Name

VPS Juniorit

Legal name

Vaasan Palloseuran Juniorit ry

Website

https://vpsjuniorit.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Football / Amateur Sports Club Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Youth & Amateur Sports Tournaments (MPAGAMAF), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Coach Education, Certification & Clinics (HSADAEAO), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth football club
• Junior soccer training
• Community sports association
• After-school activities
• Youth football leagues

Headquarters

HQ city

Vaasa

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Membership and monthly fees: Monthly membership fees charged to players and families for participation in training, matches, and club activities.
2. Junnuliiga participation fees: 25 € per month for Junnuliiga summer league covering training, matches, field fees, referee fees, and insurance.
3. Nassikkafutis fees: Family football programs for toddlers (2-5 years) charged at 50 € per participant.
4. Fundraising activities: Halliprojekti fundraising through lottery tickets (halliarvat) and season books to support facility investments.
5. Summer camp fees: Day camps for grades 1-3 during first three weeks of summer break.
6. Equipment and merchandise sales: Sales of Nike footballs (15 €), match shirts (35 €), and other merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

VPS Juniorit delivers organized youth football (soccer) training, competitive team play, summer leagues, toddler football, summer day camps, and after-school care for children and youth ages 2–18 in Vaasa, Finland. Programs are delivered through age-grouped teams (boys and girls), volunteer-trained coaches, and multiple venues across the Ostrobothnia region, with a clear player pathway to the parent professional club VPS Oy.

Product overview

VPS Juniorit is a junior football (soccer) club offering a comprehensive range of programs across multiple age groups and activity types. The portfolio includes team-based football for boys and girls (age-appropriate divisions from youth to P/B-level), Junnuliiga (summer league for beginners born 2018-2022), Nassikkafutis (toddler football for ages 2-5), Vepsun Kesäleirit (summer day camps), VPS Cup (tournament), VPS Futarit (adapted football), VPS International, adult fitness football (Kuntofutis), and afternoon school activities (Iltapäivätoiminta). The organization also provides free trial periods and financial support programs to ensure accessibility.

Differentiator

Problem solved

Functional benefit

Brands

• Junnuliiga: Low-threshold summer football program for children born 2018-2022, offering weekly training and match nights at Lemonsoft Stadion
• Nassikkafutis
• VPS Kuntofutis
• VPS soveltava futis
• VPS International
• VPS Cup

Products and services

• Junnuliiga (Summer League) Low-threshold football program for boys and girls born 2018–2022, offering weekly training sessions and 12 match evenings during the summer months (June–September) at Lemonsoft Stadion, priced at 25 €/month with all fees (training, fields, referees, FA license, insurance) bundled.
• Nassikkafutis (Toddler Football) Family football activities for toddlers aged 2–5 combining play, stations, and ball-handling together with a parent, delivered in 45-minute Sunday sessions and priced at 50 € per participant for the summer season.
• Vepsun Kesäleirit (Summer Day Camps) Summer day camps for girls and boys in grades 1–3 held during the first three weeks of summer break, open to participants from all clubs.
• Aikuisten Kuntofutis (Adult Fitness Football) Fitness football program for men and women regardless of sports background, with free trial periods available.
• VPS Futarit (Adapted Football) Adapted football team for players of different ages and skill levels, focusing on ball control, passing, shooting, body coordination, and mobility.
• VPS Cup Three-level football tournament for boys born 2014–2017, held in Vaasa and surrounding areas on May 2–3, 2026.
• Iltapäivätoiminta (After-School Activities) After-school activities for 1st and 2nd grade students at six to seven basic schools in Vaasa, focusing on activity, movement, play, crafts, and relaxation, and providing afternoon childcare between 12:00 and 16:00.
• VPS International International football team within the VPS Juniorit organization.
• Age-Grouped Competitive Youth Teams (Boys and Girls) Year-round competitive football teams organized by age and gender, including VPS B-Pojat, B-tytöt, C-Pojat, and age-bracketed teams P2012 through P2020/2021 and T2012/2013 through T2020/2021, training and competing in Vaasa leagues including P18 SM-series competition.
• Nike Football Equipment and Match Apparel Sale of Nike size 3 footballs (15 €) and Nike match shirts and shorts (35 €) to club members and families.

