VIYAR EU

What VIYAR EU does

VIYAR is a vertically integrated furniture manufacturing network founded in 2002 and headquartered in Kyiv, Ukraine. It operates nine specialized factories covering furniture components, fronts, non-wood materials, aluminum and glass, glass and mirrors, metal items, custom furniture production, wooden products, and furniture lighting, spanning a combined 35,000 m² of production area with 250+ machines from Homag, IMA, and Biesse. The network serves bespoke residential clients, HoReCa operators (hotels, restaurants, cafes), and real estate developers across 30+ export countries, with named enterprise projects including Radisson Blu Hotel Kyiv, a 4,200 m² Porta Batumi Tower fit-out, and 37 London apartments delivered for short-term rental platforms. Its primary technical differentiator is ViyarPro, a cloud-based CAD-to-manufacturing platform with 18,000+ active users that converts parametric product configuration directly into machine-ready production data, supporting imports from SketchUp, PRO100, PaletteCAD, TopSolid Wood, IMOS, and other industry CAD formats.

The business model combines project-based custom furniture manufacturing, hardware and component sales from a catalog of 40,000+ materials and 1 million+ possible combinations, a freemium software layer (ViyarPro is free for all users), and bundled professional services covering logistics, customs clearance, and installation. Go-to-market is hybrid: direct field sales through dedicated regional managers for enterprise accounts, a 3,500 m² flagship showroom in Kyiv plus Warsaw and Batumi showrooms for in-person engagement, and self-service online configuration through ViyarPro for the furniture-maker long tail. Sub-brands include ViyarFronts (painted/HPL fronts), ViyarStone (compact laminate, sintered stone, quartz), ViyarMetal, ViyarWood, Starke (sliding systems), Muller (fittings), Lumine (lighting), Ferro Fiori (front fittings), and Cascata (granite sinks).

The company maintains legal entities in Ukraine (LLC VKMZ FASAD), Poland (MKF-PL SP. Z O.O.), and the UK (MFK-TREYD LTD, registered 2025), and is privately held with no disclosed external institutional investment. Recognition includes Forbes Ukraine '202 Economic Champions' (2025), 28th place among 300 best employers in Forbes (2025), and ISO 9001:2015 quality management certification.

Name

VIYAR EU

Legal name

VIYAR

Website

https://viyar.eu

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

VIYAR is an integrated Ukrainian furniture manufacturing network operating 9 factories and the ViyarPro design-to-manufacturing software platform, delivering bespoke residential, HoReCa, and real estate projects across 30+ export countries.

Ownership category

akta.pro rank

Product category

Custom Furniture Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511), Office Furniture (2520)

akta.pro primary industry

Kitchen Permitting, Design & Project Management (HSAPAAAK)

Keywords

• Custom furniture manufacturing
• Furniture components supply
• Design-to-manufacturing software
• Contract furniture services
• Commercial interior furnishing

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Furniture Manufacturing: Bespoke furniture production for residential and commercial projects including villas, apartments, hotels, restaurants, and cafes. Full-service from design through manufacturing and installation.
2. Furniture Components and Materials: Production and supply of furniture components including cabinet furniture, fronts, aluminum and glass products, metal items, stone products, wooden products, lighting, and sliding systems. Over 40,000 materials available.
3. Software as a Service (ViyarPro): Free access to ViyarPro platform for all users with no subscriptions, hidden fees, or order quantity limits. The platform connects design to production.
4. Professional Services: Project management, logistics coordination, customs clearance, installation services, and consulting support throughout the furniture creation process.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

VIYAR operates an integrated design-to-manufacturing furniture network spanning nine specialized factories that produce cabinet components, fronts, aluminum and glass, stone, metal, wooden, and lighting products. The company delivers complete custom furniture projects for hotels, restaurants, residential complexes, and villas, supporting clients from concept through manufacturing and installation. Its proprietary ViyarPro platform connects CAD configuration directly to automated production with parametric templates, AI visualization, and real-time quoting.

Product overview

VIYAR is a furniture manufacturing network offering an integrated design-to-manufacturing ecosystem. The core offering consists of ViyarPro (cloud-based CAD-to-manufacturing platform) and ViyarPro Furniture (parametric cabinet templates) that connect design workflows directly to production. The network operates 9 specialized factories producing: furniture components (35,000 m²), furniture fronts (10,000 m²), non-wood materials (4,000 m²), aluminum & glass (2,767 m²), glass & mirror products (2,767 m²), metal items (1,700 m²), furniture production (1,800 m²), wooden products (1,000 m²), and furniture lighting. Sub-brands include ViyarFronts (formerly Bel Viso), ViyarStone (formerly BELTERNO), ViyarMetal, ViyarWood, Starke sliding systems, Muller fittings, Lumine lighting, Ferro Fiori front fittings, and Cascata granite sinks. The company also maintains 17 kitchen concept showroom displays demonstrating design capabilities, with a network of 20+ branches across Ukraine, Poland, and Georgia.

