VOGELE GmbH - Werbeagentur

What VOGELE GmbH - Werbeagentur does

VOGELE GmbH - Werbeagentur is a privately held, family-owned full-service advertising and marketing agency founded circa 2000 and headquartered in Leipheim, Bavaria. The agency serves regional Mittelstand companies, industrial manufacturers, financial institutions, cultural organizations, and public-sector clients, primarily across the Schwaben (Swabia) region of southern Germany, with case-study presence in Günzburg, Ulm, and Augsburg. Its central offering is end-to-end brand development executed under a proprietary 'Brand Atmosphere' methodology that integrates strategy, corporate design, web design, and ongoing multi-channel campaign work into a single engagement.

The service portfolio spans web design and WordPress development (including Elementor builds, landing pages, custom programming, and ongoing maintenance), SEO and Google Ads management, social media marketing across Facebook, Instagram, and LinkedIn, branding and corporate design, motion design, photography and drone videography, trade fair concept, and print media including large-format outdoor advertising and recruiting campaigns. Underlying technology is conventional: WordPress with Elementor for site construction, Matomo for analytics, IONOS for hosting, Usercentrics for GDPR consent management, and Google services (Maps, Fonts, YouTube) for client-site functionality. The agency does not offer an API, mobile application, or proprietary platform.

Commercially, VOGELE operates on a sales-led, project-based professional services model. Pricing is custom per engagement, billing follows multi-year contracts, and customer acquisition is driven by direct outreach, personal relationships, client referrals, and industry positioning — including a 2025 German Web Award recognition (selected from over 2,000 participants) and Red Dot Award affiliation. Leadership consists of Managing Partner Michael Vogele with Hans Vogele overseeing finance, supported by a small in-house team of art directors, designers, developers, motion specialists, and event/quality managers, with regional offices in Leipheim, Günzburg, and Ulm.

Name

VOGELE GmbH - Werbeagentur

Legal name

Vogele GmbH

Website

https://vogele-werbeagentur.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

VOGELE GmbH is a family-owned full-service advertising agency in Leipheim, Germany, providing brand development, web design, and multi-channel marketing services to regional Mittelstand companies and enterprise clients across the Schwaben region.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Brand Guidelines, Governance & Brand Management (BPAFAEAF)

Keywords

• Advertising agency services
• Brand development design
• Web design development
• Digital marketing services
• Corporate design branding

Headquarters

HQ city

Leipheim

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing & Advertising Services: Project-based professional services for branding, web design, digital marketing, and advertising campaigns. Services are provided based on individual quotes and contracts. Payment terms include immediate payment after invoicing with 9% interest plus base rate for delays.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

VOGELE GmbH is a full-service Werbeagentur (advertising agency) that develops and manages brand identities for regional Mittelstand clients across the Schwaben region and Germany. Its offering combines corporate design and branding, web design and programming (primarily WordPress/Elementor), digital marketing (SEO, Google Ads/SEA, social media), print media and integrated campaigns, trade fair and event design, and motion/film production. All services are delivered as integrated agency engagements unified by a proprietary "Brand Atmosphere" methodology that creates emotionally coherent brand experiences across all touchpoints.

