Vail Resorts Developement Co

What Vail Resorts Developement Co does

Vail Resorts, Inc. (NYSE: MTN) operates the world's largest and only fully integrated mountain resort company, comprising approximately 40 resorts across North America, Switzerland (Andermatt-Sedrun, Crans-Montana), and Australia (Perisher, Falls Creek, Hotham), along with 250+ retail and rental locations. The company's core product is the Epic Pass — an annual multi-resort season pass that provides access across the global network and drives advance-committed subscription revenue, supplemented by Epic Australia Pass and destination-specific pass tiers. Complementary offerings include ski school and dining on-mountain, lodging under the RockResorts brand and managed condominiums, Grand Teton Lodge Company, and Vail Resorts Retail. The business operates across three reporting segments — Mountain, Lodging, and Real Estate — with Real Estate reported EBITDA of $6.894M for the nine months ended April 30, 2026.

The technology platform centers on My Epic App (iOS and Android), EpicPass.com, snow.com, and the EpicMix tracking system, plus the My Epic Gear membership program. Recent digital expansions include Apple Pay and Google Pay integration (fall 2026), AI-powered trip planning and personalized recommendations (roadmapped for 2027/28), and in-app purchasing of lessons and rentals. The company has multiple registered brand identities (EpicPass, EpicMix, My Epic Gear, EpicPromise, RockResorts) and a pending Epic Ascent mark for premium private lessons.

The revenue model combines recurring subscription (Epic Pass revenue recognized across the ski year), transaction-based lift ticket and retail/rental sales, and managed lodging revenue. For Q3 FY2026 (ended April 30, 2026), Resort Reported EBITDA was $586.4M; total net revenue for the nine months ended April 30, 2026 was $2.560B versus $2.693B prior year, a decline driven by 15.5% lower skier visits from unfavorable western U.S. snowfall. Yield management was demonstrated by a 12.0% YoY increase in effective ticket price to $100.24. Full-year FY2026 (ending July 31, 2026) net revenue guidance is centered at $2.853B with Resort Reported EBITDA guidance of $735–755M (margin 26.1%) and capital plan of $234–239M for calendar 2026. Note on the subject entity: the input labels the company as 'Vail Resorts Developement Co' (7 employees, Avon, Colorado, vrdcliving.com), which appears to be a small real estate subsidiary; the substantive operating data above pertains to the parent Vail Resorts, Inc. (MTN).

Name

Vail Resorts Developement Co

Legal name

Vail Resorts, Inc.

Website

https://vrdcliving.com

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Vail Resorts, Inc. (NYSE: MTN) operates the world's largest integrated mountain resort network of approximately 40 resorts across North America, Switzerland, and Australia, sold primarily through the Epic Pass subscription. It serves destination and local guests with lift access, ski school, lodging (RockResorts, Grand Teton Lodge Company), dining, retail, and rentals, with FY2026 revenue guidance around $2.85 billion.

Ownership category

akta.pro rank

Product category

Mountain Resort Hospitality

NAICS

Skiing Facilities (713920), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Mountain & Ski Luxury Resorts (THAGACAB), Mountain & Ski Homes (THAMAAAG)

Keywords

• Mountain resort operations
• Season pass products
• Ski school lessons
• Mountain lodging services
• Ski equipment rentals

