Vodorod
Vodorod is a Russian sole proprietorship (IP Krisanov V.A.) that has wholesale and retailed outdoor, ski, and sports apparel under seven sub-brands since 2008, serving sports teams, corporate buyers, retail resellers, and individual consumers across Russia via e-commerce, a wholesale division, and a physical store in Novosibirsk.
- Company typePrivate
- Founded2008
- HeadquartersSaint Petersburg, Russia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Vodorod does
Vodorod is a Russian wholesale and retail apparel company, legally organized as a sole proprietorship (Individual Entrepreneur, IP Krisanov V.A.), operating continuously since 2008. Its core activity is the sale of outerwear, sportswear, and ski apparel under a portfolio of seven sub-brands (SHARK FORCE, INDACO, ZERO FROZEN, KASADUN, AZIMUTH, FUN ROCKET, PUROS PORO), spanning men's, women's, children's, and teens' categories, including ski jackets, winter coats, down jackets, windbreakers, ski suits, thermal underwear, trousers, jeans, shorts, T-shirts, polo shirts, sweatshirts, and accessories. The company sells to two customer groups: B2B wholesale buyers (sports teams, corporate buyers, and retail resellers, "optikov") with minimum order thresholds of 50,000 RUB for full size ranges and 70,000 RUB for promotional items, and individual retail consumers purchasing through the vodorod.ru e-commerce site and a physical store in Novosibirsk.
The underlying technology is a standard e-commerce platform (vodorod.ru) with an integrated wholesale ordering system; the company has no mobile applications, no public APIs, no disclosed SDKs or integrations, and no documented proprietary technology beyond the website. The technology stack description does not reference any AI, machine learning, data, or analytics capabilities. Distribution is exclusively domestic: the company delivers across Russia, including Moscow, Saint Petersburg, and Novosibirsk, and maintains a physical retail showroom at ul. Voshod, 18, Novosibirsk, alongside a Saint Petersburg corporate office. Sales and customer service are operated via phone, email, Telegram, and WhatsApp.
The business model is transactional and dual-track. Wholesale revenue is generated via B2B unit-pricing with 100% prepayment and minimum order thresholds; retail revenue is generated via direct e-commerce and in-store unit sales at prices ranging from approximately 2,100 to 18,600 RUB per item. The company is privately held, with no parent company, no institutional investors, no funding rounds disclosed, and no subsidiaries. Headcount is 12 employees. The customer base is described as "hundreds of satisfied clients and thousands of buyers" over 17+ years, with no named customer logos, no patents, no certifications, and no disclosed awards. The company holds no disclosed partnerships, alliances, or M&A activity.
Vodorod firmographics
Firmographics- Name
- Vodorod
- Legal name
- IP Krisanov V.A. (ИП Крисанов В.А.)
- Website
- https://vodorod.ru
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vodorod is a Russian sole proprietorship (IP Krisanov V.A.) that has wholesale and retailed outdoor, ski, and sports apparel under seven sub-brands since 2008, serving sports teams, corporate buyers, retail resellers, and individual consumers across Russia via e-commerce, a wholesale division, and a physical store in Novosibirsk.
- Ownership category
- akta.pro rank
Vodorod industry classification
Industry- Product category
- Outdoor Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Full-Line Sporting Goods Superstores (CRAMABAA)
Keywords
Where Vodorod is headquartered
LocationHeadquarters
- HQ city
- Saint Petersburg
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
Vodorod business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wholesale sales: B2B wholesale of outdoor apparel including ski jackets, winter jackets, windbreakers, and sportswear. Minimum order 50,000 rubles for full size ranges, 70,000 rubles for promotional models. 100% prepayment required.
- Retail sales: Direct retail sales to individual consumers through online store and physical retail store in Novosibirsk.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale pricing with minimum order 50,000 RUB |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Vodorod product offering
Product offeringCore offering
Vodorod is a Russian wholesale and retail apparel seller specializing in outerwear and sportswear for active recreation. The core product range covers ski jackets, snowboard jackets, down jackets, windbreakers, ski suits, thermal underwear, hoodies, trousers, jeans, shorts, t-shirts, polo shirts, and accessories, organized under in-house sub-brands (SHARK FORCE, INDACO, ZERO FROZEN, KASADUN, AZIMUTH, FUN ROCKET, PUROS PORO) across men's, women's, children's, and sports categories. The business runs a dual channel: a B2B wholesale arm supplying sports teams, corporate buyers, and resellers with minimum order thresholds and 100% prepayment, and a direct-to-consumer channel via the vodorod.ru e-commerce site and a physical retail store in Novosibirsk, delivering across Russia.
