V-KOOL
V-KOOL is a premier global brand of spectrally-selective window film and paint protection film, owned by Eastman Chemical Company. It sells proprietary XIR® sputtered films to luxury automotive owners, architects, and commercial clients across 20+ countries through authorized retailers and certified installers.
- Company typePrivate
- Founded-
- HeadquartersKingsport, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What V-KOOL does
V-KOOL is a premier global brand of window film and paint protection film, operating as a brand of Eastman Chemical Company (NYSE: EMN), a public specialty chemicals company headquartered in Kingsport, Tennessee, USA. The company specializes in spectrally-selective sputtered window films built on its proprietary XIR® Technology — a high-tech sputtering process developed in Silicon Valley and manufactured at an ISO-9001 certified plant in Dresden, Germany. Top-of-line products incorporate precious metals (gold, silver) to reflect infra-red heat rather than absorbing it, as conventional dyed and ceramic films do. The company's product portfolio spans three automotive tiers (Solitaire, Stature, Signature Series), three architectural sub-brands under iQUE by V-KOOL (Spectrally-Selective FG, Safety & Security, Performance), and a premium Paint Protection Film line featuring Aqua-Coat hydrophobic and Tru-Heal self-healing technologies.
V-KOOL serves luxury vehicle owners, architects, commercial property developers, and luxury residential customers across more than 20 countries. The company distributes exclusively through a global network of authorized retailers and certified installers, supplemented by flagship retail stores in China, Indonesia, Korea, Taiwan, Thailand, and Saudi Arabia, and country-specific websites across Asia-Pacific, the Middle East, and Latin America. Certification is administered through the V-KOOL Installation Academy. Cumulative installed base exceeds 25 million cars globally, and the brand has been awarded the Skin Cancer Foundation Seal of Recommendation for UV protection in both automotive and architectural films and recognized as a Top 100 Invention of the Millennium by Times Mirror Magazine (1999).
The business model is a one-time-sale consumer product model: films are sold through authorized retailers and certified installers at quote-based pricing that is not publicly disclosed. End-customer pricing varies by tier and series, with Solitaire positioned as top-of-line and Signature as the entry tier in automotive. Revenue derives from two product streams — window film (automotive and architectural) and paint protection film — with no recurring or subscription component. Distribution is exclusively third-party (authorized retailers and installers), with no direct-to-consumer e-commerce sales channel for the core products based on the available data. Customer mix is diversified across automotive luxury, hospitality, government, commercial real estate, and residential luxury segments.
V-KOOL firmographics
Firmographics- Name
- V-KOOL
- Legal name
- Eastman Chemical Company
- Website
- https://v-kool.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- V-KOOL is a premier global brand of spectrally-selective window film and paint protection film, owned by Eastman Chemical Company. It sells proprietary XIR® sputtered films to luxury automotive owners, architects, and commercial clients across 20+ countries through authorized retailers and certified installers.
- Ownership category
- akta.pro rank
V-KOOL industry classification
Industry- Product category
- Automotive and Architectural Window Films
- NAICS
- Blind and Shade Manufacturing (337920)
- SIC
- Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)
- akta.pro secondary industries
- Barrier & Specialty Films (EVOH, PVDC, Metallized, AlOx/SiOx Coated) (IMALABAC), Thin-Film Deposition Materials (PVD/CVD/ALD Targets & Precursors) (HDAHAGAH)
Keywords
Where V-KOOL is headquartered
LocationHeadquarters
- HQ city
- Kingsport
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
V-KOOL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Window Film Products: Sale of spectrally-selective automotive and architectural window films through authorized retailers and distributors globally. Products include Solitaire Series, Stature Series, Signature Series for automotive, and iQUE Spectrally Selective, Safety & Security, and Performance Series for architectural applications.
