Viz Reflectives Ltd

What Viz Reflectives Ltd does

Viz Reflectives Ltd is a UK-based manufacturer of reflective and phosphorescent safety materials, founded in 2002 and headquartered in Crewe, Cheshire. The company designs, produces, and supplies specialty materials used in high-visibility personal protective equipment, traffic signage, industrial coatings, and consumer safety products. Its core technology combines strontium aluminate-based phosphorescent crystals with high-index microscopic glass beads (mbeads, 1.91-1.93 refractive index) to deliver multi-mode visibility — fluorescence for daytime, retroreflectivity for nighttime light sources, and phosphorescent afterglow for up to 8 hours in no-light conditions without batteries. The VizLite DT PRO FIRE product is patented for combining all three visibility modes into a single sew-on tape for fire and rescue garments, and the company holds a dense stack of certifications including EN 469:2020, EN ISO 20471, NFPA 1971:2018, NFPA 2112:2023, OEKO-TEX Standard 100, DIN 67510-1, BS EN 12899-1:2007, and ISO 9001:2015 (BSI, certificate FM787600).

The product portfolio spans five families: VizLite DT (dual-technology phosphorescent/reflective materials in seven variants for fire, industrial laundry, heat-applied, self-adhesive, and consumer applications), VizLite retro-reflective tapes and films for PPE, mbeads (Clearview and Metaview glass beads for paints, coatings, and inks), M-Lite retro-reflective sheeting for traffic signage (500/700/900 series), and Alpha Traffic Management (temporary road signs manufactured in-house from M-Lite). The company serves five end-use segments — firefighting and rescue services, traffic management, industrial PPE, industrial coatings and inks, and consumer safety — across global markets.

Viz Reflectives operates a sales-led, B2B go-to-market with direct enterprise engagement, technical and certification support, event-driven demand generation (Emergency Services Show, NFCC PPE Conference), and a WooCommerce-powered webshop for smaller orders. Revenue is generated through hardware sales of materials and finished traffic products; pricing is not publicly disclosed and is negotiated via direct contact. The company is privately held with no disclosed investors, no parent company, and no subsidiaries; management includes Managing Director Nick Rowbottom, International Sales Director Luke Evdemon, and Quality Manager Michael Tait. In 2024 the firm formalized a strategic partnership with Coats (Signal Lucence) for co-promotion of photoluminescent firefighter PPE solutions.

Name

Viz Reflectives Ltd

Legal name

Viz Reflectives Ltd

Website

https://vizreflectives.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Viz Reflectives Ltd is a UK manufacturer of reflective and phosphorescent materials, supplying global fire and rescue services, PPE makers, traffic management firms, and industrial coating producers with patented VizLite, M-Lite, and Mbeads product lines from its Crewe facility.

Ownership category

akta.pro rank

Product category

Reflective and Phosphorescent Safety Materials

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Optical Instruments & Lenses (3827)

akta.pro primary industry

Reflective, Functional & Safety Trims (Reflective Tape/Hi-Vis Trims/Flame-Retardant Trims) (IMAOALAI)

akta.pro secondary industry

Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB)

Keywords

• Reflective materials manufacturing
• Phosphorescent safety technology
• High visibility PPE
• Retro-reflective sheeting
• Glass bead reflective coatings

Headquarters

HQ city

Crewe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Reflective Materials Sales: Sale of reflective tapes, films, and materials for PPE applications including firefighting garments, high visibility clothing, and industrial safety products.
2. Traffic Management Products: Manufacturing and sale of temporary road signs including Alpha Cone Signs, Quick Fit Signs, and Metal Sign Faces using M-Lite reflective sheeting.
3. Glass Bead Products: Supply of microscopic glass beads (mbeads) for reflective paints, coatings, inks, and industrial applications.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Viz Reflectives Ltd manufactures and sells reflective and phosphorescent materials for personal protective equipment (PPE) and traffic safety applications. Its product portfolio includes the patented VizLite DT dual-technology tapes combining phosphorescence and reflectivity, retro-reflective tapes and films (VizLite), high-index microscopic glass beads (mbeads), retro-reflective sheeting (M-Lite) for traffic signage, and finished temporary road signs under the Alpha Traffic Management brand.

