Voetmax Orthopedie

What Voetmax Orthopedie does

Voetmax Orthopedie is a Dutch specialist in custom-made and adapted orthopedic shoes, operating 123+ clinic locations across all twelve provinces of the Netherlands under the Stepp Footcare group. The company emerged in May 2025 from the consolidation of four previously independent operators (Penders Voetzorg, Kievit Orthopedie, Wittepoel, and the original Voetmax) into a single national brand. Its core product categories are fully custom orthopedic shoes (OSA), semi-custom shoes (OSB), modifications to retail shoes (OVAC), provisional orthopedic shoes (VLOS), bandage shoes, and certified orthopedic work and safety shoes. Target customers are patients with medical foot conditions, post-surgical needs, diabetic foot complications, and workers requiring certified specialty footwear, reached through a dual motion of healthcare professional referrals (podiatrists, GPs, rehabilitation specialists, orthopedic surgeons) and direct patient engagement via phone, website, and WhatsApp.

The business operates through appointment-based clinics primarily co-located with general practitioners, physiotherapists, hospitals, and podiatry practices such as Voetencentrum Wender, with fitting supported by iPad-based 3D foot scanning, CAD/CAM digital measurement via PLT Products, 3D-printed soles and personalized lasts, and insole pressure measurement for diabetic patients. Revenue is generated primarily through reimbursement from the Dutch basic health insurance (basisverzekering) for medically prescribed orthopedic footwear, with a legal own contribution (eigen bijdrage) payable by patients; orthopedic work shoes are reimbursed via UWV pathways. Self-pay patients without prescription are also served but bear full cost. The company holds SEMH and NVOS branch certifications, which are effectively required for reimbursement eligibility, and operates in a regulated medical device category with prescription gating.

The company is privately held, headquartered in Hengelo (Sabina Klinkhamerweg 10), and is part of the broader Stepp Footcare ecosystem, which employs over 700 professionals across 600+ locations and serves more than 1,000 clients daily. Voetmax occupies the orthopedic shoe specialty within that ecosystem, with corporate staffing reported in the 11-50 range and clinical operations distributed across the network.

Name

Voetmax Orthopedie

Legal name

Voetmax Orthopedie

Website

https://voetmax.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Voetmax Orthopedie is a Dutch orthopedic shoe specialist operating 123+ clinic locations across the Netherlands, providing custom-made, semi-custom, and modified orthopedic footwear (including work and safety shoes) to patients with medical foot conditions, referred by podiatrists, GPs, and specialists, with services reimbursed primarily through Dutch basic health insurance.

Ownership category

akta.pro rank

Product category

Orthopedic Footwear

NAICS

Footwear Manufacturing (31621)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)

akta.pro secondary industries

Comfort, Orthopedic & Medical Footwear (CRAAACAG), Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI), Foot & Ankle (HLAKALAG)

Keywords

• Orthopedic footwear services
• Custom orthopedic shoes
• Medical shoe fitting
• Diabetic foot care
• Orthopedic shoe manufacturing

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices40 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Orthopedic Shoe Services: Revenue generated from custom orthopedic shoe fitting services including OSA (fully custom), OSB (semi-custom), OVAC (modifications to retail shoes), VLOS (temporary shoes), and orthopedic work shoes. Services are primarily reimbursed through Dutch basic health insurance (basisverzekering) with a legal own contribution required from patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Voetmax Orthopedie manufactures and fits custom-made and adapted orthopedic shoes for Dutch patients, including fully custom OSA shoes, semi-custom OSB shoes, OVAC modifications to retail shoes, bandage shoes (verbandschoenen), provisional post-operative VLOS shoes, and certified orthopedic work/safety shoes. Services are delivered by appointment through 123+ clinic locations and are primarily reimbursed via Dutch basic health insurance.

Product overview

Voetmax Orthopedie is a specialist in custom-made and adapted orthopedic shoes, active across the Netherlands with approximately 123 locations. The product portfolio consists of a core range of orthopaedic footwear products: fully custom-made shoes (OSA, Orthopedische Schoenen type A), semi-custom shoes (OSB, Orthopedische Schoenen type B), modifications to retail shoes (OVAC, Orthopedische Voorziening Aan Confectieschoen), orthopedic work and safety shoes, bandage shoes (VLOS), and provisional orthopedic shoes. The fitting and manufacturing process is supported by iPad-based 3D foot scanning technology, CAD/CAM-based last creation (via partner PLT Products), 3D-printed insoles, and insole pressure measurement for high-risk patients. Voetmax was formed in May 2025 through the rebranding of Penders Voetzorg, Kievit Orthopedie, and Wittepoel under a unified name, and operates as part of the Stepp Footcare group.

