What Case Handyman & Remodeling does

Case Design/Remodeling, Inc. (DBA Case Architects & Remodelers) is a privately held, full-service residential design-build remodeling firm founded in 1961 by Fred Case and headquartered in the Washington DC metropolitan area. The company serves individual homeowners across Washington DC, Maryland, and Virginia, with primary service categories spanning kitchen remodeling, bathroom remodeling, home additions, whole-house renovations, indoor living space conversions, and outdoor living projects. Projects typically range from $100,000 to over $500,000. The firm operates four neighborhood design studios in Bethesda, Washington DC, Falls Church, and Alexandria, plus a materials warehouse in Rockville, Maryland, and runs a smaller affiliate brand, FRED ('the first name in home improvement'), that targets small-scale updates and installation work.

The company's core technology is its proprietary CaseStudy® process, a preliminary design phase that combines inspiration and collaboration, is sold as a 1% exploration fee of projected project cost, and carries a 100% satisfaction guarantee. The CaseStudy phase feeds into a fixed-price construction contract with milestone-based draw payments, a structured four-phase delivery model (CaseStudy, Contract Documents, Construction Contract, Construction), and a 5-year warranty on completed work. Service delivery combines in-house architects, certified designers (UDCP, CKBR, LEED-AP, AIA), certified lead carpenters, and project managers, supported by a sales-led go-to-market via the four design studios and a multi-channel marketing operation spanning content marketing, social media, email, in-person seminars, and a style quiz.

Case monetizes entirely through project-based fees: a 1% CaseStudy fee, a 7% Contract Development deposit, and the construction balance paid via a fixed-price draw schedule. The firm is independently owned, has no disclosed private equity or venture backing, and reports no public revenue figures. It has accumulated an extensive industry recognition record over six decades, including Best of Houzz Design and Service awards across most years from 2017 through 2025, multiple NARI Contractor of the Year awards, MCBA honors, Pro Remodeler of the Year (2024), and HGTV features, supporting a premium positioning within the DC regional remodeling market.

Name

Case Handyman & Remodeling

Legal name

Case Design/Remodeling, Inc.

Website

https://voorhees.caseremodeling.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Case Architects & Remodelers is a privately held, full-service residential design-build remodeling firm founded in 1961, serving individual homeowners across Washington DC, Maryland, and Virginia through four neighborhood design studios and a proprietary CaseStudy® design process.

Ownership category

akta.pro rank

Product category

Residential Home Remodeling Services

NAICS

Residential Remodelers (236118), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

Keywords

• Residential remodeling services
• Home renovation design
• Kitchen and bath remodeling
• Design build services
• Home additions construction

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Remodeling Services: Fees collected at multiple project stages: 1% CaseStudy fee to explore options, 7% deposit for Contract Development phase, and the remainder via draw schedule during construction. Projects typically range from $100,000 to $500,000+ for major renovations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Case Architects & Remodelers is a full-service residential design/build remodeling firm serving homeowners across the Washington DC, Maryland, and Virginia metropolitan area. The company provides end-to-end remodeling services spanning kitchens, bathrooms, home additions, whole-house renovations, indoor living spaces, and outdoor living spaces, delivered through a proprietary CaseStudy® preliminary design process and backed by a 5-year warranty. An affiliate brand, FRED, handles smaller-scale home improvement and installation projects.

Product overview

Case Architects & Remodelers is a full-service home remodeling company operating as a unified offering under its primary brand, with an affiliate brand called FRED for smaller-scale projects. The core service combines award-winning design, meticulous craftsmanship, and a proprietary collaborative process called the CaseStudy® to deliver residential remodeling across six main service categories: Kitchens, Baths, Additions, Whole House renovations, Indoor Living, and Outdoor Living. The company operates four neighborhood Design Studios in the DC/MD/VA region and backs its work with a 5-year warranty. Projects are delivered through a structured four-phase process: CaseStudy® (exploration and budgeting), Contract Documents (detailed design), Construction Contract (fixed price), and Construction (with warranty). FRED operates as a separate brand for smaller updates and installation work.

Differentiator

Problem solved

Functional benefit

Products and services

• Case Architects & Remodelers (Main Brand)
• FRED - The First Name in Home Improvement
• CaseStudy® Design Process
• Kitchen Remodeling
• Bathroom Remodeling
• Home Additions
• Whole House Remodeling
• Indoor Living Spaces
• Outdoor Living Spaces

Quantifiable outcome

• 5-year warranty on all projects

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• FRED - First Name in Home ImprovementcoreOthers · 1 September 2023FRED is Case's affiliate brand for home improvement services including small-scale updates, larger renovation and installation projects, and expert craftsmanship for builds, installs, trims, and fits.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BOWA: McLean, VA-based design-build remodeling and home addition firm serving the DC metro area. BOWA is the most direct geographic and service-line competitor to Case, offering similar whole-home renovations, additions, and design/build across the same affluent client base.
• Wineteer Construction: Design-build residential remodeling and custom home firm serving the Mid-Atlantic with a project-management structure and design studio model that mirrors Case's approach, including similar ticket sizes and full-service offering.
• Northstar Group Construction: Mid-Atlantic general contractor specializing in home additions, whole-home renovations, and custom remodels. Comparable business model with a design-led, fixed-price approach serving similar DC-area homeowner segments.

Broad incumbents

• Kitchen Magic: National kitchen-remodeling specialist operating in the Mid-Atlantic. Kitchen Magic competes directly for Case's kitchen-remodel services with cabinet refacing and full-kitchen offerings at a typically lower ticket size.
• Power Home Remodeling: Large national exterior remodeler (windows, roofing, siding, doors) serving the Mid-Atlantic. Power competes for adjacent renovation spend from the same DC-area homeowner base though its offering is narrower than Case's whole-home focus.
• Renewal by Andersen: National replacement-window and door brand with regional DC-area operations. While narrower in scope than Case, Renewal is a major incumbent that competes for the same affluent homeowner renovation budget and operating in the same geographies.
• Paul Davis Restoration: National restoration and remodeling franchise with Mid-Atlantic locations. Overlaps with Case on interior remodel, addition, and insurance-driven repair work, and represents an alternative option for homeowners needing renovation services.
• Re-Bath: National bathroom-remodel franchisor with strong brand recognition. Re-Bath competes directly for Case's bathroom-remodel segment at multiple price points and represents a credible alternative for homeowners evaluating bath renovations.

Regional players

• Lamont Bros. Portland, OR-based residential design-build remodeler with comparable full-service kitchen, bath, addition, and whole-home offerings. Comparable business model across a different geography, useful as a like-for-like design/build benchmark.
• Castle Building & Remodeling: Midwest regional design-build remodeler with a similar full-service kitchen, bath, addition, and whole-home remodel offering to Case, frequently cited among top U.S. design-build remodelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/casedesigninc
• YouTubeyoutube.com/user/CaseRemodeling
• Facebookfacebook.com/60290899985
• LinkedInlinkedin.com/company/case-handyman-&-remodeling
• Instagraminstagram.com/CaseDesignRemodeling

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Case Handyman & Remodeling