Product overview
VODOROD is a Russian wholesale and retail online clothing store selling outerwear and sports apparel. The product portfolio consists of multiple sub-brands offering jackets, parkas, windbreakers, ski apparel, and winter coats across men's, women's, and children's categories. The core offering includes: SHARK FORCE (men's technical jackets), INDACO and ZERO FROZEN (men's winter jackets), KASADUN (men's demi-season jackets), AZIMUTH (teens' ski jackets), FUN ROCKET (children's and teens' ski jackets), and PUROS PORO (kids' windbreakers). The company operates a dual model serving both wholesale (bulk order) customers and retail buyers, delivering throughout Russia including Moscow, Saint Petersburg, and Novosibirsk.
Differentiator
Problem solved
Functional benefit
Companies that use Vodorod
Customer profileSegments2 records
Ideal customer profiles2 records
Vodorod technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vodorod partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Vodorod competitors and assessment
Company assessmentOthers
- Wildberries: Russia's largest online marketplace where Vodorod-style apparel brands can distribute at scale. Not a direct competitor but a key ecosystem channel relevant to Vodorod's D2C and wholesale business model.
Broad incumbents
- Lamoda: One of Russia's largest online fashion and apparel marketplaces selling both Russian and international brands. Comparable to Vodorod's e-commerce channel as a Russian online apparel retailer, though vastly broader in assortment and scale.
- KupiVip (КупиВип): Russian online fashion retailer selling apparel and footwear via flash-sale and outlet model. Comparable to Vodorod's online retail channel and Russian market focus, though focused on discounted branded fashion rather than outdoor specialty.
- Gloria Jeans: One of Russia's largest apparel retailers with a wide network of stores and own online platform selling affordable men's, women's, and children's clothing. Comparable to Vodorod as a Russian multi-channel apparel retailer, though far larger and mass-market.
- Sela (СЕЛА): Russian fashion retailer operating its own chain of stores across Russia and an online shop selling women's, men's, and children's apparel. Comparable to Vodorod as a Russian multi-channel apparel retailer, though focused on casual fashion rather than outdoor/ski.
Direct peers
- Splav (Сплав): Russian outdoor and tactical apparel/equipment brand operating both its own retail chain and wholesale distribution nationwide. Closely comparable to Vodorod in outdoor/sports apparel assortment and Russian multi-channel distribution model.
- Tramp (Трамп): Russian outdoor brand selling apparel, footwear, and gear for hiking, skiing, and active recreation, with both retail and wholesale operations. Comparable to Vodorod in target customer (outdoor/ski enthusiasts) and Russian-focused distribution.
- Sportmaster (Спортмастер): Russia's largest sporting goods retailer operating a multi-format chain and online store selling sports apparel, footwear, and equipment. Directly comparable to Vodorod as a Russian multi-category sportswear and outdoor retailer, but at massively larger scale.
- Nordway: Russian outdoor apparel and equipment brand with its own production, retail, and wholesale across Russia. Similar to Vodorod in specializing in outdoor clothing and offering a B2B division alongside retail.
- Forward (Форвард): Russian sportswear brand and wholesaler producing team uniforms, training wear, and outdoor apparel with its own retail and B2B distribution. Comparable to Vodorod in product mix (sportswear, outdoor apparel) and dual wholesale/retail model, though Forward is also a manufacturer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Vodorod social profiles
Digital presenceVodorod financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vodorod leadership team
Management profileNumber of profiles
Profiles1 record
Vodorod funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vodorod M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vodorod
What does Vodorod do?
Vodorod is a Russian wholesale and retail apparel seller specializing in outerwear and sportswear for active recreation. The core product range covers ski jackets, snowboard jackets, down jackets, windbreakers, ski suits, thermal underwear, hoodies, trousers, jeans, shorts, t-shirts, polo shirts, and accessories, organized under in-house sub-brands (SHARK FORCE, INDACO, ZERO FROZEN, KASADUN, AZIMUTH, FUN ROCKET, PUROS PORO) across men's, women's, children's, and sports categories. The business runs a dual channel: a B2B wholesale arm supplying sports teams, corporate buyers, and resellers with minimum order thresholds and 100% prepayment, and a direct-to-consumer channel via the vodorod.ru e-commerce site and a physical retail store in Novosibirsk, delivering across Russia.
Is Vodorod a public or private company?
Vodorod is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vodorod founded?
Vodorod was founded in 2008. It employs 11 to 50 people.
Where is Vodorod based?
Vodorod is headquartered in Saint Petersburg, Russia, in the Europe region.
How does Vodorod make money?
Two revenue lines are on record. Wholesale sales are the primary driver. The others are retail sales.
Who are Vodorod's main competitors?
Wildberries is listed as an others. Broad incumbents are Lamoda, KupiVip (КупиВип), Gloria Jeans and Sela (СЕЛА). Direct peers are Splav (Сплав), Tramp (Трамп), Sportmaster (Спортмастер), Nordway and Forward (Форвард).
Does Vodorod have an API?
No public API is recorded for Vodorod.
What industry is Vodorod in?
Vodorod's product category is Outdoor Apparel Retail. Its primary akta.pro industry code is CRAMABAA, Full-Line Sporting Goods Superstores. Its NAICS code is 45811 and its SIC code is 5600.