Les Éleveurs de volailles du Québec

What Les Éleveurs de volailles du Québec does

Les Éleveurs de volailles du Québec (EVQ) is a private, non-profit agricultural federation representing 697 chicken and turkey farmers across the province of Quebec under Canada's supply management system (gestion de l'offre). Founded in 1966 as the Fédération des producteurs de volailles du Québec and renamed in 2007, the organization is governed by an elected board of farmers and operates from Longueuil, Quebec. EVQ's principal function is to administer the Plan conjoint des producteurs de volailles du Québec — a collective marketing framework through which all Quebec chicken and turkey production is commercialized and sales conditions are negotiated with processing companies (abattoirs) such as Exceldor, Olymel, and members of the Association des abattoirs avicoles du Québec (AAAQ).

EVQ's core operational services include centralized quota allocation and trading through the SCVQ (Système centralisé de vente de quota), which it administers via mandated agent Groupe AGÉCO; the EVQDIRECT member portal for farmer-facing services and avian influenza resources; and the generic consumer brands Le Poulet du Québec and Le Dindon du Québec, launched in 2007. The organization also runs farmer succession and market-access programs — notably the Programme d'aide à la relève (annual quota lending to 5 new entrants), the Programme de proximité (allowing non-quota holders to produce up to 2,000 chickens annually for direct-to-consumer sales), and the Programme d'aide au démarrage — alongside bimonthly member magazine NOUVAiles, annual reports, and seasonal marketing campaigns executed with creative agency Archipel and partner Aliments du Québec.

The federation is funded through mandatory per-kilogram producer contributions set under the Plan conjoint: CAD 0.15 per 100 kg of live-weight chicken and CAD 1.76 per 100 kg of live-weight turkey (rates valid until June 30, 2024), classified as recurring subscription-style assessments. Revenue is not publicly disclosed; the organization employs 17 staff and is overseen by the Régie des marchés agricoles et alimentaires du Québec, which approves its marketing conventions with processors. EVQ also represents Quebec interests nationally through Producteurs de poulet du Canada (PPC) and Éleveurs de dindon du Canada (EDC), and collaborates on animal health via Équipe québécoise de contrôle des maladies avicoles (EQCMA).

Name

Les Éleveurs de volailles du Québec

Legal name

Les Éleveurs de volailles du Québec

Website

https://volaillesduquebec.qc.ca

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Éleveurs de volailles du Québec (EVQ) is a Quebec agricultural federation representing 697 chicken and turkey farmers under Canada's supply management system, administering collective marketing, quota allocation, processor negotiations, and farmer support programs.

Ownership category

akta.pro rank

Product category

Agricultural producer federation

NAICS

Broilers and Other Meat Type Chicken Production (11232), Broilers and Other Meat Type Chicken Production (112320)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Broiler Chicken Production (Meat Birds) (AFAEADAA)

akta.pro secondary industry

Integrated Poultry Operations (Vertically Integrated Farms) (AFAEADAI)

Keywords

• Poultry farmer federation
• Supply management
• Agricultural collective marketing
• Quota administration
• Producer advocacy

Headquarters

HQ city

Longueuil

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Producer contributions - Chicken: Annual contributions collected from chicken producers to fund the collective marketing plan. The contribution is 0.15 CAD per 100 kg of chicken (live weight) until June 30, 2024.
2. Producer contributions - Turkey: Annual contributions collected from turkey producers to fund the collective marketing plan. The contribution is 1.76 CAD per 100 kg of turkey (live weight) until June 30, 2024.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Les Éleveurs de volailles du Québec is a provincial agricultural federation that collectively markets all chicken and turkey produced in Quebec on behalf of 697 member farmers. It administers the Plan conjoint (joint marketing plan), manages supply and quota allocation including centralized quota auctions, and negotiates sales conventions with processing companies (abattoirs) under Quebec's supply management system.

Product overview

Les Éleveurs de volailles du Québec (EVQ) is a provincial agricultural organization representing chicken and turkey farmers under supply management. Rather than offering a unified software platform, EVQ provides a portfolio of member services including the Plan conjoint (Joint Marketing Plan) for collective commercialization, branded products (Le Poulet du Québec and Le Dindon du Québec), farmer support programs (Programme d'aide à la relève, Programme de proximité), publications (Magazine NOUVAiles, annual reports, special booklets), the EVQDIRECT member portal, and a media library. EVQ focuses on agricultural production management, marketing, and farmer support rather than technology products.

