Volvo Cars Thun

What Volvo Cars Thun does

Volvo Cars Thun is the official Volvo dealer for the Bernese Oberland region, operated by Auto Berner Oberland AG (a Swiss Aktiengesellschaft) from a single showroom, workshop, and customer facility at Bernstrasse 160, Steffisburg. The company has held the Volvo representation since 2008 and, since January 2025, expanded to cover the entire Bernese Oberland including Lenk-Simmental, Gstaad-Saanenland, Frutigen-Kandertal, and Interlaken. The workforce has grown to 20+ employees spanning sales, workshop, parts, customer service, and administrative functions.

The product portfolio centers on Volvo's full vehicle lineup: Mild Hybrid, Plug-in Hybrid, and Pure Electric SUVs (XC90, XC60, XC40, EX90, EX60, EX40, EX30, EC40), the V60 wagon, and the ES90 electric sedan, with new vehicle prices ranging from CHF 38,250 to CHF 96,200. Revenue is generated across six streams: new vehicle sales (one-time), certified pre-owned through Volvo Selekt (one-time), workshop service and repair (professional services), parts and accessories (hardware), Volvo Car Full Service Leasing for fleets (subscription), and Volvo Car Rent for 1-12 month rentals (subscription). Volvo Swiss Premium (10 years/150,000 km of free service, 5-year warranty, wear coverage) is bundled into new vehicles to lock in long-term service revenue. Supporting services include Polestar service, bodywork coordination with partners Autocenter Macinko and Dellendrückzentrum AG, and home charging installation via Brunner + Imboden AG.

The go-to-market is sales-led through the physical showroom with relationship-based selling, supplemented by online test drive booking and quote requests via volvocars.com, plus a Bring- und Holservice (pick-up and delivery, CHF 65-85) covering the extended region. Primary customers are private individuals in the Bernese Oberland; a secondary segment is business fleets addressed via Full Service Leasing. Marketing combines digital channels (website, Instagram, Facebook, LinkedIn, newsletter) with local community sponsorships of EHC Thun, Golfclub Gstaad-Saanenland, Hotellerie Suisse Berner Oberland (Gold partner since 2026), and Berner Bauern Verband (since 2024). The company is privately held with no external investment and is led by owner Thomas Kaufmann alongside a three-person management board.

Name

Volvo Cars Thun

Legal name

Auto Berner Oberland AG

Website

https://volvocarsthun.ch

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Volvo Cars Thun is an authorized Volvo dealership in Steffisburg, Switzerland, selling new and certified pre-owned vehicles and providing workshop, leasing, and rental services to private and fleet customers across the Bernese Oberland region.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

New Car Dealers (44111), Passenger Car Rental (532111), Tire Dealers (441340)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

Keywords

• Authorized car dealership
• New vehicle sales
• Vehicle service center
• Fleet leasing services
• Certified pre-owned vehicles

Headquarters

HQ city

Steffisburg

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new Volvo vehicles (including hybrid, plug-in hybrid, and fully electric models) and used vehicles (Volvo Selekt certified pre-owned). Revenue from direct vehicle transactions to retail and business customers.
2. Service and Repair: Workshop services including maintenance, repairs, tire changes, axle alignment, windshield repair/replacement, and car body work. Services offered for Volvo vehicles and Polestar vehicles.
3. Spare Parts and Accessories: Sale of Volvo genuine spare parts, accessories (summer, winter, dog boxes, roof boxes, bike racks), and lifestyle merchandise through Volvo Cars Shop.
4. Full Service Leasing: Operating leasing for business fleets including vehicle acquisition, financing, maintenance, tires, insurance, fuel cards, damage management, and vehicle return assessment.
5. Volvo Selekt Pre-owned: Certified pre-owned vehicle sales with quality guarantee, 100-point inspection, 30-day exchange option, and Swiss Premium warranty.
6. Volvo Car Rent: Short to medium-term vehicle rental (1-12 months) with flexible terms, no credit check required, vehicles average 5 months old.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Volvo Cars Thun is an official Volvo dealership and authorized service center in Steffisburg, Switzerland, operated by Auto Berner Oberland AG since 2008. It sells new Volvo vehicles (mild hybrid, plug-in hybrid, and fully electric models across the XC, EX, EC, ES, and V ranges), Volvo Selekt certified pre-owned vehicles, and genuine parts and accessories. The dealership also provides full workshop services (maintenance, repairs, bodywork coordination, tire services, wheel alignment, windshield and leather repair, vehicle cleaning) plus Full Service Leasing, Volvo Car Rent, insurance, and roadside assistance for the Bernese Oberland region.

Product overview

Volvo Cars Thun is an official Volvo dealership and service center in Steffisburg, Berner Oberland, Switzerland, operated by Auto Berner Oberland AG since 2008. The product portfolio centers on Volvo's vehicle lineup comprising Mild Hybrid, Plug-in Hybrid, and Pure Electric models across SUV (XC90, XC60, XC40, EX90, EX60, EX40, EX30, EC40), wagon (V60), and sedan (ES90) segments. Supporting the vehicle sales are branded service programs including Volvo Selekt (certified pre-owned), Volvo Swiss Premium (comprehensive warranty and maintenance package), Volvo Car Insurance, Volvo Car Full Service Leasing for fleet management, Volvo Car Rent for flexible rentals, and Volvo Assistance for roadside support. The portfolio also includes performance optimization through Polestar Engineered and home charging solutions via partner Brunner + Imboden AG. Additional products encompass vehicle accessories (summer, winter, dog carriers), protective films, bodywork coordination with certified partners (Autocenter Macinko, Dellendrückzentrum AG), professional cleaning services, wheel alignment, tire services, navigation updates, and Polestar service for Polestar vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Volvo EX90

