculentas), hanging plants (Planta Colgante), green foliage plants (Planta Verde), seasonal flowering plants (Planta Temporada/Flor), climbing Dipladenia, citrus plants (Citricos), and pre-bonsai specimens. The 332-product catalog is complemented by a Stock/Offers section for promotional items. The company also provides integrated services including order preparation (Confección) in their dedicated warehouse and logistics/distribution with temperature-controlled transport for weekly shipments.

Differentiator

Problem solved

Functional benefit

Products and services

• Plantas de Interior (Indoor Ornamental Plants)
• Plantas de Exterior (Outdoor Ornamental Plants)
• Cactus y Suculentas (Cacti and Succulents)
• Planta Colgante (Hanging Plants)
• Planta Verde (Green Foliage Plants)
• Planta Temporada/Flor (Seasonal Flowering Plants)
• Dipladenia Trepadora (Climbing Dipladenia)
• Citricos (Citrus Plants)
• Pre-Bonsai Specimens
• Logística y Distribución (Logistics and Distribution Service)
• Confección de Pedidos (Order Preparation Service)

Quantifiable outcome

• Orders served at least once weekly with fixed departure schedules based on customer region
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Local Producers in AlmeríacoreStrategic or Co-development PartnerThe company works in collaboration with local producers to expand their catalog beyond their own 10 hectares of cultivation. Each producer is specialized in one or two products to achieve maximum quality. Total production capacity including these partners reaches 60 hectares.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Beekenkamp Group: Dutch family-owned producer of ornamental plants and vegetables with global reach; comparable as a large-scale wholesale nursery producing pot plants, bedding plants, and young plants for retail and landscaping customers.
• Danziger: Israeli global breeder and producer of cut flowers and ornamental plants; comparable as a wholesale supplier of young plant material and genetics to European growers, though operating at significantly larger scale.
• Florensis: One of Europe's largest ornamental young plant producers, headquartered in the Netherlands, serving growers across the continent with a broad assortment of bedding plants, perennials, and pot plants — comparable as a pan-European wholesale ornamental plant supplier.

Direct peers

• Selecta One: German-based breeder and producer of ornamental pot and bedding plants; a direct peer as a wholesale supplier of young plants and finished ornamentals to European retailers and growers.
• Volmary GmbH: German horticultural company breeding and producing ornamental young plants and seeds; comparable as a European wholesale nursery supplying garden centers and growers with broad ornamental assortments.
• Vitroflora: Polish tissue culture and young plant producer specializing in perennials and ornamental plants; comparable as a European wholesale supplier of starter plant material to growers and retailers.
• Kientzler Jungpflanzen: German producer of ornamental young plants and cuttings serving European wholesale and retail customers; directly comparable as a multi-species ornamental plant wholesaler targeting garden centers.
• Royal Van Zanten: Dutch breeder and producer of ornamental flowers and pot plants; directly comparable as a wholesale supplier of cuttings and young plants to European growers with multi-category portfolios.

Regional players

• Viveros Guzmán: Spanish ornamental plant nursery producing and distributing Mediterranean ornamental and citrus plants; comparable as a domestic Spanish competitor with similar product mix and B2B wholesale orientation to garden centers and landscapers.
• Gruppo Padana Ortofloricoltura: Italian wholesale nursery producing ornamental plants for the Mediterranean market; comparable as a regional ornamental wholesaler with greenhouse production and own distribution, focused primarily on Italian and Southern European customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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• Xtwitter.com/es/privacy
• Instagramhelp.instagram.com/1896641480634370?ref=ig
• YouTubepolicies.google.com/privacy?hl=es-419&gl=mx
• Pinterestpolicy.pinterest.com/es/privacy-policy
• LinkedInlinkedin.com/company/vivero-las-fresas-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVERO LAS FRESAS SL