Comptoir des Voyages
Comptoir des Voyages is a French bespoke travel agency founded in 1987, designing tailor-made immersive trips for individual travelers across 100+ destinations via 100 specialist advisors and 8 retail agencies in France.
- Company typePrivate
- Founded1994
- HeadquartersBordeaux, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Comptoir des Voyages does
Comptoir des Voyages is a French bespoke travel agency specializing in tailor-made, immersive travel experiences across more than 100 destinations worldwide. Founded in 1987 (with a conflicting 1994 incorporation date in source materials), the company is headquartered in Bordeaux and serves individual travelers — families, couples, friend groups, safari and wildlife enthusiasts, cultural explorers, and travelers with disabilities — through a network of eight physical retail agencies across major French cities (Bordeaux, Lille, Lyon, Marseille, Nantes, Nice, Paris, Toulouse) supplemented by remote video consultations. The company employs 101-250 people, of which 100 are destination specialist advisors.
The core product, "Voyage sur mesure" (custom travel planning), pairs each client with a specialist advisor who designs a personalized itinerary based on interests and budget. The differentiated service stack includes the proprietary Luciole mobile application — offering offline-capable GPS navigation, interactive maps, and geolocated recommendations — and a Welcome Hosts network providing in-destination local support across five continents. Supporting products include travel insurance and 24/7 assistance, e-SIM connectivity, an immersive podcast ("Chroniques immersives"), a web magazine ("Ailleurs"), a press-review service ("Le Kiosque"), and a curated insider recommendations product ("Secrets de Comptoir").
Comptoir des Voyages generates revenue primarily through transaction fees on custom-designed travel packages, with sample itineraries starting from approximately €1,050 (Portugal, 8 days) to over €3,100 (Polynesia, 11 days). The go-to-market motion is sales-led, anchored on advisor-client relationships and 30+ years of curated destination expertise, with a hybrid segmentation approach targeting multiple traveler personas. Marketing is multi-channel, combining content (Ailleurs magazine, Chroniques immersives podcast, La Lettre newsletter), the website, social media, and physical agency locations. Customer concentration risk is structurally low given the B2C individual-traveler model and 14,349 verified reviews at a 9.4/10 satisfaction rating, but the company is materially exposed to discretionary travel demand cycles and French-market consumer sentiment.
Comptoir des Voyages firmographics
Firmographics- Name
- Comptoir des Voyages
- Legal name
- Comptoir des Voyages
- Website
- https://comptoir.fr
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Comptoir des Voyages is a French bespoke travel agency founded in 1987, designing tailor-made immersive trips for individual travelers across 100+ destinations via 100 specialist advisors and 8 retail agencies in France.
- Ownership category
- akta.pro rank
Comptoir des Voyages industry classification
Industry- Product category
- Bespoke Travel Agency Services
- NAICS
- Travel Agencies (561510), Tour Operators (56152), Tour Operators (561520)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)
- akta.pro secondary industries
- Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Honeymoon & Romance Travel Agencies (THAKAFAC)
Keywords
Where Comptoir des Voyages is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices8 records
Markets served
Comptoir des Voyages business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Travel Package Sales: Sells tailor-made travel packages including itineraries, experiences, and accommodations. Revenue generated from the total cost of custom-designed trips booked through their network of specialist advisors.
- Travel Insurance and Assistance: Provides travel insurance and 24/7 assistance services as part of the travel package offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom tailor-made trips with specialist advisor consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Comptoir des Voyages product offering
Product offeringCore offering
Comptoir des Voyages is a French bespoke travel agency that designs tailor-made immersive travel itineraries for individual travelers. Customers work with 100 destination specialist advisors who build personalized trips covering accommodations, activities, and authentic local experiences across global destinations, supported in-destination by the Welcome Hosts network and the proprietary Luciole mobile app.
Product overview
Comptoir des Voyages is a bespoke travel agency specializing in customized immersive travel experiences. The core offering is 'Voyage sur mesure' (custom travel planning), supported by a portfolio of complementary services including the proprietary Luciole mobile app (GPS, interactive maps, offline recommendations), Welcome Hosts (local representatives on five continents), travel insurance and assistance, e-SIM connectivity, and inspirational content platforms (Ailleurs magazine, Chroniques immersives podcasts, Le Kiosque press review). The company operates physical agency locations across major French cities and maintains a digital ecosystem designed to support travelers before, during, and after their journeys.
Differentiator
Problem solved
Functional benefit
Brands
- Luciole: Exclusive mobile travel application featuring GPS navigation, interactive maps, geolocated recommendations, pedestrian and car GPS, and offline usage capability.
- Welcome Hosts
- Le Kiosque
- Ailleurs
- Chroniques immersives
- Secrets de Comptoir
Products and services
- Voyage sur mesure (Custom Travel) Bespoke travel planning service where destination specialist advisors design personalized itineraries based on client interests, budget, and travel dates, including accommodations, activities, and authentic local experiences across global destinations.
- Luciole Mobile Application Exclusive mobile travel companion application featuring GPS navigation, interactive maps with geolocated recommendations, pedestrian and car navigation, usable offline without internet connection, provided to clients of the custom travel service.
- Welcome Hosts Network of local hosts present across five continents who provide in-person assistance, guidance, and authentic local connections to travelers during their journeys.