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Hotellerie Suisse Berner OberlandcoreOthers · 1 January 2026Gold partner since 2026 with over 200 member establishments. Association shapes one of Switzerland's most beautiful holiday regions and promotes quality, innovation, and sustainability in regional hospitality.
• Berner Bauern VerbandcoreOthers · 1 January 2024Official partner since 2024 representing strong, regionally anchored agriculture. Supports sustainable and future-oriented developments in the Canton of Bern.
• Autocenter MacinkocoreStrategic or Co-development PartnerBody and paint specialist partner for specific auto repairs, vehicle part replacement, and vehicle painting. Customers referred for bodywork requiring specialized equipment not available in-house.
• Dellendrückzentrum AG (DDZ)coreStrategic or Co-development PartnerExperts in bodywork damage, paintless dent repair, painting, dent service, and climate service. Partner for body damage repair and specialized refinishing.
• SwissdesignminorChannel Partner/ Reseller/ DistributorPartner for vehicle lettering and complete car wrapping services. Customers referred for vehicle graphics and branding work.
• Brunner + Imboden AGcoreStrategic or Co-development PartnerElectrical and charging station installation partner. Exclusive electricians for Volvo vehicles, providing home charging station consultation and installation. Electricians drive only Volvo electric vehicles.
• VonTechminorStrategic or Co-development PartnerVehicle electronics partner for ambient lighting installation and other electronic upgrades. Reliable partner for vehicle electronic customization.
• Fabian StaudenmannminorOthersTraditional Swiss wrestler (Schwinger) sponsorship. Long-term relationship since junior wrestling days. Supported athlete representing regional values of down-to-earthness and reliability.
• Michael MoserminorOthersTraditional Swiss wrestler (Schwinger) sponsorship. Accompanied since his days as junior wrestler, representing values of calm demeanor and consistency.
• Oesch's die DrittenminorOthersVolksmusik group from Bernese Oberland, known far beyond Swiss borders. Started as family tradition 25 years ago, now one of Switzerland's most famous folk music groups.
• BEATUS Wellness- & Spa-HotelminorOthersWellness hotel in Merligen with Switzerland's longest lakeside access, generous spa facilities, and Alpine-Mediterranean cuisine menu.
• EHC ThuncoreOthersIce hockey club with men's team in highest Swiss amateur league, women's department, senior team, and youth development through HC Dragon Thun.
• Golfclub Gstaad-SaanenlandminorOthers18-hole golf course in picturesque landscape with excellent facilities and practice areas. Partner for golfers in the Bernese Oberland region.
• ERMITAGE Wellness- & Spa-HotelminorOthersWellness and spa hotel in Gstaad-Schönried with stylish rooms, modern wellness landscape, and fine regional-international cuisine.
• HC Dragon ThunminorOthersYouth development program of EHC Thun for young hockey talents. Children and teenagers develop skills, experience teamwork, and enter competitive sports.
• PluSportminorOthersProud supporter of the disability sports association, promoting sports offerings for people with disabilities.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Regional players

• BMW Niederlassung Bern: Official BMW dealer in the Bern region. Comparable premium-OEM franchise retailer with showroom, certified pre-owned and full workshop offering — closest direct competitive peer within premium segment in the same catchment.
• Garage Wenger: Long-established regional automotive dealer in the Bern area. Comparable single-site showroom + workshop retail model in the same geography, though typically multi-brand rather than single-OEM franchise.
• Auto Bettschen: Regional Bern-area car dealer offering new and used vehicles plus workshop services. Comparable mid-sized single-region retail/service operating model.
• Mercedes-Benz Automobil AG Bern: Official Mercedes-Benz retail and service partner in the Bern region. Comparable premium-OEM franchise model, similar service-and-sales bundling and similar customer profile.

Direct peers

• Polestar Spaces: Volvo's sister electric performance brand with its own direct retail/spaces model in Switzerland. Comparable premium EV positioning and overlapping customer base; Thun already services Polestar vehicles, illustrating direct channel overlap.
• Volvo Car Zürich: Authorised Volvo dealer in the Zurich region offering new and used Volvo sales, workshop services and the same Volvo-branded aftersales programs. Comparable franchise economics at a larger urban catchment scale.
• Volvo Car Bern: Other authorised Volvo dealership in Switzerland serving the capital region. Same OEM franchise, same Volvo Swiss Premium / Selekt / Car Rent / Full Service Leasing suite, similar single-site retail + workshop model — the most directly comparable peer in country.

Broad incumbents

• AMAG: Switzerland's largest multi-brand automotive retailer and importer (VW, Audi, Porsche, etc.). Operates a national retail and service network; comparable on the dealership / aftersales business model but at vastly greater scale and brand breadth.
• Emil Frey: Major Swiss automotive retail group with multiple premium franchises. Closest functional analogue to a multi-franchise regional dealer network operating showroom + workshop + fleet leasing under one roof.

Others

• Touring Club Switzerland (TCS): Swiss mobility association offering roadside assistance, insurance and vehicle services. Not a competitor but the dominant third-party roadside/assistance provider — overlapping with Volvo Assistance's roadside offering and indicative of the regional service ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/VolvoCarsNews
• Facebookfacebook.com/110362382372223
• LinkedInlinkedin.com/company/volvocarsthun
• Instagraminstagram.com/volvocarsthun

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volvo Cars Thun