Voyageons-Autrement.com

What Voyageons-Autrement.com does

Voyageons-Autrement.com is a Lyon-based French online media platform specializing in responsible and sustainable tourism. Founded around 2000 and operating as a private, bootstrapped business with 22 employees, the company publishes editorial content, thematic dossiers (316 in total), and travel guides aimed at eco-conscious French-speaking travelers, alongside a print and digital magazine sub-brand called "La Feuille de Chou." Its core product surface consists of an editorial content website, an interactive Leaflet.js-based map plotting partner tourism professionals geographically, and a B2B "Espace Pro" subscription portal that aggregates 22 partner travel agencies offering thousands of curated responsible-tourism options. The platform also operates a free quote service that routes traveler inquiries to partner agencies.

The business model is a hybrid of content-media advertising and B2B subscription revenue. The "Espace Pro" portal monetizes partner travel agencies through subscription and lead generation, while the main site and magazine generate advertising and sponsorship income from brands aligned with the responsible-tourism positioning. The free quote service functions as a conversion funnel from editorial readership to paying partner agencies. Go-to-market is primarily organic, leveraging long-form SEO-oriented content, a multi-channel social media presence, and credibility anchored by the partnership with ATR (Agir pour un Tourisme Responsable).

Operationally, the company has run for nearly two decades without external funding, suggesting a lean, cash-flow-financed cost structure. Geographic coverage already extends beyond France into Europe, Africa, Asia, the Americas, Oceania, and the Middle East through both editorial content and partner agencies, though the audience remains predominantly Francophone. Customer concentration is split between a small set of partner agencies (B2B) and long-tail advertisers (B2B/B2C), with no disclosed enterprise contracts or anchor advertisers in the public input.

Name

Voyageons-Autrement.com

Legal name

Voyageons-Autrement.com

Website

https://voyageons-autrement.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Voyageons-Autrement.com is a Lyon-based French online media platform for responsible and sustainable tourism, connecting eco-conscious travelers with a curated network of 22 partner travel agencies through editorial content, an interactive map, and a B2B subscription portal.

Ownership category

akta.pro rank

Headquarters

HQ city

France

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Listings and Visibility Services: The platform offers paid visibility services for tourism professionals, including directory listings, catalog displays, multi-criteria search optimization, and interactive map placement. Service is described as free for both individuals and businesses for quote requests.
2. Professional Space (Espace Pro) Subscription: Dedicated professional portal at pro.voyageons-autrement.com offering enhanced visibility tools, catalog management, and business services for tourism professionals

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Voyageons-Autrement.com is a French-language online media platform and directory dedicated to sustainable and responsible tourism. It aggregates editorial content (articles, dossiers, magazines), interactive maps, and catalogs from approximately 22 partner travel agencies into a single destination discovery experience. The platform monetizes primarily through paid visibility subscriptions for tourism professionals via its Espace Pro portal, while individual travelers access content, directories, and a free quote-request service at no charge.

Product overview

Voyageons-Autrement.com is a French online media and content platform dedicated to responsible and sustainable tourism. The platform operates as a unified media ecosystem composed of several interconnected products: the core editorial platform featuring daily articles and news on ecotourism, a library of 316 thematic dossiers providing in-depth coverage of sustainable travel topics, an interactive map aggregating tourism professionals across destinations, a catalog aggregator showcasing offers from 22 partner travel agencies, a professional directory for sustainable tourism providers, the quarterly digital magazine 'La Feuille de Chou', and an online quote service for travelers. The platform connects responsible travel content with commercial services, serving both individual consumers seeking eco-friendly travel options and tourism professionals looking to increase their visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Espace Pro (Professional Portal) Subscription-based B2B portal enabling sustainable tourism professionals (travel agencies, tour operators, accommodations) to manage their presence, publish catalogs, and gain paid visibility through listings and multi-criteria search optimization.