Quantifiable outcome

• 78.39% player continuity rate
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• KPO (Keskinäinen Pensionvakuutusyhtiö)minorGTM or Marketing PartnerLogo displayed on VPS Juniorit website as sponsor. KPO is a Finnish mutual insurance company serving Ostrobothnia region. Multiple partner messages featured on club communications.
• Hitachi EnergyminorGTM or Marketing PartnerLogo displayed as sponsor on VPS Juniorit website. Global technology company with regional presence in Finland.
• NikeminorGTM or Marketing PartnerEquipment and apparel sponsor. Nike footballs sold at 15€ and match shirts available. Logo featured on club website.
• StadiumminorGTM or Marketing PartnerSports retailer sponsor. Logo displayed on club website.
• Ilkka-PohjalainenminorGTM or Marketing PartnerRegional newspaper partner. Logo displayed on club website. Likely provides media coverage and visibility.
• VPS OycoreStrategic or Co-development PartnerParent professional football club. Works together with VPS Juniorit according to shared vision 'Vepsun kautta maailmalle' (Through VPS to the world). Provides player pathway from youth to professional football.
• Suomen Palloliitto (Finnish Football Association)coreStrategic or Co-development PartnerNational football federation governing the sport in Finland. VPS Juniorit participates in Palloliitto leagues and programs, and was assessed for quality system Level 2 status.
• Local schools in VaasacoreStrategic or Co-development PartnerAfter-school program partnerships with six-seven primary schools: Hietalahti, Isolahti, Länsimetsä, Onkilahti, and Keskuskoulu. VPS provides afternoon activities and childcare services.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• KuPS Juniorit (Kuopio): Kuopio-based Veikkausliiga club with youth division offering age-group teams, summer leagues, and football schools. Most comparable to VPS Juniorit as a regional Finnish youth football organization tied to a professional parent club.
• HJK-Juniorit (HJK Helsinki): Finnish top-tier youth football organization under HJK Helsinki, the country's most successful club. Operates age-group teams, summer programs, and competitive leagues with the same membership-and-fee model as VPS Juniorit, and serves as the most direct comparable in terms of structure and offerings.
• SJK-Juniorit (Seinäjoki): Seinäjoki-based football club with a parallel junior division operating in a comparably-sized Finnish regional city. Competes for similar talent demographics and offers identical youth football programming including summer leagues and age-based team structure.
• FC Inter Turku (Juniorit): Turku-based Veikkausliiga club with a parallel junior football division offering youth teams, summer leagues, and tournament programs. Mirrors VPS Juniorit's structure as the youth arm of a professional Finnish club with similar age-group programming and school-based outreach.
• FF Jaro (Kokkola): Kokkola-based Finnish football club with youth programs serving the nearby Ostrobothnia region. Operates similar age-group team structure, recreational summer leagues, and tournament play, directly competing for youth football talent in VPS Juniorit's broader catchment area.
• Ilves FS (Tampere): Tampere-based football club with a youth football program serving the Pirkanmaa region. Comparable in offering youth leagues, paid memberships, summer activities, and tournament play with similar reliance on coach volunteerism and family participation.

Broad incumbents

• FC Barcelona La Masia: World-renowned youth football academy attached to FC Barcelona. Operates at vastly greater scale but exemplifies the aspirational model of a youth academy feeding a professional club - the same structural archetype VPS Juniorit pursues at a regional level.
• Ajax Youth Academy (Ajax Jeugd): Internationally renowned Dutch football youth academy operating as a feeder to AFC Ajax. While vastly larger, it represents the youth-to-professional pathway benchmark that VPS Juniorit's VPS Oy partnership aspires to emulate within Finland.
• Manchester United Academy: Premier League club's elite youth development program. Operates at a vastly different scale but shares the structural model of an English Premier League parent club with a structured youth academy pipeline-feeding professional pathway.

Regional players

• AIK Fotboll (Stockholm): Swedish Allsvenskan club with an established youth academy operating in the Nordic context. Comparable in structure (youth arm of a professional club) and similar age-group programming, but serves the Swedish market across the Gulf of Bothnia from VPS Juniorit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vps-juniorit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VPS Juniorit