Vogts Heating & Air
Vogts Heating & Air is a family-owned residential HVAC contractor founded in 1892 in Pocatello, Idaho, operating as a Lennox Premier Dealer selling, installing, repairing, and maintaining heating, cooling, and indoor air quality systems for homeowners across southeastern Idaho.
- Company typePrivate
- Founded1892
- HeadquartersPocatello, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vogts Heating & Air does
Vogts Heating & Air is a privately held, family-owned residential HVAC contractor headquartered in Pocatello, Idaho, founded in 1892 and operating continuously for over 130 years. The company employs 6 people at a single location and serves homeowners across southeastern Idaho, including Aberdeen, American Falls, Blackfoot, Chubbuck, Downey, Lava Hot Springs, Malad, and McCammon. Its core business is the sale, installation, repair, and maintenance of heating, cooling, and indoor air quality systems for residential customers.
As a Lennox Premier Dealer since 2005 (and an authorized Lennox partner since 1968), Vogts distributes and installs Lennox's full HVAC equipment line — air conditioners, furnaces, heat pumps, air handlers, boilers, garage heaters, mini-splits (Lennox Powered by Samsung), packaged systems, and smart thermostats — alongside add-on IAQ modules including HEPA filtration, HRV/ERV ventilation, humidifiers, dehumidifiers, and germicidal UV lights. The company holds Lennox's Centurion Award and Partner of the Year recognition, and operates under ACCA membership and BBB accreditation.
The business generates revenue through five streams: HVAC repair labor, one-time installation projects (typically $6,000–$18,000 per system in the Idaho market), recurring maintenance service agreements, equipment sales, and customer financing (0% interest for 60 months on qualified Lennox purchases, with rebates up to $1,300 on Ultimate Comfort System bundles). Go-to-market is direct-to-consumer, driven by a 24/7 emergency phone line, an online self-service quote tool, Google Business Profile (4.7-star rating across 121 reviews), website content, and inbound referrals through Lennox's national dealer network. The model is field-service-driven with technicians delivering estimates, installations, and repairs at customer homes; pricing is quote-based and not publicly disclosed.
Vogts Heating & Air firmographics
Firmographics- Name
- Vogts Heating & Air
- Legal name
- Vogts Heating & Air
- Website
- https://vogtsheatingandair.com
- Company type
- Private
- Founded year
- 1892
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vogts Heating & Air is a family-owned residential HVAC contractor founded in 1892 in Pocatello, Idaho, operating as a Lennox Premier Dealer selling, installing, repairing, and maintaining heating, cooling, and indoor air quality systems for homeowners across southeastern Idaho.
- Ownership category
- akta.pro rank
Vogts Heating & Air industry classification
Industry- Product category
- Residential HVAC Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220)
- SIC
- Steam & Air-Conditioning Supply (4961)
- akta.pro primary industry
- Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)
- akta.pro secondary industry
- Ventilation System Installation (Exhaust Fans, ERV/HRV, Make-Up Air) (HSAOAGAI)
Keywords
Where Vogts Heating & Air is headquartered
LocationHeadquarters
- HQ city
- Pocatello
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vogts Heating & Air business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- HVAC Repair Services: Residential HVAC repair services including furnace repair, AC repair, and emergency repairs. Revenue generated from service calls and repair labor.
- HVAC Installation: Installation of new HVAC systems including furnaces, air conditioners, heat pumps, mini-splits, boilers, and packaged systems. One-time revenue from equipment and installation labor.
- HVAC Maintenance: Annual maintenance services including furnace maintenance, AC maintenance, and HVAC service agreements. Provides recurring revenue through preventive maintenance contracts.
- Equipment Sales: Sale of Lennox HVAC equipment including air conditioners, furnaces, heat pumps, thermostats, air filtration, and indoor air quality products as a Lennox Premier Dealer.
- HVAC Financing: Provides financing options for customers to purchase new HVAC systems, enabling higher-value transactions. Partners with lenders to offer 0% interest for 60 months on qualifying purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard HVAC Replacement |
| Hybrid | Pay-as-you-go | Lennox Ultimate Comfort System with Rebates |
| Subscription | Monthly | Lennox System Financing |
| Freemium | Pay-as-you-go | Free Estimates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Vogts Heating & Air product offering
Product offeringCore offering
Vogts Heating & Air is a residential HVAC contractor that sells, installs, repairs, and maintains Lennox heating and cooling equipment for homeowners in Pocatello and southeastern Idaho. Core offerings include central air conditioners, furnaces, heat pumps, air handlers, boilers, mini-split systems, packaged systems, smart thermostats, and indoor air quality products. The company provides 24/7 emergency repair, free in-home estimates, scheduled maintenance, and customer financing for new system purchases.