- Assistance and Travel Insurance Travel insurance and 24/7 assistance services that provide trip protection and round-the-clock support for travelers during their journeys.
- e-SIM Digital SIM card service enabling travelers to stay connected with mobile data while abroad without needing a physical SIM.
- Album Souvenirs Photo album service allowing travelers to compile and share trip memories, with options to print a physical album.
- Secrets de Comptoir Curated insider recommendations and secret addresses compiled by destination specialists to help travelers be at the right place at the right time.
Quantifiable outcome
- 9.4/10 average customer satisfaction rating from 14,349 verified reviews
- +1 more outcomes
Companies that use Comptoir des Voyages
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles1 record
Comptoir des Voyages technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Comptoir des Voyages partnerships and signals
Strategic signalScale indicators4 records
Expansion highlights6 records
Comptoir des Voyages competitors and assessment
Company assessmentDirect peers
- Voyageurs du Monde: Leading French bespoke travel agency operating custom, immersive trips worldwide with specialist advisors and physical showrooms. Direct competitor to Comptoir des Voyages in the French tailor-made travel segment with overlapping destinations, similar human-advisor-led model, and comparable premium positioning.
- Terres d'Aventure: French adventure and immersive travel subsidiary of Voyageurs du Monde specializing in walking, trekking, and nature-led itineraries. Direct competitor in the French bespoke adventure space, with substantial overlap on Comptoir's safari, wildlife, and nature-themed offerings.
- Evaneos: France-based online marketplace connecting travelers with local travel agencies worldwide to design custom trips. Direct competitor pursuing the same tailor-made, authentic, locally-led travel proposition as Comptoir, but via a digital-only model with lower overheads.
- Audley Travel: UK-based bespoke travel company with dedicated destination specialists, tailor-made itineraries, and immersive experiences across the long-haul markets Comptoir serves. Closest international analog by business model - specialist-advisor-led custom trips with global destination depth.
- Explore! Worldwide: UK adventure travel company offering small-group and tailor-made guided trips worldwide, with overlap on Comptoir's adventure, safari, and expedition themes. Comparable model of human-led itinerary design across a global destination portfolio.
- KE Adventure Travel: Specialist adventure travel operator offering guided trips and tailor-made itineraries across adventure, wildlife, and cultural destinations. Overlaps with Comptoir on bespoke adventure, expedition, and nature-led themes served by its specialist advisor network.
Emerging players
- Intrepid Travel: Public Australian small-group experiential travel company with growing tailor-made and immersive offerings across similar destinations. A broader-market player with overlap on Comptoir's immersive, locally-led, experience-first philosophy but primarily group-led rather than fully bespoke.
- Backroads: US-based active and immersive travel company offering custom and small-group trips globally. Comparable on bespoke active travel, locally-led experiences, and immersive itineraries, but with stronger activity/fitness orientation than Comptoir.
- TravelLocal: UK-based platform connecting travelers to local travel agencies for tailor-made trips worldwide. Pursues the same authenticity/local-expert value proposition as Comptoir via marketplace structure, with overlap on custom itinerary design and local host experiences.
Others
- Voyage Privé: Major French members-only travel club selling discounted hotel packages and trips online. Not a direct bespoke competitor but a relevant French travel-industry peer targeting similar affluent French consumers with a fundamentally different discount-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Comptoir des Voyages social profiles
Digital presenceComptoir des Voyages financial estimates
Financial estimateRevenue estimate
Valuation estimate
Comptoir des Voyages leadership team
Management profileNumber of profiles
Comptoir des Voyages funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Comptoir des Voyages M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Comptoir des Voyages
What does Comptoir des Voyages do?
Comptoir des Voyages is a French bespoke travel agency that designs tailor-made immersive travel itineraries for individual travelers. Customers work with 100 destination specialist advisors who build personalized trips covering accommodations, activities, and authentic local experiences across global destinations, supported in-destination by the Welcome Hosts network and the proprietary Luciole mobile app.
Is Comptoir des Voyages a public or private company?
Comptoir des Voyages is a private company. It is classified as unknown and is currently operating.
When was Comptoir des Voyages founded?
Comptoir des Voyages was founded in 1994. It employs 101 to 250 people.
Where is Comptoir des Voyages based?
Comptoir des Voyages is headquartered in Bordeaux, France, in the Europe region.
How does Comptoir des Voyages make money?
Two revenue lines are on record. Travel Package Sales are the primary driver. The others are travel Insurance and Assistance.
Who are Comptoir des Voyages's main competitors?
Direct peers on record are Voyageurs du Monde, Terres d'Aventure, Evaneos, Audley Travel, Explore! Worldwide and KE Adventure Travel. Emerging players are Intrepid Travel, Backroads and TravelLocal. Voyage Privé is listed as an others.
Does Comptoir des Voyages have an API?
No public API is recorded for Comptoir des Voyages.
What industry is Comptoir des Voyages in?
Comptoir des Voyages's product category is Bespoke Travel Agency Services. Its primary akta.pro industry code is THAJALAB, Bespoke Multi-Day Itinerary Planning & Custom Tour Design, with a secondary code of THAKAOAC, Adventure & Expedition Custom Itinerary Planning. Its NAICS code is 561510 and its SIC code is 7990.