Quantifiable outcome

• Free professional visibility service for tourism businesses

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• 66° Nord VoyagesminorChannel Partner/ Reseller/ DistributorFrench travel agency specializing in Nordic and polar destinations. Offers 250 travel catalog entries on the Voyageons-Autrement platform.
• Allibert TrekkingcoreChannel Partner/ Reseller/ DistributorMajor French adventure travel operator with 533 travel offers cataloged on the platform.
• EvaneoscoreChannel Partner/ Reseller/ DistributorOnline travel platform offering 1,950 custom travel options. One of the largest partners on the platform.
• Nomade AventurecoreChannel Partner/ Reseller/ DistributorFrench adventure travel specialist with 998 catalog offers covering trekking and expedition travel.
• Terres d'Aventure (Terdav)coreChannel Partner/ Reseller/ DistributorMajor French tour operator with 926 travel offers, part of the ATR network of responsible tourism operators.
• Grand AngleminorChannel Partner/ Reseller/ DistributorFrench outdoor travel agency with 576 catalog offers focused on hiking and nature-based travel.
• Comptoir des VoyagescoreChannel Partner/ Reseller/ DistributorFrench tour operator with 719 travel offers spanning diverse global destinations.
• Chamina VoyagesminorChannel Partner/ Reseller/ DistributorFrench hiking specialist with 541 offers covering self-guided and guided walks in France, Europe, and worldwide.
• La BalaguèreminorChannel Partner/ Reseller/ DistributorFrench travel agency with 578 catalog offers, specializing in nature and adventure travel.
• Mercantour EcotourismeminorChannel Partner/ Reseller/ DistributorLocal ecotourism association in the Mercantour National Park region, featured on the interactive destination map.
• ATR (Agir pour un Tourisme Responsable)coreStrategic or Co-development PartnerAssociation for Responsible Tourism founded 20 years ago, bringing together tour operators committed to sustainable travel practices. Featured extensively on the platform with 22 new members as of recent years.
• Association Acteurs du Tourisme Durable (ATD)minorStrategic or Co-development PartnerAssociation behind the Trophées Horizons awards recognizing outstanding sustainable tourism initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tripadvisor: Global travel review and directory platform with extensive listings of tour operators and accommodations — comparable as a B2B listing directory with traveler reviews and quote requests, but broad in scope versus VA's curated sustainable focus.
• Lonely Planet: Iconic travel content and guidebook brand with online media presence and curated listings — comparable content-led model positioning authority in travel discovery, though far broader in scope than sustainable tourism.
• SNCF Connect: French national rail booking platform with expanding travel content and partner offerings — comparable French travel aggregator and discovery platform, though rail-centric with broader content expansion rather than sustainable-tourism focused.
• Routard.com: Established French travel guide and recommendation platform covering destinations, accommodations, and tours — comparable as a French-language travel content and discovery platform, though broader in scope than sustainable tourism specifically.
• Booking.com: World's largest OTA with growing sustainability filters and labels for accommodations and tours — broad incumbent increasingly competing in the same destination discovery and booking flow VA facilitates, with substantially greater resources.
• Petit Futé: Major French travel guide publishing house with online directory of accommodations, restaurants, and activities — overlapping content/directory media model in the French travel market, though broader in scope than VA's curated sustainable focus.

Emerging players

• Goodwings: Sustainable business travel platform combining booking with carbon offsetting — comparable sustainability-first positioning in travel, though focused on corporate booking rather than leisure directory/aggregator model.
• Kind Traveler: Niche sustainable travel platform connecting travelers with vetted eco-friendly hotels and tours — comparable curated directory model focused on sustainable travel, though primarily accommodations-focused and operating in English-language markets.
• AFAR Media: Premium travel media brand with content-led discovery and curated experiences — comparably uses content plus curated partners to serve travelers seeking distinctive experiences, though broader lifestyle orientation than pure sustainability focus.

Direct peers

• Responsible Travel: UK-based online platform specializing in responsible and sustainable holidays — directly comparable to Voyageons-Autrement.com's curated sustainable-tourism directory and aggregator model, serving similar environmentally conscious travelers with verified operator listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VA_Ecotourisme
• Facebookfacebook.com/VoyageonsAutrement
• LinkedInlinkedin.com/company/voyageons-autrement
• Instagraminstagram.com/voyageons_autrement

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voyageons-Autrement.com