Diëtisten Voeding in de Praktijk

What Diëtisten Voeding in de Praktijk does

Diëtisten Voeding in de Praktijk is a privately operated Dutch dietetics practice founded in 2009 and headquartered in Ede, with satellite consultation offices in Renkum and Heelsum. The firm delivers personalized nutritional counseling for medical indications including overweight and underweight, type 1 and type 2 diabetes, COPD and asthma, cardiovascular risk factors, gastrointestinal disorders, food allergies and intolerances, and eating disorders, and offers home visits for housebound patients. Its service portfolio extends beyond core dietetic consultations to include the two-year GLI Beweegkuur combined lifestyle intervention, the ProMuscle senior fitness-nutrition program, and group education sessions delivered at care homes, elderly organizations, childcare centers, and home-care organizations.

The practice is built around three qualified dietitians (Shan Chu, Kim van Leeuwen, and Nicole Olzheim) supported by three additional staff, totaling six employees. Each dietitian holds post-hbo certifications in specialties such as Diabetes, COPD, Obesity, and Childhood Obesity, and is registered with the Nederlandse Vereniging van Diëtisten (NVD) and the Kwaliteitsregister Paramedici. The firm operates on a direct-to-consumer healthcare model where patients can self-refer (Directe Toegankelijkheid) for most services or be referred by a GP for chain care, and uses the VIPLive electronic referral platform to receive GP-initiated referrals for Diabetes, COPD, and CVRM programs.

Revenue is generated primarily through reimbursement from Dutch basic health insurance (up to three hours of dietetic counseling per calendar year for medically indicated cases, plus chain-care programs exempt from deductible) and out-of-pocket payments for non-covered consultations, billed at €22.25 per quarter hour for clinic visits and a €26.50 surcharge for home visits under 2026 rates. The practice contracts with all Dutch health insurers, handles insurance billing directly, and supports patients with online appointment booking via Praktijkaanmelding.nl. Group education sessions for institutional clients represent a smaller secondary revenue stream.

Name

Diëtisten Voeding in de Praktijk

Legal name

Diëtisten Voeding in de Praktijk

Website

https://voedingindepraktijk.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Voeding in de Praktijk is a regional Dutch dietetics practice in Ede, Renkum, and Heelsum that delivers personalized nutritional counseling and specialized lifestyle programs to patients with medical nutrition needs, reimbursed primarily through Dutch basic health insurance.

Ownership category

akta.pro rank

Product category

Clinical Dietetics Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

Cardiometabolic Nutrition (Heart Health, Cholesterol, Hypertension) (HSADAFAG), Weight Loss Coaching (Non-Clinical) (HSADAFAB)

Keywords

• Dietetics services
• Nutritional counseling
• Medical nutrition therapy
• Clinical dietetics
• Personalized dietary advice

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Health Insurance Reimbursement: Primary revenue stream from Dutch health insurance. Dietetic counseling is covered under basic insurance for 3 hours per calendar year when there is a medical reason (including overweight/underweight/digestive issues). Contracts with all Dutch health insurers. Chain care (Diabetes/COPD/CVRM) does not count toward deductible.
2. Out-of-Pocket Payments: Self-pay for patients without medical indication or exceeding insurance coverage. Rates: €22.25 per quarter hour for individual consultations, €26.50 surcharge for home visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Diëtisten Voeding in de Praktijk is a regional dietetics practice offering personalized nutritional counseling and medical nutrition therapy. Its core service is individual dietary advice covering conditions such as overweight, diabetes, high cholesterol, hypertension, digestive disorders, food allergies, COPD, and eating disorders, supplemented by group education, home visits, and specialized programs including GLI Beweegkuur and ProMuscle.

Product overview

Voeding in de Praktijk offers a comprehensive suite of nutrition and dietetics services centered around individual nutritional counseling. Their core offering includes personalized dietary consultations with customized diet plans delivered through individual appointments at multiple clinic locations. The practice also provides group education sessions on nutrition topics, home visits for medically housebound patients, and specialized collaborative programs including GLI Beweegkuur (combined lifestyle intervention), ProMuscle (senior fitness-nutrition program), and Thuis Verder (neurorehabilitation). Services focus on medical nutrition therapy for conditions including diabetes, obesity, cardiovascular issues, food allergies, IBS/FODMaP diet, and COPD.

