Vivid Memories By Gwen Photography

What Vivid Memories By Gwen Photography does

Vivid Memories by Gwen Photography is a Florida-based photography studio founded in 2012 and operated as a sole proprietorship by founder Gwen Hernandez (also known as Gwen Kay), with a team of approximately six including in-house videographer Allysa. The business is headquartered in Palm Beach Gardens, Florida and serves clients across Palm Beach County — including West Palm Beach, Palm Beach Island, Jupiter, Boca Raton, Delray Beach, Wellington, Juno Beach, Singer Island, and Stuart — with services delivered on-location at beaches, venues, client homes, and business sites.

The core product set is organized into three tiers: wedding photography packages (Silver through Royal Collections at $2,500-$8,500 with 6-12 hours of coverage), family and portrait sessions (Sweet Session, Sweet and Dreamy, Newborn/Family Lifestyle at $350-$550), and business marketing packages (Starter through Premium Builders plus a Seasonal Subscription starting at $3,600). Add-on modules include engagement sessions, bridal sessions, boudoir sessions, drone photography ($200), wedding albums and prints ($300-$700+), an Art Design Studio offering custom paintings, and videography. The technical stack is human-delivered photography plus a certified drone operation; the 'proprietary feature' emphasized in marketing is professional post-processing with a natural editing style and 3-4 week wedding gallery turnaround.

The go-to-market is direct-to-consumer: sales occur through the company's website (vmpbygwen.com) contact forms, phone inquiries, and complimentary consultations, with marketing driven by an SEO-oriented blog targeting local wedding venue and photographer keywords, a Google Business Profile, Instagram presence, testimonials, and an email newsletter. The customer base spans luxury wedding couples, families and parents, business professionals and small businesses, with secondary segments in seniors/teens and vacationing families and couples. Revenue mechanics are entirely project-based (one-time fees) with the recent exception of a Seasonal Subscription commercial package, and the business has no external funding, no parent company, and no public listing.

Name

Vivid Memories By Gwen Photography

Website

https://vmpbygwen.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vivid Memories by Gwen Photography is a Palm Beach Gardens, Florida-based photography studio serving weddings, families, and small businesses across Palm Beach County. Founded in 2012, the sole proprietorship offers wedding packages ($2,500-$8,500), family sessions ($350-$550), business marketing packages, drone photography, videography, and custom art under founder Gwen Hernandez.

Ownership category

akta.pro rank

Product category

Wedding and Portrait Photography Services

NAICS

Commercial Photography (541922), Photography Studios, Portrait (541921), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Party Photography & Videography Services (HSACACAH)

Keywords

• Wedding photography services
• Portrait photography
• Drone aerial photography
• Commercial brand photography
• Family lifestyle photography

Headquarters

HQ city

Palm Beach Gardens

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wedding Photography Services: One-time session fees for wedding photography with multiple collection tiers (Silver through Royal). Includes professional editing, high-resolution files, and online gallery access.
2. Family & Portrait Photography: Session-based photography for families, seniors, newborns, and portraits. Multiple tiers from Sweet Session ($350) to Newborn/Family Lifestyle ($550).
3. Business Marketing Photography Packages: Commercial photography and videography packages for businesses ranging from Starter ($350) to Seasonal Subscription ($3,600+).
4. Art Photography Sales: Custom paintings and art photography sold through the Art Design Studio for home decor.
5. Videography Add-on Services: Commercial videography services provided through Palm Glass Management partnership, ranging from $750 to $5,000+.
6. Add-on Services: Additional services including engagement sessions ($350), bridal sessions ($350), boudoir sessions ($275-$350), prints, canvases, and heirloom albums ($300-$700+).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vivid Memories By Gwen Photography is a South Florida-based photography studio delivering in-person photography and videography services for weddings, families, portraits, and small business branding. Core offerings include wedding coverage packages (6–12 hours), family and newborn lifestyle sessions, and commercial photography and videography packages, with optional certified drone aerial imagery across all service types. The studio sells digital files with print release, online galleries, and custom wall art through an in-house Art Design Studio.

