What KupiVIP does

KupiVIP is a Russian direct-to-consumer online fashion outlet founded in 2008 and headquartered in Moscow. The company sells past-season inventory from more than 300 luxury and premium international brands — including Saint Laurent, Versace, Burberry, Dolce&Gabbana, Brunello Cucinelli, Ermanno Scervino, and Isabel Marant — at discounts of typically 15-90% off retail. Its assortment spans women's and men's apparel, footwear, bags, accessories, perfumes, and a home/interior category covering candles, diffusers, tableware, and lighting.

The platform is an own-storefront e-commerce site (kupivip.ru) without a native mobile app or public APIs. Order fulfillment relies on a core logistics partnership with CDEK for nationwide Russian delivery with try-before-buy and partial-purchase capability, complemented by a 7-day return policy and free delivery on orders above 30,000 rubles. Customer acquisition is driven by email newsletter, a fashion blog with trend and styling content, and Russian social channels including VKontakte, Telegram, Odnoklassniki, and Yandex Zen; Yandex Reviews lists 733 reviews and the company reports an 86% customer recommendation rate.

KupiVIP monetizes through one-time retail transactions on discounted branded goods, with no marketplace take-rate or subscription layer visible in the data. The company is privately held, has raised approximately $119.6 million across five equity rounds between 2006 and 2012 from investors including Accel, Balderton Capital, Bessemer Venture Partners, Intel Capital, EBRD, Mangrove, Russia Partners, and MCI Capital, and expanded via acquisition of online footwear retailer Sapato.ru in April 2015. It employs 501-1,000 staff and operates exclusively in the Russian market.

Name

KupiVIP

Legal name

KupiVIP

Website

https://kupivip.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

KupiVIP is a Russian online fashion outlet, founded in 2008 and headquartered in Moscow, selling past-season inventory from 300+ luxury and premium brands at discounts of 15-90% to Russian consumers via its own e-commerce storefront and nationwide CDEK delivery.

Ownership category

akta.pro rank

Product category

Online Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), General Merchandise Retailers (455)

SIC

Retail-Family Clothing Stores (5651), Retail-Misc General Merchandise Stores (5399), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Regional Traditional Department Stores (CRAGAAAD)

akta.pro secondary industry

Regional Luxury & Premium Department Stores (CRAGAFAE)

Keywords

• Online fashion retail
• Discounted branded clothing
• Luxury fashion outlet
• E-commerce apparel
• Premium fashion marketplace

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Fashion retail sales: The company operates as an online fashion outlet marketplace selling branded clothing, shoes, and accessories from luxury brands at discounted prices. Revenue is generated through product sales transactions with customers paying for items directly through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

KupiVIP operates an online fashion outlet (discount retailer) selling branded clothing, footwear, bags, accessories, perfumes, and home goods from over 300 luxury and premium international brands, primarily through past-season collections at outlet-level discounts. Customers shop via the kupivip.ru storefront and receive nationwide Russian delivery through CDEK with a try-before-buy option, partial purchase capability, and a 7-day return policy.

Product overview

KupiVIP is an online fashion outlet operating in a multi-brand e-commerce format, offering luxury and premium branded clothing, footwear, accessories, and home goods at discounted prices. The platform serves both women and men with distinct product categories including outerwear, knitwear, formal suits, casual wear, footwear, bags, and accessories. The company also features a blog with stylist recommendations. All products come from past-season collections of premium brands including Emporio Armani, Versace, Valentino Red, Brunello Cucinelli, Ermanno Scervino, Fabiana Filippi, Isabel Marant, and over 300 other international fashion brands. The platform emphasizes authenticity guarantees, free delivery on orders over 30,000 rubles, and fast delivery throughout Russia.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Fashion Clothing

Quantifiable outcome

• 86% of customers come by recommendation

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CDEKcoreChannel Partner/ Reseller/ DistributorCDEK is the courier partner delivering orders across Russia. The partnership enables KupiVIP to offer delivery with try-before-buy option and partial purchase capability to customers throughout the country.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lamoda: Russia's leading online fashion and footwear retailer selling multi-brand apparel and accessories. Directly comparable to KupiVIP on product category (premium/luxury fashion), geography (Russia), and direct-to-consumer e-commerce model.
• The Outnet: Yoox Net-a-Porter Group's online luxury outlet selling past-season designer fashion at discount. Closest international comparable to KupiVIP on outlet luxury model, though serving global rather than Russian customers.
• Sapato.ru: Russian online footwear retailer that KupiVIP itself acquired in 2015. Directly comparable on product category (shoes), Russian geography, and outlet-style pricing of branded footwear.

Regional players

• Stockmann: Northern European department store chain with multi-category luxury and premium assortment. Comparable on multi-brand department-store retail model, though operates primarily in physical stores across the Nordics and Baltics rather than online-only Russia.
• Rendez-Vous: Russia-focused footwear and accessories retailer with both online and physical retail presence. Comparable on Russian geography and premium footwear category overlap with KupiVIP's shoe assortment.

Broad incumbents

• Ozon: Major Russian multi-category e-commerce marketplace with growing fashion vertical and premium brand assortment. Competes broadly with KupiVIP for branded apparel share and has stronger technology and logistics infrastructure.
• Farfetch: Global online luxury fashion platform connecting boutiques and brands with consumers. Comparable on luxury fashion e-commerce and brand-portfolio breadth, though at a global rather than Russian scale.
• Wildberries: Russia's largest online marketplace covering fashion, beauty, home, and general merchandise. Competes with KupiVIP in branded apparel and luxury goods but at vastly greater scale with proprietary logistics nationwide.

Emerging players

• Vestiaire Collective: Global luxury resale marketplace. Comparable on discounted luxury fashion value proposition, though operating in a different (resale) model rather than authorized past-season retail like KupiVIP.
• ASOS: UK-based global online fashion retailer selling multi-brand apparel to younger consumers. Comparable on multi-brand fashion e-commerce model and discount-driven positioning, though geographically outside Russia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kupivip_ru
• Facebookfacebook.com/kupivip.ru
• LinkedInlinkedin.com/company/kupivip.ru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds5 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KupiVIP