Volunteering Auckland

What Volunteering Auckland does

Volunteering Auckland (legal name: Volunteering Auckland Trust) is a New Zealand-registered charity (registration CC23758) operating as the central volunteer centre for Tāmaki Makaurau (Auckland). Founded in 1990, the organisation runs two interconnected web platforms — the main site at volunteeringauckland.org.nz for individuals and nonprofit members, and a dedicated Employee Volunteering Programme (EVP) platform at evp.volunteeringauckland.org.nz for corporate teams. The main platform functions as a searchable volunteer opportunities portal and member services hub, while the EVP operates as a fee-for-service brokerage matching corporate employee teams to one-day community projects run by nonprofit members, with project management, team coordination, and impact reporting capabilities. Underlying technology is web-based matching and reporting infrastructure with no disclosed AI/ML components; matching and coordination are performed manually by the 10-person staff.

The organisation serves three primary customer segments: individual volunteers seeking community involvement, corporate companies pursuing employee engagement and ESG outcomes through structured volunteering, and registered nonprofits/charities seeking volunteer recruitment and programme development support. Revenue is generated through three streams: recurring membership fees from nonprofit member organisations, fee-for-service corporate EVP engagements (e.g., NZ$350 per team for Fair Food food-sorting sessions), and tax-deductible donations from individuals and companies. Marketing and distribution rely on the two web platforms, Facebook presence, three differentiated email newsletters (Volunteer News, Volunteer Trends, Team Talk), and direct field sales to corporate and nonprofit accounts. Geographic scope is strictly domestic, limited to the Auckland region.

Name

Volunteering Auckland

Legal name

Volunteering Auckland Trust

Website

https://volunteeringauckland.org.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Volunteering Auckland is a New Zealand-registered charity (founded 1990) operating the central volunteer centre for Tāmaki Makaurau, connecting individual volunteers, corporate teams via its fee-for-service Employee Volunteering Programme platform, and nonprofit member organisations across the Auckland region.

Ownership category

akta.pro rank

Product category

Volunteer Matching and Community Services

NAICS

Civic and Social Organizations (813410), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO)

akta.pro secondary industries

Environmental Conservation & Sustainability Volunteering (EDAIAGAB), Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Volunteer matching services
• Corporate employee volunteering
• Nonprofit member services
• Community volunteer centre
• Volunteer opportunity portal

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Nonprofit organizations pay membership fees to access volunteer recruitment services and support from Volunteering Auckland
2. Employee Volunteering Programme Fee-for-Service: Corporate companies pay fees for the EVP service which connects employee teams with community projects. Income helps support wider work promoting and growing volunteering across Tāmaki Makaurau
3. Donations: Volunteering Auckland is a registered charity (CC23758) accepting donations from individuals and companies. Donations are tax-deductible in New Zealand

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Volunteering Auckland operates a volunteer centre that connects individuals and corporate employee teams with nonprofit organisations across Auckland. It delivers this through a public volunteer-matching website where individuals browse and apply for roles, a fee-for-service Employee Volunteering Programme (EVP) that brokers corporate team projects with member nonprofits, and membership services that help charities recruit and develop volunteers. Supporting services include newsletters, advisory content, and impact reporting for corporate partners.

Product overview

Volunteering Auckland operates a volunteer-matching platform ecosystem centred on two interconnected offerings: its main website (volunteeringauckland.org.nz) and a dedicated Employee Volunteering Programme (EVP) platform (evp.volunteeringauckland.org.nz). The main site functions as a volunteer opportunities portal and member services hub for individuals and nonprofits across Tāmaki Makaurau (Auckland), while the EVP is a fee-for-service corporate platform that brokers one-day team volunteering projects between companies and community organisations. Supporting these core platforms are newsletter subscription services (Volunteer News, Volunteer Trends, Team Talk) and an NGO member login portal. No AI or ML-powered features are present; services are coordinated manually by staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Volunteering Auckland Main Website Platform