Product overview
Vogts Heating & Air is a Lennox Premier Dealer offering a comprehensive portfolio of HVAC products and services. The core product lineup centers on Lennox brand heating and cooling equipment including air conditioners, furnaces, heat pumps, air handlers, boilers, garage heaters, mini-split systems (Lennox Powered by Samsung), and packaged systems. The portfolio extends through the Lennox Ultimate Comfort System—a bundled solution combining top-tier equipment with smart thermostats, zoning, air purification, and humidity control. Add-on indoor air quality modules include air filtration (media cleaners, HEPA), ventilation (HRV/ERV), humidifiers, dehumidifiers, and germicidal UV lights. Smart thermostats and zoning systems provide enhanced control over the installed equipment. The company also offers HVAC service, repair, maintenance, and financing, with current promotional rebates up to $1,300 on the Ultimate Comfort System.
Differentiator
Problem solved
Functional benefit
Products and services
- HVAC Repair Services (Furnace Repair, AC Repair) Residential HVAC repair services including furnace repair, AC repair, and emergency repairs delivered by certified technicians to homeowners in Pocatello and southeastern Idaho. Includes 24/7 emergency support availability.
- HVAC Installation Services (Furnace Installation, AC Installation) Installation of new HVAC systems including furnaces, air conditioners, heat pumps, mini-splits, boilers, and packaged systems for residential customers. Includes free in-home estimates and equipment-plus-labor installation delivery.
- HVAC Maintenance Services Annual furnace maintenance, AC maintenance, and HVAC service agreements providing recurring preventive maintenance to extend system life and reduce emergency breakdowns for residential customers.
- HVAC Service Agreements Subscription-style preventive maintenance contracts for residential HVAC customers providing scheduled tune-ups and priority service.
- Lennox Air Conditioners Energy-efficient central air conditioning units featuring SilentComfort technology for quiet operation and Precise Comfort control for temperature consistency. Sold and installed by Vogts Heating & Air as a Lennox Premier Dealer.
- Lennox Furnaces High-efficiency heating systems available in variable-capacity, two-stage, and oil furnace configurations featuring SilentComfort and Precise Comfort technologies.
- Lennox Heat Pumps Combined heating and cooling systems that transfer heat between indoor and outdoor spaces, featuring Precise Comfort and SilentComfort technologies; compatible with dual-fuel configurations pairing with gas furnaces.
- Lennox Powered by Samsung Mini-Split Systems Ductless heating and cooling systems combining Lennox and Samsung technologies, featuring low-profile design, quiet performance, and control via mobile app, handheld remote, or wall-mounted controls with optional motion-sensor technology.
- Lennox Ultimate Comfort System Integrated home comfort system combining Lennox's top-tier air conditioner, heat pump, furnace, smart thermostats, zoning, air purification, and Climate IQ humidity control for maximum efficiency and comfort. Eligible for rebates up to $1,300.
- Lennox Healthy Climate Solutions Whole-home indoor air quality systems that work alongside HVAC setups to address air purification, filtration, ventilation, and humidity control throughout the entire home.
- HVAC Financing Customer financing options for new HVAC system purchases, including 0% interest for 60 months on qualifying purchases with APR from 2.99% to 25% after promotional period based on credit profile.
Quantifiable outcome
- Up to 50% energy savings with ENERGY STAR certified heat pumps when combined with solar technology
- +4 more outcomes
Companies that use Vogts Heating & Air
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Vogts Heating & Air technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vogts Heating & Air partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lennox InternationalcoreVogts Heating & Air has been an authorized Lennox dealer since 1968 and became a Dave Lennox Premier Dealer in 2005. As a Premier Dealer, they sell and install Lennox HVAC equipment including air conditioners, furnaces, heat pumps, and indoor air quality products. They receive factory support, training, access to Lennox rebate programs, and referrals from Lennox's national network. The partnership includes participation in the Feel the Love community service program where Lennox provides equipment and Vogts donates labor for heating/cooling installations for those in need.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Vogts Heating & Air competitors and assessment
Company assessmentBroad incumbents
- Rheem Manufacturing: Manufacturer of residential HVAC, water heating, and related equipment sold through independent dealers and contractors — competes with Lennox at the equipment level that Vogts' installation business depends on.
