Havas Vietnam

What Havas Vietnam does

Havas Vietnam is the Vietnamese operating subsidiary of Havas Group, one of the world's largest global communications groups founded in Paris in 1835 and ultimately owned by Vivendi SE (Euronext Paris: VIV). The entity operates from a single headquarters at The Emporium in Ho Chi Minh City and runs four integrated service divisions — Havas Media (media planning, buying, analytics, and performance marketing), Havas Creative (advertising, content, digital), Havas Red (public relations, crisis and stakeholder communications), and Havas CX (customer experience and digital transformation delivered through ekino Vietnam). These divisions are organized under the group's "Havas Village" model, in which creative, media, PR, and CX teams work in an integrated, multi-discipline structure for each client. The entity serves large enterprise and global-brand clients across healthcare, FMCG, automotive, aviation, banking, education, and technology, with no disclosed pricing or contract terms — fees are negotiated as project-based or retainer professional services engagements.

The company's technology stack centers on two group-level proprietary platforms: Converged.AI, an AI-powered operating system that unifies data, technology, and AI across the customer journey, and the Mx (Media Experience) System, which converts consumer intelligence into measurable media activation briefs. It also leverages the Meaningful Brands™ research framework — 15 years of annual proprietary research surveying 91,000 people across 10 markets and 1,300 brands in 42 categories — as a brand strategy consulting tool. The business model is straightforward professional services: revenue is generated through project fees, retainers, and media commissions negotiated with enterprise clients, with no public pricing and no third-party distribution. Distribution is direct, via a New Business Development team and dedicated account leads, targeting enterprise clients whose mandates can be served across one or more of the four divisions.

Havas Vietnam is a small in-country team (24 employees) that functions as the local execution layer for a global network with nearly 23,000 people across 100+ countries and 1,300+ PR practitioners across nearly 50 countries. Its strategic positioning is to offer international clients a single, integrated communications partner for the Vietnamese market while providing global methodology, proprietary research, and AI tooling that local independents cannot easily replicate.

Name

Havas Vietnam

Legal name

Havas Group Vietnam Limited Liability Company

Website

https://vn.havas.com

Company type

Public

Founded year

1835

Operating status

Operating

Headcount range

11–50 employees

Short description

Havas Vietnam is the Ho Chi Minh City-based subsidiary of Havas Group (Vivendi-owned) operating an integrated communications agency with four divisions — Media, Creative, Red (PR), and CX/ekino — serving enterprise and global-brand clients across healthcare, FMCG, automotive, and other verticals in Vietnam.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising and Communications Services: Traditional and digital advertising services including creative development, campaign production, media planning and buying. Revenue is generated through project fees, retainer contracts, and media commissions for enterprise clients.
2. Media Services: Media planning, buying, and strategy services. Includes performance marketing, programmatic advertising, and analytics. Revenue generated through media buying commissions and retainer fees.
3. Public Relations: PR and communications services including brand activation, crisis communications, stakeholder communications, and social media management. Revenue through retainer and project-based fees.
4. Customer Experience (CX): CX consulting, customer journey mapping, and digital transformation services delivered through ekino Vietnam. Revenue through consulting fees and project engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Havas Vietnam is an integrated marketing and communications agency delivering four core service lines to brands in Vietnam: Havas Media for media planning and buying, Havas Creative for advertising and creative campaign development, Havas Red for public relations, and Havas CX (ekino) for customer experience and digital transformation. Service delivery is powered by proprietary platforms including the Mx media system, the Converged.AI operating system, and the Meaningful Brands consumer research framework.

Product overview

Havas Vietnam is the Vietnam operations of the global Havas communications group (founded 1835, Paris), operating as an integrated network of four core divisions: Havas Media (media planning, buying, and strategy via the proprietary Mx System), Havas Creative (integrated advertising and communications), Havas Red (public relations, part of a global network in ~50 countries), and Havas CX (customer experience via ekino). These divisions share Converged.AI — the Group's AI operating system that unifies data, technology, and AI across the full customer journey — and are physically and philosophically integrated through the Havas Village model. The portfolio also includes the proprietary Meaningful Brands research methodology as a strategic framework.

Differentiator

Problem solved

Functional benefit

Brands

• Havas Media: Integrated media services including media buying, media strategy, analytics, data strategy, and performance marketing.
• Havas Creative
• Havas Red
• Havas CX

Products and services

• Havas Media

Quantifiable outcome

• The latest Meaningful Brands™ study surveyed 91,000 people across 10 global markets and 1,300 brands across 42 categories, revealing that 72% of people are tired of brands pretending to help society, 68% think the world is going in the wrong direction, and 71% believe brands should do more for health and well-being.

Named customers18 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

One partnership is on record.

• Operation Smile VietnamminorStrategic or Co-development PartnerCSR partnership for the '1 Laughter – 1 Hope' campaign with The Laughing Cow Cheese (TLCC). The campaign invites people to save their laughter which is redeemed into VND1 billion to fund free surgeries for cleft-lipped children through Operation Smile Vietnam. This is a cause marketing and social impact partnership rather than a commercial business partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DDB Vietnam: Omnicom-owned creative network with Vietnam operations. Comparable in offering creative campaigns and brand strategy services to the same enterprise clients.
• Leo Burnett Vietnam: Publicis-owned creative agency operating in Vietnam, competing for the same brand-building and integrated campaign work as Havas Creative.
• BBDO Vietnam: Omnicom-owned creative advertising network with Vietnam operations. Direct competitor for creative and integrated communications mandates from multinational advertisers.
• Publicis Groupe Vietnam: Publicis-owned integrated communications network in Vietnam offering creative, media, digital, and health communications. Competes head-to-head with Havas Vietnam for the same enterprise AOR and project mandates.
• MullenLowe Vietnam: IPG-owned integrated advertising network in Vietnam, competing for creative and integrated communications work from the same multinational brand pool.
• Grey Vietnam: WPP-owned creative agency with Vietnam presence, competing with Havas Creative for advertising and brand communications mandates across FMCG and pharma.
• Ogilvy Vietnam: WPP-owned full-service advertising and communications agency operating in Vietnam with creative, media, PR, and CX capabilities. Direct comparable to Havas Vietnam's integrated village model and shared multinational client base (e.g., Unilever).
• VMLY&R Vietnam: WPP's brand and customer experience agency with Vietnam operations, overlapping with Havas Creative and Havas CX/ekino across creative, digital, and CX consulting mandates.
• Dentsu Vietnam: Dentsu Group's Vietnam operations providing creative, media, and CX services. Comparable in scope and in targeting global brand clients in the Vietnamese market.
• Saatchi & Saatchi Vietnam: Publicis-owned global creative network operating in Vietnam. Overlaps directly with Havas Creative and Havas Media in serving multinational brand clients in the Vietnamese market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/havasgroupvn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Vietnam