Vereniging Integrale Vitaliteitkunde

Name

Vereniging Integrale Vitaliteitkunde

Legal name

Vereniging Integrale Vitaliteitkunde (VIV)

Website

https://vivnederland.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Nijkerk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership dues: VIV generates revenue through annual membership fees paid by vitality professionals, therapists, and coaches. Members receive benefits including professional liability insurance, continuing education, complaint handling, and regulatory support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vereniging Integrale Vitaliteitkunde (VIV) is a Dutch professional association (beroepsvereniging) for self-employed vitality professionals, therapists, and coaches in the complementary healthcare sector. It sells annual memberships that bundle collective professional liability insurance, continuing education, complaint handling, and regulatory compliance support. It also operates a public-facing therapist directory that connects end clients to its 132+ registered therapists across the Netherlands. Following the July 2025 merger with NVST and FAGT, the organization will rebrand to Platform Complementaire Gezondheidszorg (Platform CGZ) effective January 1, 2026.

Product overview

VIV (Vereniging Integrale Vitaliteitkunde) is a professional association for vitality professionals in complementary healthcare. The organization operates a platform consisting of a therapist directory with 132+ searchable practitioners, a membership benefits program providing collective insurance and continuing education, and support services including complaint handling and insurance reimbursement guidance. The association also offers a free e-book on entrepreneurship in complementary healthcare and publishes educational blogs on topics like trauma treatment, emotional healing, and professional development. Platform CGZ (formerly VIV, NVST, and FAGT) serves over 800 professionals following a July 2025 merger, with a name change to Platform Complementaire Gezondheidszorg scheduled for January 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Membership (VIV Membership)
• Therapist Directory (Vind een therapeut)
• Continuing Education Program (Nascholing)
• Collective Professional Liability Insurance (Collectieve beroeps-aansprakelijkheidsverzekering)
• Complaints Procedure (Klachtenprocedure)
• Health Insurance Reimbursement Support (Vergoeding verzekeraar)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• NVST (Nederlandse Vereniging voor Systeemtherapie)coreStrategic or Co-development Partner · 1 July 2025NVST merged with VIV and FAGT effective July 1, 2025, forming Platform Complementaire Gezondheidszorg (Platform CGZ). The new entity represents over 800 complementary healthcare professionals and aims for full recognition within the Dutch healthcare landscape.
• FAGT (Federatie Alternatieve Geneeswijzen Therapeuten)coreStrategic or Co-development Partner · 1 July 2025FAGT merged with VIV and NVST effective July 1, 2025, forming Platform Complementaire Gezondheidszorg (Platform CGZ). From January 1, 2026, the unified organization will operate under the new name Platform CGZ.
• RBCZ (Register Beroepsbeoefenaren Complementaire Zorg)coreChannel Partner/ Reseller/ DistributorVIV therapists can register with RBCZ, which enables them to be listed in the VGZ Zorggids (healthcare guide) and qualify for health insurance reimbursements under VGZ and its brands (Promovendum, NationalAcademic, IZZ, Univé, ZEKUR, UMC).
• Zilveren Kruis (Achmea health insurance)minorOthersVIV therapists recognized by Zilveren Kruis for reimbursement of complementary healthcare treatments. Therapists use a specific procedure code (prestatiecode) for billing purposes.
• VGZ (Coöperatie VGZ)minorOthersVIV therapists who are RBCZ-registered are listed in the VGZ Zorggids and qualify for reimbursement under VGZ and its associated brands.
• CZ (CZ zorgverzekeraar)minorOthersCZ recognizes VIV therapists for reimbursement of complementary treatments. Specific treatment codes and descriptions are required on invoices.
• MenzisminorOthersMenzis covers alternative therapies under the categories of 'natuurgeneeskunde' (naturopathy) or 'psychosociale zorg' (psychosocial care). Homeopathy is only covered with a physician's prescription. Craniosacral therapy and orthomolecular treatments are excluded.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• VBAG (Vereniging ter Bevordering van Alternatieve Geneeswijze): Long-standing Dutch professional association for alternative-medicine practitioners offering member benefits, insurance, and quality registration comparable to VIV.
• RBCZ (Register Beroepsbeoefenaren Complementaire Zorg): National register of complementary healthcare practitioners in the Netherlands. VIV therapists register with RBCZ to qualify for VGZ and other insurer reimbursements, making it the most functionally comparable credentialing body.
• NVA (Nederlandse Vereniging voor Acupunctuur): Dutch professional association for acupuncturists with a similar membership, continuing-education, and quality-assurance model in the complementary healthcare space.
• NWP (Nederlandse Werkgroep van Praktizijns in de Natuurlijke Geneeskunst): Dutch association for practitioners of naturopathy and natural medicine, with a comparable member-services and quality-registration model in the complementary healthcare space.
• ZHONG (Nederlandse Vereniging voor Traditionele Chinese Geneeskunde): Dutch professional association for Traditional Chinese Medicine practitioners, including acupuncture and herbal medicine. Operates a similar professional-association model for a complementary therapy specialty.
• NVST (Nederlandse Vereniging voor Systeemtherapie): Dutch professional association for systemic therapists that merged with VIV and FAGT in July 2025 to form Platform CGZ. Direct peer serving an overlapping segment of complementary healthcare professionals.
• BATC (Beroepsorganisatie Alternatieve Therapeuten en Coaches): Dutch professional organization for alternative therapists and coaches, operating a comparable membership/credentialing model for self-employed complementary practitioners.
• FAGT (Federatie Alternatieve Geneeswijzen Therapeuten): Dutch federation of alternative-medicine therapists and the third leg of the Platform CGZ merger. Operates an almost identical professional-association model for complementary practitioners in the Netherlands.

Broad incumbents

• KNMG (Koninklijke Nederlandsche Maatschappij tot bevordering der Geneeskunst): The Royal Dutch Medical Association, the dominant professional body for registered physicians in the Netherlands. Relevant as the established incumbent whose recognition and lobbying framework VIV/Platform CGZ is trying to access for complementary practitioners.

Emerging players

• CAT (Collectief Alternatieve Therapeuten): Collective of alternative therapists providing quality registration and insurance-brokerage services comparable to VIV's member benefits, serving an overlapping Dutch practitioner base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/viv-vereniging-integrale-vitaliteitkunde

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vereniging Integrale Vitaliteitkunde