Differentiator

Problem solved

Functional benefit

Products and services

• Individueel Voedingsadvies (Individual Nutritional Counseling)
• Groepsvoorlichtingen (Group Education Sessions)
• Huisbezoek (Home Visits)
• GLI Beweegkuur (Combined Lifestyle Intervention)
• ProMuscle (Exercise and Nutrition Program for 65+)
• Thuis Verder Ede (Neurorehabilitation Collaboration)

Quantifiable outcome

• Average 5-8 consultations per calendar year covered by basic health insurance

Named customers1 record

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Praktijk Lijf en LevencoreStrategic or Co-development PartnerCollaboration in the two-year GLI Beweegkuur (Gecombineerde Leefstijlinterventie) program. Combines nutrition counseling with lifestyle coaching and physiotherapy to achieve health improvement for overweight/obese patients. GLI is reimbursed from basic health insurance. GP referral initiates contact with GLI coordinator.
• Fysiotherapie BeatrixparkcoreStrategic or Co-development PartnerPartnership delivering ProMuscle exercise program for adults 65+. Program developed by WUR (Wageningen University) and UMC. 12-week program combining twice-weekly strength exercises with personalized nutrition advice focusing on protein intake for maintaining fitness in elderly.
• Thuis Verder EdeminorStrategic or Co-development PartnerCollaboration network for treatment of adults with non-congenital brain injury (NAH) including CVA, Parkinson's, and MS in their home environment. Includes physiotherapists, occupational therapy, speech therapy, and neuropsychologist.
• VIPLivecoreTechnology or IntegrationDigital referral platform used by GPs and practice support staff to electronically refer patients for chain care (Diabetes/COPD/CVRM). Enables seamless patient intake for specialized care programs.
• Various healthcare institutions (care homes, elderly organizations, childcare centers, home care organizations)minorStrategic or Co-development PartnerGroup education sessions on nutrition-related topics. Past sessions delivered at assisted living facilities, elderly organizations, childcare centers, and home care organizations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Careyn: Careyn is one of the largest Dutch home-care and elderly-care organizations, providing nursing, dietary support, and paramedical services across multiple regions. Comparable to Voeding in de Praktijk because both deliver in-home nutrition and dietary support to elderly and chronically ill patients in the Netherlands, though Careyn operates as a broad incumbent across many service lines.
• Buurtzorg Nederland: Buurtzorg is a large Dutch home-care organization providing community-based nursing and paramedical care across the Netherlands. Comparable because it operates in overlapping clinical home-visit territory (including the Gelderland region) where Voeding in de Praktijk also delivers home-visit dietetic consultations.
• WW International (Weight Watchers): WW International operates a large-scale commercial weight-management and nutrition-coaching program across multiple countries including the Netherlands. Comparable to Voeding in de Praktijk because both target overweight/obese individuals seeking structured dietary intervention, though WW is a broad incumbent while the subject practice is a localized clinical dietitian offering.

Others

• Holland & Barrett: Holland & Barrett is a major health-food and nutrition-supplement retailer with Dutch stores. Comparable as an adjacent participant in the Dutch consumer nutrition and wellness market that competes indirectly for nutrition-aware customers.
• Voedingscentrum (Dutch Nutrition Centre): Voedingscentrum is the Dutch government's independent authority on nutrition, providing public dietary guidance, the Mijn Eetmeter food diary tool, and consumer-facing nutrition information. Comparable as an ecosystem participant that shapes patient awareness and referral flows that influence demand for registered dietitians in the Netherlands.
• Nederlandse Vereniging van Diëtisten (NVD): NVD is the Dutch professional association representing registered dietitians, setting practice standards and quality criteria. Comparable as the governing ecosystem body whose membership and quality registry underpin the practice's right to bill Dutch basic health insurance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/di-tisten-voeding-in-de-praktijk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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