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Mountain (Lift Tickets, Ski School, Dining, Retail/Rental): Core mountain segment revenue from lift ticket sales, ski school lessons, on-mountain dining, and retail/rental operations. Lift revenue declined 5% YoY in Q3 FY2026. ETP (effective ticket price) was $100.24 in Q3 FY2026, up 12% from prior year. Total skier visits were 7.276 million in Q3 FY2026, down 15.5% due to unfavorable weather conditions.
2. Lodging (Owned Hotels, Managed Condominiums, Transportation, Golf): Lodging segment includes owned hotel rooms, managed condominium rooms, dining, transportation, and golf operations. ADR for owned hotels was $312.54 in Q3 FY2026. RevPAR for owned hotels was $137.95, down 16.7% YoY. Managed condominium ADR was $502.67.
3. Real Estate: Real estate development and sales segment. Real Estate Reported EBITDA was $(993) thousand in Q3 FY2026 and $6.894 million for nine months ended April 30, 2026.
4. Epic Pass Products: Season pass products providing advance commitment revenue. Pass product units sold through May 26, 2026 decreased approximately 10% for the upcoming 2026/2027 North American ski season. 2025/2026 North American Pass Sales increased 3% heading into the season. Epic Australia Pass sales increased approximately 26% in units and 31% in sales dollars.
5. Retail and Rental Operations: Vail Resorts Retail operates more than 240 retail and rental locations across North America, generating revenue from equipment rentals, apparel sales, and gear demos. Part of the Mountain segment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vail Resorts Developement Co operates as part of the world's largest integrated mountain resort network, selling season passes (Epic Pass), lift-access tickets, ski school lessons, equipment rentals and apparel, on-mountain dining, lodging, and real estate across 40+ destination and close-to-home resorts in North America, Australia, and Europe. The company delivers an end-to-end guest experience through digital tools (My Epic App, EpicMix, My Epic Gear) and physical resort infrastructure, with a focus on advance-commitment revenue and integrated access.

Product overview

Vail Resorts operates a multi-platform offering centered around its industry-changing Epic Pass, which provides access to a global network of ski destinations. The core product ecosystem includes the Epic Pass and Epic Australia Pass for lift access, the My Epic App serving as the primary digital interface for pass management, mobile access, and AI-powered trip planning, and My Epic Gear for premium equipment rentals. Additional brand components include EpicMix for performance tracking, RockResorts for lodging, Snow.com as the web portal, Vail Resorts Retail for equipment and rentals, and Grand Teton Lodge Company for hospitality services. The company also recently launched Epic Ascent as a premium private lesson offering. This integrated model combines physical mountain resorts with digital services to deliver an end-to-end guest experience.

Differentiator

Problem solved

Functional benefit

Brands

• Epic Experience: Multi-year transformation initiative focused on elevating guest experience across the resort network, including food, lessons, gear, guest engagement and talent investment.
• Epic Ascent
• My Epic Gear
• Epic Coverage
• EpicPromise

Products and services

• Epic Pass Flagship multi-resort season pass granting skiers and riders access to Vail Resorts' network of destination mountains (Vail, Beaver Creek, Breckenridge, Park City, Whistler Blackcomb) and additional resorts in North America, Australia, and Switzerland, available in multiple tiers and age-based products.
• Epic Australia Pass Season pass product providing Australian skiers access to Perisher, Falls Creek, and Hotham under the Epic Pass brand with annual subscription pricing.
• RockResorts Lodging Luxury hotels, managed condominiums, and vacation rental accommodations located near resort destinations, providing lodging for destination ski guests with ADR of $312.54 for owned hotels and $502.67 for managed condominiums in Q3 FY2026.
• Vail Resorts Retail Retail and rental operating segment with 250+ physical stores across North America selling ski and snowboard equipment, apparel, and accessories, plus equipment rental and demo services.
• My Epic App Mobile application enabling guests to store digital passes, purchase lift tickets, share Epic Friend Tickets, view mobile pass, access lift line wait times, use Find My Friends, and track personalized stats; planned to add AI-powered trip planning and lessons/rentals purchases.
• My Epic Gear Industry-first ski and snowboard gear membership allowing members to select preferred ski/snowboard models and BOA boots or Step On bindings online and access high-performance demo rentals with full tech and tuning and slopeside valet at 12+ participating resorts.
• Epic Ascent Premium private lesson offering with concierge services, white-glove gear rental, and enhanced customer support for ski and ride school guests at Vail Mountain and Beaver Creek.
• EpicMix Digital tracking platform enabling guests to log and share their mountain experiences, including skier visits, vertical feet, and achievements, across the Vail Resorts network.
• Snow.com Comprehensive snow conditions and resort information website for guests, providing real-time snow reports, resort details, and links to pass and ticket purchases.
• Grand Teton Lodge Company Hospitality operations in Jackson Hole, Wyoming providing lodging, dining, and activities, acquired and operated as part of Vail Resorts' broader destination offerings.

