Vincent Massey Collegiate

What Vincent Massey Collegiate does

Vincent Massey Collegiate is a public English-language secondary school located in Montreal's Rosemount borough, operating under the English Montreal School Board (EMSB) since its founding in 1976. The school delivers an enriched CEGEP preparatory program targeting above-average students in Secondary 1 through 5, structured around the stated pillars of "Leadership, Scholarship & Self-Reliance." Core academic offerings are augmented by a distinctive House System for student leadership, athletics programming through GMAA and RSEQ-Montreal leagues, over 40 clubs and committees, and grade-progression educational trips ranging from local nature outings to international travel including a Secondary 5 Europe Trip and Secondary 3-5 Costa Rica Service Trip. Student admission is selective, administered through EMSB entrance examinations in September (Secondary 1) and January (upper grades) via the SafVmc online registration system, with annual open houses and virtual tours used as top-of-funnel channels.

The school's revenue model is publicly funded rather than tuition-based: no fees are charged to Quebec residents, with the operating budget derived from Quebec Ministry of Education allocations routed through EMSB. Secondary revenue streams include a cafeteria operation offering meals at $4.25-$6.00, monthly meal-deal subscriptions at $5.75, used-uniform sales at $5 per item, and supplemental funding via the School Improvement Foundation's donations and fundraising. Technology infrastructure centers on the Mozaik parent portal (attendance, grading, parent-teacher communication), supplemented by Microsoft Teams, the myBlueprint career planning platform integrated with EMSB authentication, and SchoolMessenger for mass communications. The school supports specialized programming including the Hospital Opportunity Program for Students (HOPS) at Jewish General Hospital, vocational education guidance, and free tutoring access via Alloprof and LEARN Quebec.

The school is led by Principal Franca Cristiano with Vice-Principals Chantal Juhasz (Secondary III & IV) and Vito Campbell-Guerriero (Secondary I & II), supported by guidance counselling, a youth counsellor, CIUSSS-supplied nurse and social worker, two librarians, and 50+ teaching staff. Core partnerships span EMSB (governance and funding), GMAA and RSEQ-Montreal (athletics), the Parent Participation Organization (PPO) for community engagement, and post-secondary pathway links to Quebec CEGEPs (Dawson, Champlain, Marianopolis, John Abbott, Vanier, Brebeuf) and universities (McGill, Concordia). The school operates a single campus at 5925 27th Avenue, with no disclosed plans for additional locations.

Name

Vincent Massey Collegiate

Legal name

Vincent Massey Collegiate

Website

https://vmc.qc.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vincent Massey Collegiate is a public English-language secondary school in Montreal under the English Montreal School Board, delivering an enriched CEGEP preparatory program for above-average students in Secondary 1-5, augmented by athletics, 40+ clubs, the House System, and grade-progression educational trips.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Alternative, Continuation & Credit-Recovery Schools (EDAJAAAG)

Keywords

• Secondary school education
• CEGEP preparatory program
• Public high school
• Student athletics program
• Career guidance services

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Public Education Funding: As a public English-language school under the English Montreal School Board (EMSB), Vincent Massey Collegiate is funded by provincial government education allocations. No tuition fees are charged to Quebec residents.
2. Cafeteria Food Services: School cafeteria generates revenue through meal sales. Meal deals cost $5.75 per meal with monthly card purchase, regular meals at $4.25, hefty portions at $6.00.
3. Foundation Donations and Fundraising: School Improvement Foundation collects donations and organizes fundraising activities to improve physical environment and student life facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vincent Massey Collegiate is a public English-language secondary school in Montreal, Quebec, operating under the English Montreal School Board (EMSB). It delivers an enriched, structured CEGEP preparatory academic program for above-average students in Secondary 1-5, supplemented by a House System for student leadership, athletics, clubs, educational trips, career guidance, and a Hospital Opportunity Program for Students. The school is funded by the Quebec government with no tuition charged to residents.

Product overview

Vincent Massey Collegiate is a secondary school offering a unified CEGEP preparatory educational program for above-average students. The school's core offering consists of an enriched academic curriculum combined with a distinctive House System for student leadership development. Supporting the core program are extensive extracurricular offerings including athletics (GMAA/RSEQ leagues), over 40 clubs and cultural activities, and educational trips at each grade level. The school provides specialized programs including the Hospital Opportunity Program for Students (HOPS), career exploration services via myBlueprint, vocational education guidance, and tutorial support including Alloprof and LEARN Quebec integration.

