Vozes das Periferias

What Vozes das Periferias does

Instituto Vozes das Periferias is a Brazilian non-profit social solutions hub founded around 2013–2015 and headquartered in Vila Prudente, São Paulo (CEP 03151-120, Rua Paraibuna 568). The organization serves low-income residents of the Vila Prudente and Jardim Sinhá favelas in eastern São Paulo, operating a portfolio of programs under a single ecosystem: PEC (Polo Esportivo e Cultural) — 6 sports-and-culture sites; QP (Qualificação Profissional) — vocational training in beauty, communications, construction, administration, and IT; RENDA — productive inclusion and job placement; Favela 3D — holistic neighborhood revitalization in partnership with Gerando Falcões (completed at Favela Haiti, 290 families, 4% unemployment after 2 years); and Portal das Periferias — an independent community journalism vehicle with digital and printed editions since 2015. Supporting initiatives include the annual Páscoa da Empatia Easter campaign (2,400 people reached in 2026), the Feira Empreendedora entrepreneur fair, and a stated vision to reach 50% of residents in the two territories by 2030.

The organization runs on a donations-and-partnerships revenue model with no proprietary technology platform. It has no public API, no AI/ML components, and no paid pricing model; all programs are delivered free to beneficiaries. Funding streams include individual and corporate donations (a 'Doar' button links to paybox.doare.org), flagship corporate partnerships (Bradesco, Cacau Show, Instituto Cyrela, Mag Color, Shopping Central Plaza), and operational alliances with technical-training and entrepreneurship institutions (SENAI, SEBRAE SP, Arca do Crescer). Distribution is primarily through the 6 PEC physical sites, partner schools and resident associations, community events, and the Portal das Periferias digital channel, with secondary outreach via Instagram, Facebook, YouTube, LinkedIn, and a newsletter. Leadership comprises CEO and Portal Editor-Chefe César Gouveia, Communications Coordinator Eduardo Bernardo, Qualification and Income Lead Aline Gonçalves, and photographer Beatriz Paes; the organization employs approximately 15 staff.

Name

Vozes das Periferias

Legal name

Instituto Vozes das Periferias

Website

https://vozesdasperiferias.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Vozes das Periferias is a São Paulo-based non-profit social solutions hub running sports, vocational training, income-generation, and community journalism programs across 6 physical sites for favela residents of Vila Prudente and Jardim Sinhá, funded by donations and corporate partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: Organization operates primarily through donations from individuals, corporations, and institutional funders. Website features a 'Doar' (Donate) button linking to paybox.doare.org for direct contributions.
2. Corporate Partnerships and Sponsorships: Corporate partners provide financial support, in-kind donations (e.g., Cacau Show Easter eggs), volunteer hours, and resource mobilization. Partnerships include event sponsorships and social investment programs.
3. Social Investment Programs: Funded through social investment from companies like Instituto Cyrela, Bradesco, and others for specific programs such as professional qualification and Favela 3D transformation projects.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vozes das Periferias is a nonprofit social solutions hub that delivers a portfolio of free programs to favela residents of Vila Prudente and Jardim Sinhá in São Paulo. Its core offerings combine community sports and cultural centers (PEC), professional qualification courses in beauty, communications, construction, administration and IT (QP), productive inclusion and job placement (RENDA), holistic favela transformation (Favela 3D), and the independent community journalism outlet Portal das Periferias.

Product overview

Vozes das Periferias is a social solutions hub operating a multi-program portfolio centered on community transformation in the favelas of Vila Prudente and Jardim Sinhá, São Paulo. The core offering consists of: PEC (Polo Esportivo e Cultural), which provides sports and cultural programming at 6 locations; QP (Qualificação Profissional), offering vocational training in beauty, communication, construction, administration, and IT; and RENDA (Inclusão Produtiva), focused on productive insertion and job placement. The Favela 3D program, in partnership with Gerando Falcões, drives holistic neighborhood revitalization. The Portal das Periferias provides independent community journalism with both digital and print editions. Supporting initiatives include the Páscoa da Empatia annual Easter campaign and the Feira Empreendedora entrepreneurial fair. Programs collectively span culture, sports, professional qualification, income generation, community journalism, favela revitalization, and female empowerment.

Differentiator

Problem solved

Functional benefit

Brands

• PEC (Polo Esportivo e Cultural): Sports and Cultural center providing access to culture and sports for children and youth in Vila Prudente and Jardim Sinhá. Has 6 locations as of 2025.
• QP (Qualificação Profissional)
• RENDA
• Favela 3D (Favela Haiti)
• Portal das Periferias
• Estúdio #EHVOZES

Products and services

• PEC - Polo Esportivo e Cultural Sports and cultural centers that democratize access to culture and sports for children and youth in the favelas of Vila Prudente and Jardim Sinhá. In 2025, the program operated 6 service locations.
• QP - Qualificação Profissional Professional qualification platform that trains young people and adults for the job market in beauty, communication, civil construction, administration, and information technology.
• RENDA - Inclusão Produtiva Productive inclusion initiative focused on inserting young people into the job market and relocating professionals, ensuring income access for families in the peripheries.
• Favela 3D In partnership with Gerando Falcões, transforms favelas into Dignified, Digital, and Developed communities. At Favela Haiti, the program reduced local unemployment to 4% within 2 years.
• Portal das Periferias Independent journalism platform that produces news, reports, interviews, and analysis about culture, work and income, rights, and daily life in the peripheries, available in digital and printed editions.
• Páscoa da Empatia Annual Easter campaign distributing Easter eggs and chocolates to children and families in favelas, promoting joy and dignity during holiday periods. In 2026, reached 2,400 people.
• Feira Empreendedora - Vozes que Transformam Entrepreneurial fair that brings together local entrepreneurs and microentrepreneurs to strengthen local businesses, inject income into the community economy, and provide visibility for products and services produced in the community.
• Ferramentas Google Course Free course on Google tools offered in partnership with Arca do Crescer to adolescents at Escola Estadual Miguel Sansílogo in Jardim Sinhá, training youth in technology and the job market.