Product overview

Vivid Memories by Gwen Photography is a Florida-based photography studio offering a unified suite of photography and videography services. The core offering consists of wedding photography packages (Silver, Gold, Platinum, Royal Collections ranging $2,500-$8,500), family and portrait sessions (The Sweet Session, Sweet and Dreamy, Newborn/Family Lifestyle at $350-$550), and business marketing packages (Starter through Seasonal Subscription ranging $350-$3,600). These are supplemented by add-on services including drone photography/video, engagement sessions, bridal sessions, boudoir, and custom art design studio. Videography services are provided through a team member (Allysa). The business operates as a service-based studio rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Photography Wedding day photography coverage in South Florida, sold in tiered collections (Silver 6 hours through Royal 12 hours) with online gallery, full printing rights, two professional photographers on Gold and above, and an optional 8x8 heirloom wedding album on the Royal tier. Designed for engaged couples in Palm Beach County, including beachfront elopements, ballroom weddings, and estate ceremonies.
• Family and Portrait Photography In-person family, maternity, newborn, senior, and lifestyle portrait sessions across South Florida. Sessions range from 45-minute single-location shoots to 1-hour in-home newborn lifestyle sessions with props and outfit changes, delivering digital photographs with print release.
• Vacation and Wedding Elopement Photography Vacation photographer and elopement coverage services for families, couples, and destination weddings visiting South Florida, starting at $350 per session.
• Business Marketing Photography Packages Commercial photography packages for small businesses and professionals, ranging from a one-time Starter session to a quarterly Seasonal Subscription. Includes headshots, action shots, location storytelling, and a creative marketing consultation, with optional commercial videography through the Palm Glass Management partnership.
• Videography Services Professional video services including brand videos, social media reels, commercial production, and lifestyle clips, delivered by in-house videographer Allysa and offered as an add-on across marketing and wedding packages.
• Drone Photography and Video Services Certified drone operator aerial photography and videography for weddings, family sessions, and business content, providing unique cinematic overhead perspectives unavailable to most local competitors. Available as a $200 add-on to family sessions and integrated into wedding and business packages.
• Art Design Studio Custom art creation service offering personalized paintings and art photography customized for client spaces, sold through the Art Design Studio for home decor and signature art pieces promoted via newsletter.
• Lemonade Stand Mini Sessions Seasonal mini photography sessions featuring a custom vintage-style lemonade stand at South Florida beaches, designed for babies, toddlers, young children, siblings, and families to capture genuine childhood moments through interactive play.

Quantifiable outcome

• Gallery delivery within 3-4 weeks (compared to industry standard of 6-8+ weeks at other studios)
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Palm Glass ManagementcoreStrategic or Co-development PartnerPalm Glass Management provides commercial videography services as an optional add-on to photography packages. Videography services are offered across all marketing package tiers from Starter ($750) to Seasonal Subscription ($5,000+). Allysa from Palm Glass Management is described as the videographer with expertise in social media content creation and brand video production.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• SmugMug: SmugMug is a photo hosting, portfolio, and print fulfillment platform serving professional photographers. Comparable as enabling infrastructure for portfolio hosting and client delivery, used by photography studios as part of their service stack.
• Pixieset: Pixieset provides photo gallery delivery, website building, and client management tools specifically designed for photographers. Comparable as enabling infrastructure used by small photography studios, with overlapping SMB photographer customer base.
• ShootProof: ShootProof is a photo gallery delivery and sales platform widely adopted by wedding and portrait photographers. Comparable as a critical infrastructure provider in the photography workflow, enabling delivery, print sales, and client proofing for studios like Vivid Memories.
• Pic-Time: Pic-Time is a photo gallery, album design, and sales platform popular among wedding photographers. Comparable as an enabling ecosystem tool for client delivery and print sales, used by small photography studios to scale post-shoot revenue.
• ShootDotEdit: ShootDotEdit is a post-production editing service built specifically for wedding and portrait photographers. Comparable as an outsourced editing partner used to scale photographer capacity, addressing a similar workflow bottleneck (post-processing) that Vivid Memories handles in-house.

Broad incumbents

• The Knot Worldwide: The Knot (parent of WeddingWire) is the dominant wedding planning marketplace connecting couples with vendors across categories including photography. Comparable in industry vertical and audience, but operates as a marketplace/advertising platform rather than a service provider.
• Junebug Weddings: Junebug is a wedding vendor directory and editorial platform featuring curated wedding photographers and planners. Comparable in serving the luxury wedding vendor ecosystem and driving vendor discovery for couples, but as a content/marketplace rather than direct service.

Direct peers

• KT Merry Photography: KT Merry is a luxury destination wedding photographer known for editorial-style imagery and serving affluent couples worldwide. Highly comparable to Vivid Memories in service offering, client profile, and premium pricing tier, though at larger scale and global reach.
• Jose Villa Photography: Jose Villa is a renowned fine art wedding photographer serving destination weddings with an editorial, light-driven aesthetic. Directly comparable in product category, target market (luxury couples), and delivery style, though operating at significantly higher price points and volume.

Emerging players

• HoneyBook: HoneyBook is a business management platform purpose-built for wedding and event professionals, including photographers. Comparable in serving the same SMB photography customer base with overlapping workflows (invoicing, contracts, client portals), though positioned as software rather than a service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/vmpbygwen
• LinkedInlinkedin.com/company/vivid-memories-by-gwen-photography

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivid Memories By Gwen Photography