Differentiator

Problem solved

Functional benefit

Brands

• ViyarPro: CAD to manufacturing software ecosystem linking design workflow directly into VIYAR production with parametric configurators for furniture components
• ViyarPro Furniture
• ViyarFronts
• ViyarStone
• ViyarMetal
• ViyarWood
• Starke
• Muller
• Lumine
• Ferro Fiori
• Cascata

Products and services

• ViyarPro Cloud-based parametric CAD-to-manufacturing platform linking digital configuration directly to automated production for panel-based furniture components, including fronts, panels, worktops, doors, stone products, glass, and profile materials. Targets furniture makers, designers, and individual customers with free access.
• ViyarPro Furniture Templates Cloud-based collection of customizable ready-to-manufacture parametric cabinet templates enabling rapid prototyping, dimension adjustment, and structural feasibility evaluation in real-world manufacturing context.
• Custom Kitchen Projects Bespoke kitchen design and manufacturing combining natural wood veneer, porcelain stoneware, and painted fronts into customized compositions with smart ergonomics and production-ready components.
• Hospitality Furnishing Projects Complete furniture solutions for hotels, restaurants, bars, and cafes including lobby, restaurant, reception, and back-of-house areas with international hotel business standard compliance and large-scale coordination.
• Residential Complex Furnishing Multi-unit apartment and villa furnishing services for real estate developers and property managers, including consistent design across multiple units, commercial proposal generation, manufacturing, and international delivery.
• ViyarFronts (Painted and HPL Furniture Fronts) Furniture fronts brand offering 7 types of fronts and 3,000+ decoration options including painted and HPL surfaces.
• ViyarStone (Stone Products) Stone products brand manufacturing compact laminate, sintered stone, quartz agglomerate, acrylic, and natural stone items with 595+ decoration options.
• ViyarMetal (Metal Furniture Components) Metal products for furniture including supports, frames, shelves, decorative elements, and metal structures with laser cutting, welding, and powder coating capabilities.
• ViyarWood (Carpentry Production) Carpentry production facility creating individual parts and exclusive furniture from solid wood, veneer, MDF, and combined materials with custom finishes.
• Starke Sliding Systems Sliding systems brand for closet cabinets and interior partitions guaranteeing over 50,000 cycles of trouble-free operation.
• Cascata Granite Sinks Granite sinks trademark providing integrated sink solutions for kitchens.
• Furniture Components Manufacturing Slab materials, edging, drilling, and milling services delivered through the 35,000 m² components factory with 250+ machines and 45,000+ original projects completed monthly.
• Professional Project Services Project management, logistics coordination, customs clearance, installation services, and consulting support throughout the furniture creation process from order to delivery.

Quantifiable outcome

• 45,000+ original projects completed per month from furniture components factory alone
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature7 records

Partnerships

19 partnerships are on record, tiered core and minor.

