What Voitures Noires SAS does

Voitures Noires SAS is a privately held French company that publishes a French-language automotive content blog under the domain voituresnoires.com. The site is operated from Marseille, France, and is led by founder and editor-in-chief Kevin Gointrand with a team of approximately 26 employees. The blog organizes content into three main sections: Actualités (automotive news and new vehicle announcements), Conseils (practical buying and ownership guidance), and Assurance (car insurance explanations and advice), with editorial coverage spanning ICE and electric vehicles across European brands such as Dacia, Peugeot, BMW, Mercedes, Toyota, Kia, Opel, Mini, Audi, and Lancia.

The underlying platform is a standard WordPress installation using PHP and MySQL, hosted by OVH SAS, with no proprietary technology, mobile applications, APIs, or third-party integrations disclosed. All content is freely accessible to readers without registration, paywall, or subscription. The company's commercial model is advertising-led: the contact page explicitly invites advertisers to distribute advertising on the site, and no transactional commerce, subscription, lead-generation fee, or premium offering is documented in the source material. Distribution relies on organic SEO targeting French-language automotive search queries, with no paid acquisition, social-channel focus, or programmatic syndication partners identified.

The customer base is twofold: an audience of French consumers and automotive enthusiasts seeking news, buying advice, and insurance/financing information (free, anonymous, and fragmented); and advertisers whose identities are not disclosed. The company is independently owned, with no institutional investors, parent entity, subsidiaries, M&A activity, or regulatory actions recorded. Operating status is active, with continuous publication through July 2025.

Name

Voitures Noires SAS

Legal name

Voitures Noires SAS

Website

https://voituresnoires.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Voitures Noires SAS is a French automotive content blog publishing free news, buying guides, and insurance advice for French car buyers. The privately held, ad-supported site is founded and edited by Kevin Gointrand from Marseille, France.

Ownership category

akta.pro rank

Product category

Online Automotive Publishing

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

akta.pro secondary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Automotive blog publishing
• Car buying guides
• Vehicle insurance advice
• Automotive news content
• Car financing tips

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: The blog generates revenue through advertising. The contact page explicitly invites advertisers ('Vous êtes annonceur et souhaitez diffuser des publicités sur Voitures Noires ? C'est possible.'). No subscription or paid content model is apparent - all content is freely accessible to readers.

Distribution channels1 record

Marketing channels2 records

Core offering

Voitures Noires is a French-language automotive news and advice blog that publishes original articles on car news, vehicle reviews, buying guides, insurance options, and financing tips. The site is organized into three main content sections — Actualités (news), Conseils (advice), and Assurance (insurance) — and is published by founder and editor-in-chief Kevin Gointrand. All content is freely accessible to readers, with revenue generated through advertising.

Product overview

Voitures Noires is a unified automotive content platform offering a French-language blog with three main content sections: Actualités (automotive news and vehicle reviews), Conseils (practical car advice and maintenance guides), and Assurance (car insurance information and guidance). The blog is authored by Kevin Gointrand as editor-in-chief and covers automotive industry news, new vehicle announcements, buying guides, and insurance advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Voitures Noires Blog French-language automotive news blog offering car reviews, buying guides, vehicle comparisons, insurance advice, and financing tips for individual consumers and automotive enthusiasts in France.
• Actualités (News Section) News articles covering the latest automotive industry developments, new vehicle launches, and market trends, primarily targeting French automotive consumers and enthusiasts.
• Conseils (Advice Section) Practical guides and tips for car maintenance, purchase decisions, and driving advice aimed at French car owners and prospective buyers.
• Assurance (Insurance Section) Articles explaining car insurance options, comparisons, and advice for finding optimal coverage, targeted at French consumers seeking insurance guidance.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Motor1.com: Global automotive digital publisher with news, reviews, buying guides and comparison tools across many markets. Comparable in content categories and ad-supported business model, though with global scale and English-first content.
• Auto Moto: Long-running French automotive magazine and digital platform with news, reviews and buying guides. Comparable as a French ad-supported automotive media brand, though operating at significantly larger scale and brand recognition.
• L'Automobile Magazine: Established French automotive magazine (print and digital) publishing news, tests, and buying guides. Comparable as a French automotive content publisher, though with a much larger legacy brand and editorial operation.
• Auto Journal: Historic French automotive magazine publishing news, tests and buying advice across print and digital channels. Comparable in editorial mission (French automotive news and buyer guidance) but operates with legacy media scale.

Direct peers

• Caradisiac: One of France's largest automotive news and review sites, covering car news, buying guides, comparisons and used-car listings. Directly comparable as a French-language ad-supported automotive content platform targeting car buyers and enthusiasts.
• Le Blog Auto: Independent French automotive blog covering news, tests and industry commentary. Closely mirrors Voitures Noires' GTM — an editorial-led, ad-supported digital publication run by a small team of French automotive enthusiasts.
• Turbo.fr: Major French automotive content site offering news, reviews, comparisons and practical advice to car buyers. Closely overlapping in content categories (Actualités, Conseils, Achat) with Voitures Noires and competing for the same French ad budgets.

Regional players

• Le Moniteur Automobile: Belgian French-speaking automotive media outlet covering news, reviews and buying advice. Comparable in French-language automotive editorial, but focused on the Belgian market rather than France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/voitures-noires-sas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voitures Noires SAS