Product overview

Viz Reflectives Ltd is a manufacturer of reflective and phosphorescent materials for safety applications. The product portfolio consists of four main product families: (1) VizLite DT — dual technology phosphorescent/reflective materials available in multiple variants (PRO FIRE, PRO FR, FRA, IW, HA, PSA, and domestic wash) for different garment types and laundry requirements; (2) VizLite Retro-Reflective Tapes and Films — reflective materials for PPE including flame retardant, sew on, industrial laundry, and heat applied options; (3) Mbeads — high index microscopic glass beads (Clearview uncoated and Metaview metallised) for reflective paints, coatings, and inks; (4) M-Lite Retro-Reflective Sheeting — reflective sheeting for traffic signage in engineering grade and prismatic variants; and (5) Alpha Traffic Management — temporary road signs using M-Lite sheeting. The company also holds ISO 9001:2015 certification and supplies the global firefighter PPE market with photoluminescent materials.

Differentiator

Problem solved

Functional benefit

Brands

• VizLite DT: Dual technology combination of phosphorescent and reflective materials that increase visibility in all light conditions. Includes multiple product variants: PRO FIRE, PRO FR, FRA, IW, HA, and PSA.
• VizLite
• mbeads
• M-Lite
• Alpha Traffic Management

Products and services

• VizLite DT Dual Technology
• VizLite DT PRO FIRE
• VizLite DT PRO FR
• VizLite DT FRA
• VizLite DT IW
• VizLite DT HA
• VizLite DT PSA
• VizLite Retro-Reflective Tapes and Films
• Mbeads Microscopic Glass Beads
• M-Lite Retro-Reflective Sheeting
• Alpha Traffic Management

Quantifiable outcome

• Up to 8 hours of visibility in no-light conditions without batteries
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Coats (Signal Lucence)coreStrategic or Co-development Partner · 18 September 2024Strategic partnership with Coats and their Signal Lucence brand for joint demonstration and promotion of photoluminescent solutions. Co-hosted stand at the Emergency Services Show 2024 at NEC Birmingham. Collaboration for product development in firefighter PPE market.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 3M: 3M's Safety & Industrial segment includes 3M Scotchlite reflective materials for high-visibility and firefighter garments — directly comparable product lines and end-customers to VizLite DT/VizLite tapes.
• Jessup Manufacturing: Jessup Manufacturing makes photoluminescent (glow-in-the-dark) films, retroreflective anti-slip tape and safety graphics — overlapping photoluminescent material business with VizLite DT.
• Avery Dennison: Avery Dennison's Reflective Solutions business manufactures retroreflective sheeting for high-visibility apparel and traffic signage, closely matching VizLite and M-Lite product offerings.
• Safe Reflections: Safe Reflections manufactures reflective trims and transfers for safety apparel including fire and industrial PPE — overlapping trim/tape product category with VizLite DT and VizLite reflective tapes.
• Orafol: Orafol Europe produces ORALITE retroreflective films and conspicuity tapes for PPE and traffic safety — overlapping product technology, certifications and target end-markets with Viz Reflectives.
• Nippon Carbide Industries (Nikkalite): Nikkalite-brand reflective sheeting for road signs and high-visibility clothing — direct overlap with M-Lite reflective sheeting and VizLite tapes serving traffic and PPE customers.
• Reflomax: Reflomax produces retroreflective sheeting, tapes and graphic films for traffic safety and high-visibility garments — comparable in materials, applications and certification regime to Viz Reflectives' product range.

Broad incumbents

• Coats Group (Signal Lucence): Coats is a global industrial thread and textiles group whose Signal Lucence brand supplies photoluminescent and reflective trims for fire and safety apparel — already a strategic partner of Viz Reflectives and partial competitor in the firefighter PPE trim space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vizreflectives
• LinkedInlinkedin.com/company/viz-reflectives-ltd

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viz Reflectives Ltd