- Paint Protection Film Products: Sale of premium paint protection films (PPF) with proprietary technologies including Aqua-Coat™ Hydrophobic protection, Tru-Heal Technology, Stain Shield, and Opti-Clear. Sold exclusively through V-KOOL authorized retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | V-KOOL Solitaire Series - Top-of-the-line automotive window film |
| One time/ perpetual license | Pay-as-you-go | V-KOOL Stature Series - Stellar performance automotive film |
| One time/ perpetual license | Pay-as-you-go | V-KOOL Signature Series - Great performance and protection |
| One time/ perpetual license | Pay-as-you-go | iQUE Spectrally Selective (FG) Series - Premium architectural window film |
| One time/ perpetual license | Pay-as-you-go | iQUE Safety & Security Window Film |
| One time/ perpetual license | Pay-as-you-go | iQUE Performance Series |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
V-KOOL product offering
Product offeringCore offering
V-KOOL manufactures and globally distributes premium spectrally-selective window films for automotive and architectural use under its XIR® technology, plus a Paint Protection Film (PPF) line for vehicles. Products are sold through authorized retailers and certified installers across 20+ countries, manufactured at an ISO-9001 certified plant in Dresden, Germany.
Product overview
V-KOOL is a premier brand of window film that specializes in spectrally-selective advanced technology. The company offers a comprehensive product portfolio consisting of three main automotive window film series (Solitaire Series as the top-of-line, Stature Series, and Signature Series), the iQUE architectural window film sub-brand with three distinct series (Spectrally-Selective FG Series, Safety & Security Films, and Performance Series), and premium Paint Protection Film (PPF). At the core of the automotive and architectural offerings is the proprietary V-KOOL XIR Technology—a high-tech sputtering process that reflects infra-red heat rather than absorbing it. The company is a brand of Eastman Chemical Company and operates an ISO-9001 certified manufacturing plant in Dresden, Germany.
Differentiator
Problem solved
Functional benefit
Brands
- V-KOOL Solitaire Series: Top-of-the-line automotive window film series with exceptional optical clarity and legendary heat rejection performance.
- V-KOOL Stature Series
- V-KOOL Signature Series
- iQUE Spectrally-Selective FG Series
- iQUE Safety & Security
- iQUE Performance Series
- V-KOOL Paint Protection Film (PPF)
Products and services
- V-KOOL Solitaire Series Top-of-the-line automotive window film series incorporating proprietary V-KOOL XIR® technology with exceptional optical clarity and legendary heat rejection performance, designed for luxury and supercar owners seeking premium near-invisible tint.
- V-KOOL Stature Series Automotive window film that provides stellar performance with comfort for vehicle occupants.
- V-KOOL Signature Series Automotive window film providing great performance and protection for vehicles.
- iQUE Spectrally-Selective (FG) Series Premium architectural window film with spectrally-selective properties that allow visible light in while reflecting selected infra-red wavelengths, helping keep building interiors cooler and reducing energy costs. Designed for architects, businesses, and homeowners.
- iQUE Safety & Security Window Films Architectural window films designed to enhance window glass capability to withstand impact and raise shatter-resistance, helping hold glass together when damage occurs.
- iQUE Performance Series Cost-effective architectural window film with a wide range of tint selection, solar performance options, and color hues.
- V-KOOL Paint Protection Film (PPF) Premium paint protection film trusted by owners of luxury marques, featuring Tru-Heal self-healing technology, Aqua-Coat™ hydrophobic protection, Stain Shield, Solvent-Guard, Colour-Protect, and Opti-Clear optical clarity.
Quantifiable outcome
- Keeps car interior surface cooler by up to 9.6°C compared to cars without window film
- +3 more outcomes
Companies that use V-KOOL
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
V-KOOL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
V-KOOL partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting and core.
- Advanced Materials Technology Centre, Singapore PolytechnicsupportingConducted independent in-car temperature tests between 05 to 23 March 2018 (Report No: PC 20180404-01R) to validate V-KOOL's heat rejection performance. Tests showed 5.3°C to 9.6°C difference in dashboard surface temperature between cars with V-KOOL films versus cars without.
- Skin Cancer FoundationcoreV-KOOL has been awarded the Skin Cancer Foundation's Seal of Recommendation for its UV protection performance for both automotive and architectural window films.
- Eastman Chemical CompanycoreV-KOOL is a brand of Eastman Chemical Company, a global specialty chemical company headquartered in Kingsport, Tennessee, USA. Eastman controls and operates the V-KOOL website.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
V-KOOL competitors and assessment
Company assessmentDirect peers
- XPEL: XPEL is a leading publicly traded manufacturer of paint protection film (PPF) and window film, directly competing with V-KOOL's PPF and automotive window film offerings. The company shares V-KOOL's luxury vehicle customer focus and installer-based distribution model.