Quantifiable outcome

• Resort Reported EBITDA of $586.4M in Q3 FY2026 with disciplined cost management offsetting weather-related revenue headwinds
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Bill Hornbuckle / MGM Resorts InternationalcoreStrategic or Co-development Partner · 30 July 2026Bill Hornbuckle, CEO and President of MGM Resorts International, appointed to Vail Resorts Board of Directors. Hornbuckle brings 35+ years of hospitality experience and will contribute expertise in guest loyalty, service elevation, and digital innovation to help drive Epic Experience initiative.
• GMC (General Motors)minorGTM or Marketing PartnerStrategic alliance partner with GMC, appearing in partner section of snow.com footer. Nature of partnership involves co-marketing and strategic alliance activities at snow.com.
• PepsiCominorGTM or Marketing PartnerStrategic alliance partner with Pepsi, appearing in partner section of snow.com footer. Nature of partnership involves beverage partnerships and co-marketing at resort locations.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Regional players

• SkiStar: Listed Scandinavian ski resort operator (Sweden, Norway, Austria). Comparable integrated mountain-resort business model, though primarily serving Northern European geography rather than North America.

Direct peers

• Powdr Corporation: Family-owned ski and adventure park operator (Park City prior to Vail acquisition, Killington, Pico, Mt. Bachelor, Schweitzer, etc.). Comparable vertically integrated resort operator with similar mountain, lodging, and real-estate exposure.
• Compagnie des Alpes: European ski resort operator managing multiple French Alpine resorts plus leisure parks. Closest comparable peer to Vail's European resort acquisitions (Andermatt-Sedrun, Crans-Montana) and provides cross-Atlantic ski benchmarking.
• Alterra Mountain Company: Owner of the Ikon Pass and a competing multi-resort network (Steamboat, Mammoth, Deer Valley, Jackson Hole, Tremblant, etc.). Closest direct competitor to Vail's Epic Pass model with similar destination-resort footprint and pass-network economics.
• Boyne Resorts: Privately held operator of 11+ U.S. and Canadian resorts including Big Sky, Boyne Mountain, and Crystal Mountain. Comparable multi-resort ski operator with diversified U.S. footprint.
• Aspen One (Aspen Snowmass): Operator of four Colorado mountains (Aspen, Snowmass, Aspen Highlands, Buttermilk) plus lodging, retail, and real estate. Direct comparable for premium destination-resort operations and integrated mountain/lodging business model.

Emerging players

• REI Co-op (Recreational Equipment Inc.): Outdoor recreation retailer and experience provider (classes, rentals, guides) that overlaps with Vail's retail/rental and ski-school businesses through curated outdoor experiences and gear access programs.

Broad incumbents

• Hilton Worldwide: Global lodging operator with loyalty program scale analogous to Epic Pass. Comparable on the lodging, loyalty, and digital-guest-experience dimensions of Vail's RockResorts and lodging segment.
• Intrawest Resorts Holdings: Legacy multi-resort operator (formerly owner of Whistler Blackcomb, Steamboat, Stratton, etc., now part of Alterra). Historically a direct competitor; relevant for understanding ski-resort consolidation dynamics.
• MGM Resorts International: Large integrated-resort and hospitality operator whose CEO Bill Hornbuckle was just appointed to Vail's board. Not a ski peer, but comparable integrated-resort/hospitality operator with overlapping digital-loyalty and guest-experience strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/VailResorts
• YouTubeyoutube.com/user/snow
• Facebookfacebook.com/VailResorts
• LinkedInlinkedin.com/company/vail-resorts-developement-co
• Instagraminstagram.com/epicpass

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vail Resorts Developement Co