- Carrier Global: Global HVAC equipment manufacturer whose brand is installed and serviced by residential HVAC contractors analogous to Vogts — a broad incumbent that shapes the competitive equipment landscape in which Vogts operates.
- Trane Technologies: Major HVAC equipment manufacturer (residential and commercial) whose products are sold and serviced through a national dealer network — broadly comparable to Lennox's role for Vogts, and shapes competitive equipment choice in the same residential HVAC category.
Others
- ServiceTitan: Software platform purpose-built for residential HVAC, plumbing, and home-services contractors — enables field-service operations similar to those Vogts runs (scheduling, dispatch, quoting) and represents the typical tech stack for peer HVAC service businesses.
- Lennox International: National HVAC equipment manufacturer and Vogts' primary strategic supplier since 1968 — a partner/enabler rather than competitor, but the company whose Premier Dealer program (Centurion Award, Partner of the Year) underwrites Vogts' premium positioning.
- Watsco: Largest U.S. HVAC distribution company supplying contractors and dealers — provides the distribution channel context for the equipment Vogts sources from Lennox.
- Ferguson Enterprises: Large plumbing and HVAC distributor supplying equipment and parts to residential and commercial contractors — an upstream supplier/adjacent participant that supports the same HVAC installer ecosystem Vogts operates in.
Direct peers
- CoolToday: Multi-state residential HVAC, plumbing, and electrical service company offering repair, replacement, and maintenance via employed technicians — directly comparable to Vogts in service mix (install/repair/maintenance) and customer (residential homeowners), but at materially greater scale.
- One Hour Heating & Air Conditioning: National residential HVAC service franchise providing repair, installation, and maintenance through local owner-operated dealers — same DTC service model as Vogts, with similar reliance on brand/dealer-network affiliation for lead flow and credibility.
- Hiller Heating, Cooling, Fireplace & Plumbing: Regional residential HVAC and home-services contractor providing installation, repair, and maintenance in the Southeast U.S. — comparable service portfolio and residential customer base to Vogts, though operating across a larger multi-city footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vogts Heating & Air social profiles
Digital presenceVogts Heating & Air financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vogts Heating & Air leadership team
Management profileNumber of profiles
Vogts Heating & Air funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vogts Heating & Air M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vogts Heating & Air
What does Vogts Heating & Air do?
Vogts Heating & Air is a residential HVAC contractor that sells, installs, repairs, and maintains Lennox heating and cooling equipment for homeowners in Pocatello and southeastern Idaho. Core offerings include central air conditioners, furnaces, heat pumps, air handlers, boilers, mini-split systems, packaged systems, smart thermostats, and indoor air quality products. The company provides 24/7 emergency repair, free in-home estimates, scheduled maintenance, and customer financing for new system purchases.
Is Vogts Heating & Air a public or private company?
Vogts Heating & Air is a private company. It is classified as family owned and is currently operating.
When was Vogts Heating & Air founded?
Vogts Heating & Air was founded in 1892. It employs 1 to 10 people.
Where is Vogts Heating & Air based?
Vogts Heating & Air is headquartered in Pocatello, United States, in the North America region.
How does Vogts Heating & Air make money?
Five revenue lines are on record. HVAC Repair Services are the primary driver. The others are HVAC Installation, HVAC Maintenance, equipment Sales and HVAC Financing.
Who are Vogts Heating & Air's main competitors?
Broad incumbents on record are Rheem Manufacturing, Carrier Global and Trane Technologies. Others are ServiceTitan, Lennox International, Watsco and Ferguson Enterprises. Direct peers are CoolToday, One Hour Heating & Air Conditioning and Hiller Heating, Cooling, Fireplace & Plumbing.
Does Vogts Heating & Air have an API?
No public API is recorded for Vogts Heating & Air.
What industry is Vogts Heating & Air in?
Vogts Heating & Air's product category is Residential HVAC Services. Its primary akta.pro industry code is HSAOAGAA, Residential HVAC System Installation (Furnace/AC/Heat Pump), with a secondary code of HSAOAGAI, Ventilation System Installation (Exhaust Fans, ERV/HRV, Make-Up Air). Its NAICS code is 238220 and its SIC code is 4961.