Quantifiable outcome

• 500,000+ people impacted over 11 years
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Shopping Central PlazacoreGTM or Marketing Partner · 1 January 2026Strategic partner for the 2ª Feira Empreendedora event, providing space and support for entrepreneurs from favelas. Partnership enables democratization of sales opportunities and community integration.
• SEBRAE SPcoreImplementation/ SI/ Consulting Partner · 1 January 2026Provides entrepreneurship training for fair participants including sales techniques, customer service, and event organization. SEBRAE capacitates entrepreneurs to present professionally and grow their businesses.
• Mag ColorcoreGTM or Marketing Partner · 1 January 2021Partnership since 2021 connecting the aesthetics and micropigmentation universe to a social cause. Mag Color's Expo Micro event at Mag Color Experience donates proceeds from solidary tickets to Vozes das Periferias for professional qualification courses in beauty. Partnership expanded in 2026.
• Instituto CyrelacoreStrategic or Co-development PartnerSocial investment partnership for professional qualification programs in construction sector. Joint initiative with SENAI to qualify and place favela residents in jobs. Qualified 20 people with 5 placed at Cyrela.
• SENAI Orlando Laviero FerraiuolocoreImplementation/ SI/ Consulting PartnerTechnical education partner providing construction sector courses for favela residents as part of the Instituto Cyrela partnership for job placement.
• GRAACCcoreStrategic or Co-development PartnerOncology hospital receiving Cacau Show Easter egg auction proceeds. Partnership enables mega egg distribution in favelas while supporting cancer treatment for children and adolescents.
• Arca do CrescercoreStrategic or Co-development PartnerPartnership to offer free Google Tools course to adolescents at Escola Estadual Miguel Sansílogo in Jardim Sinhá. Currently serving 20 students with potential for expansion.
• Gerando FalcõesflagshipStrategic or Co-development PartnerFlagship partnership for Favela 3D program transforming favela of 290 families into Digna, Digital e Desenvolvida (Dignified, Digital, Developed). Reduced unemployment to 4% in 2 years at Favela Haiti.
• Douglas O CriaminorGTM or Marketing PartnerInfluencer partner collaborating on mega Easter egg distribution event to amplify reach and engagement in favela communities.
• Resident Associations and Social CenterscoreStrategic or Co-development PartnerCommunity partner organizations including resident associations and social centers across Vila Prudente and Jardim Sinhá that collaborate on campaigns and program delivery.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Instituto Ayrton Senna: Large Brazilian nonprofit dedicated to youth education and development. Comparable in mission to democratize opportunity for low-income youth, but at significantly larger national scale.
• Fundação Bradesco: Major Brazilian educational foundation focused on professional qualification and inclusion. Vozes das Periferias' current partner, but operates at much larger scale with similar vocational training mandate.
• Fundação Lemann: Major Brazilian foundation focused on education equity and social impact. Operates at national scale with similar mission to develop human capital in underserved Brazilian communities.
• Fundação Itaú Social: Major Brazilian corporate foundation focused on education and social development. Operates at broader scale but with overlapping mission around education access for vulnerable populations.
• Ação da Cidadania: Established Brazilian nonprofit addressing hunger, poverty, and social inclusion nationally. Comparable in mission scope around serving underprivileged populations, but operates at much larger national scale.

Direct peers

• República.org: Brazilian nonprofit developing leadership and social impact talent from periphery communities. Highly comparable target population and focus on creating pathways out of poverty for favela and periphery youth.
• Central Única das Favelas (CUFA): Largest favela-focused organization in Brazil, operating across culture, education, sports, and citizenship in low-income communities. Comparable mission, geographic focus, and multi-vertical program model to Vozes das Periferias.
• Instituto Unibes: São Paulo-based nonprofit offering youth education, cultural, and sports programming in periphery neighborhoods. Highly comparable in geography (São Paulo), target audience (low-income youth), and program mix.
• Gerando Falcões: Brazilian nonprofit focused on favela transformation through education, sports, and digital inclusion. Direct implementation partner on Vozes das Periferias' Favela 3D program, with shared target population (favela residents) and overlapping methodology.
• PerifaConnection: Brazilian media and content brand centered on peripheral communities, combining storytelling with social impact. Comparable to Portal das Periferias journalism arm and shared mission of amplifying favela voices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/vozesdasperiferias
• YouTubeyoutube.com/@vozesdasperiferias
• Facebookfacebook.com/vozesdasperiferias
• LinkedInlinkedin.com/company/ivp-vp
• Instagraminstagram.com/vozesdasperiferias

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vozes das Periferias