• HosetcoreStrategic or Co-development PartnerFinnish company that commissioned Villa Marbella project in San Pedro, Marbella, Spain. This was VIYAR's first collaborative experience implementing a project in Spain, representing an important market expansion milestone.
• MonaRich Design StudiocoreStrategic or Co-development PartnerUkrainian design studio that collaborated with VIYAR on Villa Monaco project - a two-story private villa in Monaco. VIYAR provided comprehensive furnishing services while MonaRich delivered the design vision.
• Evi OmminorStrategic or Co-development PartnerDesigner of Amsterdam apartments project. VIYAR delivered comprehensive furnishing for modern apartments designed by Evi Om, using premium materials from leading European brands.
• Project BcoreStrategic or Co-development PartnerDesign studio for Porta Batumi Tower project - comprehensive furnishing of premium apartments in one of Batumi's most prestigious residential complexes. VIYAR implemented the interior using in-house production facilities.
• EggercoreTechnology or IntegrationDealer relationship established 2009-2012 for chipboard and materials. Egger case furniture used in multiple projects including London apartments and Radisson Blu hotel. Also provides ISO certification documentation.
• HettichcoreTechnology or IntegrationDealer relationship established 2009-2012. Hettich fittings (AvanTech YOU Illumination drawers, Atira drawers, hinges) used across multiple projects for premium hardware solutions.
• KronospancoreTechnology or IntegrationDealer partnership established 2012-2015. Kronospan chipboard used in multiple projects including Batumi apartments and other residential interiors.
• CleafcoreTechnology or IntegrationItalian manufacturer partnership established 2012-2015. Cleaf chipboard and fronts used in projects including Kitchen Concept 17. VIYAR provides ISO certification documentation for Cleaf products.
• ArpacoreTechnology or IntegrationItalian materials manufacturer partnership. Arpa compact laminate used for countertops, tabletops, and bar counters. Partnership established during 2012-2015 period.
• HafelecoreTechnology or IntegrationHardware supplier providing Free Space gas shock absorbers and Free Fold lift systems. Used in multiple kitchen projects for premium cabinet access solutions.
• MullercoreTechnology or IntegrationFurniture fittings manufacturer. VIYAR established own brand of Muller furniture fittings covering 3 price segments. 'Magic corner' mechanism used in kitchen projects.
• CAESARSTONEcoreTechnology or IntegrationQuartz countertop supplier. Caesarstone quartz used in multiple projects including Radisson Blu restaurant and Kitchen Concept 04.
• MDi InalcocoreTechnology or IntegrationSpanish sintered stone manufacturer. MDi Inalco Super Blanco Grease and other materials used for kitchen islands, countertops, and decorative elements in multiple premium projects including Villa Marbella, Amsterdam apartments, and Porta Batumi Tower.
• ALPIcoreTechnology or IntegrationItalian veneer manufacturer. ALPI veneer used for fronts in Villa Monaco and Kitchen Concept 09, providing natural wood texture and premium aesthetics.
• AscalecoreTechnology or IntegrationSintered stone manufacturer. Ascale Patagonia Gold used in Villa Monaco project for fireplace area and kitchen worktops, creating luxury aesthetic.
• Swiss KronocoreTechnology or IntegrationChipboard manufacturer. Swiss Krono chipboard used in Porta Tower 33 project for kitchen and decorative wall panels.
• HomagcoreTechnology or IntegrationGerman CNC machinery manufacturer. Homag equipment installed during 2009-2012 production modernization to make high quality accessible. One of world's leading machine tool manufacturers.
• IMA (Industrial Machinery Advisors)coreTechnology or IntegrationGerman woodworking machinery manufacturer. Part of VIYAR's collection of 200+ high-precision equipment from world's leading manufacturers.
• BiessecoreTechnology or IntegrationItalian CNC machinery manufacturer. Part of VIYAR's collection of 200+ high-precision equipment from world's leading manufacturers.

Scale indicators22 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Microvellum: US-based CAD-to-manufacturing software specifically designed for the cabinet and furniture industry. Direct competitor to ViyarPro's software layer with deeper penetration in North American cabinet shops and woodworking manufacturers.
• Cabinet Vision (Hexagon): CAD/CAM software platform for the cabinet industry, now part of Hexagon's Manufacturing Intelligence division. Direct competitor to ViyarPro with established customer base among cabinet manufacturers and strong parent-company backing for continued development.

Broad incumbents

• IKEA: Global furniture giant with vertically integrated manufacturing, distribution, and retail. Much larger scale but demonstrates the integrated furniture model VIYAR aspires to. Operates in same product category though different customer segment (mass market).
• Homag Group: Global leader in woodworking machinery with integrated software platform for furniture manufacturing. Currently a VIYAR machinery partner (Homag, IMA, Biesse equipment), but also offers competing CAD/CAM software solutions to cabinet and furniture manufacturers globally.

Direct peers

• Howdens Joinery: UK's leading kitchen supplier with B2B trade-only model and own manufacturing facilities. Comparable vertical integration in kitchen space with depot-based distribution network serving trade customers across the UK and Europe.
• Nobilia: World's largest kitchen manufacturer with vertically integrated production. Operates a similar B2B and B2C business model serving kitchen projects with own manufacturing capacity, headquartered in Germany. Closest comparable in scale and integrated kitchen manufacturing approach.
• Schmidt Groupe: European kitchen manufacturer with direct showroom sales and B2B project delivery across multiple European markets. Comparable integrated manufacturing-and-showroom model serving both retail customers and project clients.
• Hacker Küchen: German kitchen manufacturer with direct-to-consumer showroom model. Comparable scale, premium positioning, and integrated design-to-manufacturing approach targeting European residential and project markets.

Others

• Blum: Austrian furniture fittings manufacturer with own brand of hinges, drawer runners, and lift systems. Comparable component and fittings product line to VIYAR's Muller and Starke fittings brands, and a major supplier to the kitchen and furniture industry.
• Hafele: German furniture hardware and fittings supplier with global presence. Comparable components and hardware product portfolio to VIYAR's component offerings, and a current VIYAR partner supplying Free Space and Free Fold systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/viyar-eu
• Instagraminstagram.com/viyar.furniture

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIYAR EU