VON HOLZEN CHEVROLET, BUICK, GMC INC

What VON HOLZEN CHEVROLET, BUICK, GMC INC does

Von Holzen Chevrolet, Buick, GMC Inc. is a privately held, single-location GM-authorized franchised automotive dealership headquartered at 1606 Lake Shore Drive E in Ashland, Wisconsin. The company retails new Chevrolet, GMC, and Buick vehicles alongside a used vehicle inventory across multiple makes, and operates an integrated service, parts, and body shop to capture aftersales revenue on the vehicles it sells and on third-party vehicles in the local market. Its primary customer segments are individual vehicle buyers and local commercial fleet buyers in Ashland, WI and the surrounding rural region, with no disclosed enterprise contracts, fleet agreements, or named anchor customers.

The dealership is operated by a staff of approximately 7 employees and represents the only GM franchise point-of-sale in its immediate market, deriving competitive positioning from GM factory warranties, certified pre-owned programs, and access to genuine OEM parts rather than proprietary technology or differentiated financial products. Digital channels are limited to three brand-segmented websites (vonholzen.com, vonholzenchevrolet.com, vonholzengmc.com) built on the Dealer Inspire platform, supported by basic social sharing functionality and online service scheduling, with no disclosed paid marketing, CRM automation, or AI-driven tools.

The revenue model is traditional franchised auto retail, consisting of new and used vehicle gross profit, finance and insurance product commissions, manufacturer holdback and volume bonuses, and aftersales income from service labor, parts, and collision/body shop work. Pricing is set through the dealership sales process and is not publicly disclosed, and there is no information on financing arms, captive lenders, or subscription-based offerings.

Name

VON HOLZEN CHEVROLET, BUICK, GMC INC

Legal name

Von Holzen Chevrolet GMC Inc.

Website

https://vonholzen.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Von Holzen Chevrolet, Buick, GMC Inc. is a privately held, single-location GM-authorized franchised dealership in Ashland, Wisconsin, selling new and used Chevrolet, GMC, and Buick vehicles alongside service, parts, and body shop services to local individual and commercial fleet buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ashland, Wisconsin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels3 records

Core offering

Von Holzen Chevrolet, Buick, GMC Inc. is a single-location GM-franchised automobile dealership in Ashland, Wisconsin that retails new Chevrolet, Buick, and GMC vehicles alongside used and certified pre-owned vehicles, and supports those sales with an OEM parts department and a manufacturer-certified vehicle service and repair operation. The dealership combines retail vehicle sales, parts retail, and warranty-eligible mechanical service under one roof, serving individual buyers and local commercial fleet customers.

Product overview

Von Holzen Chevrolet GMC Inc. is a multi-brand automotive dealership offering new Chevrolet and GMC vehicles, used vehicles across multiple makes, vehicle service and maintenance, and parts sales. The dealership operates as a single unified dealership with separate brand-specific websites for Chevrolet (vonholzenchevrolet.com) and GMC (vonholzengmc.com), while sharing a common service and parts department.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicles
• New GMC Vehicles
• New Buick Vehicles
• Used and Certified Pre-Owned Vehicles
• Vehicle Service and Repair
• OEM Parts and Accessories
• Commercial and Fleet Sales

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GM (General Motors)coreChannel Partner/ Reseller/ Distributor

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Hendrick Automotive Group: Hendrick Automotive Group is one of the largest privately held dealership groups in the U.S., operating franchised stores with new/used vehicle sales, service, and parts — directly comparable to Von Holzen's franchised dealer model.
• AutoNation: AutoNation is the largest U.S. franchised auto retailer with multi-brand new and used vehicle sales, service, parts, and financing across hundreds of stores. It is comparable as the largest scaled operator of the same franchised dealership model Von Holzen operates.
• Penske Automotive Group: Penske Automotive Group is a diversified international automotive retailer operating franchised dealerships and commercial vehicle distribution. Its franchised retail segment competes in the same business model category as Von Holzen.
• Lithia Motors: Lithia Motors operates a massive network of franchised dealerships with a focus on new vehicle retail, used vehicles (Driveway), and F&I — directly analogous to Von Holzen's franchised dealer business model, just at radically larger scale.
• Asbury Automotive Group: Asbury is a large franchised automotive retailer operating dealerships across multiple U.S. states with new vehicle sales, used vehicles, parts, service, and finance — the same operating model as Von Holzen at national scale.
• Group 1 Automotive: Group 1 Automotive is a major franchised automotive retailer operating dealerships across the U.S. and U.K. with similar new/used vehicle retail and aftersales economics to Von Holzen.
• Berkshire Hathaway Automotive: Berkshire Hathaway Automotive is a large franchised dealership group operating across the U.S., selling new and used vehicles and providing service — a scaled analog of Von Holzen's franchised dealer business model.
• Sonic Automotive: Sonic Automotive is a Fortune 500 franchised automotive retailer with EchoPark used vehicle stores and traditional new-car dealerships offering sales, service, and parts — overlapping directly with Von Holzen's full-service GM franchise model.

Emerging players

• Carvana: Carvana pioneered the online used car buying model with vertical integration and home delivery, competing for the same used-vehicle demand as Von Holzen's used car department but through a fully digital channel.

Direct peers

• CarMax: CarMax is the largest U.S. used vehicle retailer with a no-haggle model, financing, and reconditioning infrastructure. It is comparable to Von Holzen's used vehicle retail operation, though at vastly larger scale and with a distinct used-vehicle-only focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https://www.vonholzen.com
• LinkedInlinkedin.com/company/von-holzen-chevrolet-buick-gmc-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VON HOLZEN CHEVROLET, BUICK, GMC INC