Product overview

VOGELE GmbH is a full-service advertising and marketing agency that operates as a single integrated service offering rather than a modular software platform. The agency combines web design and programming (including WordPress websites, SEO, and website monitoring), innovative brand communication (naming, branding, corporate design, design thinking, trade show design, film and photography, motion design), online marketing (Google Ads/SEA, social media marketing, performance marketing, newsletter marketing), and print media (copywriting, layout, large-format advertising, advertising campaigns, recruiting campaigns). All services are delivered as agency services rather than standalone software products, unified under the agency's 'Brand Atmosphere' methodology that connects design precision with strategic positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign & Programmierung Design and development of individual websites, landing pages, and web applications with modern design, clear user guidance, and strong brand presence. Includes custom programming, WordPress and Elementor implementations, interface integrations, and ongoing website optimization for regional business clients in the Günzburg, Ulm, and Augsburg area.
• Branding & Corporate Design Brand development and corporate design services that establish recognition and authentically present the brand while strengthening it long-term. Includes brand strategy, naming, design thinking, and unified visual identity systems for regional Mittelstand companies.
• Social Media Marketing Targeted social media strategies across Facebook, Instagram, and LinkedIn including content creation, community management, and ongoing campaign execution for regional business clients.
• Printmedien (Print media) Print products and holistic campaigns including copywriting, layout and design, large-format advertising, and integrated advertising campaigns that effectively communicate brand messages regionally and nationwide.
• Google Ads (SEA) Professional Google Ads campaign management including planning, execution, and optimization to reach potential customers at the right moment with maximum reach and efficient resource deployment for client brands.
• SEO (Search Engine Optimization) Professional search engine optimization services to improve visibility on Google and other search engines, including optimization for emerging AI search platforms like ChatGPT, helping clients reach more potential customers and increase long-term digital reach.
• Messedesign (Trade Fair Design) Trade show stand design and presentation space design that creates attention-grabbing trade show appearances for industrial and B2B clients, including creative concept development and coordination with construction partners for booth fabrication.
• Film & Fotografie Professional image films, product photography, and aerial shots using state-of-the-art drone technology that authentically and emotionally convey client brand messages for use across digital and traditional channels.
• Recruiting-Kampagnen Targeted recruitment campaigns including job advertisements, landing pages, funnels, and digital application processes that directly reach suitable specialists and strengthen clients' employer brands.

Quantifiable outcome

• Selected as one of 250 award recipients from over 2,000 participants in German Web Awards

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• IONOS SEcoreTechnology or IntegrationIONOS provides web hosting services for VOGELE's client websites. A data processing agreement (AVV) is in place ensuring personal data of website visitors is processed only according to VOGELE's instructions and in compliance with GDPR. IONOS is the hosting provider for the agency's main website and client properties.
• Messebauer (Trade Fair Constructors)minorOthersLong-standing partnerships with trade fair constructors (Messebauer) enable VOGELE to realize individual trade fair and event concepts for clients. Agency develops creative concepts while construction partners handle physical booth fabrication.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• kempertrautmann GmbH: Independent German creative agency combining brand, design, and digital. Comparable independent positioning and full-service scope targeting enterprise and Mittelstand clients with integrated brand work.
• Kolle Rebbe GmbH: Hamburg-based independent creative agency with strong branding and integrated campaign capabilities. Comparable as a German independent combining strategy, design, and multi-channel execution under a unified creative vision.
• denkwerk GmbH: Cologne-based independent full-service digital agency offering strategy, creative, web, and digital marketing. Comparable as a mid-sized German agency serving enterprise clients across brand, digital, and campaigns with a similar integrated-service structure.
• Scholz & Volkmer: Independent German digital creative agency delivering brand strategy, corporate design, and digital platforms. Comparable focus on integrated brand-to-digital work for established enterprise clients.
• anyMOTION GmbH: Düsseldorf-based digital agency specializing in web, motion, and brand communication for B2B and enterprise clients. Direct overlap with VOGELE on web design, motion design, and corporate communication.
• nexum AG: German full-service agency for digital communication, brand, and marketing across B2B and B2C. Overlaps directly with VOGELE on corporate design, web platforms, and integrated campaign execution for enterprise clients.

Broad incumbents

• Jung von Matt: Large Hamburg-headquartered German creative agency network offering brand, advertising, and digital at scale. Competes for the same enterprise brand mandates as VOGELE but with substantially larger teams, broader media capabilities, and international reach.
• DDB Germany (DDB Tribal): Berlin- and Düsseldorf-based branch of a global agency network offering full-service creative and digital. Competes for enterprise German brand mandates that VOGELE also targets, with global network leverage VOGELE does not have.
• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich, with full-service brand, digital, and media capabilities. Competes for the same Mittelstand and enterprise brand budgets as VOGELE but operates across many offices and disciplines.
• Scholz & Friends: Major German creative agency group with integrated brand, digital, and campaign offerings. Overlaps with VOGELE on enterprise branding and multi-channel campaign execution but at meaningfully larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vogele

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOGELE GmbH - Werbeagentur