Quantifiable outcome

• Supporting 35% of people who volunteer informally (Giving in Aotearoa New Zealand research)
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Titirangi Urban SanctuarycoreStrategic or Co-development PartnerCommunity conservation group that Volunteering Auckland connects volunteers with for environmental restoration projects including pest control, weed removal, and native planting across 500 hectares of South Titirangi.
• Achieve2B TrustminorStrategic or Co-development PartnerOrganization empowering young people with disabilities; volunteers support through operational and marketing assistance.
• Devonport Community HouseminorStrategic or Co-development PartnerCommunity facility where volunteers assist with various programmes and activities.
• Association of Corporate Citizenship Professionals (ACCP)minorStrategic or Co-development PartnerInternational research body providing insights on corporate volunteering trends that Volunteering Auckland references in their corporate survey work.
• Community Foundations of Aotearoa New ZealandminorStrategic or Co-development PartnerResearch partner whose 'Giving in Aotearoa New Zealand' survey provides data on informal volunteering (35% of people volunteer informally).
• Volunteering New ZealandminorStrategic or Co-development PartnerNational body whose 'State of Volunteering' research informs Volunteering Auckland's understanding of participation trends and volunteer preferences.
• 2025 Voluntare StudyminorStrategic or Co-development PartnerInternational research providing insights on skills-based volunteering trends and future of corporate volunteering.
• 70+ Food Donor PartnersminorOthersSupermarkets, growers and manufacturers who donate surplus food to Fair Food for redistribution to community.
• 50 Charities across AucklandminorOthersCharities and community organizations receiving redistributed food from Fair Food.
• Waipapa Taumata Rau | The University of AucklandminorStrategic or Co-development PartnerUniversity collaborated with Titirangi Urban Sanctuary on research including grey-faced petrel discovery using thermal imaging.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Goodera: Global corporate employee volunteering platform enabling enterprises to discover, manage, and measure volunteering and ESG programmes. Directly comparable as a tech-enabled corporate EVP platform with reporting and impact measurement, serving a larger enterprise audience.
• VolunteerMatch: US-based online volunteer matching platform connecting individuals with nonprofit opportunities, with employer solutions for corporate employee volunteering. Closest direct peer in terms of online volunteer matching marketplace model and corporate employee volunteering offerings.
• Catchafire: Online platform matching professionals with nonprofits for skills-based volunteering opportunities. Directly comparable as a digital volunteer matching service focused on skills-based engagements, particularly relevant to the skills-based volunteering trend Volunteering Auckland highlights.

Regional players

• Do-it (UK): UK's largest volunteer matching service, an online database connecting volunteers with opportunities posted by charities. Comparable as a digital volunteer matching platform serving a single country, though in the UK market.
• Volunteering Australia: Australian national volunteer peak body analogous to Volunteering New Zealand, providing research, policy, and standards for the volunteering sector. Comparable as a volunteer infrastructure organization but serving a different country; useful benchmark for operating model and scale.
• Volunteer Ireland: Ireland's national volunteer development agency supporting volunteer-involving organizations and promoting volunteering. Comparable as a volunteer centre analogue operating in a single country with similar support and matching services, though in a different geographic market.

Broad incumbents

• Volunteering New Zealand: National peak body for volunteering in Aotearoa New Zealand, operating across the country with research, training, and advocacy functions. Directly comparable as a volunteer infrastructure organization in the same country, though broader in scope and policy-focused rather than regional volunteer matching.
• Points of Light: Large US-based nonprofit focused on volunteer service and civic engagement, founded in a similar era. Comparable as a volunteer-centre infrastructure organization with corporate and individual volunteer programmes, though significantly larger and US-based.

Emerging players

• Benevity: Corporate-purpose software platform offering employee volunteering, giving, and grant management tools for enterprises. Comparable as a corporate employee volunteering platform with reporting and ESG measurement, though broader in scope (also handles donations and grants).
• iVolunteer: India-based volunteer matching nonprofit connecting individuals and corporations with nonprofit opportunities. Comparable as a volunteer matching platform with corporate volunteering services, though serving primarily the Indian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VolunteeringAKL
• LinkedInlinkedin.com/company/volunteering-auckland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volunteering Auckland