Differentiator

Problem solved

Functional benefit

Brands

• Le Poulet du Québec: Generic brand for Quebec chicken products, launched in 2007 as part of the organizational rebranding.
• Le Dindon du Québec

Products and services

• Plan conjoint des producteurs de volailles du Québec Collective marketing tool for all Quebec poultry farmers, managing production levels, commercializing all chickens and turkeys, and negotiating sales conditions with processing companies under supply management.
• Programme d'aide à la relève Annual succession program selecting 5 enterprises and lending each a quota of 300 m2 for chicken production, with selection by draw among valid applications in each of the 5 regions.
• Production de poulets pour les marchés de proximité Pilot project allowing non-quota holders to obtain annual contingents to produce up to 2,000 chickens or 6,000 kilos of chicken for direct sale to consumers.
• EVQDIRECT Portal Intranet portal for EVQ members providing access to exclusive information, avian influenza resources, and farmer services.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Chicken Farmers of Ontario (CFO)coreStrategic or Co-development Partner · 12 June 2026Annual meeting participation and exchange between Quebec and Ontario poultry organizations. EVQ delegation visits CFO to discuss production issues, supply chain relationships, and processing sector programs. Joint collaboration on Canadian poultry industry matters.
• Archipel (creative agency)minorGTM or Marketing Partner · 23 November 2023Creative agency partnership for holiday season turkey marketing campaign design and execution.
• Exceldor coopérativecoreStrategic or Co-development Partner · 6 December 2022Strategic partnership for turkey marketing during holiday season. Collaboration on 'Dinde de Noël' (Christmas turkey) campaign featuring Quebec turkey from Exceldor processing.
• Olymel S.E.C.coreStrategic or Co-development Partner · 6 December 2022Strategic partnership for poultry marketing during holiday season. Collaboration on Christmas turkey promotion campaign.
• Groupe AGÉCOcoreTechnology or IntegrationMandated agent for centralized quota sales system (SCVQ). Manages quota auction logistics, offer collection, and transfer processing for chicken and turkey quota sales.
• Équipe québécoise de contrôle des maladies avicoles (EQCMA)coreStrategic or Co-development PartnerCollaborative animal health organization grouping government authorities, poultry industry organizations, and animal health experts. Provides resources for avian influenza prevention and response.
• Producteurs de poulet du Canada (PPC)coreStrategic or Co-development PartnerNational chicken producer organization. EVQ represents Quebec interests at national level through PPC.
• Éleveurs de dindon du Canada (EDC)coreStrategic or Co-development PartnerNational turkey producer organization. EVQ represents Quebec interests at national level through EDC.
• Régie des marchés agricoles et alimentaires du QuébeccoreStrategic or Co-development PartnerAgricultural marketing tribunal that reviews and approves marketing conventions between EVQ and processing companies.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Alberta Chicken Producers: Alberta's provincial chicken-producer organization under supply management. Same producer-led collective marketing model, with comparable functions in quota allocation and processor negotiation.
• Les Producteurs de poulet du Manitoba: Manitoba's provincial chicken-producer board. Operates the same supply-managed quota allocation and collective marketing function as EVQ, just at smaller scale and in a different province.
• BC Chicken Marketing Board: British Columbia's provincial chicken-marketing board under supply management. Directly comparable in mandate (quota administration, processor negotiation) and governance structure to EVQ.
• Les Éleveurs de porcs du Québec: Quebec's hog-producer federation, also part of the Union des producteurs agricoles and operating a Plan conjoint under supply management. Same governance template, same member-funded model, different commodity.
• Chicken Farmers of Saskatchewan: Saskatchewan's provincial chicken-producer board. Operates under the same national supply-management framework as EVQ, performing equivalent quota and marketing administration for its province's farmers.
• Chicken Farmers of Ontario (CFO): Ontario's provincial chicken-farmer organization operating the same supply-management collective marketing model. EVQ explicitly maintains a mutual partnership with CFO, including annual delegation visits to align on production and processing matters.
• Éleveurs de dindon du Canada (Turkey Farmers of Canada): National turkey-producer organization. EVQ represents Quebec turkey farmers within this body, mirroring the same federation-to-national-council structure that exists for chicken.
• Producteurs de poulet du Canada (Chicken Farmers of Canada): National chicken-producer organization of which EVQ is a provincial member. Provides the federal allocation framework and policy advocacy layer directly analogous to EVQ's provincial Plan conjoint role.
• Les Producteurs d'œufs du Québec (Quebec Egg Producers): Quebec's parallel federation for egg producers, also operating a Plan conjoint under supply management. Closest structural analogue within Quebec — same UPA framework, same Régie oversight, same joint marketing logic.

Broad incumbents

• Union des producteurs agricoles (UPA): UPA is the provincial umbrella federation under which EVQ and all other Quebec specialized producer groups operate. EVQ's GM Richelle Fortin spent 20 years at UPA before joining EVQ, illustrating the tight institutional linkage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/volaillesquebec
• YouTubeyoutube.com/user/VolaillesduQuebec
• Facebookfacebook.com/LesEVQ
• LinkedInlinkedin.com/company/les-leveurs-de-volailles-du-qu-bec

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Éleveurs de volailles du Québec