Differentiator

Problem solved

Functional benefit

Products and services

• CEGEP Preparatory Program
• House System
• Athletics Program
• Clubs and Cultural Activities
• Educational Trips
• Career Exploration Services
• Hospital Opportunity Program for Students (HOPS)
• Vocational Education Pathways
• Tutorial Services
• Library Services

Quantifiable outcome

• Students prepared for CEGEP admission with enriched academic background
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• English Montreal School Board (EMSB)coreStrategic or Co-development PartnerEMSB is the governing school board for Vincent Massey Collegiate. The board provides funding, policy direction, and administrative support. VMC operates as a public school under EMSB governance with mandatory adherence to board policies and curriculum standards.
• Greater Montreal Athletics Association (GMAA)coreChannel Partner/ Reseller/ DistributorVMC Rams compete in GMAA athletics league. The association organizes sports competitions, schedules games, and recognizes student-athletes. VMC participates in fall, winter, and spring sports seasons through GMAA.
• RSEQ-MontrealminorChannel Partner/ Reseller/ DistributorVMC participates in RSEQ-Montreal athletic conferences for certain sports including volleyball RSEQ MTL and futsal D1 divisions.
• myBlueprintcoreTechnology or IntegrationOnline career planning and education platform integrated with EMSB authentication. Students use myBlueprint for career exploration, post-secondary planning, resume building, job searching, budgeting, and goal setting.
• Jewish General Hospital AuxiliaryminorStrategic or Co-development PartnerThe hospital Auxiliary arranges for HOPS (Hospital Opportunity Program for Students) where Secondary V students spend half-day weekly rotations in various hospital departments over two five-week periods, plus evening lectures.
• CIUSSS du Centre-Ouest-de-l'Île-de-MontréalminorStrategic or Co-development PartnerHealth services partnership providing school nurse (Renaud, Carolyne - Tuesdays) and social worker (Carriere, Frederic - Wednesdays) to support student wellbeing.
• Quebec CEGEP InstitutionscoreChannel Partner/ Reseller/ DistributorVMC maintains links and provides application guidance for Quebec CEGEPs including Dawson, Champlain, Marianopolis, John Abbott, Vanier, Brebeuf, and others for student post-secondary transitions.
• McGill UniversityminorChannel Partner/ Reseller/ DistributorQuebec university linked on CEGEP information page for student post-secondary planning.
• Concordia UniversityminorChannel Partner/ Reseller/ DistributorQuebec university linked on CEGEP information page for student post-secondary planning.
• Parent Participation Organization (PPO)coreStrategic or Co-development PartnerParent volunteer organization that runs uniform sales, fundraising events, and supports school activities. Essential partner in school community building.
• STM (Société de transport de Montréal)minorOthersPublic transit provider with designated school bus lines (197E) and routes for student transportation. STM customer service handles queries and complaints.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Beaconsfield High School: EMSB public secondary school in Beaconsfield offering enriched academic programming. Comparable as another English-language public secondary option in the Greater Montreal area under the same EMSB board structure.
• Lower Canada College: Private K-11 school in Montreal's NDG borough offering a college-preparatory program with extensive athletics, arts, and leadership offerings. Directly comparable to VMC in serving above-average students seeking top post-secondary placement in the Montreal market.
• Loyola High School: Private Jesuit boys' school in Montreal offering a rigorous university-preparatory program with extensive athletics and extracurriculars. Comparable as a competing Montreal destination for ambitious families seeking top post-secondary outcomes.
• St. George's School of Montreal: Private English-language school in Montreal serving elementary and secondary students with a university-preparatory focus. Comparable as a competing selective private option for above-average Montreal families.
• John Rennie High School: EMSB public secondary school in Pointe-Claire serving English-speaking students. Comparable as a sister EMSB public secondary school with similar governance, funding model, and curriculum standards.
• Royal West Academy: Public English-language secondary school under EMSB in Montreal with selective admissions and a focus on academic excellence. Operates in the same EMSB system as VMC with a similar CEGEP-preparatory mission and student demographic.
• Marymount Academy: Private girls' school in Montreal offering International Baccalaureate and university-preparatory programming. Comparable as a competing selective Montreal secondary school targeting the same above-average family demographic.
• Westmount Park School: EMSB public secondary school in Westmount serving English-speaking students with enriched academic programming. Comparable as another EMSB selective-track secondary option competing for the same above-average student pool.
• The Study: Private girls' school in Westmount with a CEGEP/university-preparatory academic program. Comparable as a competing selective Montreal school targeting above-average students and their families.
• Sacred Heart School of Montreal: Private girls' school in Montreal with a rigorous university-preparatory curriculum and strong extracurricular program. Comparable as a competing selective Montreal school for families prioritizing academic outcomes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/school/vincentmasseycollegiate

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vincent Massey Collegiate