- Llumar (Eastman Performance Films): Llumar is Eastman Chemical Company's volume window film brand and a sister brand to V-KOOL within the same parent. It competes head-to-head with V-KOOL in automotive and architectural films, often at lower price points, making it the most direct comparable peer.
- Armolan Window Film: Armolan is a U.S.-based window film manufacturer offering automotive, architectural, and safety/security films distributed globally through authorized dealers. It competes with V-KOOL across similar product categories and customer segments.
- SunTek (Eastman): SunTek is another Eastman Chemical-owned window film brand (a sister brand to V-KOOL and Llumar), offering automotive and architectural films. It competes in similar channels but typically at value price points, making it a closely comparable peer within the same corporate family.
- Huper Optik: Huper Optik is a premium window film manufacturer specializing in spectrally-selective and nano-ceramic films, directly competing with V-KOOL in the high-end automotive and architectural segments. Both brands emphasize optical clarity and heat rejection performance.
- Madico: Madico is a manufacturer of automotive, architectural, and safety/security window films competing directly with V-KOOL's full product range. Both companies emphasize energy efficiency, UV protection, and installer-based distribution models.
Broad incumbents
- Saint-Gobain (Solar Gard): Saint-Gobain's Solar Gard division manufactures architectural and automotive window films that compete with V-KOOL's iQUE and Solitaire series. As part of a global building materials giant, Solar Gard offers comparable spectrally-selective technology with broader geographic reach.
- 3M: 3M is a global diversified conglomerate whose window film division (including crystalline and ceramic films) competes directly with V-KOOL in automotive and architectural segments. 3M's broader portfolio and R&D scale make it a powerful incumbent competitor in the same premium window film category.
- Avery Dennison (Hanita Coatings): Avery Dennison's Hanita Coatings division produces specialty window films for automotive and architectural applications, competing with V-KOOL's premium product lines. Avery Dennison's global scale and materials science capabilities make it a meaningful competitor in the same category.
Regional players
- Garware Suncontrol: Garware Suncontrol is one of India's largest window film manufacturers, serving automotive and architectural markets across South Asia and emerging markets. While not directly competing in V-KOOL's premium tier, it is a regional player with comparable product offerings in overlapping geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
V-KOOL social profiles
Digital presenceV-KOOL compliance and trust
Trust signalCompliance3 records
V-KOOL financial estimates
Financial estimateRevenue estimate
Valuation estimate
V-KOOL leadership team
Management profileNumber of profiles
V-KOOL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V-KOOL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V-KOOL
What does V-KOOL do?
V-KOOL manufactures and globally distributes premium spectrally-selective window films for automotive and architectural use under its XIR® technology, plus a Paint Protection Film (PPF) line for vehicles. Products are sold through authorized retailers and certified installers across 20+ countries, manufactured at an ISO-9001 certified plant in Dresden, Germany.
Is V-KOOL a public or private company?
V-KOOL is a private company. It is classified as corporate owned and is currently operating.
When was V-KOOL founded?
V-KOOL was founded in -1. It employs 101 to 250 people.
Where is V-KOOL based?
V-KOOL is headquartered in Kingsport, United States, in the North America region.
How does V-KOOL make money?
Two revenue lines are on record. Window Film Products are the primary driver. The others are paint Protection Film Products.
Who are V-KOOL's main competitors?
Direct peers on record are XPEL, Llumar (Eastman Performance Films), Armolan Window Film, SunTek (Eastman), Huper Optik and Madico. Broad incumbents are Saint-Gobain (Solar Gard), 3M and Avery Dennison (Hanita Coatings). Garware Suncontrol is listed as a regional player.
Does V-KOOL have an API?
No public API is recorded for V-KOOL.
What industry is V-KOOL in?
V-KOOL's product category is Automotive and Architectural Window Films. Its primary akta.pro industry code is IMADAIAN, Window Treatments & Shading Systems (Blinds, Shades, Awnings), with a secondary code of IMALABAC, Barrier & Specialty Films (EVOH, PVDC, Metallized, AlOx/SiOx Coated). Its NAICS code is 337920 and its SIC code is 3081.