Differentiator

Problem solved

Functional benefit

Products and services

• Op maat gemaakte schoenen (OSA) — fully custom-made orthopedic shoes Fully custom-made orthopedic shoes (OSA) built entirely from scratch to the exact measurements, foot shape, and medical needs of each patient, prescribed when store-bought or modified shoes can no longer accommodate the patient's foot condition.

Quantifiable outcome

• Orthopedic shoes often indistinguishable from retail shoes due to modern techniques

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• Voetencentrum WendercoreStrategic or Co-development PartnerPodiatrists (podotherapeuten) specialized in treating foot and related conditions including knee, hip, and lower back pain. Present at multiple co-located Kievit facilities. Plays important role in total foot care concept.
• Kievit SchoenencoreChannel Partner/ Reseller/ DistributorShoe store (pasvormschoenenzaak) present at multiple Voetmax locations including Hengelo, Enschede MST, Almelo, Leiden, and Amsterdam. Offers coffee and personalized shoe selection service.
• PLT ProductsstrategicTechnology or IntegrationPartner for custom insole manufacturing and digital measuring solutions. Based in Haaksbergen, specialized in CAD CAM insoles, 3D printed soles, lasts, foil fitting and fitting shoes. Supports digitization of workflows.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Aetrex Worldwide: US comfort/orthopedic footwear and orthotics brand with 3D scanning for orthotics (Albert scanner). Overlaps with Voetmax in comfort/orthopedic footwear, custom orthotics, and adoption of 3D foot-scanning technology.
• Schein Orthopädie Service: Long-established German orthopedic technology service company producing custom orthopedic footwear and orthotics through a broad workshop network. Operates the same prescription-reimbursed orthopedic footwear model across a wider DACH footprint than Voetmax.
• Bauerfeind: Global German medical-device company whose orthotics, braces and orthopedic footwear overlap with Voetmax's lower-extremity orthotic and supportive footwear offering, including custom-fit and prescription-based product lines.

Direct peers

• Livit Orthopedie: Large Dutch provider of orthopedic aids (orthopedic footwear, orthotics, prosthetics) with a multi-location clinic model and prescription-based reimbursement. Closest functional peer to Voetmax in the Netherlands across OSA/OSB/OVAC, referral-driven workflows, and Dutch insurer reimbursement.
• OIM Orthopedie: Dutch orthotic and orthopedic footwear specialist with a regional clinic network, also producing custom-made and adapted orthopedic shoes under the same Dutch basic insurance framework. Highly comparable in product mix, reimbursement model, and customer segments.
• Dr. Comfort: US specialist in comfort and orthopedic shoes, including diabetic and custom-fit lines often reimbursed via prescription channels. Directly comparable in comfort/orthopedic footwear product positioning and medical-grade target users.
• Hanssen Footcare: Dutch maker of custom orthopedic shoes (Hanssen Orthopedische Schoenen) operating from production sites and fitting locations; directly comparable in custom footwear manufacturing, Dutch reimbursement, and clinical referral channel.
• Orthofeet: US comfort/orthopedic footwear brand with orthotic-friendly designs targeted at diabetic, arthritic and foot-pain customers; comparable in premium comfort/orthopedic positioning and in overlapping with Voetmax's OVAC-style adaptation logic.
• Munsterhuis Orthopedie: Dutch orthopedic footwear and orthotics chain with multiple locations, focused on custom-made and adapted orthopedic shoes under Dutch insurance reimbursement. Similar scale, model mix (OSA/OSB), and clinical-referral GTM.

Emerging players

• Podartis: Italian specialist in orthopedic and diabetic footwear (including post-op and biomechanical lines) sold across Europe. Comparable in clinical, biomechanically-engineered orthopedic footwear and diabetic-foot focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/voetmax-orthopedie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voetmax Orthopedie